Wednesday May 16, 2012

What's New in Oracle WebCenter Sites 11g: Social Computing Integration and User-generated Content

It’s no secret that the online experience has been completely transformed by social computing.  Increasingly, individuals are looking to interact with brands socially and to share their experiences with their extended social networks.  For online marketers, this creates a host of challenges. Businesses need to incorporate social computing capabilities into their online presence in order to create an interactive experience that helps build community engagement. At the same time, businesses must take care to assert a level of control that safeguards brand integrity. With the latest release of Oracle WebCenter Sites, online marketers have an even more comprehensive set of social computing capabilities that enable them to offer engaging and interactive online experiences.  Let’s take a closer look at some of the new social computing features in 11g:

Facilitate Social Login and Social Sharing
Oracle WebCenter Sites removes barriers to site visitor registration and facilitates social interaction through out-of-the box integration with Facebook and Twitter for social login.  This enables site visitors to be authenticated on an organization’s Website based on their familiar social network credentials, making the experience easier for those who may not wish to create and maintain a separate traditional account.  Social login also encourages site visitors to contribute comments, reviews or other user-generated content using their existing social network identities.

Social Login

The Oracle WebCenter Sites Social Networking Integration Offers Social Login and Social Sharing Capabilities


Organizations can also extend the reach of their brands and promote site visitor engagement via social sharing of website content with Facebook and Twitter.  This out-of-the-box capability makes it easy for site visitors to share and comment on information they like with their extended social networks. With social login and social sharing, site visitors’ onsite experience is seamlessly integrated with the rest of their online interactions and networks, driving relevance, engagement, and ultimately customer loyalty. Social login and social sharing can be further expanded to over twenty social networking sites.

Encourage Social Participation with User-generated Content (UGC) Widgets

Social computing features such as comments, ratings, reviews, polls and corporate blogs have become essential capabilities for driving customer engagement and sales. With Oracle WebCenter Sites, enterprises can easily implement social features throughout their existing web presence and manage them as a seamless part of their web platform. Business users can quickly insert UGC features into the context of their web pages making sure the look and feel matches that of the website as a whole. These social capabilities cultivate loyal and satisfied customers.  To enhance Oracle WebCenter Sites’ already robust UGC capabilities, the following new UGC widgets are now available:

Polls: A new and simple to use poll widget is now available with attractive charting options. Site authors can easily deploy polls using an intuitive and easy interface that allows them to precisely controls the display of the poll widget, results views, themes and poll status.

Ratings Widgets: Oracle WebCenter Sites now offers dynamic new rating widgets like Thumbs Up/Down, Like It button and Recommend (Email a Friend). Ratings results can then be used to help drive dynamic content on the web presence.

UGC Widgets

Some of the User-generated Content Widgets Available with Oracle WebCenter Sites

Pluggable Login Bar: A new, individually deployable login bar helps improve the look and feel of the site and can be placed on any part of the website. User login is recognized across all UGC widgets deployed on the website.

Enhancements to Existing UGC Widgets: The new release also includes a number of enhancements to existing UGC widgets for comments and reviews. Website visitors can now preview their comments or reviews before posting, get a permalink to their contribution or rate the helpfulness of the comment or review posted by other users.

More Power for UGC Moderation: Moderators also have new options to further streamline the management of user generated content in Oracle WebCenter Sites:

•    Categorize comments/reviews under custom buckets
•    Set limits on the number comments/reviews posted on a page
•    Set limits on the number of days a webpage accepts comments/reviews
•    Blacklist/whitelist website visitors with a single click

The WebCenter Sites 11g release is an exciting one that provides organizations with the tools they need to create engaging and interactive online experiences.  To learn more about the features in this new release download the data sheet, Oracle WebCenter Sites: Build Community Engagement Through Social Computing, or view the launch webcast on demand below.


