Monday Oct 26, 2015

Reminder: WebCenter and BPM Exclusive Customer Reception is Today

If you are at Oracle OpenWorld, then don't miss:

  • Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services [CON9207]
    11:00 am - 11:45 am | Moscone West—2024

  • Pick your printed activity guide at one of the following places:
    Moscone W 2024 at 11 a.m. (during the strategy session CON9207)
    WebCenter, BPM, Social Network, Content and Process Demogrounds booths
    Customer Reception, 6:30 p.m. – 8:30 p.m.

  • Exclusive Customer Reception (limited seating RSVP required)

Oracle WebCenter and Oracle BPM Customer Appreciation Reception

Oracle Corporation
You are invited to the Oracle WebCenter and Oracle BPM Customer Appreciation Reception!
Please Join Us!

Oracle WebCenter & Oracle Business Process Management (BPM) partners Bezzotech, Fishbowl Solutions, Redstone Content Solutions, Sofbang, Tata Consultancy Services, TekStream & VassIT invite you to a private cocktail reception at one of the Bay Area's premier primary destinations for live music & entertainment. Please join us and other Oracle WebCenter & Oracle BPM customers for heavy hors d'oeuvres and cocktails at this exclusive reception.

Don't miss the opportunity to talk with fellow customers and executives from Oracle WebCenter & Oracle BPM Product Management, Product Marketing, and Oracle's premier Oracle WebCenter & Oracle BPM partners. We look forward to seeing you at this event.

Please RSVP.

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Calendar October 26, 2015
6:30 PM - 8:30 PM


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Friday Oct 23, 2015

Last Minute Tips for #OOW15

If you are not already there or on your way, you will likely be heading out to #OOW15 shortly. So, I thought I will do a quick snapshot of some information that may come in handy for you.

Monday at #OOW15

Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services [CON9207]
11:00 am - 11:45 am | Moscone West—2024

Pick your printed activity guide at one of the following places:
Moscone W 2024 at 11 a.m. (during the strategy session CON9207)
WebCenter, BPM, Social Network, Content and Process Demogrounds booths
Customer Reception, 6:30 p.m. – 8:30 p.m.

Exclusive Customer Reception (limited seating RSVP required)

Plan Your Week

Must-attend key PaaS General Sessions, Innovation Awards Ceremony

Focus on Cloud Content and Process

Focus on Digital Experience, BPM, Cloud Services

Information on keynotes is now available

Things to Know

Conference available on mobile – just download from your app store

PaaS Focus on Documents available

My Schedule is live for Oracle OpenWorld

Tweet Out Loud

Engage with us on twitter and other social media channels.

Use Hashtags: #OOW15 | #OracleDOCS | #OraclePCS | #OracleSCS | #WebCenter | #OracleBPM | #OraclePaaS

Converse with us at @oraclewebcenter @oraclepaas @oraclebpm

Because it is connected workplace redefined #OOW15

Wednesday Oct 21, 2015

Activity Guide for OOW15 - Keep it Handy!

Heading to OOW15? Hope you have started to fill in My Schedule. We would also recommend downloading the mobile app for OOW15 available. Attendees with Apple iOS or Android devices can access Oracle conference information via the Oracle OpenWorld mobile app (available mid-October). Download the app from the Apple iTunes store or Google Play, and get news and updates, access your schedule and the Oracle OpenWorld Content Catalog, explore interactive maps, find exhibitors and sponsors, and discover social channels.

Second recommendation, bookmark the following Focus On Documents but also add the sessions you are interested in directly in your My Schedule. This allows you to pre-register for those sessions, comes in handy especially if those are filled to capacity.

Focus on: Digital Experience, Content and Business Process Management

Focus on: Content and Collaboration in the Cloud

And, find us Monday morning at David Le Strat's executive session to get a printed activity guide for all things Oracle WebCenter, Oracle BPM and Cloud Services, well only if you are into that sort of a thing... Regardless, you should check out our executive session:

Monday, October 26, 2015

Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services [CON9207]
11:00 am - 11:45 am | Moscone West—2024

Happy navigating #OOW15. We look forward to a very successful event with you.

Monday Oct 19, 2015

Plan Your Monday at Oracle OpenWorld - Must-Attend Sessions

Yes, it is true! The Oracle OpenWorld 2015 keynotes lineup has been announced. Be sure to check it out and add it to your My Schedule that is live now.

And as you plan your days ahead, here are the must-attend sessions, in addition to the keynotes, for you to add to your My Schedule for:

Monday, October 26, 2015

Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services [CON9207]
11:00 a.m. | Moscone West—2024

Kick-off Monday by getting a complete overview of Oracle strategy and vision for digital experience and digital collaboration spanning our complete portfolio of Oracle WebCenter, Oracle Business Process Management (BPM) and Oracle Cloud Collaboration Services. This would be a perfect session to give you context and primer for the following sessions in this area, so don’t miss it!

