Tuesday Jun 26, 2012

Managing Regulated Content in WebCenter: USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

Guest post today provided by Oracle partner, USDM 

Regulated Content in WebCenter
USDM and Oracle offer a new Part 11 compliant solution for Life Sciences
 (White Paper)



Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.

With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting.


Access Reporting
Audit Trail Report

E-Signature

E-Signature

Metadata history


Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.

Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.

USDM provides:

•    Expertise in Life Science ECM Business Processes
•    Prebuilt Life Science Configuration in WebCenter
•    Validation Accelerator Packs for WebCenter

USDM is very proud to support Oracle’s expanding commitment to Life Sciences….

For more information please contact:  khutchings@usdatamanagement.com


Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

DIA 2012



Catch Oracle Today and Tomorrow at Forrester’s Customer Experience Forum 2012 East

Continuing our coverage of the customer experience revolution this week, don’t miss a chance to catch up with Oracle at Forrester’s Customer Experience Forum 2012 East today and tomorrow in New York City. The theme for this year’s Forum is “Outside In: The Power Of Putting Customers At The Center Of Your Business” and will take a look at important questions surrounding how to transform your company in order to take best advantage of the customer experience revolution:

  • Why is customer experience the greatest untapped source of cost savings and increased revenue today?
  • What is the key to understanding and taking control of your customer experience ecosystem?
  • What are the six essential customer experience disciplines?
  • Which companies have adopted best-in-class customer experience practices?
  • How do customer experience strategies drive differentiating activities and processes at top companies?
  • Which organizations appoint a chief customer officer to lead their customer experience efforts?
  • What is the future of customer experience?
  • How can you design an enterprise wide customer experience?
  • How can you measure the results of your customer experience efforts?


As a gold sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forum.  Here are some of the highlights:

Oracle Speaking Session
Tuesday, June 26, 2:10pm – 2:40pm
The Customer And YOU — Today’s Winners Are Defined By Customer Experience
Anthony Lye, Senior Vice President of Customer Relationship Management, Oracle

Come hear Anthony Lye, Senior Vice President of Customer Relationship Management at Oracle, explain how leading companies are investing in customer experience solutions to enrich all interactions between a customer and their company. He will discuss Oracle's vision for transforming your customer engagement, insight, and execution into a connected, personalized, and rewarding experience across all touchpoints and interactions. He will demonstrate how great customer experiences generate real business results by attracting more customers, retaining more customers, and generating more sales while improving operational efficiency.

Solution Showcase
Tuesday, June 26th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
11:45am – 1:15pm - Networking Lunch an Dessert in the Solutions Showcase
2:40pm – 3:25pm - Afternoon Break in the Solutions Showcase
5:30pm – 7:00pm - Networking Reception in the Solutions Showcase

Wednesday, June 27th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
12:20pm -1:20pm - Networking Lunch and Dessert in the Solutions Showcase

We hope to see you there!


Webcast: Learn How Ancestry.com Delivers Exceptional Online Customer Experience with Oracle WebCenter
Date: Thursday, June 28, 2012
Time: 10:00 AM PDT/ 1:00 PM EDT

Ancestry.com is the world’s largest online family history resource, providing an engaging customer experience to more than 1.7 million members. With a wealth of learning resources and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. Register now to learn how Ancestry.com delivers an exception customer experience using Oracle WebCenter Sites.



Friday Jun 22, 2012

Learn How Ancestry.com Helps Families Uncover Their History with Oracle WebCenter

Oracle Corporation
Delivering Exceptional Online Customer Experiences
Delivering Exceptional Online Customer Experiences

Ancestry.com is the world’s largest online family history resource, providing an engaging and interactive customer experience to more than 1.7 million members. With smart search technology, a wealth of learning resources, and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their unique family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. To help achieve this goal, Ancestry.com turned to Oracle’s Web experience management solution, Oracle WebCenter Sites.

