Wednesday Nov 09, 2011

Guest Post: Peter Reiser: The Power of Social Recommendations

 We're joined today with a guest post from a member of our international team of WebCenter Evangelists, Peter Reiser. Peter has a long history starting with Sun Microystems (Switzerland) in 1989 and has recently joined a team of WebCenter Evangelists around the globe that we hope to be hearing from on a regular basis. Peter's blog can be found here: https://blogs.oracle.com/peterreiser/


The Power of Social Recommendations

There are many ways you can improve the Return on Investment (RoI) of your web properties

Traditionally, you acquire new customers by buying Google keywords or by advertising your web offerings on social sites like Facebook

When these new users find their way to your site, you can engage them using clever targeting/personalization technologies to tailor your content to the target audience. 

(I  recently took a training on  WebCenter Sites (formerly FatWire) and was pretty impressed about their  intelligent real time targeting engine.)

This will likely improve your Conversation Rate (CVR)  and Revenue

Ok - these  are key elements  of a typical  Ecommerce strategy and pretty well known best practices. 

But how can we leverage  REAL social engagements ?

Implicit Social Recommendations 

When did we start trusting strangers?

(Source: Tomuniversal)


Implicit Social Recommendations are based on feedback from strangers provided through various social  channel and sites. 

 As example, a site has a product review section and the reviews, ratings and feedback  of "strangers" is influencing the buying behavior.

Implicit Social

(Source: Tomuniversal)

 The level of influence is directly  related to how much the user  trust the feedback/recommendations from strangers. 

Explicit Social Recommendations 

 Explicit Social Recommendations are from the strong tie connections of  a user's social network - friends/people you know and trust.

 As example, a user is looking for a nice Golf Hotel and a friend recommends a hotel via a social network. Its pretty likely that the user is checking out the hotel.

Golf


(Source: Tomuniversal)

 If the friend has already stayed there and recommends the hotel because he liked it, there is a very high probability that the user is booking the hotel.

Social Engagement Strategy  

Wow - if you can leverage the Power of Social Recommendations,  your Conversation Rate (CVR)  and Revenue will likely grow fast!

So - what should be the key elements of your successful Social Engagement strategy? 

  1. Build Trust trough Transparency
  2. Be part of the Conversation by actively building vibrant communities 
  3. Engage the "trusted" strangers  in the public social networks like Twitter, Facebook, LinkedIn etc. (and maybe you should consider social sites like  Quora as well)
  4. Think carefully how to  build  your "Explicit Social Recommendations" strategy. Do you really want to invest to drive YOUR audience trough public social networks  or do you want to have YOUR audience on your own social network  which is seamless integrated with your web properties and business applications  .. and you have access to the entire Social Graph of your network!    (Hello Oracle Social Network :) )

Attend the AIIM/Oracle Executive Social Business Seminar in Los Angeles

Attend an Exclusive Seminar on Social Business

AIIM/Oracle Executive Social Business Seminar

Learn How Social Business Can Improve Operational Performance and Drive Innovation

Act Now

Request your complimentary invitation by contacting Oracle at +1.800.820.5592 ext. 9949

The seminar will be held at:

Millennium Biltmore Hotel, Los Angeles
Weds., November 30, 2011
10 a.m.–2 p.m. (includes lunch)

Business executives worldwide are using social collaboration technologies with employees, customers, and partners to dramatically improve operational flexibility and responsiveness, driving business growth and innovation.

For the last three years, AIIM and Oracle have analyzed how 65,000 community members are using social technologies. At this seminar, you’ll hear the latest research findings conducted with MIT Professor Andrew McAfee and 18 industry thought leaders.

Get valuable information that you can apply to your business, including:

  • Use cases for social technologies in sales and marketing, innovation and product development, and organizational responsiveness and knowledge
  • How companies such as Alcatel Lucent, Land O’Lakes, Balfour Beatty, and Canadian Partnership Against Cancer have implemented systems that are driving collaboration with employees, customers, and partners
  • The advantages of Oracle’s social business platform, Oracle WebCenter

You’ll also have the opportunity to network with early adopters and thought leaders regarding best practices and strategies.

