Friday Nov 01, 2013

Pella Increases Online Appointment Scheduling and Rapidly Personalizes and Updates Marketing Initiatives

Pella

Originally posted on Oracle Customers page.
Oracle Customer: Pella Corporation
Location:  Pella, Iowa
Industry: Industrial Manufacturing
Employees:  7,100

Pella Corporation is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. A family-owned company, Pella has an 88-year history of innovation and, today, is the second-largest manufacturer in the country of windows and doors, including patio, entry, and storm doors. The company has 10 manufacturing facilities in United States and window and door showrooms across the United States and Canada.

In-home consultations are an important part of Pella’s sales process. Several years ago, the company launched an online appointment scheduling tool to improve customer convenience. While the functionality worked well, the company wanted to increase online conversion rates and decrease the number of incomplete, online appointment schedules. It also wanted to give its business analysts and other line-of-business personnel the ability to update the scheduling tool and interface quickly, without needing IT team intervention and recoding, to better capitalize on opportunities and personalize the interface for specific markets. Pella also looked to reduce IT complexity by selecting a system that integrated easily with its Oracle E-Business Suite Release 12.1 enterprise applications.

Pella, which has a large Oracle footprint, selected Oracle WebCenter Sites as the foundation for its new, real-time appointment scheduling application. It used the solution to re-engineer the scheduling process and the information required to set up an appointment. Just a few months after launch, it is seeing improvement in the number of appointments booked online and experiencing fewer abandoned appointments during the scheduling process. As important, Pella can now quickly and easily make changes to images, video, and content displayed on the scheduling tool interface, delivering greater business agility. Previously, such changes required a developer and weeks of coding and testing. Today, a member of Pella’s business analyst team can complete the changes in hours. This capability enables Pella to personalize the Web experience for customers. For example, it can display different products or images for clients in different regions.

The solution is also highly scalable. Pella is using Oracle WebCenter Sites for appointment scheduling now and plans to migrate Pella.com, its configurator tool, and dealer microsites onto the platform. Further, Pella plans to leverage the solution to optimize mobile devices.

“Moving ahead, we expect to extensively leverage Oracle WebCenter Sites to gain greater flexibility in updating the Web experience, thanks to the ability to make updates quickly without developer resources. Segmentation and targeting capabilities will allow us to create a more personalized experience across both traditional and mobile platforms,” said Teri Lancaster, IT manager, customer experience applications, Pella Corporation.

A word from Pella Corporation

"Oracle WebCenter Sites―from the start―delivered important benefits. We’ve redesigned the online scheduling process and are seeing more potential customers completing consultation bookings online. More important, the solution opens a world of other possibilities as we plan to migrate Pella.com and our dealer microsites to the platform, and leverage it to optimize the Web experience for our mobile devices.”
– Teri Lancaster, IT Manager, Customer Experience Applications, Pella Corporation


Oracle Product and Services

Why Oracle

Pella has a long-standing relationship with Oracle. “We look to Oracle first for a solution. Our Oracle account team came to us with several solutions, and Oracle WebCenter Sites delivered the scalability, ease-of-use, flexibility, and scalability that we required for the appointment scheduling initiative and other Web projects on the horizon, including migrating Pella.com and optimizing our site for mobile platforms,”
said Teri Lancaster, IT manager, customer experience applications, Pella Corporation.


Implementation Process

The Pella implementation team, working with Oracle partner Element Solutions, LLC, integrated the appointment setting application with Pella.com as well as the company’s Oracle E-Business Suite customer relationship management applications. Using Oracle WebCenter Site’s development tools and subversion capabilities to develop the application, the Element Solutions and Pella teams could work remotely and collaboratively, accelerating deployment. Pella went live with the new scheduling tool in just six months.

Partner

Element Solutions was instrumental at every major stage of the project, including design creation and approval, development, training, and rollout.

“Element Solutions was a vital partner for our Oracle WebCenter Sites initiative. The team provided guidance, and more important, critical knowledge transfer at every stage―which equipped us to get the most out of this powerful and versatile solution. We were definitely collaboration partners,” Lancaster said.



Pella: Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12, 2014 at 10 am Pacific/1 pm Eastern.

