Thursday Sep 27, 2012

Oracle OpenWorld Preview: Get Your Hands Dirty with Oracle WebCenter

Feel like getting your hands dirty with Oracle WebCenter during Oracle OpenWorld next week?  Roll up your sleeves and sharpen you skills sets by mastering Oracle WebCenter technology in one of our Hand-On Labs.  These labs are self-paced, practical learning sessions where you’re guaranteed to discover new ways to derive maximum benefits from Oracle WebCenter.  Experts will be available in person to answer questions and guide you through each lab.



HOL10208 - Add Social Capabilities to Your Enterprise Applications

Monday, Oct 1, 12:15 PM - 1:15 PM - Marriott Marquis - Salon 1/2

Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions.

HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI
Tuesday, Oct 2, 11:45 AM - 12:45 PM - Marriott Marquis - Salon 1/2

Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.

HOL10207 - Build an Intranet Portal with Oracle WebCenter
Tuesday, Oct 2, 1:15 PM - 2:15 PM - Marriott Marquis - Salon 1/2
Wednesday, Oct 3, 3:30 PM - 4:30 PM - Marriott Marquis - Salon 1/2


In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity.

HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience
Wednesday, Oct 3, 5:00 PM - 6:00 PM - Marriott Marquis - Salon 1/2

Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release.


See Your Favorite WebCenter Products in Action

Visit us in the exhibition hall to see demonstrations of WebCenter products.  Demo pod locations are in Moscone South, Right:

  • Oracle Social Network: S-244
  • Oracle WebCenter Content: S-246, S245
  • Oracle WebCenter Sites: S-247
  • Oracle WebCenter Portal: S-249
More Info:


Wednesday Sep 26, 2012

Oracle OpenWorld Preview: Real World Perspectives from Oracle WebCenter Customers

If you frequent the Oracle WebCenter blog you’ve probably read a lot about the customer experience revolution over the last few months.  An important aspect of the customer experience revolution is the increasing role that peers play in influencing how others perceive a product, brand or solution, simply by sharing their own, real-world experiences.  Think about it, who do you trust more -- marketers and sales people pitching polished messages or peers with similar roles and similar challenges to the ones you face in your business every day?

With this spirit in mind, this polished marketer personally invites you to hear directly from Oracle WebCenter customers about their real-life experiences during our customer panel sessions at Oracle OpenWorld next week.  If you’re currently using WebCenter, thinking about it, or just want to find out more about best practices in social business, next-generation portals, enterprise content management or web experience management, be sure to attend these sessions:

CON8899 - Becoming a Social Business: Stories from the Front Lines of Change
Wednesday, Oct 3, 11:45 AM - 12:45 PM - Moscone West - 3000
Priscilla Hancock - Vice President/CIO, University of Louisville
Kellie Christensen - Director of Information Technology, Banner Engineering

What does it really mean to be a social business? How can you change your organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. This session will take a thought-provoking look at becoming a social business from the inside.

CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion
Wednesday, Oct 3, 5:00 PM - 6:00 PM - Moscone West - 3000
Roberts Wayne - Director, IT, Canadian Partnership Against Cancer
Mike Beattie - VP Application Development, Aramark Uniform Services
John Chen - Utilities Services Manager 6, Los Angeles Department of Water & Power
Jörg Modlmayr - Head of Product Managment, Siemens AG

Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal.

CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana
Thursday, Oct 4, 12:45 PM - 1:45 PM - Moscone West - 3001
Stephen Madsen - Senior Management Consultant, Alberta Agriculture and Rural Development
Himanshu Parikh - Sr. Director, Enterprise Architecture & Middleware, Ross Stores, Inc.

Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we're not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey.


CON8897 - Using Web Experience Management to Drive Online Marketing Success
Thursday, Oct 4, 2:15 PM - 3:15 PM - Moscone West - 3001
Blane Nelson - Chief Architect, Ancestry.com
Mike Remedios - CIO, Arbonne
Caitlin Scanlon - Product Manager, Military.com

Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from customers on how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences.