Agenda

10:00 a.m. How Social Business Is Driving Innovation
Presented by Atle Skjekkeland

11:00 a.m. Solving the Innovation Challenge with Oracle WebCenter
Presented by Brian Dirking

12:00 noon Lunch and Networking
Table Discussions on Case Study Challenges

1:00 p.m. Strategies for Success Case Study—Alcatel Lucent
Presented by Keste

1:45 p.m. Final Remarks

Register Now

Contact Oracle at +1.800.820.5592 ext. 9949

Presented by:


Atle Skjekkeland

COO, AIIM

Brian Dirking
Principal Product Director, Oracle

In association with our partner


Bunny Inc. Season 2: Transform Your Online Engagement

Bunny Inc. is back for another season! You may recall Season 1, where we presented a series of 5 videos that discussed the benefits of becoming a social enterprise. We are happy to report that the bunnies are back and ready to show you that in your quest to making your organization social and engage your customers, partners and employees, why Bunny Inc. is better than Hare Inc.

In today’s socially enabled, multichannel online world, people increasingly expect their online experiences to be rich, engaging, and tailored specifically to their interests. Providing a compelling user interface is not always enough to engage prospects, increase sales and build loyalty.

Companies like Hare Inc. struggle to deliver modern, up-to-date, easy-to-use online services. Others, like Bunny Inc., leverage seamless access and collaboration to critical applications and social functionalities to attract, delight and retain end-users for a very long time.

Social Bunnies are back for a second season to remind you how to make it easy for companies to optimize online customer experience through best-in-class interaction, complete back-office integration and social capabilities. Do you want to be a bunny or a hare?

Looking for more information on how Oracle WebCenter can help your business get social? Access additional resources here! Looking to drive customer engagement with a personalized, social & multi-channel online experience? Register to attend this webcast!

Wednesday Oct 19, 2011

Moving Off Documentum to Oracle WebCenter Drives User Engagement

As the Documentum technology gets older, and product release cycles slip, customers are finding it harder and harder to address their requirements. We’ll go through these in more detail in our webinar on October 26th, Stop Maintaining Documentum and Start Innovating With Oracle WebCenter. But for new here are some examples.

Enterprise Search – Documentum currently uses the Microsoft Fast search engine. But that agreement will expire in 2012, meaning the next release of Documentum will require customers to move to a new search engine. This will have an impact on the upgrade migration in terms of reindexing for sure, but also it will require user training. Each new search engine has different ways of searching, and provides different results. And users will need to adjust to the new system. With Oracle WebCenter, search is included. Furthermore, additional adapters can be purchased to enable Oracle WebCenter to search other systems. Oracle provides out-of-the-box adapters for systems such as Siebel, Exchange, and SharePoint. There is also an adapter to search Documentum, so while you are migrating content, or if you chose to only migrate some of your content, your users can search both Oracle WebCenter and Documentum simultaneously, and have hit results presented together.

Web Experience Management – Documentum formerly used FatWire to deliver content to the web. FatWire is now included in Oracle WebCenter, providing those customers a way to leverage their investment in training and templates they have created in FatWire. With Oracle WebCenter, this functionality will be used to deliver web experience management – the ability for websites to deliver targeted and optimized content and offers to website visitors. This will be a huge asset for marketing departments, enabling them to target customers and prospects with just the information they need. You can read more about Oracle WebCenter and web experience management in this blog post: Engaging Customers Online with WebCenter.

Social Business and Collaboration – As employees continue to be enthralled by new consumer technologies such as mobile devices and social networking, they are demanding the same capabilities to get their work done. Oracle WebCenter provides mobile and social collaboration capabilities to address these need. Users can search, view and approve content from their mobile devices. They can locate experts and initiate activity streams around projects. But WebCenter also enables capabilities externally so your organization can create a customer community. These capabilities are in more and more demand, and they just can’t be addressed by the Documentum platform.