Register Today.

Wednesday Oct 30, 2013

Multichannel Digital Engagement: Find Out How Your Organization Measures Up

This article was originally published in the September 2013 Edition of the
Oracle Information InDepth Newsletter ORACLE WEBCENTER EDITION

Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out?

The key building blocks for delivering exceptional cross-channel digital experiences are outlined below. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences.

  • A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships.

    To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions.

  • Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention.

  • The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site.

    To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer.

  • Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation.

  • The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites.

Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.


Thursday Oct 10, 2013

Create, Manage and Deliver a Multichannel Experience with Ease

Webcast: Create, Manage, and Deliver a Multichannel Experience with Ease
Oracle Corporation
Webcast: Create, Manage, and Deliver a Multichannel Experience with Ease

Engage Customers Across Digital Touch Points

Effective digital marketing requires delivery of a seamless customer experience across touch points—from web to mobile to social, and more—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive sales conversions, but how do you get there?

View this webcast and learn:
  • Why multichannel marketing is essential for driving sales and customer loyalty today
  • How to create, manage, and moderate contextually relevant, targeted, and interactive digital experiences
  • How to optimize customer engagement across web, mobile, social, and other digital channels
Register now to view the webcast.


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Hardware and Software Engineered to Work Together

Friday Sep 27, 2013

Oracle OpenWorld 2013 – It’s a Wrap

As we come to the end of Oracle OpenWorld 2013, I thought I’d reflect on some of my favorite aspects of this truly dynamic event: 

Oracle WebCenter Customer Appreciation Reception

This year’s Oracle WebCenter Customer Appreciation Reception was one of our best and definitely a highlight of my trip.  The reception moved to a great new venue in 2013, San Francisco’s Old Mint, a National Historic Landmark where the Oracle WebCenter community had the chance to mingle and make new connections. Many thanks to our partners aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream for sponsoring! 

San Francisco's Old Mint Lit Up in Oracle Red

Oracle WebCenter Customer Success Stories

This year’s lineup of customers participating in Oracle WebCenter sessions was truly impressive. Our various WebCenter customer panel and conference sessions gave everyone the chance to hear real world experiences with various WebCenter products whether Content, Portal, or Sites.  Standouts for me (coming from the WebCenter Sites side of the house), were the travel and hospitality brand, Choice Hotels, electrical and network infrastructure solutions provider, Panduit, world renowned football club, Real Madrid, and financial services provider, TIAA-CREF. A special thanks to all our WebCenter customers who put their time and effort into sharing their stories with the broader WebCenter community. 

The Oracle WebCenter Community

And that brings me to my final and favorite aspect of Oracle OpenWorld 2013 – the Oracle WebCenter community itself. Oracle OpenWorld is unmatched in providing you with opportunities to interact and engage with other WebCenter customers and WebCenter experts from among our partner and employee communities. It was great to see everyone and I look forward to seeing you all again next year. 

Friday Sep 20, 2013

Best Practices for Multichannel Marketing

This article first appeared in the September issue of the Oracle WebCenter InDepth Newsletter. Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

As organizations look to increase conversion rates for sales of their products and services, a focus on creating a cohesive marketing strategy becomes essential. The wide range of channels, publishing, and personalization capabilities available today presents incredible opportunities—but simply publishing content across a range of channels is only the first step in this journey. Here are some pragmatic, though not comprehensive, considerations for embarking on multichannel marketing efforts.

Establish a common customer view. To deliver meaningful content personalization across one or more channels, the ability to leverage a common customer view is essential. This key technical capability forms a foundation that can be reused across marketing efforts.

Filter and liberate profile data. Between web logs, customer relationship management information, enterprise resource planning data, application usage, in-store activities, direct-mail responses, and other sources, determine what portions of information are truly significant as they pertain to the common customer view. Ensure that marketing has the ability to access and analyze the information without the need for IT staff.

Coordinate systems. Given that the number of channels is only set to expand, it is critical that any integrations across systems leverage flexible technical patterns. Any system or data types to be included should follow a consistent reference model to ensure standardization and scale.

