Monday Apr 17, 2017

Things To Do, Places To Be If Content Is Your Thing

‘Tis the season to be busy. No, I am not talking about the tax season but we do have a lot of things cooking up on the Content side of the house this spring. You will be hearing a lot about Oracle Cloud solutions for Content and Experience over the next few days and coming weeks.

Here’s a quick snapshot of things to do and places to be, to have the front row seating (so to say, not literally, of course) for all the upcoming activities:

Thursday, April 20
10 a.m. PST / 1 p.m. EST

Live Tweet Chat: Is headless Content Management System signaling the end of Web Content Mgmt?

Follow and participate using #contentdgtl

Don’t sit on the sidelines on this one. Hear what the industry is saying about the direction of content management and participate in the live one hour conversation on twitter. Simply use one of the tweet chat platforms to follow the conversation on #contentdgtl and chime in (more on tweet chat logistics here). Hear and be heard.

Tuesday, April 25th – Thursday, April 27th, Modern Customer Experience Conference, Las Vegas, NV

If you are planning to be in Las Vegas for the Modern CX Conference, don’t miss catching up with our executives, customers and product experts and see our solutions in action! Here are a few sessions featuring customers, industry thought leaders, executives and product experts to keep note of:

  • Customer Experience is the new Battleground: A Customer Panel on Business Transformation [KEY1314]
    Wednesday, Apr 26 | 8:30 a.m. | Mandalay Bay Ballroom
  • Content: The Linchpin for Consistent Experiences in an Omni-channel World [THT1269] 
    Wednesday, Apr 26 | 1:00 p.m. | CX Hub Theater

    Thursday, Apr 27 | 1:00 p.m. | CX Hub Theater
  • Transforming Global Operations for Sales and Marketing: The Atradius Story [BRK1069]
    Wednesday, Apr 26 | 4:00 p.m. | CX Sales Theater 1
  • Drive Omni-channel Content Operations with Oracle Content and Experience Cloud  [THT1327]
    Wednesday, Apr 26 | 6:40 p.m. | Modern Marketing Theater
  • Deliver Rich and Consistent Omni-channel Experiences [BRK1190]
    Thursday, Apr 27 | 2:00 p.m. | Reef A
  • Bring Proven Digital Marketing Strategies to Highly Regulated Industries [BRK1105]
    Thursday, Apr 27 | 3:15 p.m. | Breakers K and L

We will also have “Omni-Channel Content and Experience” kiosks in both CX and Modern Marketing Exhibition areas so do come check out the solutions in action.

Tuesday, May 2nd
10:00 a.m. PDT/ 1:00 p.m. EDT

Live Webcast: Introducing Oracle Content and Experience Cloud

Join Oracle executive, David Le Strat, for a webcast on May 2 at 10am PDT to learn about Oracle Content and Experience Cloud -- a Digital Experience platform that drives omni-channel content management and delivers engaging experiences to your customers, partners, and employees.

Register here:

We will continue to share exciting updates and information in the meantime but do mark your calendars so you can catch and participate in all of the above-mentioned events. You know why it is important for you and I to participate in these? Well, here’s one reason:

Wednesday Apr 12, 2017

Twitter Chat on Content and Why We Should All Join

I am in product marketing. Call it professional hazard but my day to day work life involves working with content – producing new content, putting together an outline for an asset in collaboration with sales, product management and business development or building content for an asset, reviewing asset content or sending it for reviews, working with internal marketing teams and external agencies and publishing content, both for internal and external consumption. So, yes, I am clearly interested and invested in making my life easier when it comes to content production and publication.

But over the course of the last couple of years, I found out that it wasn’t just me or the content management team sitting within the IT department that has a stake in content discussions. My peers in web marketing, campaign marketing, field marketing, our friends in sales, application integration or application development are all vested in driving and discussing trends in content management, especially those that impact their means of consumption and delivery of content.

Whether you work in content management, marketing, IT, brand compliance or are simply a consumer of content (aren’t we all?), you should have your voice heard by content management providers and industry thought leaders on what works and what would make your work life significantly easier.

And here’s your opportunity. On Thursday, April 20th at 10 a.m. PST/ 1 p.m. EST, there is a live tweet chat on all things content. I strongly urge you to participate in the live discussion on twitter. Use #contentdgtl to follow the discussion and chime in. Challenge the status quo, get your thoughts heard and participate so that industry people know where the future of content should be headed.

Join the live chat (you can use any of the twitter chat platforms like TweetChat for example) using #contentdgtl and be a part of this important discussion.

I am in. Are you?

Monday Apr 03, 2017

Enabling the Mobile Workforce with Cloud Content and Experience - Part 6

By: Mark Paterson, Director, Product Management, Oracle Content and Experience Cloud

Following our discussion on social and mobile collaboration (if you haven't followed the series, here are my previous posts 1, 2, 3, and 5), we now discuss how we can complete the work cycle digitally, using our devices.

Ever need to get a contract signed quickly? Oracle Content and Experience Cloud makes it easy to request a signature from anywhere.

