What is Oracle WebCenter? (Part 3)

Oracle WebCenter 11g is designed to facilitate the development of modern Portals & Business Applications with significant innovations in the following five important ways:


  • Oracle WebCenter Framework 11gR1 is a modern Portal Framework that extends the capabilities of traditional Enterprise Portals in a variety of ways - four important examples are:

    1. Its new capabilities around Themes and Skins provide powerful facilities to tailor the look and feel of the site in a tiered way - for an entire site, for portions of a site associated with a department, and/or for an individual - enabling consistency in look and feel while consolidating deployment;

    2. Advanced Personalization Framework provides the ability to further tailor the usage of the Portal and the information delivered to the Portal based on activity graphs;

    3. Mashups - its powerful mashup capability allows the business user to further personalize the information he or she wants to see by creating mashups - it is unmatched in the industry in its facilities to source Enterprise Information securely into mashups;

    4. Common Enterprise Metadata services (aka Oracle MDS)provide a revolutionary way to store all portal look and feel changes, personalizations, and mashups in one shared location which enables rapid analysis of the impact of any changes to the site. Portals built with WebCenter Framework 11gR1 therefore are ideally suited for all forms of information delivery within the enterprise and across enterprises.


  • Oracle Composer and Business Dictionary provides powerful role based facilities to enable business users to seamlessly unify many corporate Information assets with Enterprise Portals. These include:

    1. Pre-Packaged Enterprise Application Integration via the Application Library with SAP, e-Business Suite, Peoplesoft, JD Edwards, Siebel, Hyperion, BI Applications, and Oracle's Industry Applications delivered as packaged Portlets;

    2. Pre-Packaged Enterprise Content Integration via the Document Library from Oracle Content Management and a variety of other virtual content stores across the Enterprise;

    3. Enterprise Business Process Integration via its embedded use in Oracle BPM Suite deliving Process Portals which unifies the end-user's Worklist, the Composite User Interfaces for the Applications being integrated into Business Processes, the Business Process Console and Process Intelligence via a pre-packaged Business Process Library;

    4. Enterprise Business Intelligence via its integration with Oracle Business Intelligence and Enterprise Performance Management products making the Enterprise Portal both an Executive Intelligence Cockpit and also enabling personalized collaboration around Business Intelligence.


  • Oracle WebCenter Spaces or Business Communities introduces powerful new facilities to enable formal and informal Social Communities within an Enterprise and across Enterprises. These Social Communities include facilities

    1. For business users to create team sites or Online Communities dynamically within a browser or from their familiar personal productivity tools;

    2. To integrate these communities with Pre-Packaged Information Resources from a variety of enterprise sources - Applications, Documents, Content and Multi-Media, Business Processes, and Business Intelligence;

    3. To deliver information from the community that a user is interacting with seamlessly into their Personal Productivity tools - Office, Outlook, Mobile; and

    4. It's unique Embedded Enterprise Communities provides a powerful capability to embed business communities directly within Enterprise Applications eliminating information duplication and bringing Social Computing facilities to capture unstructured interactions directly into Business Applications.


  • Oracle WebCenter Social Computing Services make it easy to integrate new social computing tools with enterprise information and Business Processes. There are three important new capabilities:

    1. Pre-Packaged Catalog of Social Computing Tools - Oracle WebCenter provides an ever-expanding list of social computing tools such as wikis, blogs, RSS, lists, discussions, search that are seamlessly integrated as a resource library within the framework making drag-and-drop addition to business applications easy.

    2. Modeling resources and relationships to people - Oracle WebCenter provides the ability to model the relationships between Business Resources that are integrated within the Enterprise Portal and the people accessing those resources to enable the creation of both formal and information social networks;

    3. Activity Graphs - Oracle WebCenter's activity graphs provide facilities to derive valuable but non-obvious social relationships based on information access patterns between people, content, and enterprise application activities.


  • Recognizing that as more information resources in an organization are integrated with Enterprise Portals, the need to have that information delivered pervasively to users becomes ever more important, Oracle WebCenter's Pervasive Delivery facilities, marketed as WebCenter Anywhere, provide five important new capabilities:

    1. The ability to deliver the information that the user needs into all the personal productivity tools - Office, Outlook, Browser, Mobile - that the user might access while maintaining the user's context;

    2. To seamlessly embed the Portal and its information in a "headless" form via its powerful REST capabilities into departmental web sites and applications;

    3. Via its integration with WSRP 2.0 to be able to embed information surfaced in WebCenter into other Portals within the enterprise as well as consuming Sharepoint WebParts directly;

    4. Via its Ensemble capability to provide a lightweight deployment environment within a firewall or DMZ or for departmental and branch-office access; and

    5. Leveraging WebCenter Analytics to deliver usage based information on the impact of the portal and all its content to better target and deliver information to all users.


  • And now it might be easy to understand why a question like "What is WebCenter?" comes up on a frequent basis. We've designed the system to address a whole set of modern portal issues that go far beyond just the original definition of a portal. They stretch into enterprise applications, social networking sites, web sites, and composites.

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Oracle WebCenter portal is a portal and composite applications solution that delivers intuitive user experiences for the enterprise that are seamlessly integrated with your enterprise applications.

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