Implement overarching campaign analytics and management. The ability to perform closed-loop analysis is critical to refining customer interaction analysis and marketing segments. Marketing activities should always tie back to a centralized campaign management capability.

Consider content creation effort. Brand and message consistency across web, retail stores, catalogs, direct mail, mobile, and other channels is crucial. Content creation effort is often drastically underestimated, especially when developing authentic, targeted materials within a campaign.

Read more from John Brunswick.

Spotlight Oracle OpenWorld Session - Oracle WebCenter Sites Strategy and Vision [CON9401]

Featuring Real Madrid Club de Futbol

Monday, Sep 23, 12:15 PM - 1:15 PM

Moscone West - 2016

The Web content management market has gone through rapid changes in recent years as objectives have evolved from facilitating content publishing to optimizing the digital customer experience. Our multichannel world—with social media, mobile, and e-mail—has added complexity for digital marketers and has changed the perception of what role corporate brand Websites are supposed to play in this new era. In this session, learn what’s new in Oracle WebCenter Sites 11.1.1.8, what’s coming on the product roadmap, and how the solution is evolving so you can continue to deliver engaging cross-channel experiences that keep your business moving forward. You’ll also hear from Real Madrid about how it used Oracle WebCenter Sites to transform its digital experience.

Thursday Sep 19, 2013

Digital Marketers! Don’t Miss These Sessions at Oracle OpenWorld

Are you a digital marketer attending Oracle OpenWorld?  If so, you'll want to include these sessions in your schedule to learn the latest in mobile marketing, cross-channel marketing and targeting and segmentation:

Developing a Mobile Marketing Strategy: Trade-offs, Challenges, and Best Practices [CON9427]

Wednesday, Sep 25, 10:15 AM - 11:15 AM

Moscone West – 2012

Establishing a mobile Web presence is becoming a critical business imperative. Although this is clear to many organizations, they’re also uncertain about how to do this most effectively, from both a development and a marketing perspective. Challenges include determining which strategy to pursue, development versus maintenance trade-offs, and addressing synchronization challenges with the traditional Website. This presentation provides an overview of alternative mobile strategy approaches, outlines development options, and discusses best practices. It introduces the Oracle WebCenter Sites mobile strategy and provides a customer’s perspective on reducing development and marketing efforts while keeping online and mobile Websites in sync, using responsive design.

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]

Wednesday, Sep 25, 1:15 PM - 2:15 PM

Moscone West – 2014

Effective marketing campaigns deliver a seamless customer experience across touchpoints—from e-mail to the Web and mobile—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there? In this session, you will learn how integrating a marketing automation system such as the Oracle Eloqua product family with Oracle Fusion Middleware technology for Web experience management and discovery-based analytics provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaignwide insight.

Maximize Conversion Rates and Revenues with Personalized Digital Experiences [CON9429]

Wednesday, Sep 25, 5:00 PM - 6:00 PM

Moscone West – 2016

Want to increase your online conversion rates and deliver more revenue for your business? Attend this session to learn how the combination of Oracle WebCenter Sites and Oracle Real-Time Decisions enables organizations to deliver highly targeted and personalized digital experiences that convert site visitors into loyal customers. Using the power of predictive analytics, this integrated solution provides marketers with powerful capabilities for automatically targeting the right content to the right customer at the right time so they can optimize their investment in digital marketing initiatives.

Wednesday Sep 18, 2013

Multichannel Digital Engagement: Find Out How Your Organization Measures Up

This article first appeared in the September issue of Oracle WebCenter InDepth Newsletter.

Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out?

Christie Flanagan, Oracle’s principal director of Product Marketing for Oracle WebCenter Sites, lays out the key building blocks for delivering exceptional cross-channel digital experiences. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences.

A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships.

To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions.

Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention.

The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site.

To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer.

Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation.

The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites.

Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.

Spotlight Oracle OpenWorld Session - Customer Panel:

Using Oracle WebCenter Sites to Drive Digital Marketing Success [CON9424]

Featuring Choice Hotels, Panduit Corp., and TIAA-CREF

Tuesday, September 24, 12:00 PM - 1:00 PM

Moscone West – 2016

Every year the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving digital world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from digital marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences.

