Friday Mar 16, 2012

Gartner PCC: A Shovel & Some Ah-Ha's

When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing.

The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed.

So what does this mean for you?
Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them. 

What does this mean for IT? 
Use software and technology as an enabler, not as a roadblock.

Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options. 



We had some great conversations throughout the conference and at the Oracle booth.


Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network.


And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world.


The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below.
  • 70% of internal social initiatives eventually fail.
  • By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today.
  • Customer engagement = multi-channel + social & interactive + personal & relevant + optimized.
  • If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!)
  • The Web will become the primary method used for delivering content and applications to mobile devices.
  • By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis. 
  • 86% of customers will pay more for a better customer experience.
  • 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities.
Did you attend the Gartner Summit? What were your ah-ha moments?

Thursday Mar 08, 2012

WebCenter Quarterly Customer Update - March 26th

WebCenter Customer Update - March 26th 2012
Find out the latest about the WebCenter 11g R1 (11.1.1.6.0) release and learn about Oracle Social Network from the WebCenter Product Management team. We’ll also cover the updated communication channels and online resources we’ve recently launched for all WebCenter pillars (content, portal, sites and social). Register today!

WebCenter Portal -- 11g Patch Set 5 (11.1.1.6) Update
Richard Nessel will discuss what is new in the latest release (11.1.1.6) of WebCenter Portal. He'll cover the key new features and capabilities that have been introduced.

WebCenter Content -- 11g Patch Set 5 (11.1.1.6) Update
Joe Golemba will discuss a number of new capabilities for WebCenter Content in the areas of User Engagement, Content-Enabling Applications, and Infrastructure. 

WebCenter Social – Oracle Social Network
Rachel Hunter will discuss the foundations of Oracle Social Network and its capabilities with Enterprise integration with Fusion CRM. 

Please register here for this webcast to get an overview of these exciting new capabilities and how they can benefit your organization.

Monday Feb 27, 2012

Oracle/AIIM Social Business Seminars: Wrap Up

John ManciniKellsey Ruppel

Last week we wrapped up the Social Business Seminar series with AIIM. I had the opportunity to host the event in Minneapolis and of course it hasn't snowed at all this winter, and we happened to get a nice “snowstorm” the night before -- perfect for driving in from Wisconsin. Good thing my Jeep has 4 wheel drive, as I wasn't going to let a little snow get in the way of what shaped out to be a day filled with interesting discussions and conversations around social business. John Mancini, president of AIIM, kicked off the day with a talk on Social Business and Innovation – focusing on how we are moving from systems of record to systems of engagement to innovation. John is going to be guest posting later in the week with his thoughts, so be sure to check back!

After John set the stage, I gave a presentation on how you can solve the innovation challenge with WebCenter. I talked in depth of the key trends today that we see impacting us as consumers, our expectations and how we do business. It was really interesting to see some “ah ha” moments and head nods as we tied this whole idea of social business together – and how important it is to have the proper technology to do so.

Jim Freeland of Medtronic and Jason Lamon of Fishbowl Solutions rounded out the day with an overview of how Medtronic is using WebCenter to enable their sales teams to access information on the iPad. Back in 2010, Medtronic was the largest commercial user of the iPad, and it was neat to see how WebCenter provides the technology that is ultimately helping in Medtronic’s mission of alleviating pain, restoring health and extending life. If you want to get more details on what Medtronic is doing, you can hear directly from Jim in the video below!

I would highly encourage you to attend an event like this or others that Oracle puts on. You can’t beat the interaction and discussions and the chance to network with your peers. We are hoping you’ll join us in the Conversations!

Friday Feb 24, 2012

Is Social Business an Evolution or Revolution?: Webcast Q&A

Christian Finn

Thank you to those of you who attended the first webcast in our Oracle Social Business Thought Leaders series yesterday.

Christian Finn and Andy Mulholland shared their thoughts on whether social business is an evolution or revoltion. Andy hit home on the fact that technology is at a crossroads today. It has always played a key role in spearheading business success and continues to be a driving force for impacting innovation and change. He went on to explain that the key to enabling business innovation is recognizing the shift from the computer being at the core of technology development to people becoming the central focus. 

We had some great questions that came up, and here is a recap of them below.