Join us as executives from Ancestry.com and Oracle discuss how Oracle’s Web experience management solution is helping them deliver engaging online experiences. Learn how:
  • Ancestry.com selected Oracle WebCenter Sites to meet their demanding Web experience management requirements
  • The company was able to get up and running quickly despite a complex technology stack and challenging integration requirements with legacy systems
  • Ancestry.com empowered business users to manage the online experience and significantly reduce time to market for their online campaigns and initiatives
Register now for the Webcast.
Oracle Fusino Middleware Webcenter
REGISTER NOW
Thursday,
June 28, 2012
10 a.m. PT / 1 p.m. ET
Presented by:

Blane Nelson
Chief Architect–Applications,
Ancestry.com

Christie Flanagan
Director of Product Marketing, Oracle WebCenter Sites,
Oracle

Tuesday Jun 19, 2012

Social Technology and the Potential for Organic Business Networks

Michael Fauscette

Guest Blog Post by:  Michael Fauscette, IDC

There has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos.

On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach.

So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.

The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.

Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.

A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”

An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.

An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.

Join me for this upcoming webcastTo hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

Wednesday Jun 13, 2012

Multi-channel Engagement: Exponential Growth

So… maybe it’s an age thing…. but… just how many more channels of communication do we really need? As many as the market will provide for us seems to be the answer. Our interaction with those channels, both public and private, has evolved over the years to consume a great amount of our business and personal time and effort. Multi-Channel

We all know that time seems to stand still when we’re on Facebook or reading our group posts on LinkedIn; yet when we emerge, hours seem to have passed. I’m sure that this evolution of both social networks as well as the plethora of advertising that follows each new network will eventually grow to meet some form of the
scenarios portrayed in the movie, Minority Report, in our future of eye scanning interactive advertising engagement. The technology to do the eye scanning is already here but luckily not being used yet to greet me from a billboard at the airport suggesting I might need a vacation soon.


From the marketing and communications sides of organizations who seek to improve their engagement across all potential channels – the exponential growth of those channels leaves even the most seasoned marketing veterans over-caffeinated and sleep deprived. And as in many industries, the tools to manage the latest  challenges often develop in reaction or response to the new changing landscape. Multiple tools have been out in the market for a while allowing management of one's presence and participation in multiple social networks from both the consumer user and the message makers.

People are accessing content from all different channels, ranging from desktops and laptops to tablets, smart phones, smart devices and via social channels. The devices are just a carrier or medium for the channel of communication. Just as our communication technology history depicts an evolution from the pony express to email and from the telegraph to the landline phone and fax to the cellular/mobile phone and beyond to the current internet; we’re never satisfied - always seeking more immediate, faster communications with increased visual and audio dimensional clarity. We all forget that dial-up connections as the standard weren't that long ago. Judging from the pile of old modems I finally got rid of a couple of years ago - I remember each year's jump in baud speed standards as a life changing event.

Brian Solis’ “Conversation Prism” puts this explosion of social channels into a visual reference here below. For those of you that can’t really read 6pt type anymore – it would be worth your efforts to click on the image or download the high resolution version here and enlarge to see the vast landscape of potential social channels. I’m sure – like myself – you may have never heard of some of these large and small global social channels and may have enough challenges just keeping up with your current handful.

The Conversation Prism – (Brian Solis)




A few weeks back, we had Forrester analyst, Ted Schadler  as a featured guest on our ongoing Oracle Social Business Thought Leaders Webcast Series where he spoke about Mobile being the “New Face of Engagement” that all organizations need to deal with today. Please make/take the time to watch this stimulating webcast on-demand whenever you’d like.
Watch Ted Schadler Webcast!
“A Billion Mobile Computing Devices Require New Systems of Engagement”
"Mobile is not merely another chapter in the smaller, faster, cheaper device story. And it’s not tiny web or screen-scraped PC applications. Instead, mobile is the flash point for a holistic, far-reaching change. Your app is in your customer’s pocket. Now what are you going to do? The answer is to engage your customers and employees in their immediate context using what Geoffrey Moore has termed “systems of engagement that: Empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need.”1

You can find a synopsis of his paper here
:

What's next?

