Wednesday Apr 16, 2014

Choice Hotels Reduces Time to Market with Oracle WebCenter

Choice Hotels is a global hotel franchise with 6000+ franchisees. Choice is in the process of completely re-building their distribution platform for the next generation.  They currently process and distribute over $6B worth of reservation activity to the franchisees of Choice Hotels. To continue to grow and support the strategic business initiatives of the company they needed to address the primary vehicle for delivering business to their customers.  Their current platform was an amalgam of 25 years of development on disparate systems that offered limited inter-operability and scalability.  A strategic decision was made to adopt the Oracle technology stack to build out this new platform.



 They introduced more self-service opportunities to their business to create greater empowerment and flexibility, thus reducing the dependency on IT to introduce new features to their production systems. They are using WebCenter Sites as their Web Experience Management platform deployed for their International Websites. Standardizing on WebCenter Sites has allowed them to consolidate four different Content Management System platforms and created a Content Center of Excellence making it easier for any of their business users to take advantage of the WYSIWYG interface.

Perhaps the biggest win at the enterprise level is standardizing on the Oracle platform. They have seen tremendous benefits by being standardized on a focused set of tools and applications.  Their development, testing, administration, and database engineers now have greater flexibility and mobility throughout their enterprise.  Since they all have the same relative skill set, they can flex on certain projects in order to get them to market quicker.  No more Sys Admins having to learn the ins and outs of a particular system and its idiosyncrasies because everything is now a standard Oracle deployment.


To learn more about delivering the best digital experience today - join us for the Oracle WebCenter Digital Business Thought Leadership Series

This week:

Delivering Moments of Engagement Across the Enterprise
Five Steps for Mobilizing Digital Experiences

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Product Marketing Director, Oracle WebCenter



Tuesday Apr 15, 2014

Delivering the Moments of Engagement Across the Enterprise

Register for upcoming Webcast: Delivering Moments of Engagement Across the Enterprise

A Five Step Roadmap for Mobilizing a Digital business

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Principal Product Marketing Director, Oracle WebCenter

Over the past few years, we have been fascinated by the impact of mobility on business. As employees, partners, and customers, we now carry powerful devices in our pockets and handbags. Our smartphones and tablets are always with us, always on, and always collecting information. We are no longer tethered to fixed work places; we can frequently find essential information with just a few taps and swipes. More and more, this content is keyed to our current context. Moreover, we often are immersed in an array of sensors that track our actions, personalize the results, and assist us in innumerable ways. Our business and social worlds are in transition. This is not the enterprise computing environment of the 1990’s or even the last decade.

Yet while tracking trends with the mobile industry, we have encountered a repeated refrain from many technology and business leaders. Sure, mobile apps are neat, they say. But how do you justify the investments required? What are the business benefits of enterprise mobility? When should companies harness the incredible opportunities of the mobile revolution?

To answer these questions, we think that it is important to recognize the steps along the mobile journey. Certainly companies have been investing in their enterprise infrastructure for many years. In fact, enterprise-wide mobility is just the latest stage in the development of digital business initiatives.

What is at stake is not simply introducing nifty mobile apps as access points to existing enterprise applications. The challenge is weaving innovative digital technologies (including mobile) into the fabric (and daily operations) of an organization. Companies become digital businesses by adapting and transforming essential enterprise activities. As they mobilize key business experiences, they drive digital capabilities deeply into their application infrastructure.

Please join us for a conversation this Thursday (04/17/14 @ 10AM PST) about how Oracle customers are making this mobile journey, our five-step roadmap for delivering the moments of engagement across the enterprise.



Tuesday Apr 08, 2014

How Do You Deliver High-Value Moments of Engagement?

Webcast: Delivering Moments of Engagement Across the Enterprise
Oracle Corporation
Webcast: Delivering Moments of Engagement Across the Enterprise

How Do You Deliver High-Value Moments of Engagement?

The web and mobile have become primary channels for engaging with customers today. To compete effectively, companies need to deliver multiple digital experiences that are contextually relevant to customers and valuable for the business—across various channels and on a global scale. But doing so is a great challenge without the right strategies and architectures in place.

As the kickoff of the new Digital Business Thought Leadership Series, noted industry analyst Geoffrey Bock investigated what some of Oracle’s customers are already doing, and how they are rapidly mobilizing the capabilities of their enterprise ecosystems.

Join us for a conversation about building your digital roadmap for the engaging enterprise. In this webcast you’ll have an opportunity to learn:

  • How leading organizations are extending and mobilizing digital experiences for their customers, partners, and employees
  • The key best practices for powering the high-value moments of engagement that deliver business value
  • Business opportunities and challenges that exist for enterprise wide mobility to fuel multichannel experiences

Register now to attend the webcast.