What requirements are needed for organizations to become "social businesses"?

Mulholland: In common with many others who have experienced using social networking in their day to day activities I believe the change is as much cultural as organizational, telling people to use a social network seldom works, as for most people the first question will be ‘does this help me in my daily work’. Asking them to spend extra time monitoring a social network in addition to email wont encourage them, instead look for knowledge workers in a part of the enterprise that is sufficiently large that the target group of knowledge workers won’t know all the members of the social network. These environments gain most from Social networks as the questions and events are ‘unstructured’ and require the experience and tacit knowledge inherent in the members and the ability to interact and exchange information between people who are unknown to each other around the topics represents a clear difference from e mail. In such a community email usage can be expected to drop by up to 40% thus encouraging more and more people who are knowledge workers to see this as their principle means of communication. This effect then tends to draw in non knowledge workers who find this is a better medium to get their periodic questions answered.

Is there a difference between Social Business being a revolution socially vs economically? Will this change total economic output or just distribute it differently?

Finn: It will definitely distribute things differently.  It is probably too early to tell whether it will raise overall economic output. But certainly, businesses that are more effective in the social dimension will reap greater rewards.

Do you think social media tools will replace email at work?

Mulholland: No I don’t in the foreseeable future is the simple answer any more than the use of paper based intercompany communication has been superseded by email. There is a place where each adds value and in one to one communication as an example email works well and that tends to mean that senior management is happy to continue to use it in their ‘structured’ work around the key business managers activities which is well known to them. The question is longer term if that will continue to be a separate tool or will, as is happening in social communities, the ability to operate a person to person private communication do away with the need.

Does Social Business imply that a firm’s thought-leaders and experts become tangible or at least monetized assets? (i.e. does the fact that I have an expert visible to the consumer relate to a dollar value?)

Finn: That’s a good question. They definitely have economic value, however quantifying the value is hard. And that value is increased because social media extends the reach of your influentials. Interestingly there’s been at least one case of a person leaving a company causing a legal debate about who ”owns” his followers and their goodwill-- the spokesperson or the firm.

In your opinion, what do managers fear most about social media use in organizations?

Mulholland: Loss of control!!!  And inability to use the technology showing up their own limitations as a secondary ‘quiet’ challenge. Btw both these challenges also occurred when email was being adopted in the mid 90s around the changing business model that ERP under Business Process Re-Engineering introduced and drive the adoption of email to communicate outside departmental structures and along the process threads. Today an event driven front office responding to the diversity of market and customers activities using social tools for answers seems just as dangerously outside the established management communication structure. In practice the whole goal is to answer the questions and responses in a manner that can align this unstructured environment with the established structure and working practices of the enterprise and its processes and knowledge Management.

How do we get a more accurate social representation of feedback as it tends to be more to the extremes of very good or very poor. In the middle, folks do not seem terribly interested in participating?

Finn: It depends on where the feedback is being given. In general, contexts that have strong reciprocity will tend to have solid feedback. Such as within a community of interest or practice, whether that’s formal or not. On the other hand, anonymous Internet comments are the Wild Wild West. Within organizations, requiring people to give feedback under their real names does improve quality, but it tends to skew toward positive only, with few low scores.

In organizations, what business functions get the most value from social media tools? (Marketing & Sales, Communications, KM, Product Development, IT)

Mulholland: The broad answer is front office where the work is unstructured and the number of people is sufficiently high that nobody will know all of their colleagues by name or role, in these environments the ability to ask a question that will be automatically be directed to the community with the relevant expertise and avoid wasting the time of everyone who is not involved is a double win. I.e. on one hand the people whose knowledge you are seeking will be able to respond and on the other the remainder will not have their time wasted. Email reductions of 40% seem to be common and leave people with the time to do their real job!! But there is a further win, analysis of the social networking conversations and flow reveals new insights into what is really happening in this complex area, as an example the oracle Utilities Service engineers suite allows field engineers to share knowledge and experience but also to analysis this to gain new insights into what is happening in terms of types of faults, ways to solve problems, who has which knowledge and experience etc. all very real and important new insights into vitally important human centric activities that was not previously possible.

Do you feel the younger generation has different expectations/opinions on bringing social media tools into the business?