Organic Business Networks: Doing Business in a Hyper-Connected World


Organic business networks connect people, data, content, and IT systems. Join us for this Webcast and hear examples of how businesses today can effectively utilize the interconnectedness of emerging business information environments, adapt to changing conditions, and leverage assets effectively to thrive in a hyper-connected, globally competitive, information driven world.

Listen as Featured Speaker, Michael Fauscette, GVP, Software Business Solutions, IDC, discusses:
•    Emerging trends in social business that are driving transformative changes today.
•    Dynamic characteristics that make up social, collaborative, and connected enterprises.
•    Effective ways that technology combined with culture and process provide unique competitive advantage through new organic networked business models.

Register now for the fifth Webcast in the Social Business Thought Leaders Series, “Organic Business Networks: Doing Business in a Hyper-Connected World.



--------------
1: Mobile is The New Face of engagement: an executive summary
by Ted Schadler and John C. McCarthy
with Matthew Brown, Christopher Mines, Pascal Matzke, and Heather Martyn

Tuesday May 22, 2012

SOCIAL BUSINESS AND INNOVATION

Oracle Social Business Thought Leaders Webcast Series

Are you losing sleep at night staring at the ceiling wondering about:

How content management and Enterprise IT are being changed by social technologies?

How social technologies are being used to drive innovation and transform processes?

What the implications of this transformation are for information professionals?

Of course you are!  

Worry no more! Tune in this week and hear John Mancini present his industry-changing views on these topics and others as our series of Social Business Thought Leaders Webcast Series continues its momentum as thousands have viewed our topical thought-provoking free webcasts.

John Mancini, President, AIIM

SOCIAL BUSINESS AND INNOVATION

John Mancini, President, AIIM

Date: Thursday, May 24, 2012 - 10:00 AM PDT

Moving from Records to Engagement to Insight — AIIM President John Mancini discusses the factors that are driving organizations to think more strategically about the intersection between content, social, and process. Join us for this webcast to hear how content management and Enterprise IT are being changed by social technologies and how those technologies are being used to drive innovation and transform processes.

REGISTER HERE

»»»»»»»»»»»

John F. Mancini joined AIIM in May 1996. AIIM helps organizations find, control, and optimize their information. AIIM's activities are organized into 3 areas: 1) training; 2) B2B marketing support services; and 3) research. Prior to joining AIIM, Mancini spent 11 years in various positions at the American Electronics Association in Washington, D.C., most recently as Executive Vice President and Chief Operating Officer. He has also served as Executive Director of the Foundation for Public Affairs.

Mancini is a frequent speaker at meetings and conferences throughout the world on various topics including the content management marketplace and E20 technologies. Contact him if you are looking for a keynote for your next meeting. Click on this link -- http://www.slideshare.net/jmancini77/info360-keynote-by-aiim-president-john-mancini -- for an example of a previous keynote on Disruptive Technologies. Some other recent "mini topics" (that can be expanded into broader presentations...) The Facebook Dilemma, The Mobile Exigency, The SharePoint Paradox, The Shutterfly Effect, and The Black Swan.

Mancini holds a bachelor's degree from the College of William and Mary and a master's degree from Princeton University. Mancini blogs under the title Digital Landfill (http://www.digitallandfill.org), tweets as jmancini77, can be found as jmancini77 on LinkedIn and Facebook. and is the creator of the "8 things" series. He is the author quite some time ago of a children's book, Will's Christmas List, which has sold literally tens of copies.

Wednesday May 09, 2012

Oracle Social Network: How it Works

As we are talking this week about social collaboration and how to better engage with your constituents, many tools that are available today are very much siloed.  Many can relate to starting a Conversation or an interaction in a collaborative session within IM, and then have to evolve it into email, then point to a document that is in a different system. Then the challenge is while the tools maybe relatively flexible allowing you to move between them,  it is very difficult to understand the context in which are you are trying to work and to understand the decision or the problem you are trying to solve across the various tools. If you asked someone to get involved over email when you started that Conversation in Instant Messaging then pointing to them at a document in a different system, then it is going to be difficult over time to come back and understand how that decision was made or even share that complete decision making process with anybody.

