Wrong Marketing

Being new to a marketing organization (technical, in this case), one might get overwhelmed with the different disciplines that exist within marketing - worse than at the Olympics actually.

There is product marketing, outbound marketing, inbound marketing, field marketing, technical marketing, events marketing, brand marketing, launch marketing, ... which one did I forget ?

Anyway, have a look at the below video, from my beautiful home state of Bavaria, with lessons to learn on how not to do things ;)

Bavarian Marketing  (the biggest launch ever)

Comments:

I can relate with the passion the town displayed.
No matter how unbeleveable or impossible this the idea seam.
They had hope& faith. This is what separate the doers from the thinkers and The winners from the losers.

Posted by Mary L. Watkins on July 17, 2008 at 12:31 AM PDT #

Hi Markus - watched it and loved it! BUT, did they really build the Ramp? Or it's just some graphic trick?? Is the whole story real??

Posted by HL on July 23, 2008 at 03:22 AM PDT #

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