On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience
View Now

Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

Monday May 14, 2012

Webcast - Do More with Oracle WebCenter: Expand Beyond Web Experience Management

Oracle Corporation

Engage Customers and Empower Your Business with Oracle

Are you providing your customers with engaging online experiences using Oracle WebCenter? If so, you probably realize that there's more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers' expectations. Join us for this Webcast and learn how to meet your engagement goals by doing more with Oracle WebCenter. This proven, powerful Oracle solution can help:

  • Drive sales and loyalty with engaging, cross-channel online experiences
  • Enable self-service extranets, intranets, and custom application dashboards
  • Enhance productivity with social collaboration
  • Optimize information access with content management
Register now for this Webcast.

Oracle Fusion Middleware Webcenter

REGISTER NOW

Thursday, May 17, 2012
10 a.m. PT / 1 p.m. ET

Presented by:

Stephen Schleifer
Senior Principal Product Manager, Oracle WebCenter Sites, Oracle
Christie Flanagan
Product Marketing Director, Oracle WebCenter Sites, Oracle

Friday May 11, 2012

Enterprise Social Networks: The Heart of Any Social Business

As we wrap up this week on social collaboration and engagement, today’s guest post comes from David Christopher. David heads up Oracle’s EMEA Social Networking & Business Collaboration (SNBC) programme along with leading one of the executive programmes and Content / Portal Management. This post was originally featured on David’s StopThinkSocial site.


Social Networks in our personal lives have become so embedded in our culture that signs like "Follow me on Twitter" or "Like my Facebook Page" are becoming the norm. I even saw one on the side of a local bus recently requesting to follow the bus company on Twitter.

So if we have embraced social networks in our personal lives so readily to be better connected to our friends, why is it taking so long to do the same inside a company to better connect our employees?

A company that is socially connected is not just going to be more effective and more efficient, but it's going to have a knowledge reach spanning the entire company that any employee can tap into and make use of. This is the Power of the Enterprise Social Network and the heart of any Social Business.

"It's not important for you to know all the answers, but it's key that you know someone in your employee network that does"

Many of the presentations I now give uses this tag line because it's time we put more focus and attention on building employee social relationships. By doing so we build up employee trust and an expansive knowledge network which we can then utilise.

Let's take the following scenario:

Your CEO is tired of the scatter gun like approach to internal communications and wants something done about it. As your companies Head of Communications your CEO assigns you to deal with it quickly.

However, you already have a PR nightmare on your hands which is taking up all of your time...

So what do you do...

  • bluff your CEO and drag out the project with high level strategy stuff that talks a good project but delivers nothing (oh yeah, you know what I'm talking about!) ?
  • put in a lot of over-time?
  • assign someone in your team to take on the project and re-prioritise their priorities?

None of these responses are ideal and are unlikely to deliver a good solution.

However, for a company that has embraced Enterprise Social Networks, there is another way....put a "Shout Out" to your employees asking for active participants (volunteers to be part of the project team) and passive contributors (volunteers to contribute from the sidelines).

This "Shout Out" approach provides some great business benefits:

  • avoids duplication of time, money and effort if someone is already working on something similar in your organisation (in large enterprises duplication is often a common occurrence)
  • delivers a better solution as the volunteers are interested in the subject matter
  • allows you access to a large knowledge network to minimise risks and issues
  • provides a better chance of adoption as the employees themselves have been involved in the delivery of the project

I call this Open Collaboration (yes, I avoided using the term social) and have been trialing it now for a while with some great success.

This is just one example of what you can do once your company's employees are better socially connected which couldn't be possible without first developing your Enterprise Social Network.

Wednesday May 09, 2012

Oracle Social Network: How it Works

As we are talking this week about social collaboration and how to better engage with your constituents, many tools that are available today are very much siloed.  Many can relate to starting a Conversation or an interaction in a collaborative session within IM, and then have to evolve it into email, then point to a document that is in a different system. Then the challenge is while the tools maybe relatively flexible allowing you to move between them,  it is very difficult to understand the context in which are you are trying to work and to understand the decision or the problem you are trying to solve across the various tools. If you asked someone to get involved over email when you started that Conversation in Instant Messaging then pointing to them at a document in a different system, then it is going to be difficult over time to come back and understand how that decision was made or even share that complete decision making process with anybody.