Oracle Social Network solves the “siloed collaboration” problem by providing a tool that evolves the collaboration mechanism, who is involved in the collaboration, when they should be involved, and bringing in the right people at the right time -- not spamming people with unnecessary noise.

 It’s important to be able to understand the context. When someone new comes into a Conversation, they need to understand how the decision made up at the point has evolved or why they are brought in to make a decision. Rather than brining in someone into a subset of information, Oracle Social Network allows them to have all the information and all the information needed to make a decision available.

Want to see how it works? Check out the videos below.

Learn how to use Oracle Social Network through Microsoft Outlook and mobile devices such as the iPad and iPhone to access CRM application data and Conversations.

Easily work with files using Oracle Social Network to share information with your sales team, groups, or everyone in your company; mark collaborative documents together in real-time; view the latest version; and access them anytime.

See how sales interactions with Oracle Social Network are easy, effective and efficient to use across a virtual CRM team, allowing participants to update CRM opportunities, start Conversations, find experts, and keep their social network up to date.

Wednesday May 02, 2012

Webcast - Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience

Introducing Oracle WebCenter Sites 11gR1


Simply Engaging - Optimized Customer Experiences

Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement.

Join us for this Webcast and learn how Oracle WebCenter Sites:

  • Enables business users with a new, visual contributor interface for in-context site authoring
  • Encourages social participation among site visitors with social login, social sharing, and other user-generated content enhancements
  • Empowers marketers with powerful and flexible tools for automated targeting and optimization of the online experience



Oracle WebCenter


Day & Time

Thursday, May 3, 2012
10 a.m. PT / 1 p.m. ET


Register Now






Register to attend this webcast today.

Tuesday May 01, 2012

Extra! Extra! Read All About It! Oracle Unveils New Release of Oracle WebCenter Sites

This just in folks, enhancements to the best-in-class web experience management solution, Oracle WebCenter Sites, were revealed today.  According to a reliable source, this new release helps organizations drive customer acquisition and brand loyalty by simplifying the creation, management and optimization of interactive and social online experiences.

So what’s the scoop? The new release of Oracle WebCenter Sites includes brand new features that help organizations optimize online customer engagement.  The release includes a new user website authoring environment that provides a modern what-you-see-is-what-you-get interface with intuitive drag-and-drop capabilities that fit the way marketers and line-of-business teams work today.  The new tabbed interface enables site authors to open and close tabs and switch between tasks with ease. Additionally, rich search functionality and visual search results simplify the authoring experience by making it easier than ever before for users to locate the content they wish to use and place it within the context of a webpage.
Oracle WebCenter Sites Authoring User Interface

Modern authoring environment with a "what-you-see-is-what–you-get" interface.

Here’s what else our intrepid reporters were able to uncover.  Today’s customers increasingly look to interact with brands socially and to share their experiences with their extended social networks.  To address this need, Oracle WebCenter Sites now offers capabilities for social login, social sharing and a number of enhancements to the platform’s already robust user-generated content capabilities.

These new offerings include out-of-the-box integration with Facebook and Twitter, and more than twenty other social networks including LinkedIn, Google and Flickr. Social login removes barriers to site visitor registration and facilitates social interaction by enabling site visitors to authenticate on an organization’s website based on social network credentials, while social sharing capabilities help organizations extend the reach of their brands and promote engagement by making it easy for site visitors to automatically disseminate site content they like to their extended social networks. With social login and social sharing, site visitors’ on site experience is seamlessly integrated with the rest of their online interactions and networks, driving relevance, engagement, and ultimately customer loyalty.

Oracle WebCenter Sites Social Login

 Enable visitors to use their social network credentials for login and social sharing.