Mulholland: There is little doubt the sub 30 or may be 35 years old people grew up on line with the internet, web and increasingly with a different view to how they communicate, share and learn. To them it is natural to work in real time, to find information from others, to place views into social networks, and frankly to expect to be in a social networked online environment. Indeed their expectation of this is so developed that if a company doesn’t provide this environment they will find ways to create it on public social networks. This will rob any enterprise of the all important ability to gain information and insights to offer very real levels of improvement to their levels of interaction with customers, markets etc. I liken it to the service engineers or the sales people going into a locked room to discuss all important aspects of their work and how to improve it whilst keeping the management out of the room, crazy but quite literally what happens in enterprises that don’t wake up to the value social tools bring.

If you missed the webcast, you can catch the replay here and the slides available as well! Be sure to keep up with Andy and Christian as they continue on in the conversations about social business! 

Wednesday Feb 22, 2012

Social Business: Evolution or Revolution?


Christian Finn

By Christian Finn (@cfinn)

At the Enterprise 2.0 show in Boston three years ago, I made a splash during the keynote panel by arguing that social business was evolutionary, not revolutionary. This wasn’t the most popular stance at the time, and it was back when I was with Microsoft, which wasn’t the most popular vendor at a conference dominated by startups. I sure did get a lot of attention though and whether people saw social business as an evolution or revolution became an informal theme of that conference and led to some very interesting and fun debates with social thought leaders such as Ross Mayfield, Thomas Vander Wal, Dion Hinchcliffe, and many others.

Fast forward three years later, and the evidence suggests that I was wrong. Social business really is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. The perception and rate of change is, however, being experienced differently between line of business units on the one hand and organizational IT on the other.

The business side is eager to seize on innovations that can help improve marketing, sales, customer service, and brand reputation. iPads, for example, are becoming a necessity for sales and field service personnel in many organizations, and if these aren’t being supplied by the company, the sales people are bringing their own tablets to work—and demanding that the applications they need from the back office run on those iPads. Bloomberg recently cited an IDG Connect survey which found that 51% of managers say they always use the iPad at work, 40% say they sometimes do, and 79% said they use the iPad for work outside of business hours. Business users are at the gates of IT with torches—on their iPads.

IT, however, is more reticent to adopt social tools, at least outside of IT itself. Enterprise 2.0 as a term, after all, was coined by Andy McAfee after studying a bank’s IT department’s use of social tools in this seminal paper that started it all. But the consumerist convergence of social, mobile, local, and cloud technologies challenges long held IT paradigms of command and control, locked down systems, systematic rollouts, and long cycle application development. These approaches have served well in the era of client/server and with large application deployments such as ERP. But they don’t fit with the emergent, chaotic, rapidly changing consumerization era in which we now find ourselves, so different from even just three years ago. It is a huge shift, for example, to think of your intranet as a large set of individual apps served up to mobile devices based on user need and interest—the way people consume apps today in their personal lives—and not as a monolithic portal that’s PC centric and is one size fits all, with most of the content touched by a minority of users.

A telling illustration of the conflict for IT comes from a conversation I had with a CIO of a major outsourcer at a tradeshow when the iPad had first come out. We were talking technology and he ticked off the list of all the reasons why he would not write iOS devices into outsourcing his contracts. They weren’t secure enough, the CIO said; he couldn’t get a confirmed wipe of application data, and without that his firm was exposed to liability for data loss in the event of lost devices. And so, if you were a client of his firm, your employees would not be able to use iPads. After we wound up that discussion, I offered to find a time at the show to demo a new device we were working on privately. The CIO said, “sure, let me see what times I have available”, and promptly proceeded to open up his iPad to schedule our meeting!

Anyway, you don’t have to take my word on the subject of whether social business is an evolution or a revolution in how we work today. This week we have invited Capgemini’s Global CTO, Andy Mulholland of Capgemini, to share his perspectives in our first Oracle Social Business Thought Leaders Webcast Series webcast tomorrow at 10:00am PT. Andy has given a lot of thought to the implications of social disruption for both business and IT, and this week in our webcast he’ll discuss these in detail and offer frameworks for business and IT to come to the same mental model and work together in this new era of computing.