Wednesday Aug 28, 2013

How the New Release of Oracle WebCenter Sites Keeps Marketers in Step with Digital Experience Trends

Today's guest post was contributed by Joshua Duhl, Senior Principal Product Manager for Oracle WebCenter Sites.

Over the past few years, Digital Experience has tended to be a fast moving market. Driven by changing online consumer behavior, and fueled by key trends which include the demand for engaging mobile experiences that maximize efficiencies, simplification of multi-channel content management that support the reemergence of the brand site, and the personalization of individual digital experiences, it presents a challenge to marketers attempting to keep pace.

Web Experience Management or WEM, the product category focused on the creation and management of digital experiences, is rapidly changing as well. WEM has grown out of simple web site management or web content management, to include personalization, social engagement, mobile engagement and support for multi-channel marketing experiences. Now more than ever before, marketers are increasingly and actively seeking WEM solutions that enable them to keep pace with the rapid evolution of digital marketing, and the relentless demand for engaging, and cross-channel digital experiences.

Oracle’s WebCenter Sites has long been a market leading WEM solution. With the release of WebCenter Sites 11.1.1.8, Oracle continues to expand the power and impact of WEM solutions, and keeps marketers in step with these key trends. Let’s take a look at how WebCenter Sites addresses them.

The ability to manage and deliver engaging mobile experiences is currently the most pressing need we hear from our customers. Mobile site management is now seen as an integral part of managing their overall online experience, yet it comes with a distinct set of requirements that may need to be met separately, depending upon specific objectives.

WebCenter Sites 11.1.1.8 new mobile site management option offers marketers the ability to manage their mobile sites with the same ease as managing their traditional online experience, while providing flexibility to deliver device-optimized sites as needed. By allowing content reuse, the utilization of the same tools and experience for site authoring and publishing processes across web and mobile, and by leveraging responsive design to reduce site development and speed time to market, marketing can maximize efficiencies for mobile site development, and deliver a consistent cross-device brand experience. In addition WebCenter Sites allows marketers to meet mobile-specific requirements when needed, providing mobile template and site plan customization, device management, and in-context preview and editing of mobile sites. It also enables full mobile content targeting, to drive personalized mobile experiences across any mobile device.

Mobile sites can be edited using drag-and-drop tools and previewed within the same business user interface as the traditional web presence. 

Over the past few years, consumers have turned the tables on brands, dictating how, when and where they want to experience the brand. As more online channels have emerged to meet this demand – from brand sites, to micro and multilingual sites, to email campaigns, through to mobile and social – the more complex content management has become for online marketers. What we’re seeing now is the reassertion of the importance of the brand site; the idea of the corporate .com as a center point of digital experience. The content that drives activity on other online touch points (email offers, social promotions, microsite landing pages) ultimately points back to the brand site, where all of these channels converge.

In response to this trend, WebCenter Sites now enables marketers to search and access content originating from other channels such as YouTube, Brightcove and other cloud-based stores, or from enterprise content management systems, like WebCenter Content – in other words regardless of where it is stored – from within the WebCenter Sites authoring environment, and incorporate it within brand sites to produce a more unified, cross-channel experience.

The Oracle WebCenter Sites visual contributor interface provides web marketers with an easy-to-use site authoring experience, aggregating content that can originate from a wide variety of sources .

The trend to drive personalized digital experiences has finally reached the tipping point, where every organization we engage with has some sort of personalization initiative on their short list of digital experience priorities. In this new release, WebCenter Sites addresses a broad range of personalization capabilities including:

  • Targeting content and experiences to different customer segments
  • Making online search more relevant and intuitive through incorporation of Endeca guided navigation
  • Providing tools that enable site visitors to tailor their own online experience
  • Targeting specific content to mobile sites and devices
  • Integration with a fully automated predictive system
  • Advanced vanity URL management to enable better SEO targeting and campaign landing page management

Of these, the latter two are of greatest interest to our customers. The ability to deliver engaging mobile experiences is in part dependent on delivering personalized, targeted content to specific mobile site visitors. Lastly, our customers are beginning to see the power of connecting WebCenter Sites native targeting engine to a predictive solution. It can offset the labor associated with managing segmenting and targeting through automation, while delivering higher success rates for metrics like click-throughs and conversions, or driving bottom line results like recommending higher margin items. We expect to see the most interest and growth in fully automated predictive system integrations in the coming year.

