WebCenter at the core of Fusion Applications

Coming off the heals of this year's Oracle OpenWorld, there were many exciting announcements around Oracle's next generation applications. You can see many interesting posts online by Oracle members and external reviews. I found it quite satisfying to see that all of these posts consistently reinforced the WebCenter goal of providing intuitive and innovative user experiences that blend collaboration and social networking directly into their application use cases. The drawback of doing our job so well, is that you can't tell where WebCenter ends and Fusion Applications begin.

Our goal for WebCenter team collaboration and social networking services was to provide an out of the box solution, called WebCenter Spaces, but allow for this to be used in-context for any type of application. We did this because we've heard time and time again that customers don't want users jumping from application to application or from team site to team site. They've also told us many times that while Facebook for the Enterprise is an interesting concept, they don't want it distracting users from getting their real job done. In our case, we agree.

We've invested huge amounts of resources in providing an easy to use team collaboration application, however, we've spent just as much energy and resources making sure that our UI can be moved out of the way so that application providers can deliver in-context collaboration and social networking so that they don't have to reinvent the wheel. In this way, there can be one network of experts and expertise that is managed for the enterprise but it can be used in the context of an application or as a service to all employees delivered through their team sites or through their enterprise portal.

The following blog post has a couple of screen shots and slides that show this off directly. In fact, there is quite a few comments that make my point directly. They tout a better way of working but don't necessarily know (nor need to know) that the capabilities are delivered from our core middleware product, Oracle WebCenter.

We've focused our attention on delivering the core services and use cases to ensure that there is one social networking and collaboration integration infrastructure. As the referenced blog post mentions, ECM is at the heart of the technology stack for content collaboration. Again, we want customers to be able to share and collaborate on information whether it is in the context of an application or a team site. But not create islands of content throughout their organization. In this way, when enterprise content management features are required, it's simply a configuration step vs waiting for the vendor to grow their homegrown content server up to meet these demands.

And for this, we've invested considerable amounts of time and resources around making document sharing, publishing, and collaboration as easy as possible from within the WebCenter technology stack.

Over the coming weeks and months, we'll provide more technical details on all the cool features that we've developed on the WebCenter team and are being served up as parts of innovative use cases within the Fusion Applications. But make no mistake about it, if it is collaborative or social in nature and you see it in Fusion Applications, it's likely being delivered from a core service we've built on the WebCenter team.


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Oracle WebCenter portal is a portal and composite applications solution that delivers intuitive user experiences for the enterprise that are seamlessly integrated with your enterprise applications.

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