Register Now

Attend the webcast.

Thurs, April 17, 2014
10 a.m. PT / 1 p.m. ET





Presented by:

Geoffrey Bock

Geoffrey Bock

Principal, Bock & Company


Michael Snow

Michael Snow

Senior Product Marketing Director, Oracle WebCenter




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Thursday Apr 03, 2014

Panduit - Leading the Way for Exceptional Digital Experiences

 When we notice great work being done by our Oracle WebCenter customers, we want to strut our stuff like a Peacock and show them off to the world. Last year, we received a nomination for the Oracle Excellence Awards in Fusion Middleware Innovation for our customer, Panduit. The competition was fierce last year for only 2 Award spots and although they ultimately did not win one of the awards, they certainly deserve recognition for their solution.

Panduit is a world-class developer and provider of leading-edge Data centers, Connected buildings and Industrial automation solutions that help customers optimize the physical infrastructure and mitigate risk through simplification, increased agility and operational efficiency. Independent leader since 1955 with a Global presence and local focus - 112 countries of operations, 4,000+ employees

Like many companies, their previous website and portals no longer met modern user expectations:

• They Needed to Foster, Support, Engage and Enable their Growing Global Partner Ecosystem with Self-Service Applications and Content
• They had 300 System Integrators,  1451 Distributor Partners,  5026 Distribution Locations and 1900 Contractors/Installers to communicate with in a consistent regular manner.
• They needed to Modernize, globalize and re-brand the Panduit.com website and Partner Portals to Prevent loss of business due to partner drop-offs
• They needed to Create an integrated High Availability solution for all customers and partners, with a single address (www.panduit.com) with Mobile and Social Media Channels
• They needed to Develop a catalog of self-service functions that can be assigned based on differentiated role-based services by partner & customer segments and/or tiers

Its always better to hear it directly from the happy customer.

The Solution for Panduit was Oracle WebCenter Digital Experience Platform and Oracle Fusion Middleware AppAdvantage including the following:

  • Oracle WebCenter (Sites, Portal, and Content), Oracle SOA, Oracle BPM, OPSS, Weblogic Suite, and ADF
  • Single Platform – Supports portal, website, database based services, application-to-application service integration, EDI, etc.
  • Integration – Adapters were available out-of-the box to integrate with Panduit’s Oracle E-Business Suite with protected support for future releases
  • Reusability – Component and visual template reuse between applications
  • Social Community – Out-of-the-box social media and collaboration
  • Analytics –  Built in analytical capabilities
  • Mobility – Can be extended to mobile devices

Their new integrated website and self-service partner portal was completed in 12 months, starting from ground zero to launch.

Now they are able to:

  • Support a growing global partner ecosystem with secure, multilingual online experience
  • Provide integrated role-based experiences for all customers and partners within a single address (www.panduit.com).
  • Improve number and quality of sales leads through increased web and mobile customer interactions and registrations
  • Experience the benefits with activity up 57% from previous year with portal site @ 42,632 self-serve transactions per month



Register for upcoming Webcast: Delivering Moments of Engagement Across the Enterprise


Tuesday Apr 01, 2014

PuppyCoin - New currency

I'm firmly convinced today that as far as content goes - Puppies have become the newest currency. Here at Oracle - we received a notice today about a new feature on our benefits plan that rivals other company benefit plans. We just started this year with an option for TeleMedicine, which is great, but NONE of my friends have this PuppyBenefit where they work. So... maybe you should consider working for Oracle - great products, great people,  awesome benefits and PUPPIES!



Introducing PuppyConnect



American Well is delighted to announce a brand new service:PuppyConnect. Although only in beta, PuppyConnect enables you to visit with a puppy 24/7/365 through secure video chat.

Connecting with a puppy is just as easy as speaking with a doctor or nutritionist on American Well. The only difference is that with PuppyConnect, your visit is with an adorable puppy rather than a clinician. You simply choose the puppy you would like to see, click connect, and the puppy will appear within moments – groomed and ready to go.

For more information on the PuppyConnect feature or to register for our beta experience, please visit www.americanwell.com/puppy



www.AmWell.com

Here is their promotional video on the new service below. Check out the links above - you can even select your puppy! I'm already signed up!


