Friday May 27, 2011

E2.0 Top 20: What will be millenials and other younger workers expecting from the internal technologies deployed at my company when joining?

We're wrapping up our "Top 20 Enterprise 2.0" Questions & Answers series! We hope you enjoyed the topics we discussed around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption.

E2.0 Top 20 #20: What will be millenials and other younger workers expecting from the internal technologies deployed at my company when joining?

For digital natives, there is no going back to a world without texting and twittering and facebooking . So at minimum, if you expect these folks to be your customers, your employees and your citizens, then you need to apply their expectations to the next generation of enterprise IT systems. But of far more immediate importance is how much productivity gains businesses and governments are leaving on the table by not following the next generation’s lead. It’s not just the millenials anymore, all workers now are familiar with Web2.0 technologies and expect the same kind of capabilities for Enterprise Systems such as Business Intelligence, CRM, ERP, HCM, and Extranets.  They expect to be able to share content easily inside and outside of the organization, connect with experts rapidly, discuss business challenges internally and externally, and find the right information quickly.  They don’t expect to use systems which are menu driven without rich media, without search, not mobile, and operating in a silo as many ERP, CRM implementations are today.
AIIM (www.aiim.org) survey “Putting Enterprise 2.0 to Work”:

  • Under 40s are twice as likely to be public social network evangelists or enthusiasts than over 40s.
  • There are plenty of evangelists amongst over 40s for internal social networks. They are more likely to be pragmatists than enthusiasts, but are just as willing to participate.

You need a modern user interface and applications which are user friendly, intuitive and efficient. Oracle WebCenter allows us to provide such a layer on top of existing applications and services. Oracle WebCenter is the cornerstone of what Oracle is doing with E2.0: it’s a modern user experience platform for the enterprise and the Web, based on a composite application concept with many integrated social capabilities, so you can build a composite application and add social tools for executing that application. Here are some additional assets where you can learn more.

Thursday May 26, 2011

E2.0 Top 20: What companies should reduce email overload and facilitate the reuse of existing content?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #19: What companies should reduce email overload and facilitate the reuse of existing content?

All companies using a mail solution to share information, for example by sending attachments on a regular basis, are ideal candidates for implementing a collaborative solution.  The collaborative solution will allow all users to be able to access the latest version of the required document, and update it if they have enough rights.  This update can be done right from within the application itself.  This will greatly reduce the amount of mail being sent and stored, and ensure people always have access to the latest version.

Wednesday May 25, 2011

E2.0 Top 20: Are enterprise content management and business process management converging towards a more adaptive and dynamic approach to knowledge work?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #18: Are enterprise content management and business process management converging towards a more adaptive and dynamic approach to knowledge work?

Yes they are – these two types of applications are complementary:

  • Many business processes require storing unstructured content at some point, and an enterprise content management solution is the obvious place to do so
  • Information inside content management solutions often needs to be processed alongside other enterprise data, and our Business Process Management tool provides rich capability to design, simulate and run the processes to be able to do so.

Oracle Enterprise Content Management provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. As Oracle Enterprise Content Management and Oracle BPM both belong to the Oracle Fusion Middleware family - the convergence layer for existing and future Fusion applications and services - they can be easily integrated  simply  assembling services together without writing any additional code. Oracle Application Development Framework enables rapid application development through composition instead of coding, lowering the barriers for an enterprise to make changes. Learn more!

Tuesday May 24, 2011

E2.0 Top 20: Is it safe to let everyone in the company freely share information or do we need to impose some form of control?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #17: Is it safe to let everyone in the company freely share information or do we need to impose some form of control?

Some form of control is absolutely necessary!  Within the boundaries of the enterprise there is a definite need to be able to restrict and control the information people are specifying and accessing, to be able to have high availability and redundancy, and to be able to restore backups whenever necessary.  For this reason it is very important to use enterprise software designed for these scenarios, and the assistance from experienced implementers to ensure necessary governance processes are followed. The challenge now is that organizations must redefine how they deal with security and privacy issues and extend how they think about control and governance in order to deal with social technologies that are much more distributed, informal, and ubiquitous than anything that we have known previously.  Looking to learn more?

Monday May 23, 2011

E2.0 Top 20: How can I make my learning and e-learning initiatives more appealing and engaging?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #16: How can I make my learning and e-learning initiatives more appealing and engaging?