New user-generated content (UGC) capabilities that make it quick and easy for marketers to create and deploy polls on their websites or add new ratings widgets such as Thumbs Up/Down, Like It or Recommend, and more. These additions complement Oracle WebCenter Sites’ existing UGC capabilities for comments, ratings, reviews, and blogs, all with leading enterprise moderation capabilities.

“Acquiring new customers and sustaining their loyalty over the long term is increasingly dependent upon an organization’s ability to deliver rich and engaging online customer experiences,” said Kumar Vora, senior vice president, Product Development, Oracle WebCenter who was willing to go on record. “With the new release of Oracle WebCenter Sites, Oracle is putting powerful tools in the hands of business users and marketers for creating online experiences that are relevant, social and interactive for site visitors. Oracle WebCenter continues to lead the way in helping organizations to engage customers and empower their business through its combination of web experience management, enterprise content management, portal and collaboration technologies.”

Those interested in learning more about Oracle WebCenter Sites’s new capabilities are encouraged to return to the Oracle WebCenter blog over the coming days and to register to attend the webcast, Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience. And that’s the way it is.

Monday Apr 30, 2012

Two Web Experience Management Trends to Watch

Happy Monday! Welcome to the Oracle WebCenter Blog.  Putting out a list of trends to watch is typically a year end endeavor as analysts, bloggers and other experts put forth their best guesses as to what to expect in the coming year.  And while we’re certainly not nearing the end of the year, we are, in fact, nearing the end of April, so I’ll use the month end as my excuse to take a closer look at a couple of trends in web experience management.

The On Site Experience Will Become More Like the Social Networking Experience
The experience on corporate websites will emulate the experience on social networking sites more and more.  Visitors to corporate websites will increasingly expect to engage, interact and participate in a brand experience, in much the same way that they engage, interact and participate on social networking sites like Facebook and LinkedIn. In order to do so, the dialogue between consumers and brands on corporate sites will need to evolve beyond the bidirectional to a multidirectional one as the corporate web presence evolves into a hub for community and brand engagement.  As a result, enabling user-generated content such as comments, ratings, reviews and polls will become must have features instead of nice to have capabilities on corporate websites.   At the same time, organizations will need to remove barriers to social interaction on their websites by making it easy for site visitors to contribute user-generated content.  One way of doing this, would be to enable site visitors to authenticate on corporate websites and contribute UGC using their familiar social networking IDs, thus eliminating the need for customers to register and remember another set of website user credentials. Organizations that successfully foster community engagement on their websites can reap added benefits by enabling social sharing on their websites.  With social sharing, site visitors can easily share content and information that they like with their social networks, thereby extending the reach of their brand to a new audience, with the added power and influence of a social endorsement.

Targeting Methodologies Will Focus Less On Descriptive Attributes and More on Predictive Ones
Much of today’s online targeting and segmentation efforts today are marketer-managed and focused on grouping like customers together based on descriptive attributes such as a user-profile, referring search term, or demographics.  And while targeting and segmenting in this manner is valuable, the burden is on marketers to define segments and make their best guesses as to what site content or offers are most likely to elicit a desired response in a given segment of site visitors.  This becomes trickier to manage and optimize as the volume of visitors, segments, attributes and targeted content options increase.  You might imagine needing an army of marketers furiously segmenting, recommending and optimizing in a room somewhere to make this a reality depending on how ambitious and expansive your optimization goals are. Overcoming these challenges will require moving from targeting methodologies that focus on the common descriptive attributes of segments of visitors, to a learning model whereby visitors are segmented according to attributes that predict desired behaviors and optimize performance of the website automatically, based on specific objectives such as maximum click-throughs, conversions or revenue.

Do you agree or disagree with these trends to watch?  What other web experience management trends should we keep our eyes on? Tell us what you think and join us all week as we focus in on the web experience management capabilities organizations need today to create engaging online experiences that drive sales and loyalty.

Friday Apr 13, 2012

Q&A: Drive Online Engagement with Intuitive Portals and Websites

Drive Online Engagement with Intuitive Portals & Websites

We had a great webcast yesterday and wanted to recap the questions that were asked throughout.