Lastly, this release also supports the broader trend of social interaction. Building on the prior 11gR1 release, WebCenter sites provides expanded social capabilities for faster and easier development of social pages, and customer login from social sites. These features include:

  • Drag and drop of social components (polls, ratings, rankings, comments) directly into pages, with no coding required
  • Expanded social login support enabling login to WebCenter Sites using credentials from over 30+ social sites
  • Support for Oracle Access Management (OAM) platform for web single sign-on and access management
  • Publishing directly to Google+ from WebCenter Sites

The demands of digital experience continue to deepen and expand. Marketers need WEM solutions, like Oracle WebCenter Sites, that enable them to address the changing needs of their visitors, keep up with the rapid evolution of digital marketing, and meet the relentless demand for engaging, and cross-channel digital experiences.

Wednesday Aug 14, 2013

Oracle Unveils New Release of Oracle WebCenter

There’s exciting news in the world of Oracle WebCenter today with the unveiling of our latest product release. We realize that in today’s economy, organizations are increasingly looking for ways to lower their costs, improve operational efficiencies and increase revenue. To address these challenges, we’ve made updates across our complete portfolio of portal, enterprise content management, Web experience management, and collaboration technologies. By providing enhanced multi-channel user experience capabilities and delivering a comprehensive set of tools that reduces the traditional business line reliance on IT, the new release helps businesses lower their costs, improve operational efficiency, and increase their bottom line revenue.

Webcast: The New Oracle WebCenter - Register Now

The new Oracle WebCenter release introduces a new Java-based cross-platform Enterprise Capture product to expand our imaging and enterprise content management solutions and a new Mobile Option to provide richer, optimized multi-channel user experiences out of the box. The new release also includes updates across the entire Oracle WebCenter portfolio to empower the mobile workforce with new mobile apps, Bring Your Own Device (BYOD) support, and enhanced development tools for rapid deployment of mobile portals and websites. Also included are a range of tools designed to empower business users and remove the traditional line of business dependency on IT to shorten the time to market and reduce costs. Here’s a closer look at some of the enhancements to each product:

Oracle WebCenter Portal

The new release of Oracle WebCenter Portal makes it easier and faster for business users to create intuitive portals with integrated application content by:

  • Streamlining development with an integrated set of tools for web & mobile
  • Providing out of the box templates for common use cases
  • Expediting the portal creation experience with a WYSIWYG editing experience

Oracle WebCenter Content

The new release of Oracle WebCenter Content makes it easier to share information efficiently by:

  • Enabling users to access business documents “on the go” using their device of choice
  • Putting content to work in process-centric business application environments
  • Simplifying the management of the entire content lifecycle in the most scalable and comprehensive enterprise content management system

Oracle WebCenter Sites

In addition, by enhancing Oracle WebCenter Sites, the latest release helps marketers engage, guide, and convert customers online by:

  • Managing mobile sites with ease and marketing to mobile customers more effectively
  • Creating a media rich online customer experience using video and other digital marketing content from within the enterprise or from the cloud
  • Providing more relevant search results to guide and influence customers on their websites

"To make the best possible decisions for your business, it is important that everyone in an organization has access to the right information, in the right context, and within the right business process, no matter where they are," said Balaji Yelamanchili, senior vice president, Oracle Product Development. "The latest release of Oracle WebCenter supports this level of engagement at your desk, or on the road, by delivering enhancements across portal, Web experience management, content, and collaboration technologies. By intuitively connecting people, process and information across any device, the new release of Oracle WebCenter helps organizations improve decision making and enhance engagement with customers, partners and employees across every channel."

Stay tuned to the Oracle WebCenter blog over the next few days as we take a closer look at some of the new features in Oracle WebCenter’s new release and register for our in-depth webcast on the new Oracle WebCenter taking place on September 12.

