Wednesday Apr 16, 2014

Choice Hotels Reduces Time to Market with Oracle WebCenter

Choice Hotels is a global hotel franchise with 6000+ franchisees. Choice is in the process of completely re-building their distribution platform for the next generation.  They currently process and distribute over $6B worth of reservation activity to the franchisees of Choice Hotels. To continue to grow and support the strategic business initiatives of the company they needed to address the primary vehicle for delivering business to their customers.  Their current platform was an amalgam of 25 years of development on disparate systems that offered limited inter-operability and scalability.  A strategic decision was made to adopt the Oracle technology stack to build out this new platform.



 They introduced more self-service opportunities to their business to create greater empowerment and flexibility, thus reducing the dependency on IT to introduce new features to their production systems. They are using WebCenter Sites as their Web Experience Management platform deployed for their International Websites. Standardizing on WebCenter Sites has allowed them to consolidate four different Content Management System platforms and created a Content Center of Excellence making it easier for any of their business users to take advantage of the WYSIWYG interface.

Perhaps the biggest win at the enterprise level is standardizing on the Oracle platform. They have seen tremendous benefits by being standardized on a focused set of tools and applications.  Their development, testing, administration, and database engineers now have greater flexibility and mobility throughout their enterprise.  Since they all have the same relative skill set, they can flex on certain projects in order to get them to market quicker.  No more Sys Admins having to learn the ins and outs of a particular system and its idiosyncrasies because everything is now a standard Oracle deployment.


On Demand Webcast: Delivering Moments of Engagement Across the Enterprise To learn more about delivering the best digital experience today - join us for the Oracle WebCenter Digital Business Thought Leadership Series

This week:

Delivering Moments of Engagement Across the Enterprise
Five Steps for Mobilizing Digital Experiences

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Product Marketing Director, Oracle WebCenter



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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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