Monday Mar 31, 2014

Innovation Springs to Life Again - Award Nominations Now Open

2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation

Oracle is pleased to announce the call for nominations for the 2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation.  The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value.  This year, the awards will recognize customers across nine distinct categories:

Customers may submit separate nominations forms for multiple categories; The 2014 Fusion Middleware categories are as follows; subject to change:

If you consider yourself a pioneer using these solutions in innovative ways to achieve significant business value, submit your nomination for the 2014 Oracle Excellence Awards for Oracle Fusion Middleware Innovation by Friday, June 20th, 2014, for a chance to win a FREE registration to Oracle OpenWorld 2014 (September 28-October 2) in San Francisco, California.   Top customers will be showcased at Oracle Open World 2014, get a chance to mingle with Oracle executives, network with their peers and be featured in Oracle Publications.

NOTE: All nominations are also considered for Oracle OpenWorld Session presentations and speakers. Speakers chosen receive FREE registration to Oracle OpenWorld. 

For additional details, See: Call for Nominations: Oracle Fusion Middleware Innovation

Last year’s winners can be seen here: 2013 FMW Innovation Winners

Thursday Mar 13, 2014

Engage Your Customers in Japanese

Our Japanese team enjoyed the infographic we created so much that they had it translated for their customers. 

Infographic: Engage Your Customers Online or Lose Them Forever

The Importance of Providing the Best Online Multichannel User Experience

PDF version available for download here. 

English version here


Tuesday Mar 11, 2014

Digital = The Center of your Marketing Universe

The brand website is one of the most important and highly trusted channels for engaging with customers.  However, a static one-size-fits-all web presence will fall short when it comes to meeting your customers’ expectations.  In order to drive sales and loyalty using the web today, organizations must deliver a dynamic digital experience – one that is personalized and relevant, social and interactive, easily optimized for a growing variety of mobile devices, and connected with other customer touch points and channels.

So.... How does your digital customer experience measure up?  Find out by answering a few quick questions about your digital strategy.

Determine Your Digital Marketing Strategy Strengths and Weaknesses

How Does Your Digital Marketing Strategy Measure Up?Today’s customers expect an experience that is relevant and interactive. And they want it across multiple online channels. By using Oracle WebCenter’s complimentary tool, you can determine your business’s strengths and weaknesses when it comes to delivering an engaging customer experience across web, mobile, and social channels.

The assessment tool will help you:
  • Gain a better understanding of your challenges and objectives with respect to the digital customer experience
  • Identify areas in which a web experience management solution could add value
  • Understand the potential benefits of Oracle WebCenter Sites, such as increased conversions and revenue, greater customer satisfaction, and more


Friday Feb 14, 2014

Olympic Mobility - who could imagine it any other way?

Olympic Rings?

As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games.  The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?

While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans. 


It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives.  What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...


The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere"  - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."

I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it. :-) 



Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!

Russian police — Get lucky cover (Daft Punk)

Credit: U.S. Army IMCOM; http://www.flickr.com/photos/imcom/



Tuesday Feb 11, 2014

Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees
Oracle Corporation
Oracle AppAdvantage IT Leaders Series - Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees
">

How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle


Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella


Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella


Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Monday Feb 10, 2014

Future-Proof Mobile SEO with WebCenter Sites

Evernote Export
Guest Blog post by: 

In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”.  This update can be attributed to the explosion of smartphone usage over the last five years.

One of the major questions surrounding this update was Google’s preference on mobile web content delivery.  Web content can be delivered to mobile devices in three ways:

Separate Mobile Site

Future Proof Your Mobile Sites This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”.  The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)

Dynamic Serving

Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)  

Responsive Web Design

The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files.  These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device.  By using this method, users are free from redirects and possible user-agent detection errors will be avoided.

Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com

6% of Fortune 100 companies comply with Google’s Mobile Requirements

Fortune 100 Mobile and Responsive Site Breakdown Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:

  • 66% of companies are at risk of their site ranking being downgraded
  • 11% of companies target smartphone users with responsive web design
  • 56% of companies served mobile-formatted content to smartphone searches


As Google looks towards the future of mobile search, so should the rest of us.

What Are My Options?

Mobile Authoring As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.

Choosing the Right Web Experience Management Tool  

When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term.  Listed below are questions that can assist in determining the right web experience management solution.