Tuesday Aug 13, 2013

Four Drivers of Digital Customer Engagement

The web is a primary channel for conducting our businesses and even managing our own lives. More information is available to people online than ever before, and in an increasing variety of digital formats. The web has also evolved to include important new channels like mobile and social, and interactive and on-the-go online experiences are now part of our everyday lives.

These factors have come together to create customers who have more choices than ever before, more influence than ever before, and greater control over their relationships with brands than ever before. And while this so called customer experience revolution has been great for consumers, this new environment poses many challenges for businesses when it comes to engaging and connecting with their customers. To be successful in this dynamic market, it’s essential for businesses to focus on delivering engaging customer experiences that drive sales and long term loyalty.

So, what are the characteristics of a truly engaging digital customer experience?

An engaging digital experience is one that is contextually relevant. Delivering a one-size-fits-all digital customer experience is no longer acceptable or particularly effective. Instead, your customers expect you to know who they are and to understand their preferences, behavior and past relationship with your brand. And they expect you to demonstrate this by delivering an online experience that is relevant and personalized to their needs.

Social networks like Facebook and LinkedIn have also changed customers’ expectations in favor of more interactive online experiences. Visitors to your site expect to participate and contribute on your web presence and to also share aspects of that experience with their social networks. Whether through user-generated content like comments, reviews or ratings, the engaging digital customer experience now requires plenty of opportunities for social interaction.

The ubiquity of mobile devices means that an engaging digital customer experience is also an increasingly mobile experience. This requires mobile enablement of the web presence, ideally reusing existing web content and sites, reformatted and optimized for delivery to thousands of different mobile phones and tablets for anytime, anywhere engagement.  

And finally, the engaging digital customer experience is a connected and consistent experience.  Over the course of their relationship with your brand, your customers may go online to browse, search, make purchases, or service their accounts and a number of different technologies may be involved in supporting these different types of interaction. Your goal should be to create a connected, seamless and consistent customer journey, by integrating the different technologies involved in delivering the customer experience.


Wednesday Jul 10, 2013

Localization in Oracle WebCenter Sites

Web site visitors have high expectations for the sites they visit.  Increasingly, they expect to access your website and your content in their preferred language.  Whether you serve a diverse local community or you compete in markets around the globe, the ability to engage your customers in their preferred language can mean the difference between business success and failure.

Engaging customers in their preferred language often means translating content from one language to another.  Translation can be a complex and expensive process if not managed properly, so success implies having the tools to manage and deliver not only the various finished translated content, but also to manage the process of content translation.

With Oracle WebCenter Sites, organizations are empowered to translate and deliver their web presence into appropriate languages – as much or as little as needed.  Granular control enables marketing to manage translation costs: translate a single article, a page or an entire site, as well as control of when to translate, and who or what service to use for each translation.  The same business interface provided for content creation and contribution allows you to easily manage multilingual content as well as the translation processes.  Simple click-to-translate and seamless integration with third party automated, crowd-sourced, and expert translation services provide an easy-to-use but deep integration of the translation process into site management.  

Localization

You can now easily extend your web presence to new geographies, locales or demographics, and effectively deliver multilingual marketing and customer experience initiatives in customers’ preferred languages, while saving significant time, effort and cost in managing multilingual sites.  Furthermore, you can provide multichannel, multilingual online campaigns as the translated content works with WebCenter Sites full multichannel and multiple device delivery capabilities for multilingual experiences across thousands of devices – including smart phones and tablets. WebCenter Sites capabilities include:

  • Granular control: Provide articles, pages and sites in multiple languages
  • Manage multiple translations from the same business user interface
  • Easily select and manage what to translate, when and by who
  • Preview pages in any translated language
  • Deep, seamless integration with third-party automated, crowd-sourced, and expert translation services
  • Utilize Oracle WebCenter Sites’s multichannel and mobile capabilities to deliver multilingual experiences across thousands of devices – including smartphones & tablets

With Oracle WebCenter Sites, you can deliver a unified multichannel and multilingual brand experience at a lower cost.