Your Handy Guide to WebCenter at Oracle OpenWorld

Want a quick and easy guide to all the keynotes, demos, hands-on labs and WebCenter sessions you definitely don't want to miss at Oracle OpenWorld? Download this handy guide, Focus on WebCenter. More helpful links:

* Oracle OpenWorld
* Oracle Customer Experience Summit @ OpenWorld
* Oracle OpenWorld on Facebook
* Oracle OpenWorld on Twitter
* Oracle OpenWorld on LinkedIn
* Oracle OpenWorld Blog


Tuesday Sep 25, 2012

Oracle OpenWorld Preview: Oracle WebCenter Sessions You Won’t Want to Miss

The beginning of Oracle OpenWorld is only a few short days away. This week on the WebCenter blog, we’ll focus in on the sessions you definitely don’t want to miss while you’re in San Francisco next week.  Monday, October 1 will be a day focused on strategy.  Here are the sessions you want to add to your calendar:

CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business

Monday, Oct 1, 10:45 AM - 11:45 AM - Moscone West – 3001

Start things off with Oracle WebCenter’s Christian Finn, Senior Director of Evangelism and Roel Stalman, VP of Product Management to learn more about the Oracle WebCenter strategy, and to understand where Oracle is taking the platform to help companies engage, customers, empower employees, and enable partners. This session will also feature Richard Backx, Business IT Architect/Consultant, for the Dutch telecom, KPN. Richard has played a key role in the roll-out of WebCenter products for KPN’s multibrand portals with a specific focus on creating the best customer journey platform for all the company’s digital channels. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can!

Dig deeper into WebCenter’s strategy for its ECM, portal, web experience management and social collaboration in the following sessions:

CON8270 - Oracle WebCenter Content Strategy and Vision

Monday, Oct 1, 12:15 PM - 1:15 PM - Moscone West – 3001

Oracle WebCenter Content provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free.

CON8269 - Oracle WebCenter Sites Strategy and Vision

Monday, Oct 1, 1:45 PM - 2:45 PM - Moscone West - 3009

Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward.

CON8271 - Oracle WebCenter Portal Strategy and Vision

Monday, Oct 1, 3:15 PM - 4:15 PM - Moscone West - 3001

To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from Oracle WebCenter Portal customers like the Los Angeles Department of Water and Power, extend the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources.

CON8272 - Oracle Social Network Strategy and Vision

Monday, Oct 1, 4:45 PM - 5:45 PM - Moscone West - 3001

One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.


Attention WebCenter Customers: Last Day to RSVP for WebCenter Customer Appreciation Reception

Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite Oracle WebCenter customers to a private cocktail reception at one of San Francisco's finest hotels. Please join us and fellow Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception. Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you! RSVP today.

    Monday Sep 24, 2012

    Oracle OpenWorld Preview: Oracle WebCenter Customer Appreciation Reception

    Attention Oracle WebCenter Customers!  Don't Miss the Oracle WebCenter Customer Appreciation Reception

    Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite you to a private cocktail reception at one of San Francisco's finest hotels. Please join us and other Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception.

    Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you!

    If you are an Oracle WebCenter customer, please RSVP to surveymonkey.com/s/OOW12 by September 26, 2012. You will receive an e-mail notification from oraclewebcentersuite@gmail.com confirming your attendance for this event.

    Sponsored by:

    If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

    Friday May 18, 2012

    Do More with Oracle WebCenter to Create Engaging Online Experiences

    Today’s guest post comes from a member of our WebCenter Evangelist team, Noël Jaffré, a Principal Technologist based in France.

    Today’s public websites are no longer purely content driven informational sites and today’s extranets are no longer strictly transactional in nature.  In many cases, your online engagement strategy may require a combination of both informational marketing content as well as online services, to engage your customers and to enable them to do business with you effectively.

    For example, financial institutions require marketing content, say on different investment options, that is designed to help convert prospects into customers, as well as robust and secure capabilities that allow customers to conduct their financial transactions.  In this case, a combination of capabilities including web experience management and portal are required to make this type of online initiative successful with the ultimate goal of creating an experience that is seamless and consistent from the customer’s perspective.