What this means is that organizations are not able to maximize their productivity due to the fact that their information tools cannot address their user needs. Companies are limited in the ways they can maximize their content and deliver it where it is needed in business processes. This ability to maximize the use of content - for internal and external use, from improving productivity and innovation to engaging your customers - is the reason Oracle WebCenter is being recognized as the new front runner in the industry, driving user engagement. Join us on our webinar on October 26th where we will cover the reasons organizations need to make the switch, and how Oracle WebCenter drives user engagement.

See Oracle's special offer - Trade In Your Documentum for 100% Credit on Oracle WebCenter

Oracle Social Network: Connect Your People, Applications, Processes & Customers

Are you experiencing disconnected and unengaged teams? Are you looking for a tool to easily connect expertise across the organization and provide visibility into all the relevant business processes and activities? Do you need a way to enhance & retain organizational knowledge? Oracle Social Network is the answer. Available in the Cloud and powered by Oracle WebCenter, Oracle Social Network enables business users to securely collaborate with each other using a broad range of collaboration tools and is seamlessly integrated with Oracle Fusion Applications, business intelligence, and business processes, allowing users to receive real-time information feeds from these systems.


Hear from Andy Kershaw, Senior Director of Product Management for Oracle Social Network as he talks live from Oracle OpenWorld 2011 after Larry Ellison announced Oracle Social Network - a secure collaboration tool for everyone you work with.

You also won't want to miss this webcast tomorrow to see Andy Kershaw give a demonstration of Oracle Social Network and learn how you can use Oracle Social Network to connect your people, your applications, your processes and your customers. 

Friday Oct 14, 2011

Webcast: Oracle Social Network -- Social Networking Without the Noise

Logo
Oracle Social Network -- Social Networking Without the Noise

Date: Thursday, October 20, 2011
Time: 11:00 AM PDT


Join us for this Webcast and learn why Oracle Social Network is the secure collaboration tool for everyone
you work with. Learn how Oracle Social Network:
  • Drives enterprise collaboration through natural conversations
  • Enables purposeful social networking without the noise
  • Builds cross-enterprise knowledge by integrating conversations with CRM, HCM and other
    business applications

Presented by:
Andrew Kershaw

Senior Director, Oracle Social Network Product Management

Tara Roberts
Vice President, Oracle Fusion CRM Product Management

We hope you'll join us!

Tuesday Oct 11, 2011

Oracle Social Network: Collaboration in the Cloud

Are your sales teams disconnected and unengaged? Do you need a tool that can easily engage expertise across the organization and provide visibility into all the relevant business processes and activities? Do you want to work more efficiently with your partners and know your customers better? Oracle Social Network is the answer.


“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison.  “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”


Oracle Social Network is a secure, social networking and enterprise collaboration solution with a broad range of social tools designed to capture information from people, Enterprise Applications, and business processes to facilitate collaboration between individual users and teams of people both within and across Enterprises. It drives business through natural Conversations and jump-starts productivity with more-purposeful social networking and contextual enterprise collaboration without the noise.

Oracle Social Network includes stream-based Conversations that consolidate IM, e-mail, applications, content, editing tools, and telephony into a single context. Unlike other collaboration tools that simply generate a lot of noise, Oracle Social Network enables Conversations that are context-based and tied to business activities and processes to help users collaborate more effectively.

Learn how Oracle Social Network can help your company collaborate more intelligently and effectively on Thursday, October 20 at 11:00am PT / 2:00pm ET in this upcoming webcast.

Thursday Oct 06, 2011

Introducing Oracle Public Cloud at Oracle Open World 2011

By Sandeep Banerjie

Larry Ellison announced the Oracle Public Cloud yesterday! For those of you who missed this exciting announcement live, let us quickly summarize it for you:

The Oracle Public Cloud is a suite of Oracle applications, middleware and database offerings delivered in a self-service, subscription-based, elastically scalable, reliable, highly available and secure manner. Oracle provides hosting, management, software updates, and world-class support for these offerings.