Thursday May 23, 2013

So Much UGC, So Little Time: Options for Moderating User-Generated Content

We all know the value of incorporating social computing features such as comments, ratings, reviews, polls and blogs into the web presence. These kinds of interactive capabilities are essential for driving customer engagement and fostering community around your brand. Ratings and reviews can also play an important role in influencing the buying behavior of other site visitors. Checking out online ratings and reviews is something many of us commonly due before selecting a particular product or service. These social capabilities certainly help cultivate loyal and satisfied customers who in turn recommend your brand to others. But before enabling these kinds of features on your web presence, there are some things you need to consider.

Whether you want to enable product reviews or commenting on articles, you’ll want to assure that the dialogue on your website remains focused and relevant.  To accomplish this, you’ll need to consider how best to approach the moderation of the user-contributed content your site visitors will be generating.  



With an open community approach, there really is no moderation.  All can contribute to the conversation and all contributions are published on your website automatically.  While this approach eliminates barriers to participation, encourages a very free dialogue and requires little oversight, there are some serious drawbacks. Open communities can invite spam, trolling or other inappropriate behavior that can be damaging to your brand. For many enterprises, an open community is simply an inappropriate choice.

On the opposite side of the spectrum is a controlled community approach.  In this type of approach, all user-generated content is subject to moderation prior to publishing.  All contributed content needs to be reviewed and approved by a community manager prior to publication.  While this approach encourages contributors to be on their best behavior and provides the community manager with the most control, this approach can result in a considerable delay in the publishing of user-generated content and can discourage social interaction on your web presence.

Enterprises that wish to encourage social interactivity while safeguarding brand integrity may want to consider striking a balance between these two approaches.  If your web experience management platform permits it, this can be done by introducing some level of automated or community member triggered moderation. For example, you might employ user white-lists and blacklists to help determine which site visitors require moderation for their comments.  You could also use customizable keyword filters that will trigger the moderation of comments that contain specific key words such as profanity. Another option is to enlist members of the community in the moderation process, by enabling site visitors to flag content that they think is inappropriate.  When a comment is flagged for moderation by an automated filter or by site visitors, it can automatically be assigned to the appropriate community manager for review, editing, approval or deletion. In this way, low risk user-generated content can be published to your site quickly, while content that may be a cause for concern enters a moderation queue for further review.

See how simple is it to deploy user-generated content features and moderation using Oracle WebCenter Sites.

Wednesday May 22, 2013

WebCenter News, Best Practices & Resources: Check Out the Latest Oracle WebCenter Newsletter

Check out the latest edition of the Oracle Information InDepth Newsletter featuring the latest Oracle WebCenter news, best practices and resources.

In this issue, you’ll find:

  • Five best practices for embracing responsive design from Oracle expert, John Brunswick
  • The smartest journey to connected, multichannel customer experiences
  • The latest webcasts and events on how to engage your customers and empower your business with Oracle WebCenter

Want to get the newsletter delivered directly to your inbox? Subscribe here.

Monday May 20, 2013

Empowering Marketers with Web Experience Management

Unable to get new digital marketing initiatives to market as fast as you would like?  Tired of dealing with IT bottlenecks that prevent you from making routine site updates or launching new digital marketing campaigns quickly?  Your customers have little patience for a brand that fails to meet their expectations for a contextually relevant and interactive digital experience that supports their journey as a customer.  As a result, speed-to-market and business agility are more important than ever before when it comes to gaining and sustaining a competitive advantage.  Are your existing web experience management tools and processes up to the challenge?

If you are a marketer that has to secure a developer resource whenever you want to create a new landing page or make an important update to your website, get ready for your competitors to eat your lunch.  Today’s market moves much too swiftly and companies with marketing teams that are forced to rely on IT for the execution of their digital marketing efforts are at a steep disadvantage.  That’s why it’s so important to have a web experience management platform that empowers marketers and other non-technical business users to manage many aspects of the digital customer experience themselves.

See how simple site authoring and editing are in WebCenter Sites in this brief video tutorial.

Oracle WebCenter Sites makes it easy for marketers to contribute and manage websites with visual and intuitive content authoring and layout capabilities designed for the non-technical user. Oracle WebCenter Sites enables marketers to simply drag ­and­ drop content right into the context of a web page using a “What You See Is What You Get” (WYSIWYG) authoring interface. Rich search functionality and visual search results make the process of locating images and other content for use within pages, streamlined and efficient.

