By Christian Finn
This week I have the privilege to host a webcast in our
Social Business Thought Leaders series with Forrester Research Inc. Vice
President and Principal Analyst Ted Schadler. Always an animated and incisive thinker, Ted
will be sharing his thesis that mobile technology fundamentally changes
everything we know about customer interaction. Ted postulates that we are transitioning from the Web era to the Mobile
era, where mobile devices and apps are not simply companions to the Web but a
central place of activity and innovation, with far reaching implications for
customer strategies and application development. For example, Ted advocates that
organizations develop mobile apps first and then build the corresponding web
applications, which is a reversal of the way most organizations build apps and
deliver content today.
There is a lot to draw on for discussion in the webcast
because in addition to his current mobility research, Ted has long been an
analyst of the content and collaboration markets and he is the co-author (with
Josh Bernoff) of Empowered, which explores how
employees are using social, mobile, and cloud technology to better serve
customers. Empowered is sort of the enterprise sequel to Groundswell, which examined the
phenomenon of social media use among consumers and how to formulate an
effective social media strategy for organizations.
As always, we’ll answer the questions we receive during the
webcast here on the WebCenter blog. We will also be giving away some signed
copies of Empowered to some lucky people who tweet questions during
the webcast to @OracleWebCenter, so be sure to tweet to have a chance to win
this great read. Of course, in addition
to watching our webcast, we encourage you to keep up with Ted’s advice, thinking,
and research on Twitter by following @TedSchadler.
So please join us Thursday at 10 am PT for a lively and stimulating
discussion of how mobility is changing business and what you can do to take
advantage of new Mobile Era, and stay tuned for more great discussions with
industry though leaders to come! Register for this webcast now!