Can ECM distribute contents to 3rd party sites?
ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications.

Will you be able to provide more information on these means and SSXA?
If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.  

If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page.

More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm

Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?
There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG

Can you describe the mechanism available to achieve the context transfer of content?
The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases. 

How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?
WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal.

Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

Thursday Apr 12, 2012

Wisdom Lies in Collaborative Power and Intelligence


By Alakh Verma, Director, Platform Technology Solutions  

In my recent blog posts, I shared insights on Predictive Analytics (Will Predictive Analytics at 'Speed of Thoughts' Help Businesses?), Real Time Decisions (How critical are Real Time decisions in business today?) and their significance in our lives in general and in businesses today. In the current business paradigm shift- with evolutionary social business, it is paramount that businesses look for wisdom in collaborative power and intelligence and equip their employees with the tools to engage with one another. There is an old time saying that 5 sticks tied together are stronger and unable to break as opposed to an individual stick. We have recently witnessed the power of ordinary people uniting together and fought collaboratively using Facebook and Twitter to topple down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. And an India one man’s (Anna Hazare) campaign against corruption went viral, bringing thousands to the streets in support.

As anyone who has worked in a sizeable organization knows, there is no guarantee that the organization as a whole will perform efficiently and achieve its goals, even if each employee is individually efficient and every team has a high level of productivity. To achieve enterprise productivity, it is necessary not only for individuals and groups to “do things right” by working productively but also for the enterprise as a whole to “do the right things” - form the right teams, make the right decisions, allocate resources correctly, and effectively coordinate activities across the entire organization.

Most organizations fall short of the optimal level of enterprise productivity because of one or more of these reasons, all at a great cost to the business. 
  • They are disconnected from themselves with various parts of the organization unintentionally working at cross-purposes with each other. 
  • Information that exists is not getting shared or reused. 
  • Human talent is not being applied where it is most needed. 
  • The same problems are being solved repeatedly by multiple groups.

Intelligent collaboration through automated business processes has the ability to alter the course of any important business activity, with a potentially dramatic impact on the financial performance of the business. Whether it is a simple email exchange, a physical or virtual meeting, a task force, or a large-scale project, the activity is inherently collaborative.  In fact, collaboration can be defined as the work that takes place among people when a business process is not pre-determining how the work should take place.

Collaboration is many things: information sharing, brainstorming, problem solving, best practice negotiation, innovation, coordination of activity, alignment of purpose, and so forth.  Collaboration is the “white space” between the business processes; it is the glue that holds an organization together, and the lubricant that allows the machinery to keep running. 

Real time search and collaborative capabilities of the right people with the right content supported by defined processes will provide unparallel wisdom in the organization in the most competitive business environment today. Interestingly, technologies such as Oracle WebCenter offer these capabilities in our Web based business transactions and compliment in the overall collaborative intelligence and power to truly transform organizations to social businesses.

Looking to learn more about engaging your employees to collaborate together and providing a complete user experience for your customers? You won't want to miss our webcast today! Drive Online Engagement with Intuitive Portals and Websites

Tuesday Apr 10, 2012

Attention NYC Area Marketers: Don't Miss This Executive Breakfast on Brand Building in the Digital Era




Presenting and Managing Digital Content – A New Approach
Reach Your Audiences Where They Are with
Multi-Channel Marketing

Attention marketers in the greater New York City area! Oracle Platinum Partner, Bluenog, invites you to an executive breakfast seminar on brand building in the digital era.

In an age where consumers are spending increasing amounts of their time online, interacting, communicating and being influenced by other brands, you too must go online with a coordinated plan. And, given the hundreds, if not thousands, of places that might be relevant, having the right content and the right tools are critical.

This two-part presentation will focus on the growing need for content and connection in building and maintaining your brand, as well as the role of technology in helping you maintain brand consistency, reach and interaction while simplifying delivery to web, tablet, mobile, and social audiences.