The Oracle Public Cloud includes the following services:

Application Services

  • Oracle Fusion CRM Cloud Service
  • Oracle Fusion HCM Cloud Service
  • Oracle Social Network Cloud Service

Platform Services

  • Oracle Database Cloud Service
  • Oracle Java Cloud Service

So what’s unique about Oracle Public Cloud?

It is an enterprise cloud for business. It is an integrated suite of services spanning Oracle's complete portfolio based on open Java and SQL standards offering flexible cloud and on-premise deployment. The services offered in the cloud are based upon Oracle's complete portfolio of best-in-class solutions. They are fully integrated together so IT departments do not have to unify the solutions they buy, and the cloud provides an extensive array of timely and relevant 3rd party content to enrich applications. Applications can be built or extended using standards-based technology such as full Java EE applications and SQL. Organizations can deploy Java applications with no changes onto our cloud, customize Fusion Applications, and develop new custom applications. There is easy instant provisioning with a transparent, predictable pricing model that is based upon monthly subscriptions and consolidated billing. Additionally, applications and end users can move from Oracle Public Cloud to on premise and back. Finally, the cloud is based upon Exalogic and Exadata, offering superior reliability, performance, and elastic capacity.

To learn more about Oracle Public Cloud and get a first hand view of the different cloud services, be sure to attend the “Oracle Powers the Cloud” day at Oracle OpenWorld on Oct 6 (Thursday). It’s going to be an action packed day with keynotes, 25+ cloud sessions, and 15+ demos. And off course you don’t want to miss “It’s a Wrap” closing party that day, featuring Berlin and the Five Hundreds! So if you are not already registered for this special day at Oracle OpenWorld, do that right away at: http://www.oracle.com/openworld/learn/cloud/index.html

Be sure to attend the Oracle Public Cloud General Session repeated 3 times on Oct 6:

“Power Your Cloud: An Enterprise Cloud for your Business Critical Applications”

  • 10:30 – 11:30am at Moscone South 307
  • 12:00 – 1:00pm at Moscone West 2005
  • 1:30 – 2:30pm at Moscone West 3022

See you tomorrow and in the meantime, check out Oracle Public Cloud at cloud.oracle.com

Thursday Sep 08, 2011

Don't Miss Today's AIIM Social Business Virtual Conference!

Oracle is a proud sponsor of today's AIIM Social Business Virtual Conference. What is a Social Business Virtual Conference? It's an opportunity to hear from thought leaders on the state of social business, and how they see organizations taking advantage of this new way of working.

  • What types of business processes can benefit from using social technologies?
  • Are records and information managers able to achieve meaningful governance in a social world, or are they just getting in the way?
  • Will conventional content and process management applications be able to adapt to a new generation of always on, always connected information workers?
  • How can you develop an effective social business strategy?


One of the things we are most excited about here at Oracle is how many of our customers have embraced social business and how they are seeing results. In Andy MacMillan's session at 12:30 PM EDT, Today's Successful Businesses are Social Businesses, you will see how companies are actually transforming into social businesses. Some examples are internal changes, some are externalizing their social business model and creating communities with their customers and partners. The results are spectacular. Better engagement, more innovation, and better loyalty among both customers and employees. 


Here is a video of one customer we will not profile in the event, but you can see how they are working together better using Oracle WebCenter.

With our customers, we see organizations where collaboration is taking place in the context of business processes. With Oracle WebCenter, you have access to your business processes and your enterprise applications integrated with your tools to engage. Often when folks are in the midst of a business process, they turn for expertise on making a decision. This might be to look up more information in a content repository, or to find an expert for input. With Oracle WebCenter, searching, expertise location, instant messaging and other tools are right there so you can decide and take action quickly. It's the only product that has integrated social business with enterprise applications and business processes. 