If you are not familiar with Andy’s work , he was rated one of the top 25 most influential CTOs in the world in 2009 by InfoWorld and his Capgemini CTO Blog has been voted as the best Blog for Business Managers and CIOs each year for the last three years by the readers of Computing Weekly. Andy’s role at one of the world’s largest global technology consultancies gives him a unique vantage point to see changes across many industries around world. Our webcast will cover plenty of thought-provoking ideas, and I hope you’ll join us.

Meanwhile, vive la révolution sociale!

Monday Feb 20, 2012

Introducing the Oracle Social Business Thought Leaders Webcast Series

Christian Finn

By Christian Finn  (@cfinn)


A few months ago when I joined Oracle, I introduced myself as an evangelist for Oracle WebCenter and promised that you’d be hearing more from us in the future.  I am pleased to announce today that the future has arrived with this week’s launch of the Oracle Social Business Thought Leaders Webcast Series. Featuring thought leaders and opinion shapers drawn from the social, web experience, portal, content management, collaboration, and mobile markets that WebCenter serves, this brand new webcast series is intended to bring the best thinking on the subject of social business to you, free of charge, on demand, and absent any sales pitch.

Sure, we hope that the series generates goodwill and consideration of Oracle in your technology buying decisions.  We are making major investments in product development and by acquisition to offer WebCenter as the best-of-breed user engagement platform for social business in a crowded marketplace.  Yet we firmly believe that customers don’t buy products as much as they buy a long term strategy with a trusted partner; and fundamental to buying into a strategy is having a deep and current understanding of the issues, challenges, and potential of a world rapidly being reinvented by technology.  So offering you the unbiased thoughts and opinions of wise people who can help you, as an IT or business leader, navigate the swift currents of change we all face today—seems to us like a great place to start.

And so in that spirit, we are very pleased to kick off the series this week with Andy Mulholland, the Global CTO of Capgemini.   If you are not familiar with Andy, he was rated one of the top 25 most influential CTOs in the world in 2009 by InfoWorld and his Capgemini CTO Blog has been voted as the best Blog for Business Managers and CIOs each year for the last three years by the readers of Computing Weekly. Andy’s role at one of the world’s largest global technology consultancies—Capgemini has over 115,000 employees doing technology projects in more than 50 countries around the world—gives him a unique vantage point to see changes across many industries around world.

I hope you will join us for our inaugural webcast this Thursday, February 23 at 10:00am PT and keep coming back every month for a new speaker and topic.  And we’d especially love it if you would use the comments here on the blog to suggest speakers and topics you’d like to hear from.  We’ll also take questions in the webcasts and answer them here on the WebCenter blog, so please join us in the conversation! 

Join us for our Social Business Thought Leaders webcast series featuring industry experts with leading perspectives about how social tools, technology and the changing workplace are affecting businesses today. 



Friday Feb 17, 2012

Focus on the Easy Adopters, the Rest will Follow

As we wrap up this week on Social at Oracle, today’s guest post comes from David Christopher. David heads up Oracle’s EMEA Social Networking & Business Collaboration (SNBC) programme along with leading one of the executive programmes and Content / Portal Management. This post was originally featured on David’s StopThinkSocial site.


Social adoption strategies are not easy to implement in ANY business, and if anyone tells you differently they are lying!

The reason? 

How can you convince people to change their communication and collaboration processes and implement a new social business infrastructure, when in their eyes the current model is not broken?

Let's see if any of these arguments sound familiar to you...

  • "What is the ROI of 'Being Social in the Workplace' anyway?"
  • "Social? That means I need to learn even more tools huh?"
  • "So you want my workforce to spend all their time on Facebook?"
  • "I'm already social, I sent a tweet last year"

These are what we call Social Barriers, the human instinct blockers based on fear.

Overcoming the fear of change is not easy and yes it is a generation thing. The younger generation are entering business with a good knowledge and understanding of social without the added baggage of pre-defined traditional business processes. Adoption is therefore natural and unforced.

So how do you overcome these Social Barriers in the workplace?

Focus on the Easy Adopters, the rest will follow...

