Friday Aug 10, 2012

The Butterfly Effect in Web Experience Management

Today’s guest post comes from John Prince, founder and CEO of DreamFire Interactive (http://dreamfireinteractive.com). He has extensive experience in strategy, product management, marketing and sales for internet businesses. DreamFire has delivered its comprehensive internet marketing services and solutions to Fortune 100 brands and is an Oracle partner specializing in the web experience management solution, Oracle WebCenter Sites.

I was recently on a vacation, a much needed and deserved one at that, to Cape Cod to celebrate Independence Day along with friends. I decided to take a bus after considering various options and booked my tickets for a 9:00 AM bus that departed from the Port Authority Bus Terminal in New York City. I had some calls with our India office that were scheduled to end by 8:00 AM. I was impatiently trying to conclude my final call before I could take off, but the call got prolonged by 12 minutes. As a result, I managed to miss the bus to Cape Cod and found myself two and half hours later writing this blog. A seemingly small , 12 minute delay, ended up pushing my departure by two and half hours. But this was not the end of the story. Because of this initial delay I was met with increased traffic and reached the Cape after the sun set . This was not part of my original plan, but no big deal. I was on vacation.

You are just reading one small instance of what is called the Butterfly Effect. The phrase, Butterfly Effect, refers to the idea that a butterfly's wings might create tiny changes in the atmosphere that may ultimately alter the path of a tornado or delay, accelerate, or even prevent the occurrence of a tornado in another location. Sounds crazy, but it is not.

I would like to relate the Butterfly Effect to digital marketing to see how seemingly small things could cause significant effects. For example, let us look at the effects of ‘contextual relevance,’ the concept of delivering the right information, to the right person at the right time, in your digital marketing efforts.

Studies have shown that in the publishing industry, contextual relevance helps improve the average time spent by users by up to 300%. Recommendations can phenomenally improve average revenue per customer on eCommerce sites.

Contextually assembled home pages reduce bounce rates by 60% and improve customer engagement dramatically. Smart phones and tablets with geo-location take contextual relevance to a new dimension. Social media adds a new dimension of relevance to the user.

Real time decisioning can help drive contextual relevance of your online content. When used with Oracle WebCenter Sites, Oracle's Real-Time Decisions (RTD) platform combines both rules and predictive analytics to deliver a contextually relevant web experience to your users.

I have heard business clichés like 'make it rain' and 'think big' in terms of digital marketing. The truth, however, is that we can accomplish remarkable results by applying the Butterfly Effect and initiating small actions setting your initiatives in the right course. But chasing the storm hoping for lightning to strike you is rarely the best use of your money.

Wednesday Apr 25, 2012

Replay Available: WebCenter Customer Update

WebCenter Customer Update - March 2012
Did you miss the Customer Update webcast we held in March? If you didn't catch it live, you can now watch the replay on-demand! Find out the latest about the WebCenter 11g R1 (11.1.1.6.0) release and learn about Oracle Social Network from the WebCenter Product Management team. We’ll also cover the updated communication channels and online resources we’ve recently launched for all WebCenter pillars (content, portal, sites and social). Register today!

WebCenter Portal -- 11g Patch Set 5 (11.1.1.6) Update
Richard Nessel will discuss what is new in the latest release (11.1.1.6) of WebCenter Portal. He'll cover the key new features and capabilities that have been introduced.

WebCenter Content -- 11g Patch Set 5 (11.1.1.6) Update
Joe Golemba will discuss a number of new capabilities for WebCenter Content in the areas of User Engagement, Content-Enabling Applications, and Infrastructure. 

WebCenter Social – Oracle Social Network
Rachel Hunter will discuss the foundations of Oracle Social Network and its capabilities with Enterprise integration with Fusion CRM. 

Please register here for this on-demand webcast to get an overview of these exciting new capabilities and how they can benefit your organization.

Thursday Mar 22, 2012

Stuck with Documentum Still? Do MORE with Oracle WebCenter!

Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you.

Top 4 Content Imperatives
• Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption
• Raise Productivity - Automation and integration, communication, findability
• Foster Innovation - Enable collaboration, expertise location
• Improve Online Engagement – enable user-driven, dynamic marketing initiatives

With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful.

We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail. What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward.

And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments.

Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately –if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities:

• Increase sales and loyalty by optimizing online engagement
• Create, manage and moderate contextually relevant, targeted and interactive online experiences
• Optimize customer engagement across, web, mobile and social channels
• Manage large scale multichannel global online presence with integration to enterprise applications
• Enable business users to control their content and make their own updates
• Publish content from native files – enable navigation of project documents, procedures, policy information
• Enable content display and updates from existing web applications – one click to drag and drop content management functionality
• So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management.

So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter.

How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter.  Learn More Here!

To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Watch the Webcast OnDemand:  Do More with WebCenter: Extend Beyond Content Management

MOVE OFF DOCUMENTUM!!!


Monday Mar 19, 2012

Do MORE with WebCenter


WebCenter Team Juggles Time!

We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  .

This week, we’ll be focusing on “Doing More with WebCenter leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.

 ++++++++++++++

Be a Speaker @ Oracle Open World 2012Want to be a Speaker at Oracle OpenWorld 2012?

Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now! 

The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here.

Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected. 

Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco!

~~~~~~~~~~~~~~~~~~~~~~

Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management
Oracle Corporation
Webcast. Do More with Oracle WebCenter—Expand Beyond Content Management. Oracle WebCenter. The Center of Engagement.

Enable Employees, Partners, and Customers to Do More with Your Content

Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities?

Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter:

  • Drives task-specific application data and content to a single screen for executing specific business processes
  • Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security
  • Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels
  • Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities

Learn how to do more with Oracle WebCenter. Register now for the Webcast.

Oracle Fusion Middleware Webcenter


Join us for the second Webcast in the series "Do More With Oracle WebCenter".

March 22, 2012
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter Michelle Huff
Michelle Huff
Senior Director, WebCenter Product Management, Oracle
Presenter Greg Utecht
Greg Utecht
Project Manager,
IT Operations,
TIES
Hardware and Software Engineered to Work Together
Copyright © 2012, Oracle and/or its affiliates.
All rights reserved.
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Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

Friday Mar 16, 2012

Gartner PCC: A Shovel & Some Ah-Ha's

When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing.

The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed.

So what does this mean for you?
Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them. 

What does this mean for IT? 
Use software and technology as an enabler, not as a roadblock.

Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options. 



We had some great conversations throughout the conference and at the Oracle booth.


Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network.


And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world.


The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below.
  • 70% of internal social initiatives eventually fail.
  • By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today.
  • Customer engagement = multi-channel + social & interactive + personal & relevant + optimized.
  • If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!)
  • The Web will become the primary method used for delivering content and applications to mobile devices.
  • By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis. 
  • 86% of customers will pay more for a better customer experience.
  • 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities.
Did you attend the Gartner Summit? What were your ah-ha moments?

Tuesday Jan 04, 2011

Five Key Trends in Enterprise 2.0 for 2011

We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011.

1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness.

Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area.

2. Online customer engagement will become a high priority for CMOs.

A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives.

3. Real composite applications will be widely adopted.

We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components.

4. Records management will drive ECM consolidation.

We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation.

5. Organizations will demand ECM at extreme scale.

We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure.

Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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