By Markus Weber on Jul 16, 2008
Being new to a marketing organization (technical, in this case), one might get overwhelmed with the different disciplines that exist within marketing - worse than at the Olympics actually.
There is product marketing, outbound marketing, inbound marketing, field marketing, technical marketing, events marketing, brand marketing, launch marketing, ... which one did I forget ?
Anyway, have a look at the below video, from my beautiful home state of Bavaria, with lessons to learn on how not to do things
Bavarian Marketing (the biggest launch ever)