There are are couple of ways to face these Social Barriers, and deliver a social adoption strategy:

  1. Face them head on - provide use cases, and counter arguments to defend your position and show that 'Being Social' is nothing to be afraid of. Convince them that it will INCREASE the productivity of your workforce, IMPROVE the collaboration opportunities and STREAMLINE their communications

2. Focus on the Easy Adopters, the rest will follow - work with those in the organisation who see the vision and are ready and willing to change. This will help you refine your social adoption strategy and create new Ambassador's. The more Ambassador's you have the easier the Social Barriers will come down

The latter is an approach I have had a lot of success with, which has also helped influence C-Level buy-in.

You could choose either of these approaches or you can do both in parallel, just don't be afraid to change tactics if you find an approach is not working for you.

Every business WILL go social, it's just a matter of when, and how you approach it...


To read more from David, please visit his website. Have a great weekend!

Tuesday Jan 24, 2012

AIIM and Oracle Extend Social Business Seminar Series

Oracle and AIIM are announcing the next five events in the Social Business Seminar series. The first of these events took place in New York and Los Angeles. The results were great – the session evaluations rated the sessions as 5 out of 5. And folks hung around after to chat and network.

What we are finding is that the sessions are sparking lots of conversation. Folks are asking what it means to be a social business, what the benefits are, and how it is achieved. A recent analyst number said that 41% of companies have already implemented an enterprise social software solution. So people are comparing approaches, technologies, policies – and evaluating their approach for their next phase.

Dan O'Leary and Atle Skjekkeland at the AIIM/Oracle Social Business Seminar in Los Angeles.

Much of what is presented is based upon AIIM research and the experiences of Oracle customers. This combined approach gives a nice mix of empirical and anecdotal data, theory and reality. And by bringing them together we can hone in on where they are converging to see the full picture.

This examination of social business addresses many departments (Sales, Marketing, HR, Supply Chain) as well as many requirements (innovation in product development, responsiveness, access to knowledge), helping to optimize not only information access but to identify new ways to create information, make decisions, and publish results.

The AIIM/Oracle Social Business Seminar is coming to five more cities:

Location

Date

Speakers

To Register

Toronto

Feb 9

John Mancini, President of AIIM; Howard Beader, Sr. Director of WebCenter Product Marketing; Brian "Bex" Huff of Bezzotech

Click here or call 1.800.820.5592 ext. 10177

Washington DC

Feb 15

John Mancini, President of AIIM, Christian Finn, Sr. Director Product Management at Oracle, and Troy Sanchez of Mythics

Click here or call 1.800.820.5592 ext. 10181

Atlanta

Feb 16

John Mancini, President of AIIM; Christian Finn, Sr. Director Product Management at Oracle; Troy Allen of TekStream

Click here or call 1.800.820.5592 ext. 10186

Minneapolis

Feb 21

John Mancini, President of AIIM; Kellsey Ruppel, WebCenter Product Marketing at Oracle; Jim Freeland of Medtronic (courtesy of Fishbowl Solutions)

Click here or call 1.800.820.5592 ext. 10176

Friday Jan 13, 2012

Capitalizing on Content

Today's posting is Christian Finn of Oracle discussing Oracle's Moveoff Documentum program.

We’ve gotten a lot of attention and interest lately on for our Moveoff Documentum campaign. If you haven’t heard about it, it is a dramatic offer: up to $1 million trade in on Documentum licenses to switch to Oracle WebCenter, with partners lined up to provide the migration software and services necessary to be successful.

Is it good marketing to make a dramatic and compelling offer? Surely. But some have asked if that’s all it is: pure marketing.

And the answer is, not at all; there is much more to it. Our view is that the campaign highlights a difference in philosophy and perspective between Oracle and EMC. At Oracle, we want to enable customers to capitalize on their content, throughout the content lifecycle and deeply integrated with the use cases for content in today’s social, mobile, and cloud world. It isn’t just about swapping out one repository for another. We are focused on helping customers do more with their content and get more value from it. As such, we are not only investing in WebCenter Content, but also in our Portal product, by the acquisition of Fatwire (now WebCenter Sites) for class-leading web experience management capabilities, and with the forthcoming release of Oracle Social Network, an in-house developed product for social collaboration around the business processes that run the modern enterprise.