Oracle Social Network solves the “siloed collaboration” problem by providing a tool that evolves the collaboration mechanism, who is involved in the collaboration, when they should be involved, and bringing in the right people at the right time -- not spamming people with unnecessary noise.

 It’s important to be able to understand the context. When someone new comes into a Conversation, they need to understand how the decision made up at the point has evolved or why they are brought in to make a decision. Rather than brining in someone into a subset of information, Oracle Social Network allows them to have all the information and all the information needed to make a decision available.

Want to see how it works? Check out the videos below.

Learn how to use Oracle Social Network through Microsoft Outlook and mobile devices such as the iPad and iPhone to access CRM application data and Conversations.

Easily work with files using Oracle Social Network to share information with your sales team, groups, or everyone in your company; mark collaborative documents together in real-time; view the latest version; and access them anytime.

See how sales interactions with Oracle Social Network are easy, effective and efficient to use across a virtual CRM team, allowing participants to update CRM opportunities, start Conversations, find experts, and keep their social network up to date.

Monday May 07, 2012

3 Principals of Social Collaboration

Social business really is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together.  Trends such as mobile, social, personalization, self-service, consumerization, and multi-channel are not only impacting us as business users and employees and how we conduct business or interact with businesses, but they are affecting how organizations do business as well. This week we want to turn our attention to social business engagement, and how you can use social tools to better engage your customers, employees, and partners.


Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.  

Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. 

How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? 

Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. 

Key Tenets of Optimal Social Collaboration

  1. Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture.
  2. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving.
  3. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities.



Excelling in the Unstructured Future
We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise.

Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.  

The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business.

How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration.

Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

Wednesday May 02, 2012

Webcast - Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience

Introducing Oracle WebCenter Sites 11gR1


Simply Engaging - Optimized Customer Experiences

Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement.

Join us for this Webcast and learn how Oracle WebCenter Sites:

  • Enables business users with a new, visual contributor interface for in-context site authoring
  • Encourages social participation among site visitors with social login, social sharing, and other user-generated content enhancements
  • Empowers marketers with powerful and flexible tools for automated targeting and optimization of the online experience



Oracle WebCenter


Day & Time

Thursday, May 3, 2012
10 a.m. PT / 1 p.m. ET


Register Now






Register to attend this webcast today.

Tuesday May 01, 2012

Extra! Extra! Read All About It! Oracle Unveils New Release of Oracle WebCenter Sites

This just in folks, enhancements to the best-in-class web experience management solution, Oracle WebCenter Sites, were revealed today.  According to a reliable source, this new release helps organizations drive customer acquisition and brand loyalty by simplifying the creation, management and optimization of interactive and social online experiences.

So what’s the scoop? The new release of Oracle WebCenter Sites includes brand new features that help organizations optimize online customer engagement.  The release includes a new user website authoring environment that provides a modern what-you-see-is-what-you-get interface with intuitive drag-and-drop capabilities that fit the way marketers and line-of-business teams work today.  The new tabbed interface enables site authors to open and close tabs and switch between tasks with ease. Additionally, rich search functionality and visual search results simplify the authoring experience by making it easier than ever before for users to locate the content they wish to use and place it within the context of a webpage.
Oracle WebCenter Sites Authoring User Interface

Modern authoring environment with a "what-you-see-is-what–you-get" interface.

Here’s what else our intrepid reporters were able to uncover.  Today’s customers increasingly look to interact with brands socially and to share their experiences with their extended social networks.  To address this need, Oracle WebCenter Sites now offers capabilities for social login, social sharing and a number of enhancements to the platform’s already robust user-generated content capabilities.

