Tuesday Feb 12, 2013

The High Consequences of Poorly Performing Websites

I recently returned from a wonderful trip to the Dominican Republic for a destination wedding where the skies were sunny, the temps were in the eighties, and the hotel internet connection was slow and unreliable. From the point of view of those traveling with me, the lousy connection was probably a good thing -- it prevented me from checking in on work emails frequently and worrying too much about what was going on back in the office. At the same time, however, it did leave me frustrated over the few online tasks I’d wanted to accomplish while away that had to be delayed until I returned to the U.S. where greater bandwidth and reliability awaited.

It's hard to get worked up about poor web performance in paradise.

Offline in Playa del Macao, Dominican Republic.

This experience got me thinking about not only how much we’ve come to rely on the online channel in our everyday lives, but also how important high performance is when it comes to the online customer experience. After all, the slow page load times and time-outs I experienced at the resort were enough to make me drop my entire online agenda while on vacation.

The simple matter is that it’s not enough to make your web presence available and hope for the best. All site visitors are naturally impatient and rightly so. As a result, you need to make sure that your web presence is finely tuned and super fast and super responsive. Even small dips in performance can have high consequences for your business and consumers expect web pages to load at increasingly faster speeds. For example:

  • Shopzilla decreased their average page load time from 6 second to 1.2 seconds resulting in a 25% page view increase and 12% revenue increase1
  • A 1-second delay in page-load time can result in 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions2
  • Amazon discovered that 1 ms of latency would cost them 1% in sales3
  • Google found that an extra ½ second in time for a search page to load resulted in a 20% drop in traffic3
  • Tablet users expect websites to load in under three seconds; smart phone users expect pages to load in less than four seconds4

Many of you may be familiar with these statistics already, but it’s important to note that high online performance is not only the concern of online behemoths like Google and Amazon. It should be your concern too. That’s why we’ll spend this week on the WebCenter blog taking a closer look at how to deliver high performance websites.


Are you an existing Oracle WebCenter Sites customer?

Find documentation, downloads, video tutorials, forums and more on Oracle’s web experience management solution. Just visit Oracle WebCenter Sites on the Oracle Technology Network.

Monday Aug 06, 2012

Citius, Altius, Fortius: A Faster, Higher, Stronger Online Customer Experience

If you’ve been keeping up with coverage of the London 2012 Olympics, you’ve probably been hearing a lot of the Latin phrase, “Citius, Altius, Fortius,” the Olympic motto which means “Faster, Higher, Stronger.”  This motto was proposed by International Olympic Committee (IOC) founder, Pierre de Coubertin, back when the IOC was first established in 1894.  Since then, this motto has represented an Olympic ideal. An ideal that comes to life as medals are earned, as records are broken, and above all, in the day-to-day sacrifices made by athletes as they strive to compete at the elite level .

While the motto “Citius, Altius, Fortius” is very clearly and easily applicable to the realm of athletic competition, what does it mean to strive to be “Faster, Higher, Stronger”  when it comes to delivering an ideal  online customer experience in a competitive business landscape?  Like competitive athletes, those tasked with the management of extremely large, complex and dynamic web deployments are looking to create conditions for optimal performance.  And in the business arena, optimal performance translates into increased sales, brand loyalty and customer satisfaction.  

Citius, Altius, Fortius

You could say that Oracle knows a thing or two about creating conditions for the optimal performance of your online customer experience initiatives. By deploying Oracle’s web experience management solution, Oracle WebCenter Sites on Oracle Exalogic, a combination of hardware and software for applications and middleware, the desired conditions for optimal performance can be achieved.

This combination of hardware and software is called an engineered system. Oracle’s engineered system for the Oracle database is Oracle Exadata Database Machine. Oracle’s engineered system for applications, including WebCenter Sites, is Exalogic. Deploying WebCenter Sites, on WebLogic, JRockit, Exalogic and Exadata can improve the performance of uncached page delivery by 11.6x, the performance of cached delivery by 1.6x, and the performance of publishing by 3.7x over a comparable system running Tomcat. For a large site with 200 million page views per month, that’s 200 million more positive customer touch points, which ultimately leads to higher top-line revenue through increased brand loyalty and conversion rates.

