An Adoption-Led Business Model In Action

Swan

If you've been following my series on the adoption-led market, you may have been looking for some solid examples of how a software vendor can build a business model that is designed for an adoption-led market. Solaris is already there, offering subscriptions for updates, defect resolution, indemnity and more of the values that the deployers of Solaris look for. I've kept looking to OpenJDK waiting for the same business model to emerge.

Well, today it happened. Sun announced Java SE For Business. It's not something that's likely to show up much in bids for new business. Rather, it offers companies that have already adopted the Java platform a new subscription that will reduce their overall costs and improve their success in using the Java platform to run their business. There are three levels:

  • Standard Support extends the life of existing Java applications for your organization and for your customers. Fixes provided to you will continue to be made available to Java SE for Business customers along with new operating system support and all other maintenance in quarterly updates. Perfect for customers whose primary interest is in running their Java applications much longer than ever possible before.
  • Premium Support adds the ability to have a fix provided to you by Sun to also be incorporated into Sun's next available bi-weekly standard revisions, ensuring your network of customers and partners can leverage that same fix, faster than ever before. Premium support is perfect for customers' whose Java application are critical for their and their customers businesses.
  • Premium Plus Support further adds the ability to request a quote for a Java SE for Business custom revision for an older update or revision of the Java platform (additional terms and conditions apply). Premium plus support is perfect for customers seeking maximum assurance for their Java applications from Sun.

No lock-in. No hard-sell. Just a value proposition that can be calmly evaluated on its merits. Java users have the complete freedom to work as they were, or to invest in a subscription and reap the benefits. Since Sun invests so heavily in the core contributors to the platform, it is uniquely positioned to offer the subscriptions. This is the heart of the primary business model for the adoption-led market and I believe we'll see a lot more of it.

[Previous: Why Adoption-Led Is Not Trialware | Root: The Adoption-led Market]

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