Thursday Sep 01, 2011

Mayberry R.F.D. Meets the WWW

Is a good dose of nostalgia driving what we desire in today’s online community? With the barrage of online enhancements to leviathan websites that have become a common part of many people’s daily rituals, it has become more of a challenge to enchant the daily eyeballs and ultimately the wallets of your prospective customers, established clients, partners, members and employees.

While it is an obvious current imperative to present a friendly engaging online experience, this experience should be not only useful and productive, but more so optimized for enduring best results for both host and visitor without appearing completely mechanical and impersonal. As social business online grows in success via widespread acceptance and adoption, I can’t help but ask: Does social business reflect a longing for the good old days?

In thinking about how social business drives our online engagement today, I started thinking about socio-historical context. Historically, within a small town or city neighborhood (perhaps like the fictitious small town of “Mayberry R.F.D.”), businesses were successful because they knew their customers’ needs, fulfilled their expectations, and treated them with respect and kindness. In the local country store, popular products were located within easy reach. Packaging evolved to provide just the right amount. Specialty items were specifically stocked for certain “regular” customers. Diapers and ice cream were placed in convenient proximity. Through well developed, long-term relationships, shopkeepers’ knowledge increased about their customers, and shopkeepers anticipated future desires with a varied modicum of success. In best cases, shopkeepers were rewarded with increased sales and a grateful customer, and even in the worst cases, the experience increased their knowledge of their customers’ tastes and desires. This intimate understanding of customer needs provided a win-win for the business and client as well as the larger population that benefited from successful community enterprises.

Fast forward to today’s online world where there are similar high expectations for understanding a customer’s multi-faceted, yet now digital relationship with an organization. We want and expect instantaneous presentation and delivery of the most appropriate relevant information for the given moment and stage of our relationship/lifecycle with an organization. And because the experiences with many of our day-to-day relationships are digital, we unconsciously know that the data of our preferences and relationship history are somewhere behind the walls of the interaction we are having at any given moment. It should be a social courtesy of our online relationships with organizations to interact around our identified explicit or at least implicit profiles, regardless of our social, mobile or online channel of connection.

Today, more and more relationships are rapidly established and dissolved in our fickle online global ecosystem. While fighting for loyalty from a global audience has become an ever-changing game of guess-work for some – it doesn’t have to be. With the right tools in place and access to the appropriate data about our customers, we can measure and continually optimize for better results with segmented, contextually targeted content that makes more sense for our online visitors. With this knowledge and appropriate powerful tools in place, we can start to build longer term, loyal, productive and more profitable relationships with our clients.

While we can’t really return to the days of Mayberry and Aunt Bea’s apple pie, we can introduce a similar social courtesy to our online experiences by treating our site visitors as friends, not strangers.

Stay tuned for more discussion on this topic next week.

Tuesday Aug 30, 2011

5 Best Practices for Embracing the Social Business

We've been talking a lot about the social business lately on this blog, in the recent Oracle WebCenter Webcast and in our newsletter. In our most recent issue, John Brunswick provided 5 best practices for embracing the social enterprise. Have you tried any of these or have any best practices to share?

Five Best Practices for Embracing the Social Enterprise

It is difficult to dispute that organizations embracing the social enterprise maximize worker efficiency. But evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery, and management of technical and business efforts. To make the most efficient journey toward the social enterprise consider the following key points.
  1. Define how you will measure success. If you were going on vacation and someone asked you where you were headed, you would know. We should not treat the social enterprise any differently. Have clearly defined metrics established to validate project performance and return on investment.


  2. Start with scope in mind. The amount of information generated from collaborative activities can be immense. If users are inundated with materials unrelated to their work, activity streams lose their effectiveness. Carefully scope your activity streams to ensure their relevancy to users.


  3. Don't confuse installation with implementation. Installing social technologies is only one of the steps towards becoming a social enterprise. Using (implementing) them is another. Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.