The Oracle Content and Experience Cloud's Application Integration Framework gives partners an easy way to introduce custom document actions into the service. You’ll find extensions for 2 popular e-signature services, DocuSign (from Redstone) and HelloSign, in the Oracle Cloud Marketplace.

With the extension in place, all you need to do is browse to the contract you need signed and within the 'Actions' menu you will find custom actions introduced by the e-signature extension. You just tap on the custom action to request signatures.

You will be redirected to the e-signature service who will fetch the contract you need signed and then let you decide:

  • Who needs to sign?
  • Where they need to sign?
  • Is there a date required, perhaps there are paragraphs that need to be initialed?

Once you have finished preparing the contracting you send it out for signing.

You can easily keep track of the signing status of the contract, A custom tab in the properties page lets you track the signing status and then once the contract is signed a new version with all the signatures gets returned.

So there you go, even if you are on the go you can get things signed.

Check out our latest HOW TO video to see it in action:

You can always find Oracle Content and Experience Cloud mobile app in both the AppStore and Google play.

Hope you’ve enjoyed these tips concerning our mobile apps. Next time will introduce some great new Digital Asset Management features.

Don’t have Oracle Content and Experience Cloud yet? You can start a free trial immediately. Visit to get started on your free trial today.

Thursday Mar 30, 2017

Enabling the Mobile Workforce with Cloud Content and Experience - Part 5

By: Mark Paterson, Director, Product Management, Oracle Content and Experience Cloud

Continuing on our ongoing series on making work life easier for the mobile employees (check out posts 1, 2, 3, 4 in this series), today we will focus on one of the key aspects of effective work - social collaboration.

Workplace collaboration has become increasingly focused on chat in the past couple of years. A live chat service makes it easy for people to work together.

Oracle Content and Experience Cloud already comes with Oracle Social Network features fully integrated in it so that team members can discuss a topic as a group, have rich conversations about a file, or chat directly amongst themselves right from their mobile devices. So my quick tip on how to use key features of Oracle Content and Experience Cloud’s mobile app to drive effective mobile collaboration this time round is about how super simple it is to message your colleagues using Oracle Documents.

You can tap on conversations in the navigation bar to get a full view of all the different conversations that are going on. It gives you a quick view of everything that is being talked about. They are sorted by last updated so the most recent posts are front and center but you can also sort by unread if you want to make sure you haven’t missed anything.

The person who posted last and what they said is shown to help make it easy to figure out who you need to reply to, just tap in the conversation to participate.

Within the conversation view you can see who’s currently active and you have access to all ongoing threads within the conversation. You can reply to an existing thread or post a new message to start a new thread. For private side bar conversation with one of your colleagues, you can simply tap on their avatar to message them directly. You can use the "people list" to track everyone you most often need to communicate with. And, you can send them direct messages or access their profile for more contact information.

If someone messages you directly or flags you in a conversation, you will receive a mobile notification just as if someone had texted you so you can react to important requests in real time, even reply directly from the notification.As I stated earlier, it is super simple, why talk about your content using a separate service when the capability is built right in?

Check out our latest HOW TO video to see it in action:

You can always find Oracle Content and Experience Cloud mobile app in both the AppStore and Google play.

Hope you’ve enjoyed these tips concerning our mobile apps. I think I will we will discuss going paperless and even more mobile-friendly in the next go round.

Don’t have Oracle Content and Experience Cloud yet? You can start a free trial immediately. Visit  to get started on your free trial today.

Thursday Jan 26, 2017

Collaborating WITH (and Not IN) Microsoft Outlook

By: Marc-Andre Houle, Principal Manager, Product Management, Oracle Cloud Services

Microsoft (MS) Outlook continues to be one of the most commonly used email and calendaring tools used by enterprise users. People use MS Outlook every day to send emails, schedule meetings, and share tasks. But even though Outlook is marketed as a collaboration tool, it’s not always the most efficient way to collaborate around content. There are reasons why attaching files sometimes makes sense, but collaborating with attachments often leads to confusion and duplication.There are multiple email threads, version control issues and of course, email quota issues. When considering the best means of collaboration, ask yourself this: are multiple people able to collaborate and work on the same content effectively? On their mobile devices even?

To help enterprise users work more efficiently, the Oracle Documents Cloud Service introduced an add-in for MS Outlook, which exposes the rich collaboration and content features of the Oracle Documents Cloud Service from right within the Outlook client. Our add-in for Outlook makes it easy for people to add links to files, folders, and conversations within Outlook. So whether you’re composing an email, creating an event, or  a task, you will see an Oracle Documents Cloud Service ribbon item in the compose window menu that exposes our functionality. If you click the “Add Link” button, you’re offered three choices: "Document", "Folder", or "Conversation".

If you want to send a link to a document, you can configure what type of link to send. For example, you can send a Members Link to people who are already a member of that folder. That link requires people to login and already be a member of the folder. Or you can send a "Public Link" to people who don’t already have access to the folder. Clicking on "Link Options" lets you set options and security on the link that gets sent out. A link will automatically get created for you, but you can choose to use a pre-existing link, if one already exists.

As part of the settings, you can set what permissions are set for each link. Can the people receiving the link download the file or only be allowed to view it? Or do you want to let them contribute and make changes to the file? That can all be set here.

