Tuesday Feb 11, 2014

Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees
Oracle Corporation
Oracle AppAdvantage IT Leaders Series - Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees
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How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle


Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella


Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella


Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Friday Nov 01, 2013

Pella Increases Online Appointment Scheduling and Rapidly Personalizes and Updates Marketing Initiatives

Pella

Originally posted on Oracle Customers page.
Oracle Customer: Pella Corporation
Location:  Pella, Iowa
Industry: Industrial Manufacturing
Employees:  7,100

Pella Corporation is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. A family-owned company, Pella has an 88-year history of innovation and, today, is the second-largest manufacturer in the country of windows and doors, including patio, entry, and storm doors. The company has 10 manufacturing facilities in United States and window and door showrooms across the United States and Canada.

In-home consultations are an important part of Pella’s sales process. Several years ago, the company launched an online appointment scheduling tool to improve customer convenience. While the functionality worked well, the company wanted to increase online conversion rates and decrease the number of incomplete, online appointment schedules. It also wanted to give its business analysts and other line-of-business personnel the ability to update the scheduling tool and interface quickly, without needing IT team intervention and recoding, to better capitalize on opportunities and personalize the interface for specific markets. Pella also looked to reduce IT complexity by selecting a system that integrated easily with its Oracle E-Business Suite Release 12.1 enterprise applications.

Pella, which has a large Oracle footprint, selected Oracle WebCenter Sites as the foundation for its new, real-time appointment scheduling application. It used the solution to re-engineer the scheduling process and the information required to set up an appointment. Just a few months after launch, it is seeing improvement in the number of appointments booked online and experiencing fewer abandoned appointments during the scheduling process. As important, Pella can now quickly and easily make changes to images, video, and content displayed on the scheduling tool interface, delivering greater business agility. Previously, such changes required a developer and weeks of coding and testing. Today, a member of Pella’s business analyst team can complete the changes in hours. This capability enables Pella to personalize the Web experience for customers. For example, it can display different products or images for clients in different regions.

The solution is also highly scalable. Pella is using Oracle WebCenter Sites for appointment scheduling now and plans to migrate Pella.com, its configurator tool, and dealer microsites onto the platform. Further, Pella plans to leverage the solution to optimize mobile devices.

“Moving ahead, we expect to extensively leverage Oracle WebCenter Sites to gain greater flexibility in updating the Web experience, thanks to the ability to make updates quickly without developer resources. Segmentation and targeting capabilities will allow us to create a more personalized experience across both traditional and mobile platforms,” said Teri Lancaster, IT manager, customer experience applications, Pella Corporation.

A word from Pella Corporation

"Oracle WebCenter Sites―from the start―delivered important benefits. We’ve redesigned the online scheduling process and are seeing more potential customers completing consultation bookings online. More important, the solution opens a world of other possibilities as we plan to migrate Pella.com and our dealer microsites to the platform, and leverage it to optimize the Web experience for our mobile devices.”
– Teri Lancaster, IT Manager, Customer Experience Applications, Pella Corporation


Oracle Product and Services

Why Oracle

Pella has a long-standing relationship with Oracle. “We look to Oracle first for a solution. Our Oracle account team came to us with several solutions, and Oracle WebCenter Sites delivered the scalability, ease-of-use, flexibility, and scalability that we required for the appointment scheduling initiative and other Web projects on the horizon, including migrating Pella.com and optimizing our site for mobile platforms,”
said Teri Lancaster, IT manager, customer experience applications, Pella Corporation.


Implementation Process

The Pella implementation team, working with Oracle partner Element Solutions, LLC, integrated the appointment setting application with Pella.com as well as the company’s Oracle E-Business Suite customer relationship management applications. Using Oracle WebCenter Site’s development tools and subversion capabilities to develop the application, the Element Solutions and Pella teams could work remotely and collaboratively, accelerating deployment. Pella went live with the new scheduling tool in just six months.

Partner

Element Solutions was instrumental at every major stage of the project, including design creation and approval, development, training, and rollout.

“Element Solutions was a vital partner for our Oracle WebCenter Sites initiative. The team provided guidance, and more important, critical knowledge transfer at every stage―which equipped us to get the most out of this powerful and versatile solution. We were definitely collaboration partners,” Lancaster said.



Pella: Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12, 2014 at 10 am Pacific/1 pm Eastern.

Register Today.

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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