  4. Observe business etiquette. As social capabilities proliferate throughout the enterprise, questions arise about users saying something you don’t want said. Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.


  5. Practice. Do not expect others to readily adapt aspects of the social enterprise if you are not benefiting from them yourself. Practice, learn—and then evangelize.

Monday Aug 29, 2011

Oracle WebCenter: The AIIM Social Business Virtual Conference

Oracle is a proud sponsor of next week's AIIM Social Business Virtual Conference. What is a Social Business Virtual Conference? It's an opportunity to hear from thought leaders on the state of social business, and how they see organizations taking advantage of this new way of working.

One of the things we are most excited about here at Oracle is how many of our customers have embraced social business and how they are seeing results. In Andy MacMillan's session at 12:30 PM EDT, Today's Successful Businesses are Social Businesses, you will see how companies are actually transforming into social businesses. Some examples are internal changes, some are externalizing their social business model and creating communities with their customers and partners. The results are spectacular. Better engagement, more innovation, and better loyalty among both customers and employees. 


Here is a video of one customer we will not profile in the event, but you can see how they are working together better using Oracle WebCenter.


With our customers, we see organizations where collaboration is taking place in the context of business processes. With Oracle WebCenter, you have access to your business processes and your enterprise applications integrated with your tools to engage. Often when folks are in the midst of a business process, they turn for expertise on making a decision. This might be to look up more information in a content repository, or to find an expert for input. With Oracle WebCenter, searching, expertise location, instant messaging and other tools are right there so you can decide and take action quickly. It's the only product that has integrated social business with enterprise applications and business processes. 

Monday Jul 18, 2011

Oracle WebCenter: The User Engagement Platform for Social Business

Today this post caught our eye: Social Media Is Morphing Into Social Business, written by Beverly Macy. The move from Social Media to Social Business is something we’ve been saying at Oracle as well, where the benefits of social media can really be exploited when you integrate them with business processes. Beverly’s main point is that top management needs to move forward with these programs, and that they need to start learning how to be a social business. To get started, we have an online event tomorrow titled “Transforming Your Business By Connnecting People, Process and Content” that will address how companies are succeeding as a social business. In this event Oracle and our partners Deloitte, Capgemini, Wipro and Infosys will detail how ten different customers have transformed their businesses by combining strong processes with social and collaborative tools, to improve their overall information management, providing better customer experience, increasing productivity, and even creating comprehensive online communities for their customers and partners.

Last week we announced the new Oracle WebCenter, the user engagement platform for social businesses, connecting people and information. With this announcement the WebCenter brand covers portal, web experience management, content, social and collaboration technologies into a single product suite that can be easily integrated with enterprise applications.  You can see the announcement webcast now on-demand. 

One of the reasons for this unification is that the use cases for these products are so intertwined. When companies are looking to solve information management problems, they are often looking for a group of technologies that are now blending into a single solution. When organizations want to bring one or more application processes together with the documents that pertain to those processes, they are looking for composite applications and content management. When companies want to provide a strong marketing website, they are also looking for rich media management to bring the right assets to the site. And in some cases they are interested in injecting functionality, such as social and collaboration capabilities right into enterprise applications and business processes. These use cases all fall right into the capabilities of Oracle WebCenter. 

The Oracle WebCenter content theme includes Oracle ECM Suite, Oracle Universal Content Management, Oracle Imaging and Process Management, Oracle Universal Records Management, Oracle Document Capture, and Oracle Forms Recognition. For existing customers, there is no impact other than the fact that these products are united with the other WebCenter products under a single brand. You can continue solving problems for your employees, customers and partners using best-in-breed content management solutions from Oracle.