For security reasons, you can also limit who can access the link. The first option is for sharing links with people outside your organization, while the second option limits it to named users within your organization. You can also set an expiry date for the link and set a password.

The link then gets added to the body of the email. The first part of the link is the title of the document and links to the “View” of the document in Oracle Documents Cloud Service. We also add an easy link to the “Download the document” feature. This is a normal text link within MS Outlook that you can change, if you need to.

There are times, however, when it’s not just a single document you want to share, but rather an entire folder. The "Folder" picker is similar to the "File" picker, and offers all the same link options and security settings.

Finally, you can also add a link to a conversation. Unlike files and folders though, we don’t allow conversations to be sent out externally or to people who are not members of the conversation. The options are therefore simpler, but no less powerful. You can send a link to a conversation and draw people back to the collaboration that’s happening in Oracle Documents in the context of your project or content.

Oracle Documents Cloud Service' add-in for MS Outlook is installed automatically with Oracle Documents' Desktop Client, and supports the most common versions of MS Office, including Office 2007, 2010, 2013, and 2016.

If you want to find out more about the Oracle Documents Cloud Service and its Desktop Sync features, come check us out at

Don’t have Oracle Documents Cloud Service yet? Then, I highly recommend getting started with a free trial version available at to see how you can now drive content and social collaboration anytime, anywhere and on any device.

Wednesday Oct 05, 2016

Enabling the Mobile Workforce with Content and Experience - Part 1

Author: Mark Paterson, Director, Oracle Documents Cloud Service Product Management

I think we can all agree that mobile is transforming every facet of modern society. Along with this powerful trend, Cloud is transforming every facet of the IT infrastructure. Companies are finding that with the changing digital landscape, our expectations have changed, not just as a consumer but as an employee too. The pervasiveness of digital technology and the convenience of it has permeated into our work world, making business users more technology savvy, expecting digital convenience in the workplace as well. As such, more and more users are relying on their mobile smartphones and tablets to continue working outside of the office.

So, in a world where work is no longer dictated by location and spans not just geography but our ecosystem – employees, partners, suppliers and customers, as well as channels – web, mobile, social, how can you empower your users to drive effective mobile collaboration?

With our brand new Oracle Documents Cloud Service mobile apps for iOS and Android mobile devices, you can perform pretty much all of the rich content collaboration functions you’d expect and more, right from the mobile apps.

If you are an existing Oracle Documents Cloud Service user, you will find that all our client applications have had a user interface upgrade, where ease of navigation and contextual actions have been given highest priority. New users would find navigation and the intuitive interface refreshing.

The new release is also fully integrated with the Oracle Social Network so we now have conversations and people as first class citizens in the app meaning:

Users can create standalone conversations without associating it with files or folders

Users can browse people’s profiles, follow them and send each other direct messages

Members can flag people on conversations, threads and action items, and turn on notifications

Comprehensive search across people, documents and conversations

So, the new mobile apps allow you to fully interact with your content and ecosystem - driving a full-fledged communication platform.

I will be doing a complete blog series so that, together, we can look at some of the key mobile collaboration and engagement features in detail. I will be sharing some quick tips on how to use key features of our apps that help drive effective mobile work. The objective of this series is to allow you to take full advantage of the advanced mobile features of Oracle Documents Cloud Series. In fact, if there are specific features or action where you'd like me to focus, please let me know via comments and I will be sure to add that to the series.Where possible, we have provided brief "How to" videos to offer visual guidance.

The first key feature when you are dealing with content is being able to actually edit content anywhere at any time and on any device. And that is what I will focus the rest of today's post on.

If you are working on your mobile device, editing content is easy since Oracle Documents Cloud Service provides full support for Microsoft Office 365 for mobile. As a result, it is just as easy to edit files from your mobile device as it is from your desktop:

  1. Install both the Microsoft Office 365 apps and Oracle Documents apps on your iPhone, iPad, or Android device, then log on to Office 365 and Oracle Documents Cloud Service, and you’re ready to go. Use it anywhere. The key design feature we focused on here is - familiarity. You will find accessing content on Documents Cloud fairly intuitive and familiar to your mobile habits - swiping to navigate and tapping to open folders and files. The app guides you through what to do.

  2. Editing a file stored in Oracle Documents is easy. Launch a Microsoft Office 365 app such as Word, tap on ‘Open’ and from there you can access multiple locations by tapping on ‘… More’, and then ‘Locations’ and Oracle Document is listed as an available location (if this is the first time, you may need to tap on ‘More’ to enable Oracle Documents as a supported location to store files, from this same screen you can drag Oracle Documents to the top of the list so it appears as the first location).

  3. After tapping on Oracle Documents, you can pick the Oracle Documents account you wish to access and browse through all your folders find the file you wish to edit.

  4. Your file will open in Word and you can begin editing. By default, the Mobile Office 365 apps uses "Auto Save" so all your changes will be saved back to Oracle Documents automatically.

  5. You can also start working on brand new documents in any of the Mobile Office 365 apps and use the "Save As" feature. The same locations accessible through "… More" when you did the Open can also be accessed when you are doing a Save so it is easy to pick a folder in Oracle Documents to store your new creation.