A solution such as WebCenter is ideal for providing the platform for making applications such as e-learning available externally.  WebCenter will provide the necessary performance, security, administration and monitoring infrastructure, and allow business users to create page and determine what should be made available and to what populations of users. We invite you to view the following assets to learn more!

Friday May 20, 2011

E2.0 Top 20: Which are the five fundamental suggestions to improve team coordination across different locations and departments?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #9: Which are the five fundamental suggestions to improve team coordination across different locations and departments?

  • Be able to find information when you need it
  • Know your colleagues and peers and their expertise
  • Be kept up to date on people’s activities
  • Avoid having to duplicate information
  • Have a simple to use place you can enter information you want to share

For those looking to deliver quick wins via configurable unified intelligent workspaces, organizations can benefit from Oracle WebCenter Spaces – a ready-to-use application within Oracle WebCenter Suite that delivers dynamic business communities with all the rich Oracle WebCenter Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. Oracle WebCenter Spaces allows users to work more effectively with project teams and work groups, including teams that span multiple geographies, and even include external members. It eliminates or reduces duplication of efforts and content inconsistencies, and it enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market.

Oracle WebCenter Suite includes Oracle WebCenter Services – a comprehensive set of standards-based components that enrich existing portals and Web sites with the industry's most complete and open set of Enterprise 2.0 capabilities. These services include wikis, blogs, discussions, online awareness and communications, content collaboration and social networks. Oracle WebCenter Services works with all Oracle portal offerings, enabling organizations to enhance their existing enterprise portals and Web sites, and empowering users with Enterprise 2.0 services that work with their existing information systems. The services are integrated so that business users can also use them together (for example, you can add an Instant Messaging and Presence link to a discussion forum to talk with a product expert directly from a forum topic), manage them effectively, and even model relationships between users and information to find new experts, create richer connections, and discover new ways to improve your organization’s performance.

Thursday May 19, 2011

E2.0 Top 20: How can I fund innovation capitalizing on existing applications?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #9: How can I fund innovation capitalizing on existing applications?

As clearly presented in the AIIM (www.aiim.org) Future History whitepaper, the future of Enterprise IT is strongly related with move from Systems of Record – those tools, repositories, and systems upon which organizations have built their business processes for the last several decades – to Systems of Engagement, where digitally facilitated communication and collaboration become the focus. By strategically embedding collaboration and communication tools into specific business contexts, companies significantly increase visibility into changing business conditions—and can respond much more agilely. Systems of Engagement need to operate on top of and be in touch with existing core Systems of Record, spreading across processes and departments. Information, documents and images at the core of System of Records need to flow in the new System of Engagement feeding conversations, interactions and collaborative projects.

Oracle Enterprise Content Management provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. Learn more!

Wednesday May 18, 2011

E2.0 Top 20: How can I make informed decisions combining back-office systems with social media?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #8: How can I make informed decisions combining back-office systems with social media?

“Activity streams” is a fundamental key to re-design and get many business processes to be social, including informed decision making. By integrating social activities with business applications, you can deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. It's not about syndicating social activities limited to a single application. Instead, Oracle believes back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area.

Oracle enterprise applications as well Oracle Universal Content management are integrated with Oracle WebCenter, providing a true Enterprise 2.0 infrastructure. Having an infrastructure that enables participation from any business process efficiently using any content is the real magnifying force. Learn more by viewing the resources below!

Tuesday May 17, 2011

E2.0 Top 20: Is the workforce expecting to access corporate documents and expertise via mobile?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #7: Is the workforce expecting to access corporate documents and expertise via mobile? How do we address this need?

The advent of Smart phones definitely changed user expectations: people regularly access portal-based services but they never actually launch traditional browsers. End users wishing to access corporate information, documents and applications – also such ERP or CRM - can easily do so from mobile devices using Oracle's technology. Oracle WebCenter Suite provides a multi-channel environment to instantly access critical information easily from any mobile device and allows seamless access to desktop tools like Word, Excel, PowerPoint or Outlook. For example iPhone users can download our WebCenter Spaces iPhone App from the Apple iStore to navigate spaces, perform social interactions, and display personal activities. Users of other devices can access the site very simply using the browser on the device or a component called “Oracle Mobile Application Development Platform” which is designed to provide mobile functionality out of the box to developers. The modern look and feel of WebCenter looks great on these devices and integration with business applications significantly improves productivity and responsiveness. View the following resources to learn more!

