Saturday Jun 02, 2007

Great Book: The Dip

Brandon had recommended The Dip, by Seth Godin, a few weeks ago, but I just checked it out on Friday night at Barnes and Noble. It's about knowing when to quit something that is a dead end (what he calls a cul de sac) and when to stick (by "leaning into the Dip"). I read half of it Friday, liked it, went back to read a bit more Saturday, loved it and bought it.

Now, this is a very small book. It's about 4x6 and only 76 pages. I would have finished it Friday, but I was also checking out a biography on Roberto Clemente and a mensa book on doing sudoku (no, I'm no mensa, but why not learn from the best).

Anyway, I was thinking of all the people that I wanted to share it with and thought it would be cool to have a blank page, write their names down and then give it to them, asking them to cross their name off when finished and to pass it on to the next person. Seth was way ahead of me - he must be in mensa :-)

This book will get you excited about quitting things in your life and becoming better as a result. If you're an exec at any company you should run, not walk, and get a copy immediately.

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