  • Does the solution provide multi-channel functionality?
    • Oracle WebCenter Sites’ mobile functionality empowers companies to effortlessly extend their desktop web experience to mobile devices.  Companies can effectively reduce costs by reusing existing web content, wire frames and navigation to eliminate the time and effort associated with the creation and management of mobile sites.
  • Is the software capable of rendering localized content to users?
    • Oracle WebCenter Sites excels at delivering localized content to users by rendering content in their native language through implicit and explicit information gathered by the system.
  • Does the software allow for the integration of social media?
    • Oracle WebCenter Sites allows users to log-in using social authentication enabling them to share, comment, rate, review and moderate content.
  • Will the company offer long-term support?
    • Oracle has been around for more than 35 years, employs 125,000 people and is valued at just over $80B. Oracle offers 24/7 support, employs 18,000 support staff which are located in 145 countries offering 24/7 support. 
  • Is the solution one that the manufacturer will continue to invest in?
    • Oracle employs over 35,000 product development engineers and invests an estimated $5B per year in research and development to advance Oracle products. (Source)

Choosing the Right Implementation Partner

Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner  See press release here

We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.

If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon. 

Other WebCenter Sites Blogs:

WebCenter Sites Gets Personal – With Customers

WebCenter Sites Reporting for Duty & Ready for Localization

Are You Struggling To Create Engaging On-line Customer Experiences?



Monday Jan 27, 2014

Stay Informed on the latest WebCenter releases and updates

The WebCenter product development team provides regular product updates to be compatible with the latest software and address customer reported issues.  For those of you that may not be aware, the WebCenter product management team maintains a blog post that contains information about these updates as they are released.

If you want to stay informed about these releases and updates as they become available, be sure to visit and subscribe to the WebCenter Alerts blog.  You will be automatically informed when new postings are made.

With that in mind, be sure to check out the latest WebCenter update which includes a number of enhancements to WebCenter Content for the new web UI (workflow support, end-user personalization, and Metadata Services (MDS) customization capabilities), Desktop Integration Suite (workflow support, Microsoft Outlook 2013 and Windows 8.1 support) and the Android and iOS mobile apps.

Friday Jan 17, 2014

Looking Back at our Thought Leaders


Good thought leadership usually stands the test of time and our past series of big thinkers are still relevant today. As you watch and listen to these conversations - it will be certainly be interesting to note the changes to technology and culture that have taken place over the past years following many of the trends spoken about during these conversations. How much have you changed the way you work over the past couple of years? Are you more social, mobile and cloud-focused now?

Top 10 Technology Trends Driving Business InnovationOrganic Business Networks: Doing Business in a Hyper-Connected WorldSocial Business and Innovation

Race Against the MachineMobile is the New Face of EngagementManaging Social Relationships for the Enterprise

5 Critical Descisions Made by Beloved CompaniesEmployee Engagement Benchmark Study


Thursday Jan 16, 2014

Evolution to the Strategic Technology Trends for 2014

This time of year is always a reflective time as we look back and look forward to the new year. As I've been thinking about thought leadership and some of the interesting webcasts we've hosted over the past couple of years (look to next post for a review of these), I was thinking about those trend predictions that emerge every year. I just recently watched Gartner's most recent webcast they offer each year on the "Top 10 Strategic Technology Trends" that enterprises should be planning for over the next 3 years.

Its interesting to note the evolution of not only the language used to describe the trends, but the consolidation of many of them into single trends in the comparison chart I created below from the past 3 years. As technologies have emerged from the Hype cycle's "Peak of Inflated Expectations" and start sliding down into the "Trough of Disillusionment" there seems to be some strategic consolidation and commodification as expected.

Gartner’s Futurist, David Cearley said: "We have identified the top 10 technologies that companies should factor into their strategic planning processes. This does not necessarily mean adoption and investment in all of the listed technologies, but companies should look to make deliberate decisions about them during the next two years.” 

He also added that the "Nexus of Forces – Social, Mobile, Cloud and Information – are driving these changes in technology." Take a look at this informative short video on the "Nexus of Forces" for a better understanding. We also have a previous blog post on this topic here.


Gartner's Top 10 Strategic Technology Trends 2012-2014
2012 2013 2014 
1. Media Tablets and Beyond
1. Mobile Devices Battles
1. Mobile Device Diversity & Management
2. Mobile-centric Applications and Interfaces
2. Mobile Apps and HTML5
2. Mobile Apps & Applications
3. Contextual and Social User Experience
3. Personal Cloud
3. The Internet of Everything
4. The Internet of Things
4. The Internet Of Things
4. Hybrid Cloud & IT as Service Broker
5. App Stores and Marketplaces
5. Hybrid IT and Cloud Computing
5. Cloud/Client Architecture
6. Next-generation Analytics
6. Strategic Big Data
6. The Era of Personal Cloud
7. Big Data
7. Actionable Analytics
7. Software Defined Anything
8. In-memory Computing
8. Mainstream In-Memory Computing (IMC)
8. Web Scale IT
9. Extreme Low-energy Servers
9. Integrated Ecosystems
9. Smart Machines
10.Cloud Computing
10. Enterprise App Stores
10. 3-D Printing