This is a very different perspective than EMC seems to take. Although even EMC admits that Documentum’s revenue is falling—down 5% compared with a year ago-- they remain the enterprise content management share leader for now. Unfortunately, they seem more interested in exploiting their share as a collection agency (perhaps to fix the revenue decline) than in innovating and creating more value. As Joe Golemba, our VP for WebCenter Content, remarked here the other day, EMC is busy auditing customers to drive revenue.

Let’s contrast the results of the Documentum acquisition by EMC and the Stellent acquisition by Oracle. Oracle spent the first year after the acquisition integrating Stellent (now WebCenter Content) into the Oracle middleware stack, and with the Oracle applications. The result is WebCenter Content has grown substantially (over 20% last year, the fastest growing ECM system) and now is integrated out-of-the-box with key enterprise applications like E-Business Suite, PeopleSoft, JD Edwards and Siebel. It is also part of the foundation of Fusion Apps (Oracle’s next generation of enterprise applications), as the strategic repository at Oracle. And WebCenter Content plays a critical role in WebCenter, which includes significant investments in Portal, Social, and Web Experience Management.

EMC’s track record for investment and innovation around Documentum has not been strong. Let’s examine at a few common and critical scenarios that relate to content management in the enterprise and see how EMC’s bets around Documentum have paid off.

First, let’s look at document collaboration by teams—not the heavyweight process and repository-driven ECM, just the simple document sharing and revision that knowledge workers do every day as a core part of their jobs. Documentum acquired eRoom for this back in 2003, even before EMC acquired Documentum. If you look at the growth of SharePoint and more recently of firms like Dropbox and Box, you’d have to agree that facilitating team collaboration on content is both a major use case and a good business. And eRoom in its day in the 90s was a decent offering.

Where does eRoom stand today? Well it does seem that EMC offers it, but their front page case study is about their own internal use and how they reduced their costs to operate it by using another of their acquisitions, VMWare. The only customer one that’s front and center dates from March, 2007. That can’t make a buyer very confident that EMC believes in team collaboration.

But wait-- there is CenterStage. EMC announced CenterStage with great fanfare back in 2009, as “the new standard for extended enterprise collaboration” a.k.a. a new collaboration client for Documentum and the “evolution of eRoom.” CenterStage promises a Web 2.0 feature set, such as blogs, wikis, and tagging for user-generated content, as well as collaborative workspaces and so on. Yet far from evolving eRoom, it turns out you actually have to migrate from eRoom to CenterStage, and it doesn’t appear that too many customers have. EMC has only one customer case study cited on the CenterStage page of their website, and the top links in Google not from EMC all date from…you guessed it…2009. Last but not least, EMC is well known in Enterprise 2.0 circles as an enthusiastic adopter not of CenterStage, but of Jive. We’ll see how VMWare’s foray into social collaboration plays out, but EMC today is much more of a repository vendor than a collaboration vendor.

That brings us to the web content management/web experience management frontier. This of course is an absolutely vital use case for any enterprise or public sector organization, as the web has become a (and often the) primary channel for engagement with customers, prospects, and constituents. And here EMC and Oracle agree: Fatwire, now Oracle WebCenter Sites, is the web experience management solution that “offers best-in-class technologies for web content management, content targeting and analytics, content integration, user-generated content, and more…” If you are a Documentum customer and you want to bring your content to the web, even EMC would recommend that you look elsewhere. Documentum simply doesn’t extend to the web experience use case. It’s stuck firmly in the 90s. At Oracle, when you combine Sites with ATG, Endeca and Siebel, organizations have the one stop solution they need to gather and capitalize on customer information and actions to provide the most compelling user experience possible.

And at heart this is why we believe there’s been so much customer interest in our campaign. Customers want to do more than just manage the content they have—they want to capitalize on it, generating and using it in new ways to drive business forward, not just operate a glorified filing system. With our vision and investments in making WebCenter a collaboration, content, and experience management system for the future, customers can be assured they won’t get stuck in the past.

View the Moveoff Documentum webcast on the Moveoff Documentum web page.