Register Today

Location

Oracle Offices
520 Madison Ave, 30th Floor
New York, NY  10022


Day/Time

Thursday, May 3, 2012
9:30 AM to 11:30 AM









About the Speakers
Agenda:

Michelle Pujadas, is an award-winning marketer and communicator, who has worked with more than 125 companies to help them package, launch and expand their brand presence, online and off. Michelle is the Founder and co-CEO of Zer0 to 5ive, a strategic marketing and communications firm that focuses on B2B and B2C technology companies, with offices in NY, Philadelphia and Chicago.

Peter Conrad, the E 2.0 Practice Director for Bluenog, focuses on translating exciting visions for user experiences into well executed technical implementations leveraging advanced WebCenter technology from Oracle. Bluenog provides the systems and professional services today's forward-looking marketing organizations need to convert content, business capabilities, and communications into productive interactions with customers and prospects.



09:30am Arrival, Registration & Breakfast



10:00am Brand Building through Content and Connection, presented by Michelle Pujadas, Founder and co-CEO of Zer0 to 5ive



10:30am Leveraging Technology for Brand Reach, Consistency and Interaction, presented by Peter Conrad, E2.0 Practice Director at Bluenog



11:15am Q&A


11:30am Adjourn


Register Today



















Monday Apr 09, 2012

Drive Online Engagement with Intuitive Portals and Websites

As more and more business is being conducted via online channels, engaging users and making them more productive and efficient though these online channels is becoming critical. These users could be customers, partners or employees and while the respective channels through which they interact might be different, these users do increasingly interact with your business through the Web, or mobile devices or now through various social mediums.  Businesses need a user engagement strategy and solution that allows them to deliver targeted and personalized content and applications to users through the various online mediums and touch points. 

The customer experience today is made up of an ongoing set of interactions with organizations across many channels, online and offline.  The Direct channel (including sales reps, email and mail) is an important point of contact, as is the Contact Center.  Contact Centers rely on the phone as a means of interacting with customers, and also more now than ever, the Web as well.  However, the online organization is often managed separately from the Contact Center organization within a business. In-store is an important channel for retailers, offering Point-of-Service for human interactions, and Kiosks which enable self-service. Kiosks are a Web-enabled touch point but in-store kiosks are often managed by the head of retail operations, rather than the online organization.  And of course, the online channel, including customer interactions with an organization via digital means -- on the website, mobile websites, and social networking sites, has risen to paramount importance in recent years in the customer experience. Historically all of these channels have been managed separately.

The result of all of this fragmentation is that the customer touch points with an organization are siloed.  Their interactions online are not known and respected in their dealings in-store.  Their calls to the contact center are not taken as input into what the website offers them when they arrive. Think of how many times you’ve fallen victim to this. Your experience with the company call center is different than the experience in-store. Your experience with the company website on your desktop computer is different than your experience on your iPad. I think you get the point.

But the customer isn’t the only one we need to look at here, as employees and the IT organization have challenges as well when it comes to online engagement. There are many common tools and technologies that organizations have been using to try and engage users, whether it’s customers, employees or partners. Some have adopted different blog and wiki technologies (some hosted, some open source, sometimes embedded in platforms), to things like tagging, file sharing and content management, or composite applications for self-service applications and activity streams.

Basically, there are so many different tools & technologies that each address different aspects of user engagement.

Now, one of the challenges with this, is that if we look at each individual tool, typically just implementing for example a file sharing and basic collaboration solution, may meet the needs of the business user for one aspect of user engagement, but it may not be the best solution to engage with customers and partners, or it may not fit with IT standards such as integrating with their single sign on tools or their corporate website. Often, the scenario is that businesses are having to acquire multiple pieces and parts as well as build custom applications to meet their needs. Leaving customers and partners with a more fragmented way of interacting with the company.

Every organization has some sort of enterprise balancing act between the needs of the business user and the needs and restrictions enforced by enterprise IT groups. As we’ve been discussing, we all know that the expectations for online engagement have changed since the days of the static, one-size fits all website. With these changes have come some very difficult organizational challenges as well.