    Deliver Seamless Marketing Sites and Self-Service Extranets with Oracle WebCenter

    Deliver Seamless Marketing Sites and Self-Service Extranets with Oracle WebCenter

    So whether you take content created and managed in your web experience management solution and embed it in a transactional application using portal or native APIs, or whether transactional applications are embedded in the web experience, Oracle WebCenter provides a complete platform to design and build the best online experiences across public marketing sites, self-service extranets and intranets.

    With WebCenter you can:

    • Drive sales and loyalty with engaging cross-channel online experiences
    • Enable self-service extranets, intranets and custom application dashboards
    • Enhance productivity with social collaboration
    • Optimize information access with content management

    Want to learn more about how to do more with Oracle WebCenter, view our recent webcast.


    Watch NowDo More with Oracle WebCenter: Expand Beyond Web Experience Management

    Are you providing your customers with engaging online experiences using Oracle? If so, you probably realize that there's more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers' expectations. View this on demand webcast and learn how to meet your engagement goals by doing more with Oracle WebCenter.

      View webcast now.

      Monday May 14, 2012

      Webcast - Do More with Oracle WebCenter: Expand Beyond Web Experience Management

      Oracle Corporation

      Engage Customers and Empower Your Business with Oracle

      Are you providing your customers with engaging online experiences using Oracle WebCenter? If so, you probably realize that there's more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers' expectations. Join us for this Webcast and learn how to meet your engagement goals by doing more with Oracle WebCenter. This proven, powerful Oracle solution can help:

      • Drive sales and loyalty with engaging, cross-channel online experiences
      • Enable self-service extranets, intranets, and custom application dashboards
      • Enhance productivity with social collaboration
      • Optimize information access with content management
      Register now for this Webcast.

      Oracle Fusion Middleware Webcenter

      REGISTER NOW

      Thursday, May 17, 2012
      10 a.m. PT / 1 p.m. ET

      Presented by:

      Stephen Schleifer
      Senior Principal Product Manager, Oracle WebCenter Sites, Oracle
      Christie Flanagan
      Product Marketing Director, Oracle WebCenter Sites, Oracle

      Wednesday Apr 25, 2012

      Replay Available: WebCenter Customer Update

      WebCenter Customer Update - March 2012
      Did you miss the Customer Update webcast we held in March? If you didn't catch it live, you can now watch the replay on-demand! Find out the latest about the WebCenter 11g R1 (11.1.1.6.0) release and learn about Oracle Social Network from the WebCenter Product Management team. We’ll also cover the updated communication channels and online resources we’ve recently launched for all WebCenter pillars (content, portal, sites and social). Register today!

      WebCenter Portal -- 11g Patch Set 5 (11.1.1.6) Update
      Richard Nessel will discuss what is new in the latest release (11.1.1.6) of WebCenter Portal. He'll cover the key new features and capabilities that have been introduced.

      WebCenter Content -- 11g Patch Set 5 (11.1.1.6) Update
      Joe Golemba will discuss a number of new capabilities for WebCenter Content in the areas of User Engagement, Content-Enabling Applications, and Infrastructure. 

      WebCenter Social – Oracle Social Network
      Rachel Hunter will discuss the foundations of Oracle Social Network and its capabilities with Enterprise integration with Fusion CRM. 

      Please register here for this on-demand webcast to get an overview of these exciting new capabilities and how they can benefit your organization.

      Friday Apr 13, 2012

      Q&A: Drive Online Engagement with Intuitive Portals and Websites

      Drive Online Engagement with Intuitive Portals & Websites

      We had a great webcast yesterday and wanted to recap the questions that were asked throughout.

      Can ECM distribute contents to 3rd party sites?
      ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications.

      Will you be able to provide more information on these means and SSXA?
      If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.  

      If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page.

      More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm

      Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?
      There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG

      Can you describe the mechanism available to achieve the context transfer of content?
      The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases. 

      How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?
      WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal.

      Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

      Thursday Apr 12, 2012

      Wisdom Lies in Collaborative Power and Intelligence


      By Alakh Verma, Director, Platform Technology Solutions  

      In my recent blog posts, I shared insights on Predictive Analytics (Will Predictive Analytics at 'Speed of Thoughts' Help Businesses?), Real Time Decisions (How critical are Real Time decisions in business today?) and their significance in our lives in general and in businesses today. In the current business paradigm shift- with evolutionary social business, it is paramount that businesses look for wisdom in collaborative power and intelligence and equip their employees with the tools to engage with one another. There is an old time saying that 5 sticks tied together are stronger and unable to break as opposed to an individual stick. We have recently witnessed the power of ordinary people uniting together and fought collaboratively using Facebook and Twitter to topple down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. And an India one man’s (Anna Hazare) campaign against corruption went viral, bringing thousands to the streets in support.

      As anyone who has worked in a sizeable organization knows, there is no guarantee that the organization as a whole will perform efficiently and achieve its goals, even if each employee is individually efficient and every team has a high level of productivity. To achieve enterprise productivity, it is necessary not only for individuals and groups to “do things right” by working productively but also for the enterprise as a whole to “do the right things” - form the right teams, make the right decisions, allocate resources correctly, and effectively coordinate activities across the entire organization.

      Most organizations fall short of the optimal level of enterprise productivity because of one or more of these reasons, all at a great cost to the business. 
      • They are disconnected from themselves with various parts of the organization unintentionally working at cross-purposes with each other. 
      • Information that exists is not getting shared or reused. 
      • Human talent is not being applied where it is most needed. 
      • The same problems are being solved repeatedly by multiple groups.

      Intelligent collaboration through automated business processes has the ability to alter the course of any important business activity, with a potentially dramatic impact on the financial performance of the business. Whether it is a simple email exchange, a physical or virtual meeting, a task force, or a large-scale project, the activity is inherently collaborative.  In fact, collaboration can be defined as the work that takes place among people when a business process is not pre-determining how the work should take place.

      Collaboration is many things: information sharing, brainstorming, problem solving, best practice negotiation, innovation, coordination of activity, alignment of purpose, and so forth.  Collaboration is the “white space” between the business processes; it is the glue that holds an organization together, and the lubricant that allows the machinery to keep running. 

      Real time search and collaborative capabilities of the right people with the right content supported by defined processes will provide unparallel wisdom in the organization in the most competitive business environment today. Interestingly, technologies such as Oracle WebCenter offer these capabilities in our Web based business transactions and compliment in the overall collaborative intelligence and power to truly transform organizations to social businesses.

      Looking to learn more about engaging your employees to collaborate together and providing a complete user experience for your customers? You won't want to miss our webcast today! Drive Online Engagement with Intuitive Portals and Websites

      Monday Apr 09, 2012

      Drive Online Engagement with Intuitive Portals and Websites

      As more and more business is being conducted via online channels, engaging users and making them more productive and efficient though these online channels is becoming critical. These users could be customers, partners or employees and while the respective channels through which they interact might be different, these users do increasingly interact with your business through the Web, or mobile devices or now through various social mediums.  Businesses need a user engagement strategy and solution that allows them to deliver targeted and personalized content and applications to users through the various online mediums and touch points. 

      The customer experience today is made up of an ongoing set of interactions with organizations across many channels, online and offline.  The Direct channel (including sales reps, email and mail) is an important point of contact, as is the Contact Center.  Contact Centers rely on the phone as a means of interacting with customers, and also more now than ever, the Web as well.  However, the online organization is often managed separately from the Contact Center organization within a business. In-store is an important channel for retailers, offering Point-of-Service for human interactions, and Kiosks which enable self-service. Kiosks are a Web-enabled touch point but in-store kiosks are often managed by the head of retail operations, rather than the online organization.  And of course, the online channel, including customer interactions with an organization via digital means -- on the website, mobile websites, and social networking sites, has risen to paramount importance in recent years in the customer experience. Historically all of these channels have been managed separately.

      The result of all of this fragmentation is that the customer touch points with an organization are siloed.  Their interactions online are not known and respected in their dealings in-store.  Their calls to the contact center are not taken as input into what the website offers them when they arrive. Think of how many times you’ve fallen victim to this. Your experience with the company call center is different than the experience in-store. Your experience with the company website on your desktop computer is different than your experience on your iPad. I think you get the point.