These product areas cover a number of use cases we typically see our customers solving:

  • Document Management Providing a repository for a workgroup, department, or the whole enterprise to store, find and update content in a managed way. With features like revision control and workflow, organizations can create and update documents in a managed way, ensuring that they are working from the latest version. This also lets them share documents across the organization, avoiding email congestion and enabling the organization to build on its existing knowledge
  • Content Publishing Beyond searching for content, Content Publishing lets you present your content as a browsable website. This is useful for instruction manuals, intranets, partner extranets, and other information-driven websites. Oracle WebCenter content can automatically convert over 500 file formats into HTML, and provides the tools to setup the navigation and flow of the website, automatically updating it when content is changed. It also provides WYSIWYG tools for content updates of web-based content.
  • Digital Asset Management Departments that create graphics such as branding and logos, magazine insert photos, or engineering graphics will love the ability of Oracle WebCenter content to automate many of the tedious tasks associated with digital asset management. You can set rules so that as new images are checked in, they are automatically converted to multiple formats - high-res, low-res, thumbnails - what ever you need. Oracle WebCenter content also provides sophisticated management for video, enabling thumbnails, conversion, compression, and integration with streaming servers
  • Records All content in Oracle WebCenter content provides strong records and retention management, enabling you to define classes and series, set retention periods, and place holds (even on physical records) from one centralized console.
  • Capture and Imaging For organizations that receive documents in paper formats, capture and imaging enable you to get that information into an electronic format and manage it. This supports many use cases, such as invoice processing, employee onboarding, and expenses to name a few. Oracle WebCenter content is integrated with top enterprise applications, so managed content can be presented in the context of these applications in accounts payable and human capital management modules.

Oracle WebCenter content provides a single repository for all of these use cases, so content can be easily found, de-duplicated and integrated with enterprise and custom applications. From an IT perspective, it provides one point of administration and can be expanded to new use cases to address all of you enterprise content management needs. Oracle WebCenter content is THE strategic content repository for Oracle, integrated with both Apps Unlimited and Oracle Fusion Applications.

Wednesday Jul 13, 2011

Enabling Social Businesses by Connecting People and Information

Today Oracle announced the new Oracle WebCenter, the user engagement platform for social businesses, connecting people and information. It brings together the most complete portfolio of portal, web experience management, content, social and collaboration technologies into a single product suite that can be easily integrated with enterprise applications.

Oracle WebCenter is the convergence point for the Enterprise 2.0 portfolio, and brings together the Portal, Content, Social and Web Experience management solutions into a single product suite. 

Read the press release.  Please also join us today for a live webcast introducing what’s next in user engagement.

Oracle WebCenter enables organizations to:

  • Improve customer loyalty and sales by helping marketing-driven organizations deliver contextual and targeted web experiences to users
  • Provide employees anytime, anywhere access to information and applications in context of an interaction and business process through portals and composite applications
  • Enable people work together more efficiently through contextual collaboration tools that optimizing connections between people, information and applications
  • Ensure people access the right information in the context of the application or business process they are working on

Register online for What's Next in User Engagement?

Presented by:

Hasan Rizvi
Hasan Rizvi
Senior Vice President,
Oracle Fusion Middleware
and Java
Kumar Vora
Kumar Vora
Senior Vice President of Development,
Oracle
Andy MacMillan
Andy MacMillan
Vice President
of Product Management,
Oracle

Monday Jul 11, 2011

What's Next in User Engagement?

Wednesday, July 13, 2011
1 p.m. PT / 4 p.m. ET

Please join Oracle executives in an exclusive webcast as they share what's next in user engagement. You'll hear our key executives discuss how Oracle is committed to delivering the user engagement platform to connect people and information and how Oracle will continue to deliver on and expand the most complete, open, integrated, and best-of-breed solutions to transform your organization into a social business.

Register online for What's Next in User Engagement?

Presented by:

Hasan Rizvi
Hasan Rizvi
Senior Vice President,
Oracle Fusion Middleware
and Java
Kumar Vora
Kumar Vora
Senior Vice President of Development,
Oracle
Andy MacMillan
Andy MacMillan
Vice President
of Product Management,
Oracle

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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