Thursday Jan 12, 2012

Do More with Oracle WebCenter: Expand Beyond Portals

Oracle has just announced a new web seminar: Do More with Oracle WebCenter: Expand Beyond Portals. This event will take place on Thursday, January 19, 2012 at 10:00 AM PST (register here). You can hear Christian Finn of Oracle discuss how Oracle WebCenter includes comprehensive content, Web experience management, and social computing capabilities.

You will find you can do more with Oracle WebCenter by creating advanced customer-facing Web solutions to enhance customer loyalty and sales. And you can manage the entire content lifecycle of not just the content in your portals but also across your entire enterprise. Join us for this Webcast and learn how Oracle WebCenter:

  • Enables social business by coordinating collaboration inside and outside the enterprise
  • Improves the online experience by delivering targeted multichannel customer experiences
  • Manages the complete content lifecycle across all Websites, applications, and social tools on a strategic enterprise content management platform
Be sure to join us on the 19th!

Tuesday Jan 03, 2012

5 Best Practices for Embracing the Social Enterprise

As we jump into 2012, we want to focus this week on best practices. Stay tuned as we talk with industry experts and get their thoughts on the latest social, mobile and Web trends.


5 Best Practices for Embracing the Social Enterprise

It is difficult to dispute that organizations embracing the Social Enterprise help to maximize worker efficiency. With this being said, evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery and management of technical and business efforts.  To make the most efficient journey toward the Social Enterprise consider the following key points.

1.    Define How will you Measure Success - If you were going on vacation and someone asked you where, you would know.  We should not treat the Social Enterprise any differently.  Have clearly defined metrics established to validate project performance and return on investment.
2.    Start with Scope in Mind - The amount of information generated from collaborative activities can be immense.  The value from technologies like Activity Streams is directly correlated to the relevancy of end users.  If users are inundated with materials unrelated to their work, Activity Streams lose their effectiveness.
3.    Don't Confuse Installation with Implementation - Installing Social Enterprise technologies does not mean that your organization's business is capitalizing on evolving to a Social Enterprise.  Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.
4.    Relax - As social capabilities proliferate throughout the enterprise, some people are prompted to ask - "what if someone says x, y or z about our CEO on our intranet?"  Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.
5.    Practice - Do not expect others to readily adapt aspects of the Social Enterprise if you are not benefiting from them yourself.  Practice, learn - and then evangelize.

Read more from John Brunswick.

Wednesday Nov 30, 2011

Bunny Inc. Season 2: Find Specialist Partner Resources for Success

You may need an additional hand to improve your IT infrastructure, or advice to evolve existing enterprise applications. Or perhaps you’re seeking revolutionary ideas to refresh online presence. Whatever the case, spotting the right partners’ ecosystem will be a central step to grow your business.

Don't be a Hare Inc. company by wasting valuable time sourcing relevant expertise, competencies and proven successes on Oracle's product portfolio on your own. Follow Bunny Inc. in the fourth episode of the saga and discover what our worldwide partner community can do for you thanks to the new Oracle Partner Network Specialized program

Tuesday Nov 22, 2011

Bunny Inc. Season 2: Optimize Your Enterprise Content

In a business environment largely driven by informal exchanges, digital assets and peer-to-peer interactions, turning unstructured content into an enterprise-wide resource is the key to gain organizational agility and reduce IT costs. To get their work done, business users demand a unified, consolidated and secure repository to manage the entire life cycle of content and deliver it in the proper format.

At Hare Inc., finding information turns to be a daunting and error-prone task. On the contrary, at Bunny Inc., Mr. CIO knows the secret to reach the right carrot!

Have a look at the third episode of the Social Bunnies Season 2 to discover how to reduce resource bottlenecks, maximize content accessibility and mitigate risk.


Friday Nov 18, 2011

Oracle WebCenter at the Enterprise 2.0 Conference

We had a great week at the E20 Conference, presenting in four sessions – Andy MacMillan gave a session titled Today’s Successful Enterprises are Social Enterprises and was on a panel that Tony Byrne moderated; Christian Finn spoke on a panel on Unified Communications Unified Communications + Social Computing = Best of Both Worlds?, Mark Bennett spoke on a panel on The Evolution of Talent Management.

