Lemonade 2.0: Could Blogging Be Your Kid's First Business?
By woodjr on Feb 05, 2007
Today, The Christian Science Monitor has a story about using contextual advertising systems (such as Google AdSense) to make money from blogging. It notes that moderately successful bloggers usually make at most a few hundred dollars a year from advertising, while only a very few uber-bloggers make enough to actually live off of blogging (and in their cases, indirect revenue from consulting and public speaking work is usually far more lucrative). Interesting, but not very surprising if you've read other writings on the subject.
More intriguing to me were a couple of side comments on the article's second page. One expert notes that his son now makes more from his blog's AdSense revenue than from his allowance. That's interesting. Blogging has practically zero barrier to entry and provides the realistic opportunity for revenues which most kids would find very meaningful. Hmm... Could starting a blog replace lemonade stands as the quintessential step in childhood entrepreneurialism?
Also catching my eye was a complaint that AdSense doesn't allow venue owners enough control over ad content. I've often thought this myself. Our policies at Sun prohibit AdSense ads on company blogs for this very reason. No business wants to open the door for competitors to advertise on its own site. Of course, many corporate blogging sites probably wouldn't allow advertising anyway. But some would. And the corporate blogging example is just one of many cases where advertising is being omitted due to a lack of control for the venue owner. Might this be a key vulnerability in Google's AdSense behemoth?
I think it could be. So if your entrepeneur child is ready to graduate past professional blogging, you might just encourage them to create an AdSense competitor with better content controls. Success in that endeavor would certainly mean more than a few hundred dollars.