These are just a few of the ways in which the combination of Oracle WebCenter Sites, Oracle Exalogic and Oracle Exadata enable you to deliver a faster, higher and stronger online customer experience.  To learn more about how this powerful combination can supercharge Oracle WebCenter Sites performance, reduce total cost of ownership and deliver faster time to market, check out the free whitepaper, Oracle Exalogic & Oracle Exadata: The Optimal Platform for Oracle WebCenter Sites.

Monday Oct 25, 2010

Q&A: Latest Innovations in Oracle Enterprise Content Management Suite 11g

Michele Huff, Product Management Director for Oracle Enterprise Content Management, discusses the key innovations of the latest launch.

Since the launch of Oracle Enterprise Content Management (ECM) Suite 11g in June, what features have been most exciting to Oracle customers?

It's definitely been a much anticipated release. Probably the top 5 things that I've heard the most excitement about from customers are:  

  1. ECM Suite (Universal Content Management, Imaging and Process Management, Universal Records Management and Information Rights Management) now all runs on their Fusion Middleware architecture.
  2. Imaging and Process Management 11g uses the same unified repository as Universal Content Management and offers a slick new image viewer that works on any browser.
  3. The new Site Studio for External Applications in UCM, which builds on Oracle's Open Web Content Management strategy, enables customers to bring in a rich content contribution experience and other WCM features into existing Web applications.
  4. The new desktop integrations, which adds new menus and ribbons into Microsoft Office and "smart productivity folders" into Windows Explorer (we had many beta customers that couldn't wait for this to release).
  5. Universal Records Management 11g, which people have been waiting to implement since it was fully certified against all parts of the US Department of Defense records management standard - baseline, classified, and Freedom of Information and Privacy Act.  (DoD5015.2 v. 3)

Oracle ECM Suite 11g is built on a unified content repository. How does this benefit customers?

Well, it all boils down to ROI and scalability. Content is created, processed and accessed by everyone enterprise-wide. And organizations are beginning to include ECM technology as a part of their existing shared service model to allocate the cost of content to different departments and divisions.  Instead of having Web sites in one repository, scanned images in another, audio & video files trapped in custom applications, records stored separately, and collaborative documents and workspaces in yet another. Oracle provides you with unified ECM. From an administrator's perspective, this means a single installer for all of ECM, centralized logging and monitoring, and simplified system configurations. From a developer's perspective, this means faster integrations that are easier to maintain. And from the IT organization's perspective, this enables them to better manage and reduce overall costs by reusing customizations and processes as well as concentrating skill-sets.

Studies show that Oracle ECM Suite 11g has achieved the industry's best performance and scalability. How did Oracle do it?

First, we added in a new Fast Check-in feature to the content repository in 11g to support high-volume content ingestion. Next, we brought the ECM technology stack to work on top of Oracle's Application Grid which provides world-record performance for managing applications. Then, we took advantage of the performance testing teams here at Oracle to help test, tune and recommend architectures for performance, scalability, reliability and high-availability. Finally, we paired ECM Suite with Exadata to see if we could eliminate bottlenecks during content ingestion and were able to see results of 179 million documents / day with a simple two-node ECM Suite configuration on generic hardware with Sun Oracle Database Machine Half Rack Hardware.

Why is this performance and scalability so important given today's business and computing demands?

Managing and gaining insight from the explosive growth in information is one of the top business challenges organizations face today. And this content is typically spread out across multiple content silos (content systems, file systems, databases, workspaces, applications) and disconnected from users, processes, and systems. Some organizations are embarking on new initiatives around "master content management" or sometimes called "unstructured content warehouses" or "content infrastructures" - and one of the key requirements in tackling this challenge is a solution that can handle the performance and scalability demands required for this volume of content and number of users.

A lot of work went into integrating Oracle ECM Suite 11g up and down the Oracle technology stock. How does this make life easier for IT?

They are similar to some of the benefits we talked about with the unified content repository. Having ECM run on a common IT infrastructure makes it that much easier to install, maintain, integrate and train staff to implement and use the solution. And one of the highest costs in content management are around integrations within business processes, to desktop and enterprise applications, with business intelligence, and into Web sites and databases. With 11g we tried to take a lot of that work on and provide many of these integrations to our customers out of the box.

Visit our launch resource center to learn more about Oracle ECM 11g .

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Oracle Cloud Content and Process power the next wave of productivity, mobile efficiency, and workgroup innovation. Only Oracle offers an integrated suite of content, process and sites cloud services that enable business users to easily collaborate anywhere, simplify business automation, and communicate more effectively.


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