By Christie Flanagan on May 16, 2012
It’s no secret that the online experience has been completely transformed by social computing. Increasingly, individuals are looking to interact with brands socially and to share their experiences with their extended social networks. For online marketers, this creates a host of challenges. Businesses need to incorporate social computing capabilities into their online presence in order to create an interactive experience that helps build community engagement. At the same time, businesses must take care to assert a level of control that safeguards brand integrity. With the latest release of Oracle WebCenter Sites, online marketers have an even more comprehensive set of social computing capabilities that enable them to offer engaging and interactive online experiences. Let’s take a closer look at some of the new social computing features in 11g:
Facilitate Social Login and Social Sharing
Oracle WebCenter Sites removes barriers to site visitor registration and facilitates social interaction through out-of-the box integration with Facebook and Twitter for social login. This enables site visitors to be authenticated on an organization’s Website based on their familiar social network credentials, making the experience easier for those who may not wish to create and maintain a separate traditional account. Social login also encourages site visitors to contribute comments, reviews or other user-generated content using their existing social network identities.
Organizations can also extend the reach of their brands and promote site visitor engagement via social sharing of website content with Facebook and Twitter. This out-of-the-box capability makes it easy for site visitors to share and comment on information they like with their extended social networks. With social login and social sharing, site visitors’ onsite experience is seamlessly integrated with the rest of their online interactions and networks, driving relevance, engagement, and ultimately customer loyalty. Social login and social sharing can be further expanded to over twenty social networking sites.
Encourage Social Participation with User-generated Content (UGC) Widgets
Social computing features such as comments, ratings, reviews, polls and corporate blogs have become essential capabilities for driving customer engagement and sales. With Oracle WebCenter Sites, enterprises can easily implement social features throughout their existing web presence and manage them as a seamless part of their web platform. Business users can quickly insert UGC features into the context of their web pages making sure the look and feel matches that of the website as a whole. These social capabilities cultivate loyal and satisfied customers. To enhance Oracle WebCenter Sites’ already robust UGC capabilities, the following new UGC widgets are now available:
Polls: A new and simple to use poll widget is now available with attractive charting options. Site authors can easily deploy polls using an intuitive and easy interface that allows them to precisely controls the display of the poll widget, results views, themes and poll status.
Ratings Widgets: Oracle WebCenter Sites now offers dynamic new rating widgets like Thumbs Up/Down, Like It button and Recommend (Email a Friend). Ratings results can then be used to help drive dynamic content on the web presence.
Some of the User-generated Content Widgets Available with Oracle WebCenter Sites
Pluggable Login Bar: A new, individually deployable login bar helps improve the look and feel of the site and can be placed on any part of the website. User login is recognized across all UGC widgets deployed on the website.
Enhancements to Existing UGC Widgets: The new release also includes a number of enhancements to existing UGC widgets for comments and reviews. Website visitors can now preview their comments or reviews before posting, get a permalink to their contribution or rate the helpfulness of the comment or review posted by other users.
More Power for UGC Moderation: Moderators also have new options to further streamline the management of user generated content in Oracle WebCenter Sites:
• Categorize comments/reviews under custom buckets
• Set limits on the number comments/reviews posted on a page
• Set limits on the number of days a webpage accepts comments/reviews
• Blacklist/whitelist website visitors with a single click
The WebCenter Sites 11g release is an exciting
one that provides organizations with the tools they need to create engaging and interactive online experiences. To learn more about the features in this new release download the data sheet, Oracle WebCenter Sites: Build Community Engagement Through Social Computing, or view the launch webcast on demand below.
On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience
Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.