  6. If you are an Android user, both Mobile Office 365 on Android and Oracle Documents Cloud Service support the Android Storage Access Framework which allows for the same type of editing flows.

Check out our latest video for step-by-step visual directions on the steps listed above:

You can always find the Oracle Documents Cloud Service mobile apps in the App stores. For those who don't have Oracle Documents Cloud Service as yet, a free trial is available from  to get you started.

Hope you found this useful, next time I will cover how easy it is to review videos and audio files.

Monday Oct 03, 2016

When Social Meets Content to Drive Meaningful Collaboration

Author: Marc-Andre Houle, Principal Product Director, Content and Experience Product Management, Oracle

You’ll often hear people say that effective collaboration starts with effective communication. Unfortunately, the most common way for enterprise people to communicate is through traditional email, which is far from effective. Email works well for simple communication, but not for lengthy discussions, and certainly not for group collaboration. That’s not to say email is bad or that it’s going away, but it does mean that enterprise workers are looking for a more effective way to collaborate without relying solely on email.

So, within Oracle Documents Cloud Service, we introduced our solution to the collaboration problem. By providing social collaboration features built directly into our powerful content platform, we’re providing the tools for people to collaborate and communicate more effectively without ever leaving the context of their collaboration, both within our application and in the sites and experiences that people build using our tools.

The first time you view a document in our application, whether in our Web client or in our mobile applications, you’ll notice the presence of a conversation icon. That lets you start a new conversation in the context of that document. Everyone who can collaborate on that document can also collaborate in the conversation. You can add annotations, post messages, reply to messages, and like people’s posts. When you want to draw someone’s attention to a specific post, you can flag that person on a message and a notification will get sent to them either by email, mobile notification, or as a desktop pop-up alert.

As people start to collaborate with you in conversations, you’ll want to see where those posts are being made and where people are collaborating with you. From the left-hand navigation pane, you can click on the “Conversations” tab to show you your list of conversations. That will include conversations related to files and folders, as well as stand-alone conversations and one-on-one conversations you may have with another person. There is an icon on each conversation to show the number of unread messages in that conversation, so you can see where you might need to catch up. And it’s possible to expand each row (or all rows, if you want) to show the most recent post that was made to a conversation. Because the list is sorted by recent activity, you can see new posts as they are posted, in real-time.

One common problem that people face is not knowing when there is an important update on one of their conversations when they’re not active in the user interface. You can configure to receive email notifications but, as I mentioned earlier, email isn’t always the best way to collaborate. However, people who have Oracle Documents Cloud Desktop Sync Client installed will receive pop-up alerts on their desktop for important activity taking place in their folders and files in Documents Cloud Service. Each person can configure what types of activity will trigger pop-up alerts. For example, you can get pop-up alerts for all the posts to all your favorite conversations or only get notifications for urgent flags that require a reply.

With our mobile-first strategy, our social features are completely integrated with our content features on all the platforms we support. That means you can collaborate anywhere and anytime, even when you’re not in the office or not sitting at your desktop. Oracle Documents Cloud Service apps are available off of the Apple App Store and Google Play today.

Of course, what we’re offering is more than just a set of social features; our social capabilities are part of a broader social platform that people can use to build their own custom sites and experiences. Our social features and UI are fully embeddable in sites and applications that people build themselves and the full set of social capabilities are also exposed in our REST APIs. 

Don’t have Oracle Documents Cloud Service yet? Then, I highly recommend getting started with a free trial version available at to see how you can now drive content and social collaboration anytime, anywhere and on any device.

Tuesday Aug 30, 2016

Inside the OOW Session: Content and Experience Management: Roadmap and Vision

Gearing up for Oracle OpenWorld 2016? As you prepare for the conference, we wanted to give you a run down of all that awaits you at Oracle OpenWorld (OOW). Our recent post provided an overview of all things Content and Experience Management at OOW16 so if you haven’t already done so, I do recommend bookmarking it. And, starting today, we will do a series of posts on what to expect from the must-attend sessions in content and experience management. Today we look at the main session:

Content and Experience Management: Roadmap and Vision [CON7256] 
David le Strat, Senior Director, Oracle
Monday, Sep 19, 11:00 a.m. | Moscone West—2014

In this session, you will hear Oracle executive, David le Strat discuss the key focus areas of investment and updates on the Oracle Cloud portfolio for Cloud and Experience Management, and how existing Oracle WebCenter customers can leverage the benefits of Cloud.  You will also get to see the solutions in action and explore use cases that are driving digital experiences in our customer organizations today.

Content and Experience Management is about driving the complete digital experience from mobile and social collaboration for content creation, reviews and decision making on content, to publication of the content across the multiple channels – web, social and mobile, and measuring results on the same. So why should you care? Here are three reasons why:

First, there is no doubt that we live in a mobile world today. In a world where we are expected to always be connected and need to make decisions rapidly, the best mobile collaboration experience means not just having access to all your content from your mobile devices but also enabling real time communication with teams and co-workers to build and review content. Mobile collaboration also implies being able to work the way you want to work – using mobile productivity suites like MS Office and aggregating information from back-end applications like CRM, HCM, ERP and others. Has your organization embraced mobile collaboration yet?

