By Michael Snow on Apr 18, 2014
Perhaps the biggest win at the enterprise level is standardizing on the Oracle platform. They have seen tremendous benefits by being standardized on a focused set of tools and applications. Their development, testing, administration, and database engineers now have greater flexibility and mobility throughout their enterprise. Since they all have the same relative skill set, they can flex on certain projects in order to get them to market quicker. No more Sys Admins having to learn the ins and outs of a particular system and its idiosyncrasies because everything is now a standard Oracle deployment.
Delivering Moments of Engagement Across the Enterprise
Five Steps for Mobilizing Digital Experiences
Geoffrey Bock, Principal, Bock & Company
Michael Snow, Product Marketing Director, Oracle WebCenter
A Five Step Roadmap for Mobilizing a Digital business
Geoffrey Bock, Principal, Bock & Company
Michael Snow, Principal Product Marketing Director, Oracle WebCenter
Over the past few years, we have been fascinated by the impact of mobility on business. As employees, partners, and customers, we now carry powerful devices in our pockets and handbags. Our smartphones and tablets are always with us, always on, and always collecting information. We are no longer tethered to fixed work places; we can frequently find essential information with just a few taps and swipes. More and more, this content is keyed to our current context. Moreover, we often are immersed in an array of sensors that track our actions, personalize the results, and assist us in innumerable ways. Our business and social worlds are in transition. This is not the enterprise computing environment of the 1990’s or even the last decade.
Yet while tracking trends with the mobile industry, we have encountered a repeated refrain from many technology and business leaders. Sure, mobile apps are neat, they say. But how do you justify the investments required? What are the business benefits of enterprise mobility? When should companies harness the incredible opportunities of the mobile revolution?
To answer these questions, we think that it is important to recognize the steps along the mobile journey. Certainly companies have been investing in their enterprise infrastructure for many years. In fact, enterprise-wide mobility is just the latest stage in the development of digital business initiatives.
What is at stake is not simply introducing nifty mobile apps as access points to existing enterprise applications. The challenge is weaving innovative digital technologies (including mobile) into the fabric (and daily operations) of an organization. Companies become digital businesses by adapting and transforming essential enterprise activities. As they mobilize key business experiences, they drive digital capabilities deeply into their application infrastructure.
Please join us for a conversation about how Oracle customers are making this mobile journey, our five-step roadmap for delivering the moments of engagement across the enterprise.
Editors note: This webcast is now available On-Demand
When we notice great work being done by our Oracle WebCenter customers, we want to strut our stuff like a Peacock and show them off to the world. Last year, we received a nomination for the Oracle Excellence Awards in Fusion Middleware Innovation for our customer, Panduit. The competition was fierce last year for only 2 Award spots and although they ultimately did not win one of the awards, they certainly deserve recognition for their solution.
Panduit is a world-class developer and provider of leading-edge Data centers, Connected buildings and Industrial automation solutions that help customers optimize the physical infrastructure and mitigate risk through simplification, increased agility and operational efficiency. Independent leader since 1955 with a Global presence and local focus - 112 countries of operations, 4,000+ employees
Like many companies, their previous website and portals no longer met modern user expectations:
• They Needed to Foster, Support, Engage and Enable their Growing Global Partner Ecosystem with Self-Service Applications and Content• They had 300 System Integrators, 1451 Distributor Partners, 5026 Distribution Locations and 1900 Contractors/Installers to communicate with in a consistent regular manner.• They needed to Modernize, globalize and re-brand the Panduit.com website and Partner Portals to Prevent loss of business due to partner drop-offs• They needed to Create an integrated High Availability solution for all customers and partners, with a single address (www.panduit.com) with Mobile and Social Media Channels• They needed to Develop a catalog of self-service functions that can be assigned based on differentiated role-based services by partner & customer segments and/or tiers
Its always better to hear it directly from the happy customer.
The Solution for Panduit was Oracle WebCenter Digital Experience Platform and Oracle Fusion Middleware AppAdvantage including the following:
Their new integrated website and self-service partner portal was completed in 12 months, starting from ground zero to launch.
Now they are able to:
I'm firmly convinced today that as far as content goes - Puppies have become the newest currency. Here at Oracle - we received a notice today about a new feature on our benefits plan that rivals other company benefit plans. We just started this year with an option for TeleMedicine, which is great, but NONE of my friends have this PuppyBenefit where they work. So... maybe you should consider working for Oracle - great products, great people, awesome benefits and PUPPIES!
Here is their promotional video on the new service below. Check out the links above - you can even select your puppy! I'm already signed up!
Oracle is pleased to announce the call for nominations for the 2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation. The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value. This year, the awards will recognize customers across nine distinct categories:Customers may submit separate nominations forms for multiple categories; The 2014 Fusion Middleware categories are as follows; subject to change:
If you consider yourself a pioneer using these solutions in innovative ways to achieve significant business value, submit your nomination for the 2014 Oracle Excellence Awards for Oracle Fusion Middleware Innovation by Friday, June 20th, 2014, for a chance to win a FREE registration to Oracle OpenWorld 2014 (September 28-October 2) in San Francisco, California. Top customers will be showcased at Oracle Open World 2014, get a chance to mingle with Oracle executives, network with their peers and be featured in Oracle Publications.
Our Japanese team enjoyed the infographic we created so much that they had it translated for their customers.
The Importance of Providing the Best Online Multichannel User Experience
The brand website is one of the most important and highly trusted channels for engaging with customers. However, a static one-size-fits-all web presence will fall short when it comes to meeting your customers’ expectations. In order to drive sales and loyalty using the web today, organizations must deliver a dynamic digital experience – one that is personalized and relevant, social and interactive, easily optimized for a growing variety of mobile devices, and connected with other customer touch points and channels.
So.... How does your digital customer experience measure up? Find out by answering a few quick questions about your digital strategy.Determine Your Digital Marketing Strategy Strengths and Weaknesses
As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games. The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?
While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans.
It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives. What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...
The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere" - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."
I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it.
Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!
In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”. This update can be attributed to the explosion of smartphone usage over the last five years.
One of the major questions surrounding this update was Google’s preference on mobile web content delivery. Web content can be delivered to mobile devices in three ways:
Separate Mobile Site
This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”. The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)
Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)
Responsive Web Design
The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files. These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device. By using this method, users are free from redirects and possible user-agent detection errors will be avoided.
Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com
6% of Fortune 100 companies comply with Google’s Mobile Requirements
Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:
As Google looks towards the future of mobile search, so should the rest of us.
What Are My Options?
As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.
Choosing the Right Web Experience Management Tool
When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term. Listed below are questions that can assist in determining the right web experience management solution.
Choosing the Right Implementation Partner
Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner See press release here
We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.
If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon.
Other WebCenter Sites Blogs:
The WebCenter product development team provides regular product updates to be compatible with the latest software and address customer reported issues. For those of you that may not be aware, the WebCenter product management team maintains a blog post that contains information about these updates as they are released.
If you want to stay informed about these releases and updates as they become available, be sure to visit and subscribe to the WebCenter Alerts blog. You will be automatically informed when new postings are made.
With that in mind, be sure to check out the latest WebCenter update which includes a number of enhancements to WebCenter Content for the new web UI (workflow support, end-user personalization, and Metadata Services (MDS) customization capabilities), Desktop Integration Suite (workflow support, Microsoft Outlook 2013 and Windows 8.1 support) and the Android and iOS mobile apps.
Oracle WebCenter is the center of engagement for business—powering
exceptional experiences for customers, partners, and employees. It connects
people, process, and information with the most complete portfolio of portal,
Web experience management, content, imaging and collaboration technologies.