These new offerings include out-of-the-box integration with Facebook and Twitter, and more than twenty other social networks including LinkedIn, Google and Flickr. Social login removes barriers to site visitor registration and facilitates social interaction by enabling site visitors to authenticate on an organization’s website based on social network credentials, while social sharing capabilities help organizations extend the reach of their brands and promote engagement by making it easy for site visitors to automatically disseminate site content they like to their extended social networks. With social login and social sharing, site visitors’ on site experience is seamlessly integrated with the rest of their online interactions and networks, driving relevance, engagement, and ultimately customer loyalty.

Oracle WebCenter Sites Social Login

 Enable visitors to use their social network credentials for login and social sharing.

New user-generated content (UGC) capabilities that make it quick and easy for marketers to create and deploy polls on their websites or add new ratings widgets such as Thumbs Up/Down, Like It or Recommend, and more. These additions complement Oracle WebCenter Sites’ existing UGC capabilities for comments, ratings, reviews, and blogs, all with leading enterprise moderation capabilities.

“Acquiring new customers and sustaining their loyalty over the long term is increasingly dependent upon an organization’s ability to deliver rich and engaging online customer experiences,” said Kumar Vora, senior vice president, Product Development, Oracle WebCenter who was willing to go on record. “With the new release of Oracle WebCenter Sites, Oracle is putting powerful tools in the hands of business users and marketers for creating online experiences that are relevant, social and interactive for site visitors. Oracle WebCenter continues to lead the way in helping organizations to engage customers and empower their business through its combination of web experience management, enterprise content management, portal and collaboration technologies.”

Those interested in learning more about Oracle WebCenter Sites’s new capabilities are encouraged to return to the Oracle WebCenter blog over the coming days and to register to attend the webcast, Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience. And that’s the way it is.

Monday Apr 30, 2012

Two Web Experience Management Trends to Watch

Happy Monday! Welcome to the Oracle WebCenter Blog.  Putting out a list of trends to watch is typically a year end endeavor as analysts, bloggers and other experts put forth their best guesses as to what to expect in the coming year.  And while we’re certainly not nearing the end of the year, we are, in fact, nearing the end of April, so I’ll use the month end as my excuse to take a closer look at a couple of trends in web experience management.

The On Site Experience Will Become More Like the Social Networking Experience
The experience on corporate websites will emulate the experience on social networking sites more and more.  Visitors to corporate websites will increasingly expect to engage, interact and participate in a brand experience, in much the same way that they engage, interact and participate on social networking sites like Facebook and LinkedIn. In order to do so, the dialogue between consumers and brands on corporate sites will need to evolve beyond the bidirectional to a multidirectional one as the corporate web presence evolves into a hub for community and brand engagement.  As a result, enabling user-generated content such as comments, ratings, reviews and polls will become must have features instead of nice to have capabilities on corporate websites.   At the same time, organizations will need to remove barriers to social interaction on their websites by making it easy for site visitors to contribute user-generated content.  One way of doing this, would be to enable site visitors to authenticate on corporate websites and contribute UGC using their familiar social networking IDs, thus eliminating the need for customers to register and remember another set of website user credentials. Organizations that successfully foster community engagement on their websites can reap added benefits by enabling social sharing on their websites.  With social sharing, site visitors can easily share content and information that they like with their social networks, thereby extending the reach of their brand to a new audience, with the added power and influence of a social endorsement.

Targeting Methodologies Will Focus Less On Descriptive Attributes and More on Predictive Ones
Much of today’s online targeting and segmentation efforts today are marketer-managed and focused on grouping like customers together based on descriptive attributes such as a user-profile, referring search term, or demographics.  And while targeting and segmenting in this manner is valuable, the burden is on marketers to define segments and make their best guesses as to what site content or offers are most likely to elicit a desired response in a given segment of site visitors.  This becomes trickier to manage and optimize as the volume of visitors, segments, attributes and targeted content options increase.  You might imagine needing an army of marketers furiously segmenting, recommending and optimizing in a room somewhere to make this a reality depending on how ambitious and expansive your optimization goals are. Overcoming these challenges will require moving from targeting methodologies that focus on the common descriptive attributes of segments of visitors, to a learning model whereby visitors are segmented according to attributes that predict desired behaviors and optimize performance of the website automatically, based on specific objectives such as maximum click-throughs, conversions or revenue.

