Tuesday Jan 22, 2013

The Social Enterprise: Looking Back: Top Trends for 2012

The Social Enterprise: Top Trends for Engagement

This week, we’ll be focused on what’s happened over the past year and ideas for the new year with regards to engaging with your customers, partners and employees. Each of these groups are essential to your business or organization’s success and each have their own unique set of requirements that need to be considered as you approach this new year of interaction.

First up: Looking Back: Top Trends of the Top 10 for 2012

At this time of year, we are always inundated with “Top 10” lists for the year we are finishing as well as the year we are entering. I’ve delayed my survey of these to allow everyone to catch their breath from 2012 and also to allow those really smart folks out there to complete their deep thoughts and analysis and give me something to read that isn’t just a regurgitation of last years’ soap-box rant.

And thus, I have entered the vortex over the past few weeks. Enchantment and Engagement become intertwined in many of our online experiences these days. We call it the "vortex" in our home when you sit down to quickly look at something online and realize that 2 hours or more have passed, dinner is still not made, your spouse is unhappy, your children are cranky and the dog thinks you forgot about feeding her. Nonetheless, I have gathered a good survey of interesting trends from the past year across a wide variety of sources. I hope you will enjoy it.

But before we start our survey of trends past and present – I’d like to level set what we mean when we talk about “Social Enterprise” by sharing a great video from our past Java One Developer conference in October 2012 where Roland Smart, VP of Social Marketing at Oracle, maps out the marketing and developers' perspective on "Social" and how the drive of social into the enterprise is expanding massively.


Each of the major analyst firms always publishes a list at the beginning of the year regarding the trends for the upcoming year. They also coincidentally have a selection of reports that nicely feed into their expected trends for the year.

Here’s a list of Gartner’s 2012 Tech Trends and a video below with David Cearley, Gartner VP & Gartner Fellow, discussing the top 10 strategic technology trends for 2012 which seem remarkably similar to their 2013 predictions. There is a lot of carryover into this year as these trends evolve - but trends are not one year phenomenon and they clearly state: “Strategic technologies are those with the potential for significant impact on enterprises during the next three years.” What is also interesting though is their discussion of How Technology Trends Affect the Human, Business and IT Experience in different ways.

Gartner:

Top 10 Strategic Technology Trends for 2012

1. MEDIA TABLETS AND BEYOND

2. MOBILE APPLICATIONS AND INTERFACES

3. CONTEXTUAL AND SOCIAL EXPERIENCE

4. THE INTERNET OF THINGS

5. APP STORES AND MARKETPLACES

7. BIG DATA

8. IN-MEMORY COMPUTING

9. EXTREME LOW-ENERGY SERVERS

10. CLOUD COMPUTING


Watch Andy Mulholland - On-Demand

From far and wide, every Global Consulting and SI firm has a perspective on trends past, present and future. Last year, we hosted Andy Mulholland, Former Capgemini Global Chief Technology Officer in our Social Business Thought Leaders Webcast Series. He presented a very interesting session on "Top 10 Technology Trends Driving Business Innovation" that remain valid today.

His blog post, Ten Game Changing Technology Shifts in 2012 adds some supplemental color to his perspective.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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