Monday May 16, 2011

E2.0 Top 20: How can I extend my customer base leveraging social media?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #6: How can I extend my customer base leveraging social media?

Video contents, easy tools for feedbacks and requests, and fast services can  help  to acquire customers with reasonable cost. UBank, an online bank, used 2 YouTube channel videos to educate and engage customers: 65k views in 3 days, brand positioned, market share target in 9 months from launch. Complete customers mix, not only young people. Only 10 minutes  to create a new account. Which technology? Oracle WebCenter Suite to leverage a great customer experience on top of an integrated application stack, i.e. the Oracle Common User Experience Architecture.

To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services—including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. Learn more:

Friday May 13, 2011

E2.0 Top 20: Is there a way to connect individuals both inside and outside my company to accelerate products innovation?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #5: Is there a way to connect individuals both inside and outside my company to accelerate products innovation?

Absolutely! Social Networking can strongly support products development and a social portal is a great way to empower knowledge workers to manage the complexity of product design, manufacturing and delivery. A collaborative workspace provides concurrent document editing, micro-blogs, central content repository and unified search across content. Social media doesn't necessarily replace existing communications but can improve cross-organization information management and speed the deployment cycle. Use social networks to explore new ideas. Use social tagging, filtering and recommendations to identify relevant trends and technologies. Improve innovation and responsiveness with direct access to experts. Reduce operational costs and time to market with virtual teams.

Oracle WebCenter makes it significantly easier to manage available resources and expertise, while facilitating teamwork through a complete, open and integrated modern user interface that delivers a personalized view of system-wide information. Want to learn more? Check out the following resources:

Thursday May 12, 2011

E2.0 Top 20: How can I take advantage of a modern customer experience in my sales cycle?

 We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #4:How can I take advantage of a modern customer experience in my sales cycle?

A modern customer experience allows you to engage with new and existing customers online throughout the whole sales cycle. Look at your company portal as the pivotal to engage buyers:

  • Leverage on multimedia content to explain the value of your offering
  • Allow quick and easy product selection and comparison
  • Allow online direct selling through eCommerce capabilities
  • Facilitate services attach rate
  • Allow bi-directional communication with customers (chats, polls, tweets)
  • Address future strategy planning following feedbacks
  • Allow customer and partner to benefit of Peer-to-Peer Support

Gartner Recommendations1:

  • Whatever their features, organizations must regard portals as a means toward business ends, rather than ends in themselves.
  • Organizations should define the role of portal infrastructure relative to investments in converging technologies, such as Web content management, social networking, analytics and enterprise mashups.

What kind of technology is available to help you achieve a modern user experience? Oracle WebCenter Suite enables the addition of social computing capabilities to existing portals, while helping organizations enhance Oracle Applications, leverage Oracle Content Management and easily assemble composite applications through Oracle’s common user experience architecture, as well as a broad set of reusable, standards-based components. For more information, we invite you to view the following resources:

1Gartner Report: Generation 7 Portals - Unifying the User Experience

Wednesday May 11, 2011

E2.0 Top 20: How can E2.0 produce a tangible ROI?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #3:How can E2.0 produce a tangible ROI?

In a McKinsey survey of 3,249 executives in Dec 2010, “Web 2.0 finds its payday”, among  respondents at companies using Web 2.0, a large majority continue to report that they are receiving measurable business benefits. The 1,598 executives that had implemented them for internal purposes reported the following benefits:
  • Increase in speed of access to knowledge - 77%
  • Reduction in communication costs - 60%
  • Reduction in travel costs - 44%
  • Reduction in operational costs - 40%
  • Average reducing time to market for products/services - 29%
  • Average increase in number of successful innovations for new products and services - 28%
  • Average increase in revenue - 18%
Evidences from self-reported performance metrics:
  • Overall, 27% per cent of the companies in the survey reported having both market share gains against their competitors and higher profit margins
  • Market share gains correlated with technology-enabled collaboration with external stakeholders. How? Customers engagement in products development and support
  •  Higher margins than competitors correlated with the ability to make decisions lower in the corporate hierarchy and with the willingness to include in working teams both in-house employees and individuals outside the organization
  • Enterprises that report a widespread use of Web 2.0 - involving employees, customers, and business partners -  were 50 percent more likely to fall in the high-performance group

The following quotes from our customers help to illustrate how E2.0 can produce a tangible ROI.