Do you agree or disagree with these trends to watch?  What other web experience management trends should we keep our eyes on? Tell us what you think and join us all week as we focus in on the web experience management capabilities organizations need today to create engaging online experiences that drive sales and loyalty.

Friday Apr 27, 2012

Collaborate 12: The Week That Was

Today's guest post comes from Jake Kuramoto (@theappslab). Jake is Product Strategy Director on the WebCenter Evangelism Team and spent the week out in Vegas for Collaborate. Thanks for sharing your reflections Jake!

Collaborate 12 (#C12LV) has wrapped, and overall, I really enjoyed the event.

I’ll lead off with a big thanks to all the organizers from OAUG (@oaug1), IOUG (@ioug) and Quest (@questusergroup), with a special mention for the IOUG WebCenter Special Interest Group (SIG) who made sure we found the right sessions and networked with the right folks. This is a definitely a special group, e.g. they rocked togas at the 80s Party on Wednesday night. Legit.

Also, big thanks to our WebCenter Marketing maven, Kellsey Ruppel, who worked so hard to make the conference run smoothly for us.

I got a lot more out of Collaborate 12 than I did Collaborate 08 in Denver, which is entirely my own fault, largely thanks to help of these people, and I’m already planning for a Denver do-over at Collaborate 13.

Day 0

The show got started early for me with the WebCenter Customer Advisory Board (CAB) meeting on Sunday.  This wasn’t technically a Collaborate event, but since many of the CAB members were in Las Vegas for the big show, it made sense to have it before the events really got going.

The CAB is enormously valuable to our PM organization, since these customers provide real use cases and feedback, and I spent the day meeting meeting, greeting and listening to real users of the product.

One of the highlights for all the customers attending the CAB was a chance to touch and feel Oracle Social Network for the first time. The OSN PM team provided an overview of the product, and then collected feedback through the tool. The commentary I heard was overwhelmingly positive, and after spending a week with the product, everyone is excited for release.

Another highlight was Christian (@cfinn) and his flying monkeys. I won’t give away the specifics, but if you find him speaking at an event you’re attending, make an effort to go.

Last but definitely not least, thanks to TekStream for sponsoring the cocktail reception.

I had planned to attend the WebCenter Deep Dive, but unfortunately, the two events conflicted. I did manage to sneak away briefly to catch up with longtime Friend of the ‘Lab, Bex Huff (@bex), whose company Bezzotech sponsored that event.

Day 1

Monday kicked off the event in earnest. I spent most of the day preparing the WebCenter Sites demo booth, but I did manage to sneak away for a meeting with the IOUG Board of Directors and the IOUG WebCenter SIG.

This was a treat for our entire team. As a team of WebCenter evangelists (or advocates, take your pick), we rely on communication and collaboration with organizations like the IOUG. They tell us what their members want, and ideally, we deliver.

So, this type of interaction is invaluable to what we do. Thanks to the Board and SIG for taking time out of their hectic schedules to chat with us.

I ended the day of events with the opening of the Exhibit Hall, and got a chance to watch the WebCenter Sites experts we have from the FatWire acquisition in action showing their product. I’ve spent a lot of time recently working with Sites, the Web Experience Management pillar of the WebCenter Suite of products, and it was great to see the real experts in action.

Although I didn’t get to any sessions on Monday, the day was very productive.

Day 2

Tuesday began for me with Bex’s session, “A Crash Course In WebCenter Sites (FatWire) for Site Studio Customers.” As a longtime Stellent guru, Bex knows a thing or two about Site Studio. His session mapped functions from Site Studio to Sites, and it introduced me to several customers who are interested in learning more about Sites. So, Tuesday began with a win.

I then spent several hours working the Sites demo booth. Booth duty always seems like a chore until I get into it. I enjoy talking to people and listening to what they have to say, and once the traffic starts to flow, the time flies.

We got a nice flow of people to our booth. Most of them had questions about the Content and Portal pillars of WebCenter, but they were impressed when they saw what Sites has to offer.