Second, content engagement for your ecosystem happens across multiple different channels – web, mobile, social. You need the right content strategy. Marketers, on average, spend a quarter of their budget on content and 70% of the content goes unused. To make content management and consumption more effective, a channel agnostic approach is required so that content creation, review and delivery can consistently happen across the different channels. Moreover, delivering insights on content usage and interaction is critical as it drives up the value of the content and improves the iterative content management process. What is your multi-channel content management strategy?

Third, while there is lot of focus on native mobile apps, mobile web delivers the largest share of mobile traffic. Mobile web is at the cusp of significant disruption. Customers, of course, expect engaging, interactive and content-rich sites but what if you could take advantage of native device capabilities right from your web site?

Join us here at OOW to learn more about Oracle’s:

Content and Experience Management: Roadmap and Vision [CON7256] 
David le Strat, Senior Director, Oracle
Monday, Sep 19, 11:00 a.m. | Moscone West—2014

And don’t forget to follow all things #OracleDX and #OOW16 on twitter.

Wednesday Aug 28, 2013

How the New Release of Oracle WebCenter Sites Keeps Marketers in Step with Digital Experience Trends

Today's guest post was contributed by Joshua Duhl, Senior Principal Product Manager for Oracle WebCenter Sites.

Over the past few years, Digital Experience has tended to be a fast moving market. Driven by changing online consumer behavior, and fueled by key trends which include the demand for engaging mobile experiences that maximize efficiencies, simplification of multi-channel content management that support the reemergence of the brand site, and the personalization of individual digital experiences, it presents a challenge to marketers attempting to keep pace.

Web Experience Management or WEM, the product category focused on the creation and management of digital experiences, is rapidly changing as well. WEM has grown out of simple web site management or web content management, to include personalization, social engagement, mobile engagement and support for multi-channel marketing experiences. Now more than ever before, marketers are increasingly and actively seeking WEM solutions that enable them to keep pace with the rapid evolution of digital marketing, and the relentless demand for engaging, and cross-channel digital experiences.

Oracle’s WebCenter Sites has long been a market leading WEM solution. With the release of WebCenter Sites, Oracle continues to expand the power and impact of WEM solutions, and keeps marketers in step with these key trends. Let’s take a look at how WebCenter Sites addresses them.

The ability to manage and deliver engaging mobile experiences is currently the most pressing need we hear from our customers. Mobile site management is now seen as an integral part of managing their overall online experience, yet it comes with a distinct set of requirements that may need to be met separately, depending upon specific objectives.

WebCenter Sites new mobile site management option offers marketers the ability to manage their mobile sites with the same ease as managing their traditional online experience, while providing flexibility to deliver device-optimized sites as needed. By allowing content reuse, the utilization of the same tools and experience for site authoring and publishing processes across web and mobile, and by leveraging responsive design to reduce site development and speed time to market, marketing can maximize efficiencies for mobile site development, and deliver a consistent cross-device brand experience. In addition WebCenter Sites allows marketers to meet mobile-specific requirements when needed, providing mobile template and site plan customization, device management, and in-context preview and editing of mobile sites. It also enables full mobile content targeting, to drive personalized mobile experiences across any mobile device.

Mobile sites can be edited using drag-and-drop tools and previewed within the same business user interface as the traditional web presence. 

Over the past few years, consumers have turned the tables on brands, dictating how, when and where they want to experience the brand. As more online channels have emerged to meet this demand – from brand sites, to micro and multilingual sites, to email campaigns, through to mobile and social – the more complex content management has become for online marketers. What we’re seeing now is the reassertion of the importance of the brand site; the idea of the corporate .com as a center point of digital experience. The content that drives activity on other online touch points (email offers, social promotions, microsite landing pages) ultimately points back to the brand site, where all of these channels converge.

In response to this trend, WebCenter Sites now enables marketers to search and access content originating from other channels such as YouTube, Brightcove and other cloud-based stores, or from enterprise content management systems, like WebCenter Content – in other words regardless of where it is stored – from within the WebCenter Sites authoring environment, and incorporate it within brand sites to produce a more unified, cross-channel experience.

The Oracle WebCenter Sites visual contributor interface provides web marketers with an easy-to-use site authoring experience, aggregating content that can originate from a wide variety of sources .

The trend to drive personalized digital experiences has finally reached the tipping point, where every organization we engage with has some sort of personalization initiative on their short list of digital experience priorities. In this new release, WebCenter Sites addresses a broad range of personalization capabilities including:

  • Targeting content and experiences to different customer segments
  • Making online search more relevant and intuitive through incorporation of Endeca guided navigation
  • Providing tools that enable site visitors to tailor their own online experience
  • Targeting specific content to mobile sites and devices
  • Integration with a fully automated predictive system
  • Advanced vanity URL management to enable better SEO targeting and campaign landing page management

Of these, the latter two are of greatest interest to our customers. The ability to deliver engaging mobile experiences is in part dependent on delivering personalized, targeted content to specific mobile site visitors. Lastly, our customers are beginning to see the power of connecting WebCenter Sites native targeting engine to a predictive solution. It can offset the labor associated with managing segmenting and targeting through automation, while delivering higher success rates for metrics like click-throughs and conversions, or driving bottom line results like recommending higher margin items. We expect to see the most interest and growth in fully automated predictive system integrations in the coming year.