      But the customer isn’t the only one we need to look at here, as employees and the IT organization have challenges as well when it comes to online engagement. There are many common tools and technologies that organizations have been using to try and engage users, whether it’s customers, employees or partners. Some have adopted different blog and wiki technologies (some hosted, some open source, sometimes embedded in platforms), to things like tagging, file sharing and content management, or composite applications for self-service applications and activity streams.

      Basically, there are so many different tools & technologies that each address different aspects of user engagement.

      Now, one of the challenges with this, is that if we look at each individual tool, typically just implementing for example a file sharing and basic collaboration solution, may meet the needs of the business user for one aspect of user engagement, but it may not be the best solution to engage with customers and partners, or it may not fit with IT standards such as integrating with their single sign on tools or their corporate website. Often, the scenario is that businesses are having to acquire multiple pieces and parts as well as build custom applications to meet their needs. Leaving customers and partners with a more fragmented way of interacting with the company.

      Every organization has some sort of enterprise balancing act between the needs of the business user and the needs and restrictions enforced by enterprise IT groups. As we’ve been discussing, we all know that the expectations for online engagement have changed since the days of the static, one-size fits all website. With these changes have come some very difficult organizational challenges as well.

      Today, as a business user, you want to engage with your customers, and your customers expect you to know who they are. They expect you to recall the details they’ve provided to you on your website, to your CSRs and to your sales people. They expect you to remember their purchases, their preferences and their problems. And they expect you to know who they are, equally well, across channels, including your web presence.

      This creates a host of challenges for today’s business users. Delivering targeted, relevant content online is now essential for converting prospects into customers and for engendering long term loyalty. Business users need the ability to leverage customer data from different sources to fuel their segmentation and targeting strategies and to easily set-up, manage and optimize online campaigns. Also critical, they need the ability to accomplish these things on-the-fly, at the speed of the marketplace, while making iterative improvements. 

      These changing expectations put a host of demands on the IT organization as well. The web presence must be able to scale to support the delivery of personalized and targeted content to thousands of site visitors without sacrificing performance. And integration between systems becomes more important as well, as organizations strive to obtain one view of the customer culled from WCM data, CRM data and more.

      So then, how do you solve these challenges and meet the growing demands of your users?

       You need a solution that:

      1. Unifies every customer interaction across all channels
      2. Personalizes the products and content that interest the customer and to the device
      3. Delivers targeted promotions to the right customer
      4. Engages and improve employee productivity
      5. Provides self-service access to applications
      6. Includes embedded in-context social  

      So how then do you achieve this level of online engagement, complete customer experience and engage your employees? The answer: Oracle WebCenter. If you want to learn how to get there, we encourage you to attend this webcast on Thursday Drive Online Engagement with Intuitive Portals and Websites, where we'll talk about how you are able to transform your portal experience and optimize online engagement -- making your portals more interactive and more engaging across multiple channels. Register today!

      Friday Apr 06, 2012

      Defense Manpower Data Center Wins Award for Excellence in the Workforce

      The Defense Manpower Data Center milConnect website recently won the 2012 Excellence.gov Award for Excellence in the Workforce. Defense Manpower Data Center milConnect is a centralized, online resource that provides military service members (active and retired) and their families (over 42 million in total) quick access to their profile, health care enrollments, benefits, and other military-related topics. An easy to use, safe and secure website, milConnect also provides service members with convenient access their personnel and service-related information. The self-service website allow users to quickly and easily find and, where applicable, update their information in the Defense Eligibility Reporting System (DEERS) and milConnect transmits information to and from one reliable source safely and securely. 

      The Defense Manpower Data Center (DMDC) maintains the largest, most comprehensive central repository of personnel, manpower, casualty, pay, entitlement, personnel security, person identity and attributes, survey, testing, training, and financial data in the Department of Defense (DoD).  This is one of the largest systems of record in the world. milConnect had the challenge of modernizing the user experience for over 42 million users. With records in over 22 applications and 25 interfaces in hundreds of existing systems, milConnect needed to reduce the complexity of multiple authentication sources as well as consolidating access to existing systems with sensitive information. It accomplished this using a service-orientated architecture, enterprise security and access and identity management for self-service access on a massive scale. By providing 24x7x365 secure access and handling over 5 million transactions daily, not only has milConnect, built on Oracle WebCenter, streamlined and improved the customer experience for military personnel and families. it has also done so while cutting costs, allowing self-service access, and promoting electronic government.