After a long day of booth duty, I mixed and mingled at the evening reception on the exhibit hall floor, then gave my feet a rest.

This was the day I started to lose my voice though, which always happens to me at conferences, since I talk so much. Note to self, listen more.

Day 3

On Wednesday, I stopped by “Build an iPhone app using WebCenter Portal REST APIs” presented by  Chris Bales (@cbales) and Rodrigo Lima (@rodrigo_lima) before heading back to the demo booth. The session attracted a nice crowd, especially for a morning session. I didn’t get to stay, but I heard good things.

After my final demo booth stint, I caught a couple afternoon sessions, “Surfacing Oracle Social Network into Your Business Applications” given by Andy Kershaw, OSN PM lead and  ”WebCenter User Experience and Interaction – From iPads to Xbox” by Friend of the ‘Lab, John Sim (@jrsim_uix) of Fishbowl Solutions.

Andy’s session was unfortunately timed to overlap with lunch. Had it been a smidge later, I suspect he would have drawn ten times more people, given the content. Andy showed several key features of OSN, including how to connect it to other business applications.

John’s session showcased the exciting possibilities for enhancing enterprise data surfaced through REST APIs with new interface paradigms like touch and natural motion capture, specifically Xbox Kinect. It was great to meet John IRL for the first time after stalking him virtually for a couple years.

By the end of Wednesday, I was sounding like a lifetime smoker.

Day 4

Although Thursday was only yesterday, Vegas seems like a nostalgic memory now. There wasn’t much on the agenda, as the conference wrapped at noon, so Noel (@noelportugal) and I spent some quite time debriefing and comparing notes from the week.

By the end of the conference, I left Vegas feeling like I had put in a good week. I had the pleasure of meeting dozens of new people and reconnecting with people I’ve know for years.

It was a great week, and thanks to everyone for making Collaborate 12 a personal success for me.

Now, to rest my voice.

Thoughts on the conference? Find the comments.

Thursday Apr 26, 2012

Watch Today's Webcast on Mobility & Win a Signed Copy of Empowered

Don't miss today's webcast, Mobile is the New Face of Engagement, at 10 am PT / 1 pm ET, when Christian Finn (@cfinn) interviews Ted Schadler (@tedschadler), Vice President and Principal Analyst at Forrester, and co-author of the book, Empowered.

If you haven't read the book, we've got a great opportunity for you today! Watch the webcast and tweet your questions to @oraclewebcenter. Questions will be answered on the blog later on and some lucky people who ask great questions will win a signed copy of Ted's book!

Oracle Corporation
Webcast: Is Social Business an Evolution or Revolution?

Mobile is the New Face of Engagement

Mobile devices are no longer just portable phones that fit in your pocket. They can run applications accessing business systems, thus enabling workers access to content and information they need anytime and anywhere. These mobile applications are the flash point for a much more holistic, far-reaching change to new systems of engagement that empower people in their decision-making moments. Imagine that your application is in your customer's or employee's pocket. Now what are you going to do?

Join us for a conversation with Ted Schadler, Vice President and Principal Analyst at Forrester, as he discusses how to:

  • Avoid the unintended consequences of runaway mobile success
  • Create successful infrastructures that can scale
  • Build mobile centers of excellence

Register now for the Webcast, "Mobile is the New Face of Engagement."

Oracle Fusino Middleware Webcenter

Register Now

Register now for Mobile is the New Face of Engagement, the second Webcast in the series.


Thur., April 26, 2012
10 a.m. PT / 1 p.m. ET


Presented by:

Christian Finn
Christian Finn
Senior Director, Product Management
Oracle

Ted Schadler
Ted Schadler
Vice President, Principal Analyst,
Forrester
Hardware and Software Engineered to Work Together
Copyright © 2012, Oracle and/or its affiliates.
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Wednesday Apr 25, 2012

Replay Available: WebCenter Customer Update

WebCenter Customer Update - March 2012
Did you miss the Customer Update webcast we held in March? If you didn't catch it live, you can now watch the replay on-demand! Find out the latest about the WebCenter 11g R1 (11.1.1.6.0) release and learn about Oracle Social Network from the WebCenter Product Management team. We’ll also cover the updated communication channels and online resources we’ve recently launched for all WebCenter pillars (content, portal, sites and social). Register today!