Lastly, this release also supports the broader trend of social interaction. Building on the prior 11gR1 release, WebCenter sites provides expanded social capabilities for faster and easier development of social pages, and customer login from social sites. These features include:

  • Drag and drop of social components (polls, ratings, rankings, comments) directly into pages, with no coding required
  • Expanded social login support enabling login to WebCenter Sites using credentials from over 30+ social sites
  • Support for Oracle Access Management (OAM) platform for web single sign-on and access management
  • Publishing directly to Google+ from WebCenter Sites

The demands of digital experience continue to deepen and expand. Marketers need WEM solutions, like Oracle WebCenter Sites, that enable them to address the changing needs of their visitors, keep up with the rapid evolution of digital marketing, and meet the relentless demand for engaging, and cross-channel digital experiences.

Thursday May 23, 2013

So Much UGC, So Little Time: Options for Moderating User-Generated Content

We all know the value of incorporating social computing features such as comments, ratings, reviews, polls and blogs into the web presence. These kinds of interactive capabilities are essential for driving customer engagement and fostering community around your brand. Ratings and reviews can also play an important role in influencing the buying behavior of other site visitors. Checking out online ratings and reviews is something many of us commonly due before selecting a particular product or service. These social capabilities certainly help cultivate loyal and satisfied customers who in turn recommend your brand to others. But before enabling these kinds of features on your web presence, there are some things you need to consider.

Whether you want to enable product reviews or commenting on articles, you’ll want to assure that the dialogue on your website remains focused and relevant.  To accomplish this, you’ll need to consider how best to approach the moderation of the user-contributed content your site visitors will be generating.  

With an open community approach, there really is no moderation.  All can contribute to the conversation and all contributions are published on your website automatically.  While this approach eliminates barriers to participation, encourages a very free dialogue and requires little oversight, there are some serious drawbacks. Open communities can invite spam, trolling or other inappropriate behavior that can be damaging to your brand. For many enterprises, an open community is simply an inappropriate choice.

On the opposite side of the spectrum is a controlled community approach.  In this type of approach, all user-generated content is subject to moderation prior to publishing.  All contributed content needs to be reviewed and approved by a community manager prior to publication.  While this approach encourages contributors to be on their best behavior and provides the community manager with the most control, this approach can result in a considerable delay in the publishing of user-generated content and can discourage social interaction on your web presence.

Enterprises that wish to encourage social interactivity while safeguarding brand integrity may want to consider striking a balance between these two approaches.  If your web experience management platform permits it, this can be done by introducing some level of automated or community member triggered moderation. For example, you might employ user white-lists and blacklists to help determine which site visitors require moderation for their comments.  You could also use customizable keyword filters that will trigger the moderation of comments that contain specific key words such as profanity. Another option is to enlist members of the community in the moderation process, by enabling site visitors to flag content that they think is inappropriate.  When a comment is flagged for moderation by an automated filter or by site visitors, it can automatically be assigned to the appropriate community manager for review, editing, approval or deletion. In this way, low risk user-generated content can be published to your site quickly, while content that may be a cause for concern enters a moderation queue for further review.

See how simple is it to deploy user-generated content features and moderation using Oracle WebCenter Sites.

Friday Apr 26, 2013

Why WCM Should Be at the Heart of Your Multichannel Strategy

Today’s guest blog post was written by Stephen Schleifer. Stephen is Senior Principal Product Manager for Oracle’s Web Content Management (WCM) solution, Oracle WebCenter Sites.

It’s no secret that the WCM market has gone through a series of rapid changes over the past five years or so, in part because the business objectives driving the use of these systems evolved (from content publishing to online experience), and in part due to the changing nature and role of corporate websites, or brand sites. We are now living in a multichannel world -- with the rise of social networks, increased use of campaign marketing (including social media, email marketing and promotional microsites), and of course, the fact that more people are accessing the web via mobile devices than ever before. All of this has amounted to added complexity for web marketers to manage their brand and message across all these channels, but it has also changed the perception of what role a brand site, and by way of it, a WCM system, is supposed to play in online marketing.

While most still agree that a brand site is an important place for customers to acquire information about a company’s products and services, others propose that as more traffic and leads are generated through alternate channels that they should become the main focus of online marketing and customer engagement efforts.

I would argue that it’s not an either/or proposition, but instead what’s needed more often than not is a more blended approach, and in fact, your brand site should serve as the centralized point of your online marketing strategy. Why? Because it’s the one place where all these channels tend to converge -- it’s the glue that holds your brand and message together across all these diverse customer touch points. Linking these channels back to your brand site is also important because it’s the place where you control the message, and it’s ultimately where you can engage customers in more dynamic ways, as the experience you create there is entirely of your own making.