Because of WebCenter Sites’ intuitive and easy-to-use tools for managing online experiences, our customers have gained the ability to get to market faster with their digital marketing initiatives.  As marketers and other line of business users take greater control of managing the web experience, our customers have seen the lead time for new online campaigns shrink from months or weeks down to a matter of days, and routine site updates can be made in a matter of minutes without having to secure a developer resource to execute them.

Friday Apr 26, 2013

Why WCM Should Be at the Heart of Your Multichannel Strategy

Today’s guest blog post was written by Stephen Schleifer. Stephen is Senior Principal Product Manager for Oracle’s Web Content Management (WCM) solution, Oracle WebCenter Sites.

It’s no secret that the WCM market has gone through a series of rapid changes over the past five years or so, in part because the business objectives driving the use of these systems evolved (from content publishing to online experience), and in part due to the changing nature and role of corporate websites, or brand sites. We are now living in a multichannel world -- with the rise of social networks, increased use of campaign marketing (including social media, email marketing and promotional microsites), and of course, the fact that more people are accessing the web via mobile devices than ever before. All of this has amounted to added complexity for web marketers to manage their brand and message across all these channels, but it has also changed the perception of what role a brand site, and by way of it, a WCM system, is supposed to play in online marketing.

While most still agree that a brand site is an important place for customers to acquire information about a company’s products and services, others propose that as more traffic and leads are generated through alternate channels that they should become the main focus of online marketing and customer engagement efforts.

I would argue that it’s not an either/or proposition, but instead what’s needed more often than not is a more blended approach, and in fact, your brand site should serve as the centralized point of your online marketing strategy. Why? Because it’s the one place where all these channels tend to converge -- it’s the glue that holds your brand and message together across all these diverse customer touch points. Linking these channels back to your brand site is also important because it’s the place where you control the message, and it’s ultimately where you can engage customers in more dynamic ways, as the experience you create there is entirely of your own making.

WCM systems are the technology set that provides the tools for marketers to manage corporate web sites, and they are unique in their ability to support a wide variety of cross-channel online marketing value propositions; these include:

Extending the reach of / re-purposing content between brand sites and social media: For example, by enabling site visitors to engage in interactions around site content and then extend the reach of that content by sharing it to their walls. Or by repurposing content on your site such as articles, blog posts or promotional offers for publishing on social media pages. Conversely, many organizations are choosing to host promotional or educational video on social video sites such as YouTube, but then integrate those videos within the context of brand site pages as streaming content. All this can be facilitated by a WCM system.

Seamlessly adapting brand site content for delivery though the mobile channel: Mobile has been a difficult channel for marketers to master, but we’re at the point where technologies like HTML-5 and approaches like responsive design where effective mobile web experience has become a reality, as you can now design once for your branding site, and have those templates instantly adapted and optimized for mobile delivery. While this is not the only effective approach to mobile web (depending on your business objectives, you may indeed want to develop mobile templates or mobile-specific sites), most WCM systems are now flexible enough to support multiple approaches.

Integrating websites with email marketing for cross-channel marketing automation: Bringing together WCM and email marketing makes a lot of sense, because the better the two work together, the more consistent, targeted and effective your online campaigns will be. Both systems leverage content such as text and images that will need to be duplicated or adapted across channels for web landing pages, email blasts, etc. -- the more you can centralize the management of that content for more effective cross-channel publishing, the more you can be sure that your branding and message will be consistent and clear to your customer. Both systems also require some level of personalization to ensure that the various customer segments in a campaign are spoken to with a relevant message – and whether it’s being featured in an email or somewhere on your site, that message must remain the same. Integrating the customer segment data that is being captured in your WCM system with that in your marketing campaign system (not to mention CRM) is key to be able to provide a unified profile across these customer-facing touch points, and in turn can help to ensure more effective targeting.

Whatever role you decide is best for your corporate website to play in your online marketing mix, there is no escaping that it continues to be as relevant as ever in today’s multi-channel world. Think of it as a kind of digital hub for online experience, and your WCM system is the backbone for creating and managing engaging, cross-channel experiences. 

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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