WebCenter Portal -- 11g Patch Set 5 (11.1.1.6) Update
Richard Nessel will discuss what is new in the latest release (11.1.1.6) of WebCenter Portal. He'll cover the key new features and capabilities that have been introduced.

WebCenter Content -- 11g Patch Set 5 (11.1.1.6) Update
Joe Golemba will discuss a number of new capabilities for WebCenter Content in the areas of User Engagement, Content-Enabling Applications, and Infrastructure. 

WebCenter Social – Oracle Social Network
Rachel Hunter will discuss the foundations of Oracle Social Network and its capabilities with Enterprise integration with Fusion CRM. 

Please register here for this on-demand webcast to get an overview of these exciting new capabilities and how they can benefit your organization.

Tuesday Apr 24, 2012

Mobility: The New Face of Engagement


By Christian Finn 

This week I have the privilege to host a webcast in our Social Business Thought Leaders series with Forrester Research Inc. Vice President and Principal Analyst Ted Schadler. Always an animated and incisive thinker, Ted will be sharing his thesis that mobile technology fundamentally changes everything we know about customer interaction. Ted postulates that we are transitioning from the Web era to the Mobile era, where mobile devices and apps are not simply companions to the Web but a central place of activity and innovation, with far reaching implications for customer strategies and application development. For example, Ted advocates that organizations develop mobile apps first and then build the corresponding web applications, which is a reversal of the way most organizations build apps and deliver content today.

There is a lot to draw on for discussion in the webcast because in addition to his current mobility research, Ted has long been an analyst of the content and collaboration markets and he is the co-author (with Josh Bernoff) of Empowered, which explores how employees are using social, mobile, and cloud technology to better serve customers. Empowered is sort of the enterprise sequel to Groundswell, which examined the phenomenon of social media use among consumers and how to formulate an effective social media strategy for organizations.

As always, we’ll answer the questions we receive during the webcast here on the WebCenter blog. We will also be giving away some signed copies of Empowered to some lucky people who tweet questions during the webcast to @OracleWebCenter, so be sure to tweet to have a chance to win this great read. Of course, in addition to watching our webcast, we encourage you to keep up with Ted’s advice, thinking, and research on Twitter by following @TedSchadler.

So please join us Thursday at 10 am PT  for a lively and stimulating discussion of how mobility is changing business and what you can do to take advantage of new Mobile Era, and stay tuned for more great discussions with industry though leaders to come! Register for this webcast now!

Wednesday Apr 18, 2012

A World Gone Mobile!

As the over 67,000 people attending the recent Mobile World Congress in Barcelona, Spain last month will attest and were
there to witness – the Mobile world is BOOMING! 

New devices, applications, services, networks – ALL of which will be changing our lives over the next few years.



The opening keynote video below for the Mobile World Congress entitled  "Mobile Technology - Connecting the World" has a great set of very interesting stats about the persuasive influence and business impact of these new technologies on our economic and social worlds.





If 76%  of IT decision makers indicate mobile trends will have a high to extremely high impact on their organization - don't you think you might want to take a look at how your organization is taking advantage of this mobile trend that isn't going to subside for quite some time according to the mobile pundits. Has your organization gone mobile? Looking for some ideas on how to get started? It is well worth pointing back to John's best practices post from last week.  John Brunswick shared his Best Practices for Going Mobile.