Today, as a business user, you want to engage with your customers, and your customers expect you to know who they are. They expect you to recall the details they’ve provided to you on your website, to your CSRs and to your sales people. They expect you to remember their purchases, their preferences and their problems. And they expect you to know who they are, equally well, across channels, including your web presence.

This creates a host of challenges for today’s business users. Delivering targeted, relevant content online is now essential for converting prospects into customers and for engendering long term loyalty. Business users need the ability to leverage customer data from different sources to fuel their segmentation and targeting strategies and to easily set-up, manage and optimize online campaigns. Also critical, they need the ability to accomplish these things on-the-fly, at the speed of the marketplace, while making iterative improvements. 

These changing expectations put a host of demands on the IT organization as well. The web presence must be able to scale to support the delivery of personalized and targeted content to thousands of site visitors without sacrificing performance. And integration between systems becomes more important as well, as organizations strive to obtain one view of the customer culled from WCM data, CRM data and more.

So then, how do you solve these challenges and meet the growing demands of your users?

 You need a solution that:

  1. Unifies every customer interaction across all channels
  2. Personalizes the products and content that interest the customer and to the device
  3. Delivers targeted promotions to the right customer
  4. Engages and improve employee productivity
  5. Provides self-service access to applications
  6. Includes embedded in-context social  

So how then do you achieve this level of online engagement, complete customer experience and engage your employees? The answer: Oracle WebCenter. If you want to learn how to get there, we encourage you to attend this webcast on Thursday Drive Online Engagement with Intuitive Portals and Websites, where we'll talk about how you are able to transform your portal experience and optimize online engagement -- making your portals more interactive and more engaging across multiple channels. Register today!

Thursday Apr 05, 2012

Webcast: The Power to Translate is Now Inside Oracle WebCenter Sites


The Power to Translate is

Now Inside Oracle

WebCenter Sites

You are invited to a special preview of the Lingotek Inside Oracle WebCenter Sites solution which will be showcased at Collaborate in Las Vegas later in April.

Now it's easy to quickly translate your content directly from Oracle WebCenter Sites using the new Lingotek - Inside for Oracle WebCenter Sites integration.

Your users will be able to access translated content, nominate content for translation, and even offer to translate content themselves.

Oracle Integration Solution

Lingotek - Inside Integration:
  1. Content identified and seamlessly viewable within Lingotek Workbench.
  2. Translation Completed by:
    • Machine and Translation Memory
    • Community Volunteers, Crowdsourcing
    • Professional Translators
  3. Translated Content Automatically Saved.
  4. Content within Oracle WebCenter Sites:
    • Related
    • Secured
    • Routed Through Workflows
    • Publish to Intranets, Web Sites, Applications
Oracle WebCenter Sites

Web Experience Management

Enables marketers and business users to easily create and manage contextually relevant, social, and interactive online experiences across multiple channels on a global scale.

  1. Drive customer acquisition, brand loyalty, and business success
  2. Optimize customer engagement across Web, mobile, and social channels
  3. Manage large-scale, multichannel global online presence with integration to enterprise applications

You'll hear from the experts how this can be done.




Free 30 Minute Webinar

Date: Tues, Apr 17th
Time: 8:00am MST, 3pm GMT and 4pm CET

Win a Kindle Fire

Amazon Kindle Fire

Register before April 6th for a chance to win a Amazon Kindle Fire!

Presenter:

Rob Vandenberg, President and CEO

Rob Vandenberg, President and CEO of Lingotek, drives the vision while leading the charge to change the future of translation. Rob is a well-known technology industry veteran, and his expertise and knowledge surrounding translation, localization, and internationalization materials, software products, and web content serves as an immeasurable asset to customers needs and requirements. Rob is a frequent industry speaker and panelist .

Presenter:

Andrew Palmer, EMEA Alliances Director WebCenter Sites

Andrew Palmer
Oracle
EMEA Alliances Director
WebCenter Sites

Oracle Gold Partner
Oracle Validated Integration
Oracle Web Logic Ready

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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