      Congrats to Defense Manpower Data Center and milConnect! 

      Thursday Apr 05, 2012

      Webcast: The Power to Translate is Now Inside Oracle WebCenter Sites


      The Power to Translate is

      Now Inside Oracle

      WebCenter Sites

      You are invited to a special preview of the Lingotek Inside Oracle WebCenter Sites solution which will be showcased at Collaborate in Las Vegas later in April.

      Now it's easy to quickly translate your content directly from Oracle WebCenter Sites using the new Lingotek - Inside for Oracle WebCenter Sites integration.

      Your users will be able to access translated content, nominate content for translation, and even offer to translate content themselves.

      Oracle Integration Solution

      Lingotek - Inside Integration:
      1. Content identified and seamlessly viewable within Lingotek Workbench.
      2. Translation Completed by:
        • Machine and Translation Memory
        • Community Volunteers, Crowdsourcing
        • Professional Translators
      3. Translated Content Automatically Saved.
      4. Content within Oracle WebCenter Sites:
        • Related
        • Secured
        • Routed Through Workflows
        • Publish to Intranets, Web Sites, Applications
      Oracle WebCenter Sites

      Web Experience Management

      Enables marketers and business users to easily create and manage contextually relevant, social, and interactive online experiences across multiple channels on a global scale.

      1. Drive customer acquisition, brand loyalty, and business success
      2. Optimize customer engagement across Web, mobile, and social channels
      3. Manage large-scale, multichannel global online presence with integration to enterprise applications

      You'll hear from the experts how this can be done.




      Free 30 Minute Webinar

      Date: Tues, Apr 17th
      Time: 8:00am MST, 3pm GMT and 4pm CET

      Win a Kindle Fire

      Amazon Kindle Fire

      Register before April 6th for a chance to win a Amazon Kindle Fire!

      Presenter:

      Rob Vandenberg, President and CEO

      Rob Vandenberg, President and CEO of Lingotek, drives the vision while leading the charge to change the future of translation. Rob is a well-known technology industry veteran, and his expertise and knowledge surrounding translation, localization, and internationalization materials, software products, and web content serves as an immeasurable asset to customers needs and requirements. Rob is a frequent industry speaker and panelist .

      Presenter:

      Andrew Palmer, EMEA Alliances Director WebCenter Sites

      Andrew Palmer
      Oracle
      EMEA Alliances Director
      WebCenter Sites

      Oracle Gold Partner
      Oracle Validated Integration
      Oracle Web Logic Ready

      System Requirements
      PC-based attendees
      Required: Windows® 7, Vista, XP or 2003 Server

      Macintosh®-based attendees
      Required: Mac OS® X 10.5 or newer

      Tuesday Apr 03, 2012

      COLLABORATE 12: Oracle WebCenter Featured at Largest Oracle User Conference

      With more than 70 out of about 800 individual sessions, Oracle WebCenter will be a major focus of COLLABORATE 12, this year's Independent Oracle User Group (IOUG) conference, taking place April 22–26 in Las Vegas, Nevada.

      "COLLABORATE 12 provides a unique chance to share experiences with Oracle customers, product managers, and partners, so you can deepen your knowledge about Oracle WebCenter upgrades, user provisioning, workflow, integration, and much more," says Roel Stalman, vice president of product management for Oracle WebCenter. "In fact, COLLABORATE can form a key part of your training plans for 2012."

      Full-Day Oracle WebCenter Deep Dive
      On Sunday, April 22, from 9 a.m. to 3 p.m., registered conference attendees can attend a special deep dive into Oracle WebCenter.