Gartner's Top 10 Strategic Technology Trends for 2014:

  1. Mobile Device Diversity and Management: Through 2018, the growing variety of devices, computing styles, user contexts and interaction paradigms will make "everything everywhere" strategies unachievable. The unexpected consequence of bring your own device (BYOD) programs is a doubling or even tripling of the size of the mobile workforce. This is placing tremendous strain on IT and Finance organizations. Enterprise policies on employee-owned hardware usage need to be thoroughly reviewed and, where necessary, updated and extended. 
  2. Mobile Apps and Applications: Gartner predicts that through 2014, improved JavaScript performance will begin to push HTML5 and the browser as a mainstream enterprise application development environment. The market for tools to create consumer and enterprise facing apps is complex with well over 100 potential tools vendors. For the next few years no single tool will be optimal for all types of mobile application so expect to employ several. The next evolution in user experience will be to leverage intent, inferred from emotion and actions, to motivate changes in end-user behavior.
  3. The Internet of Everything: The internet is expanding beyond PCs and mobile devices into enterprise assets such as field equipment, and consumer items such as cars and televisions. The problem is that most enterprises and technology vendors have yet to explore the possibilities of an expanded internet and are not operationally or organizationally ready. 
  4. Hybrid Cloud and IT as Service Broker: Bringing together personal clouds and external private cloud services is an imperative. Enterprises should design private cloud services with a hybrid future in mind and make sure future integration/interoperability is possible. Hybrid cloud services can be composed in many ways, varying from relatively static to very dynamic. Managing this composition will often be the responsibility of something filling the role of cloud service broker (CSB), which handles aggregation, integration and customization of services. 
  5. Cloud/Client Architecture: The cloud is the control point and system or record and applications can span multiple client devices. The client environment may be a native application or browser-based; the increasing power of the browser is available to many client devices, mobile and desktop alike. Robust capabilities in many mobile devices, the increased demand on networks, the cost of networks and the need to manage bandwidth use creates incentives, in some cases, to minimize the cloud application computing and storage footprint, and to exploit the intelligence and storage of the client device. However, the increasingly complex demands of mobile users will drive apps to demand increasing amounts of server-side computing and storage capacity.
  6. The Era of Personal Cloud: The personal cloud era will mark a power shift away from devices toward services. In this new world, the specifics of devices will become less important for the organization to worry about, although the devices will still be necessary. Users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role. Access to the cloud and the content stored or shared from the cloud will be managed and secured, rather than solely focusing on the device itself.
  7. Software Defined Anything: Software-defined anything (SDx) is a collective term that encapsulates the growing market momentum for improved standards for infrastructure programmability and data center interoperability driven by automation inherent to cloud computing, DevOps and fast infrastructure provisioning. As individual SDx technology silos evolve and consortiums arise, look for emerging standards and bridging capabilities to benefit portfolios, but challenge individual technology suppliers to demonstrate their commitment to true interoperability standards within their specific domains. 
  8. Web-Scale IT: Web-scale IT is a pattern of global-class computing that delivers the capabilities of large cloud service providers within an enterprise IT setting by rethinking positions across several dimensions. Large cloud services providers such as Amazon, Google, Facebook, etc., are re-inventing the way in which IT services can be delivered.  Their capabilities go beyond scale in terms of sheer size to also include scale as it pertains to speed and agility. If enterprises want to keep pace, then they need to emulate the architectures, processes and practices of these exemplary cloud providers
  9. Smart Machines: Through 2020, the smart machine era will blossom with a proliferation of contextually aware, intelligent personal assistants, smart advisors (such as IBM Watson), advanced global industrial systems and public availability of early examples of autonomous vehicles. The smart machine era will be the most disruptive in the history of IT. New systems that begin to fulfill some of the earliest visions for what information technologies might accomplish — doing what we thought only people could do and machines could not —are now finally emerging. 
  10. 3D Printing: Worldwide shipments of 3D printers are expected to grow 75% in 2014 followed by a near doubling of unit shipments in 2015. While very expensive “additive manufacturing” devices have been around for 20 years, the market for devices ranging from $50,000 to $500, and with commensurate material and build capabilities, is nascent yet growing rapidly. The consumer market hype has made organizations aware of the fact 3D printing is a real, viable and cost-effective means to reduce costs through improved designs, streamlined prototyping and short-run manufacturing.



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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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