WCM systems are the technology set that provides the tools for marketers to manage corporate web sites, and they are unique in their ability to support a wide variety of cross-channel online marketing value propositions; these include:

Extending the reach of / re-purposing content between brand sites and social media: For example, by enabling site visitors to engage in interactions around site content and then extend the reach of that content by sharing it to their walls. Or by repurposing content on your site such as articles, blog posts or promotional offers for publishing on social media pages. Conversely, many organizations are choosing to host promotional or educational video on social video sites such as YouTube, but then integrate those videos within the context of brand site pages as streaming content. All this can be facilitated by a WCM system.

Seamlessly adapting brand site content for delivery though the mobile channel: Mobile has been a difficult channel for marketers to master, but we’re at the point where technologies like HTML-5 and approaches like responsive design where effective mobile web experience has become a reality, as you can now design once for your branding site, and have those templates instantly adapted and optimized for mobile delivery. While this is not the only effective approach to mobile web (depending on your business objectives, you may indeed want to develop mobile templates or mobile-specific sites), most WCM systems are now flexible enough to support multiple approaches.

Integrating websites with email marketing for cross-channel marketing automation: Bringing together WCM and email marketing makes a lot of sense, because the better the two work together, the more consistent, targeted and effective your online campaigns will be. Both systems leverage content such as text and images that will need to be duplicated or adapted across channels for web landing pages, email blasts, etc. -- the more you can centralize the management of that content for more effective cross-channel publishing, the more you can be sure that your branding and message will be consistent and clear to your customer. Both systems also require some level of personalization to ensure that the various customer segments in a campaign are spoken to with a relevant message – and whether it’s being featured in an email or somewhere on your site, that message must remain the same. Integrating the customer segment data that is being captured in your WCM system with that in your marketing campaign system (not to mention CRM) is key to be able to provide a unified profile across these customer-facing touch points, and in turn can help to ensure more effective targeting.

Whatever role you decide is best for your corporate website to play in your online marketing mix, there is no escaping that it continues to be as relevant as ever in today’s multi-channel world. Think of it as a kind of digital hub for online experience, and your WCM system is the backbone for creating and managing engaging, cross-channel experiences. 

Friday Feb 22, 2013

Engage Your Customers. Empower Your Business. Do More with Your Minutes.

#DoMoreWithOracle ~  It’s a Social World

We live in very social times – in 60 seconds in today’s online world, we see 695,000 new searches on Google while 72 hours of new video is uploaded to YouTube. We send 11 million instant messages and tweet 98,000 times. There are 1389 new blog postings and 695,000 new status updates to facebook. Meanwhile, Instagram gets 3480 new photos uploaded. 

Some of these figures may seem large, some may seem small, but they all show a trend for more - More - MORE as the population becomes ever more engaged with our social media world.

We see staggering statistics of social media usage across the globe – in 2011 YouTube had more than 1 TRILLION views or to put this in relative terms that would translate to 140 views for every person on the planet Earth. Over 4 billion hours of video are watched each month on YouTube.  Facebook has 845 million active users that create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site. Facebook has reached 100 billion friendships. There are 250 million photos uploaded each day = 173,611/minute.  Let’s face the facts – we are all hooked on socially engaging via the latest and greatest tools available.

The challenge?

Are you giving your customers, employees and partners the best online experience they have come to expect from their personal lives?


Not to mention that this also usually includes managing huge QUANTITIES of business data, while replicating the QUALITY of the social media experience.

So then, how do you manage the qualities of a business – including data and interaction and replicate the quality of the social media experience?

#DoMoreWithOracle – we can certainly help! Check out the full week of Fusion Middleware Screencasts


Thursday Feb 21, 2013



Whether you’ve established a content infrastructure and you’re ready to build solutions on top; or if you have tactical needs to solve specific business problems, Oracle WebCenter provides out of the box applications and a feature-rich foundation to meet your needs.

The more you plug into key applications and use cases, the more value your content infrastructure provides to the enterprise. Extend your reach, your ROI, and your value to your organization. Set the stage for future innovation.

Enable Employees, Partners, and Customers to Do More With Oracle WebCenter

Did you know that, in addition to enterprise content management, Oracle WebCenter also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities?

Does Oracle power your portal solution for intranets, self-service portals or community websites? If so, did you know that Oracle WebCenter now also includes comprehensive content, web experience management and social computing capabilities?

Are you providing your customers with engaging online experiences using Oracle? If so, you probably realize that there’s more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers’ expectations.

Now you can do more with WebCenter than ever before by creating advanced customer facing web solutions to improve customer loyalty and sales by delivering contextual and targeted multi-channel experiences to users across mobile, social and web channels. And you can manage the entire content lifecycle of not just the content in your portals but across your entire company as well.

Join us for this On Demand Series of 3 Webcasts and learn how you can provide a new level of engagement.