The key areas of focus this year were sentiment analysis, adoption and community building, the benefits of failure, and social’s role in process applications. Sentiment analysis. This was focused not on external audiences but more on employee sentiment. Tim Young showed his internal "NikoNiko" project, where employees use smilies to report their current mood. The result was a dashboard that showed the company mood by department. Since the goal is to improve productivity, people can see which departments are running into issues and try and address them. A company might otherwise wait until the end of the quarter financials to find out that there was a problem and product didn’t ship. This is a way to identify issues immediately. Tim is great – he had the crowd laughing as soon as he hit the stage, with his proposed hastag for his session: by making it 138 characters long, people couldn’t say much behind his back. And as I tweeted during his session, I loved his comment that complexity diffuses energy - it sounds like something Sun Tzu would say.

Another example of employee sentiment analysis was CubeVibe. Founder and CEO Aaron Aycock, in his 3 minute pitch or die session talked about how engaged employees perform better. It was too bad he got gonged, he was just picking up speed, but CubeVibe did win the vote – congratulations to them.

Internal adoption, community building, and involvement. On this topic I spoke to Terri Griffith, and she said there is some good work going on at University of Indiana regarding this, and hinted that she might be blogging about it in the near future. This area holds lots of interest for me. Amongst our customers, - CPAC stands out as an organization that has successfully built a community. So, I wonder - what are the building blocks? A strong leader? A common or unifying purpose? A certain level of engagement? I imagine someone has created an equation that says “for a community to grow at 30% per month, there must be an engagement level x to the square root of y, where x equals current community size, and y equals the expected growth rate, and the result is how many engagements the average user must contribute to maintain that growth.” Does anyone have a framework like that?

The net result of everyone’s experience is that there is nothing to do but start early and fail often. Kevin Jones made this the focus of his keynote. He talked about the types of failure and what they mean. And he showed his famous kids at work video:

Kevin’s blog also has this post: Social Business Failure #8: Workflow Integration. This is something that we’ve been working on at Oracle. Since so much of business is based in enterprise applications such as ERP and CRM (and since Oracle offers e-Business Suite, Siebel, PeopleSoft, and JD Edwards, as well as Fusion Applications), it makes sense that the social capabilities of Oracle WebCenter is built right into these applications.

There are two types of social collaboration – ad-hoc, and exception handling. When you are in a business process and encounter an exception, you immediately look for 1) the document that tells you how to handle it, or 2) the person who can tell you how to handle it. With WebCenter built into these processes, people either search their content management system, or engage in expertise location and conversation. The great thing is, THEY DON’T HAVE TO LEAVE THE APPLICATION TO DO IT. Oracle has built the social capabilities right into the applications and business processes. I don’t think enough folks were able to see that at the event, but I expect that over the next six months folks will become very aware of it.

WebCenter also provides the ability to have ad-hoc collaboration, search, and expertise location that folks need when they are innovating or collaborating. We demonstrated Oracle Social Network. It’s built on our Oracle WebCenter product to provide social collaboration inside and outside of your company. When we showed it to people, there were a number of areas that they commented on that were different from the other products being shown at the conference:

  • Screenshots from within the product
  • Many authors working on documents simultaneously
  • Flagging people for follow up
  • Direct ability to call out to people
  • Ability to see presence not just if someone is online, but which conversation they are actively in

Great stuff, the conference was full of smart people that that we enjoy spending time with. We’ll keep up in the meantime, but we look forward to seeing you in Boston.

Wednesday Nov 16, 2011

Bunny Inc. Season 2: Spice Up Your Applications

The quality and effectiveness of online services is strongly dependent on core business processes and applications. Nonetheless, user friendly composite applications are still a challenge for enterprises, especially if they are also requested to embed social technologies to empower customization and facilitate collaboration.

You can operate like Hare Inc. and disappoint your customers, delivering inefficient services and wasting outside-in innovation opportunities, or you can operate like Bunny Inc., leveraging participatory services to improve connections between people, information and applications.

And maybe you are ahead enough to adopt a public enterprise cloud to drive business through organic conversations and jump-start productivity with more-purposeful social networking and contextual enterprise collaboration.

Don't miss this second episode of Social Bunnies Season 2 to learn how to increase the value of existing enterprise systems while augmenting employee productivity, business flexibility and organizational awareness.


Still looking for more information on composite applications. We've got a ton of great resources for you to learn more!

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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