“Oracle WebCenter Spaces, and its flexibility to allow business users to create collaborative spaces and maintain their content, has helped us control our support costs.” Wayne Roberts, Director of IT, Canadian Partnership Against Cancer

“The technical solutions provided by Oracle have helped us in such a comprehensive fashion that we completely succeeded in our goal of 100% availability.” Borja Letamendia, Director of Services, Panda Security Spain

 To learn more about the ROI benefits of E2.0, we invite you to view the following resources:

Tuesday May 10, 2011

E2.0 Top 20:Can Facebook or similar social networks be used to substitute or evolve your company intranet?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #2:Can Facebook or similar social networks be used to substitute or evolve your company intranet? Or does this social craziness only help your employees to waste their time and become less productive?

"If the problem is that everyone is standing around the water cooler, the answer is not to take away the water." -- Andy McMillan, Vice President of Product Management for Enterprise 2.0 at Oracle.

Providing social network tools within an Intranet is a simple way to get additional value. How many times have you had difficulty in finding the right person or up-to-date information within your organization? Using social network tools embedded in your Intranet provides this functionality, and allows you to create pages blending this functionality with other applications and services to provide a rich and complete solution. We are talking about the Next Generation Workplace: more productive, with better knowledge sharing between staff; more profitable, with ability to coordinate working parties and project teams; more cost efficient, with reduction of multi-copy emails and peer-to-peer self-help mechanism for users. AIIM (www.aiim.org) survey “Putting Enterprise 2.0 to Work”:

  • Over 55% consider internal E2.0 to be “important” or “very important” to business success, rising to 80% for the youngest segment of survey respondents.
  • Concurrent document editing, internal micro-blogs, and profile scanning for subject experts are the E2.0 uses set for the strongest growth.
  • Knowledge-sharing is considered to be the biggest benefit by users of internal E2.0, followed by faster response to queries, and fewer multi-addressed emails.
  • Getting participation is the biggest issue for internal E2.0, particularly from senior management. Content creation outside of ECM/RM is the next biggest issue.

Oracle helps organizations move beyond the idea of simply creating yet another Facebook-like destination for its employees, and instead shaping work environments around specific business tasks. Oracle WebCenter makes it easier to share and collaborate, enabling organizations to develop and deploy internal and external portals and websites, composite applications, mashups, and social and collaboration services all tightly integrated with enterprise applications. And that makes people more productive. To learn more, please view the following resources:

Monday May 09, 2011

E2.0 Top 20: Why is there an interest in organizations becoming social?

We're kicking of a "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #1:Why is there an interest in organizations becoming social? What kind of business project could justify to invest  in an Enterprise 2.0 platform?

To kick off this topic, here's a great quote from Andy MacMillan.“This is a real business value conversation; this isn’t a technology field trip. Most organizations believe their people are one of their key assets; they are the ones that resolve escalations or exceptions in the process, they’re the ones that ultimately make improvements, so if I can enable those things to happen more quickly in the context of that existing application, then I’m making that application more valuable.” Andy MacMillan, Vice President of Product Management for Enterprise 2.0 at Oracle. Adoption of social technologies impacts many business areas:
  • Online Customer Self-Service can dramatically reduce costs and improve customer satisfaction
  • Peer Production (co-production with partners, suppliers and even customers) reduces time to market for products and services and enables more rapid scale
  • Crowd-Sourcing significantly helps Research and Development
  • Broadcast Search increases the opportunity to find and test new ideas and to introduce innovative components in your offer
  • Social Commerce enables new and direct  business model towards suppliers, partners and customers
  • Social Marketing increases effectiveness of marketing campaigns reducing communication costs
How is your organization being impacted?

Oracle’s strategy focuses on integrating Web 2.0 collaborative technology into enterprise business processes and activities, structured and unstructured, to connect people, processes and content to achieve business objectives. To learn more, we invite you to view the following resources:
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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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