Learn how to Do More with Oracle WebCenter:

  • Do More with Oracle WebCenter – Expand Beyond Content Management
  • Do More with Oracle WebCenter - Expand Beyond Web Experience Management
  • Do More with Oracle WebCenter: Expand Beyond Portals

Learn more about how WebCenter:

  • Drives task-specific application data and content to a single screen for executing specific business processes
  • Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security
  • Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels
  • Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities
  • Drives sales and loyalty with an engaging cross-channel online experience
  • Enables self-service extranets, intranets and custom application dashboards
  • Enhances productivity with social collaboration
  • Optimizes information access with content management
  • Enables the social business by coordinating collaboration inside and outside the enterprise
  • Improves the online experience by delivering targeted multi-channel customer experiences
  • Manages the complete content lifecycle across all websites, applications and social tools on a strategic enterprise content management platform

What businesses sometimes forget, is that to truly engage your customers, you must also first enable and engage your partners and employees.

Do More with WebCenter, the user engagement platform for social business.

Watch Now: Do More with Oracle WebCenter Series

Monday Feb 11, 2013

Oracle Forums: Learn How to Transform Your Online Customer Experience

Your customers expect a brand experience that is engaging, consistent, and connected across Web, mobile, and social channels. To deliver on these expectations, you must transform your online customer experience into one that is personalized and relevant, social and interactive, and optimized for multichannel delivery.

Attend one of Oracle's Forums to learn how Oracle’s Web experience management solution can help you develop a connected and engaging online customer experience that drives sales and loyalty. You’ll learn:

  • Why the online channel is an ideal place to begin connecting customer touch points
  • How personalization and targeting improve the effectiveness of online customer experience initiatives
  • How to get social by creating an interactive online customer experience that builds community engagement
  • How to optimize the online customer experience for anytime, anywhere engagement

Upcoming Forums

Oracle Forum Philadelphia - Sponsored by Deloitte and Avio Consulting

Wednesday, February 20, 2013
9:00 a.m. – 2:00 p.m.
Sullivan's Steakhouse, 700 West Dekalb Pike, King of Prussia, PA 19406, USA
Click Here to Register

Oracle Forum Bangkok

Wednesday, February 27, 2013
8:00 a.m. – 12:00 p.m.
Crowne Plaza Hotel, 952 Rama IV Rd., Bangkok, Thailand
Click Here to Register

Oracle Forum New York City - Sponsored by Deloitte

Tuesday, March 5th, 2013
10:00 AM – 2:00 PM
The Muse Hotel, 130 West 46th Street, New York, NY, 10036, USA
Click Here to Register

Oracle Forum Stockholm - Sponsored by LBi

Thursday, March 14th, 2013
8:30 AM – 11:00 AM
Friends Arena, Råsta Strandväg 1, Stockholm, Solna, Sweden
Click Here to Register

Friday Jan 18, 2013

Online Customer Journey: The Service and Recommendation Experiences

We wrap up our week of focusing on the online customer journey by looking at the final two stages – the service experience and the recommendation experience.

The Service Experience

Once you’ve successfully converted site visitors into paying customers, you’ll want to assure that it’s easy for customers to continue doing business with you and help them get the most out of their investment in your products or services. Oftentimes, in industries like financial services, healthcare, or even government, you’ll want to provide your customers, patients, or constituents with both a public online presence where they can find information and engage with your organization early in the customer journey, and also an online self-service presence that enables your customers to access secure services where they can conduct financial transactions, look up personal health information or take advantage of government services. In cases like this, the combination of Oracle WebCenter Sites and Oracle WebCenter Portal is ideally suited to helping you meet both of these objectives and ultimately deliver an online experience that is unified, consistent and seamless as those visiting your web presence evolve from prospects into active customers.

The whole idea of incorporating a self-service aspect into a company’s online engagement strategy is definitely one that is picking up steam as companies looks at new ways to service their customers efficiently and effectively online. And not only is online self-service a means for driving greater efficiencies, the vast majority of customers – 75% -- prefer to use online support if it’s available and reliable.

The Recommendation Experience

The final phase that you should consider in your online marketing strategy is the recommendation phase, whereby satisfied customers become advocates for your brand and recommend it to others. The opinions that people share about their experiences with a product or brand are a highly valued source of information relied upon by prospective customers as they contemplate a purchasing decision. In fact, 70% of consumers trust the opinions of other online users, making it one of the most trusted types of information that potential buyers consider, second only to the opinions of people they know.1

You can tap into the influence your satisfied customers can have over prospective customers by making it easy for them to share their experiences with their social networks, and to contribute helpful comments, ratings or reviews of your products and services. The ability to share and contribute socially on your web presence should be given component of your web presence. You can encourage social sharing and the contribution of user-generated content by enabling social login on your web presence, whereby customers can login into your site quickly and easily using their familiar social networking profiles. Such capabilities are available to you when you use Oracle WebCenter Sites for web experience management.

This concludes our series of posts on the online customer journey. Remember that developing an effective online experience that supports the customer life cycle is critical to driving sales and earning long term loyalty.


Are you providing your customers with engaging online experiences using Oracle? If so, you probably realize that there's more to exceptional customer engagement than just web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers' expectations. Join us for this Webcast and learn how to meet your engagement goals by doing more with Oracle WebCenter for portals and enterprise content management. View now.

1 Neilsen, “Global Trust in Advertising and Brand Messages,” 2011


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