Tuesday Aug 27, 2013

Oracle WebCenter and Mobility

Oracle WebCenter and Mobility

August 2013

Guest post provided by: Christina (Gibb) Kolotouros | Director, Product Management, Oracle WebCenter

Smartphones and tablets are proliferating throughout the consumer market. Sales of smartphones are finally overtaking feature phone sales (according to IDC) this year. In addition, tablet shipments continue to grow, increasing 142% year over year as of Q1 2013 (according to IDC). This enables a mobile, always-connected workforce for many companies with B.Y.O.D. (bring-your-own-device) policies. Many of our customers are looking for ways to provide mobile solutions to enable employees to check email, progress issues, respond to alerts, make and communicate decisions, and download and work on documents - all while on the go without having to get to their laptop and log in to the corporate network. Let's take a look at how Oracle WebCenter provides solutions for a mobile workforce.

Oracle WebCenter Sites 11.1.1.8 enables marketers to engage, guide, and convert customers with media rich online experiences for web and mobile. As mobile usage has grown, a rich and engaging mobile experience has become a necessary component of an organization’s digital strategy. The challenge, however, is in creating and managing mobile experiences that are optimized for delivery to the thousands of different devices that exist today and for those to come in the future.

Organizations may choose to enable a uniform browser experience across PC’s, tablets and mobile phones by utilizing the same Web content, templates, site plans, and navigation for traditional and mobile sites. Or, organizations can opt to create experiences that are tailored for specific device types by designing customized templates and site plans for mobile specific pages. WebCenter Sites also supports HTML-5 and responsive design for organizations that choose to design responsive templates that render an automatically optimized experience across device types. Users can quickly create and edit mobile pages using visual drag-and-drop and rich text editing tools in the WebCenter Sites authoring interface. Then, in that same interface, they can preview and interact with that content directly in the context of different mobile devices, even preview different devices side-by-side.

WebCenter Sites’ mobile option enables organizations to easily extend their traditional Web presence to the mobile channel and to deliver highly personalized and relevant multichannel marketing initiatives, while also saving significant time and effort in managing mobile sites. See this datasheet for more information on WebCenter Sites' Mobility Option (new on the price list).

Oracle WebCenter Portal is a web platform for creating and managing role-based intranets, extranets, composite applications, and self-service portals for desktops, tablets, and mobile devices. Like WebCenter Sites, WebCenter Portal 11.1.1.8 introduced new tooling for the application specialists to create and manage mobile experiences. Users can leverage existing portals with mobile device compliant markup for mobile devices, or they can opt to create portals that are tailored for specific device types by creating page variants for specific devices like 10 inch tablets or iPhones. WebCenter Portal provides responsive design components out-of-the-box to be used for both web and mobile. These components will adjust their layout depending on the real estate given by the device. Like WebCenter Sites, WebCenter Portal creators can preview page rendering and interact with their portals directly in the context of different mobile devices within the main interface, including changing landscape or portrait orientation.

Both WebCenter Portal and WebCenter Sites simplify development of mobile applications with support for seeded devices and device groups, creation of new devices and device groups, and creation of device variants.



Portal developers gain HTML5 support with this latest release, as well as support for mobile devices and touch gestures in both iOS and Android. Portal developers can also create custom mobile applications leveraging the ADF Mobile Framework, WebCenter Portal Services exposed via the REST API, and can use developer documentation and samples provided. In addition, any optimized web pages can be embedded into this mobile application and shown in the embedded browser for a consistent user experience.

In addition to mobile-enabling portals, or building custom mobile applications to interact with the portal server, WebCenter Portal also has an iPhone/iPad application for end users to access and interact with their portals.



Oracle WebCenter Content users can share information efficiently on their choice of device and in process-centric business applications. Like WebCenter Portal, WebCenter Content provides end users with mobile applications to access and interact with their content. The application is optimized for both smartphones and tablets, and supports iOS and Android. Users can search, browse, view, favorite, email, and download content, allowing them to take important documents offline.



Oracle WebCenter enables companies with a mobile, always-connected workforce to provide their employees with the ability to access business documents, access and interact with their portals, and to provide their customers with rich mobile experiences.



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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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