It’s a New and Improved Mocial Sobile World Out There

Mobile & Social – the lines have been blurring for quite a while considering that most people have been accessing their social networks via their mobile devices. Perhaps the world is ready for a new name: “Mocial” or “Sobile” – bringing together the always connected, access-oriented, digital debutante. These terms have been suggested over the years and never really stuck while meanwhile, the  frontiers of broadband, 3G, 4G, and ever faster mobile networks have been expanding and enabled those wanting anywhere, anytime access for work and pleasure with a fast enough pipe to enjoy the experience. How many of us have a box full of old modems of various baud we used to rely upon for a painfully slow connection to a primitive BBS or AOL or other immature internet gateway. My how times have changed - haven't they? We've been spoiled quickly.

Recent comscore data from last year – (August 2011) shows that more than 50% of users access their social networks on a daily basis from their mobile devices. More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis

"In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines."

A recent article in AdAge shouldn't surprise any of us out there with teenagers and observing how many different social channels they use to connect with their peers: Study: Young Consumers Switch Media 27 Times An Hour --- (Brian Steinberg Published: April 09, 2012) This creates an interesting challenge for advertisers trying to get the attention of this digital native population to engage their eyeballs across multiple channels to build loyalty, increase sales and grow their brand advocates around the world.

The use of mobile and social together is also bleeding into other areas of our culture previously considered sacred as the lines between TV, mobile, social and the Internet also start to blur and marketers attempt to figure out the best way to engage consumers across multiple interactive screens that are switching dynamically many times an hour. Sarah Rotman Epps at Forrester added this recent commentary around the melding of not only social and mobile, but TV and mobile as well in The Tablet-TV Connection - (April 11, 2012)


Thursday Mar 29, 2012

Taking AIIM at Social

Christian FinnToday we are pleased to have a guest post from Christian Finn (@cfinn).  Christian is Senior Director of Product Management for Oracle WebCenter and heads up the WebCenter evangelist team.

Last week I had the privilege of speaking at AIIM’s new conference in San Francisco.  AIIM, for those of you not familiar with it, is a global community of information professionals and got its start with ECM and imaging long ago. With 65,000+ members, AIIM has now set about broadening its scope to focus more on the intersection between systems of record (think traditional ECM) and systems of engagement (think social solutions).  So AIIM’s conference is a natural place to be for WebCenter types like me, who have a foot in both of those worlds.

AIIM used to have their name on a very large tradeshow, but have changed direction now to run a small, intimate conference.  The lineup of keynotes was terrific, including David Pogue of The New York Times, Clay Shirky, author of Here Comes Everybody, and Ted Schadler, author of Empowered among many thought-provoking and engaging speakers. (Note: Ted will soon be featured in our Social Business webcast series. Stay tuned.)

John Mancini and his team at AIIM did a fabulous job running the event and the engagement from the 450 attendees was sustained over the two and a half days.  Our proudest moment was having three finalists up for AIIM awards including: San Joaquin County, CA, for a justice case management system using WebCenter Content and Oracle BPM; Medtronic and Fishbowl Solutions for their innovative iPad solutions on WebCenter Content, and the government of Louisville, Kentucky/Jefferson County for their accounts payable solution using WebCenter Content’s Image & Process Management.  The highlight of the awards night was San Joaquin winning the small organization award against some tough competition.

In addition to the conversations sparked at the show, AIIM promoted the whitepapers their industry task forces have produced on the impact and opportunities created by systems of engagement and systems of record. The task forces were led by: Geoffrey Moore, the renowned high tech marketing guru and author of Crossing The Chasm; and Andrew McAfee, who coined the term and wrote the book, Enterprise 2.0. (Note: Andy will also be featured soon on the Social Business webcast series.)  These free papers make short, excellent reading and you can download them on the AIIM website: Moore highlights the changes to Enterprise IT that the social revolution will engender, and McAfee covers where and how organizations are finding value in using social techniques to foster innovation, to scale Q&A across the organization, and to connect sales and marketing for greater efficiency and effectiveness. Moore’s whitepaper is here and McAfee’s whitepapers are available here.

For the benefit of those who did not get a chance to attend the AIIM conference, I’ll be posting the topics of my AIIM presentation, “Three Principles for Fixing Your Broken Organization,” here on the WebCenter blog over the rest of this week and next in a series of posts.  

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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