      During the program, experts from Oracle product management and development teams will delve into all four pillars of Oracle WebCenter—and explore how all four are integrated together. Attendees can also expect

      • A preview of Oracle WebCenter 12c
      • Detailed product demos
      • Prize giveaways throughout the day

      Going Mobile
      Oracle WebCenter and mobile technology will be a major theme at this year's conference, with a number of sessions devoted to maximizing the availability of content while also ensuring security. Sessions include

      • Are You Making These Mistakes in Your Oracle Site Studio Implementations?
        • Monday, April 23 at 11 a.m.
      • Case Study: How Medtronic Brought Oracle WebCenter Content to the iPad
        • Tuesday, April 24 at 10:45 a.m.
      • Exposing Oracle WebCenter Data on Mobile and Desktop Devices Through the REST API
        • Tuesday, April 24 at 10:45 a.m.
      • Mobile First: Delivering a Compelling Mobile Experience with Oracle WebCenter
        • Tuesday, April 24 at 4:30 p.m.
      • Optimizing Your Oracle WebCenter Portal Solution for Mobile Devices
        • Wednesday, April 25 at 8:15 a.m.
      • Build an iPhone App Using Oracle WebCenter Portal REST APIs
        • Wednesday, April 25 at 9:30 a.m.

      Other Don't-Miss Sessions
      Conference organizers have indicated that the following sessions in particular should be of wide interest to attendees.

      • Oracle WebCenter: Vision, Strategy, and Overview
        Monday, April 23 at 9:45 a.m.
        This session explores Oracle's integrated approach to portals and composite applications, Web experience management, enterprise content management, and enterprise social collaboration. It also provides insight into Oracle's strategic direction for Oracle WebCenter.
      • Oracle Webcenter Content, Oracle WebCenter Spaces, Oracle WebCenter Sites: Which Is Right for Me?
        Monday, April 23 at 1:15 p.m.
        This session helps attendees determine the best Oracle WebCenter solution to meet their needs for an intranet, corporate Website, or partner portal.

      Learn more and register to attend COLLABORATE 12.

      Friday Mar 30, 2012

      Transform Your Portal Experience and Optimize Online Engagement

      Drive Online Engagement with Intuitive Portals & Websites

      Does your portal environment foster collaboration between your business and your customers? Are you effectively managing your customer, employee, and partner relationships and engagement? Can your users access information through Web, mobile, and social channels? Online engagement solutions give organizations the ability to listen and respond to their customers, provide targeted experiences, and encourage interaction among customers and employees.

      Join us for a webcast on Thursday, April 12, 2012 at 10 a.m. PT / 1 p.m. ET, where Sachin Agarwal, Senior Director of Product Management and Kellsey Ruppel, Senior Product Marketing Manager for Oracle WebCenter, will tell you how to transform your portal experience and optimize online engagement. With Oracle WebCenter, you can:

      • Deliver an optimized online experience for your users
      • Create contextually relevant, targeted online experiences
      • Provide intuitive and secure access to back-office applications
      • Manage and moderate interactive, multichannel social interactions

      Register today and learn how to make your portals more interactive and engaging across multiple channels.

      Tuesday Mar 20, 2012

      Oracle WebCenter Quiz

      Quiz:

      How many of the following business necessities
      can you accomplish with Oracle WebCenter?

      a) Employee On-boarding

      b) Policies & Procedures

      c) Regulatory Compliance

      d) Sales Enablement Dashboards

      e) Secure Deal Collaboration

      f) Document & IP Management

      g) Accounts Payable

      h) Records Management

      i) Claims Processing

      j) Marketing and Brand Management

      k) Call Center & HelpDesk

      l) Contract Management

      m) Collaborative Content Contribution and Sharing Environment

      n) Enterprise Application, Desktop and Office integration

      o) Share Content Across Intranet And Extranets

      p) Combine Content In Composite Applications

      q) Subject Matter Expert Location

      r) Personalize Recommendations of Spaces, Documents, Wikis, Blogs, and Topics

      s) Collaborative Community Websites

      t) Marketing Driven Websites

      u) Strategic Web Experience Management

      v) Online Engagement Optimization

      w) Create Targeted Online Experiences

      x) Manage Interactive Social Experiences

      y) Optimize Multi-Channel Customer Experiences

      z) End-User Personalization & Syndication

      aa) ALL OF THE ABOVE!!!  (HINT: CHOOSE THIS ONE!!)

      bb) NONE OF THE ABOVE

      Learn More - Watch the OnDemand Webcast:

      Do More with Oracle WebCenter – Expand Beyond Content Management


      About

      Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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