Oracle Documents Cloud Service—Vision, Strategy, and Roadmap [CON9183]
12:15 pm | Moscone West—2024

Get a 360-degree perspective on what makes Oracle Documents Cloud Service (OracleDOCS) much more than just a simple enterprise file sync and share (EFSS) solution. Understand the product strategy, get a sneak peak of the solution and hear first-hand from customers to see how OracleDOCS has become a quintessential solution for today’s digital enterprises.

Oracle Process Cloud Service and the Oracle BPM Suite—Vision, Strategy, and Roadmap [CON9181]
1:30 pm | Moscone West—2024

Want to learn how your business can rapidly automate processes in a fully managed cloud environment that saves you time and money? Then you can’t afford to miss this strategy session where our product experts would outline the vision and product roadmaps for both Oracle Process Cloud Service and Oracle Business Process Management Suite. Walk away with knowledge on successful implementation best practices.

Oracle WebCenter Sites Strategy and Vision [CON9191]
2:45 pm | Moscone West—2024

You would want to be there for the strategy, roadmap and demo discussion of Oracle WebCenter Sites. Oracle WebCenter Sites is a strategic platform for enabling companies to reinvent their business online and deliver the next-generation digital experience. Get first hand information on how you can empower your business users with intuitive, business friendly solution to deploy marketing sites and community engagement sites with minimal IT reliance.

Oracle Cloud Platform and Oracle Fusion Middleware: Accelerating Digital Transformation [GEN10761]

4:00 p.m. | Marriott Marquis—Salon 7/8/9 (Yerba Buena Ballroom)

Don’t miss this General Session with Oracle Executive Vice President, Oracle Fusion Middleware Development Inderjeet Singh where he presents details about new capabilities in Oracle Cloud Platform and Oracle Fusion Middleware for mobile and web experience management, the Internet of Things, application programming interface management, big data enrichment, cloud computing, and on-premises portability.


Don’t forget to register for the following Hands-On-Labs taking place on Monday. Space is limited so you may want to add these to your schedule now.

Oracle Sites Cloud Service for Marketing Sites and Communities [HOL10788]
2:00 p.m. | Hotel Nikko—Mendocino I/II (2nd Floor)

Digital Experience: Exploring Oracle WebCenter Sites 12.2.1 A/B Testing [HOL10474]
3:30 p.m. | Hotel Nikko—Nikko Ballroom III (3rd Floor)

Networking Event

WebCenter and BPM Customer Appreciation Reception
6:30 PM - 8:30 PM | Register at:

An exclusive networking event put together at one of Bay Area’s premier entertainment destinations. RSVP is required though OOW registration is not required.

And don’t miss our product showcases at Oracle Demogrounds in Moscone South every day through the conference.

For a full listing of sessions, happenings, events, etc please bookmark the following:

Focus on: Digital Experience, Content and Business Process Management

Focus on: Content and Collaboration in the Cloud

See you at #OOW15 next week!

Tuesday Oct 13, 2015

Inside the OOW Session: Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services

Digital has transformed everything, and more than anything, it has changed our expectations. Our expectations as a consumer are that information is available at our fingertips, information about product and services we are looking for, their competition, peer reviews, service levels, and much more. We expect faster sales cycles, quicker turn around, 24 X 7 information availability and exchange and up to date integrated social, mobile and web engagements.

And we take these experiences as a consumer to our workplace. As employees we expect similar experience at our workplace, from our work tools. That our work is no longer a place but an activity – we take it anytime, anywhere on any device; that information is connected and contextual and securely available and that we are able to engage with our ecosystem round the clock, using any channel that we have at our disposal - mobile, web and social. We expect our work to be automated and to be social-, mobile- and cloud-enabled.

So, how is this new digital world reflected in our products and in our roadmaps? Join our executive, David le Strat who heads product management and strategy for Oracle WebCenter, Oracle BPM and Cloud Collaboration solutions, as he discusses Oracle’s roadmap for Digital Experience and Cloud Collaboration.

Get insights into what’s coming in innovations in our products and cloud services solutions and hear first-hand about the latest developments in our Cloud Platform services that include Documents Cloud Service, Process Cloud Service and our newest offering, Sites Cloud Service. Drive your company’s roadmap as we share ours for digital collaboration, and for WebCenter and Business Process Management product offerings designed for digital experience and digital operations excellence.

Join us. Be sure to add this session to My Schedule.

CON9207: Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services
Monday, October 26
11:00 am - 11:45 am | Moscone West—2024

We will see you there!

Learn about this and other Oracle Webcenter, Oracle BPM and Cloud Content and Collaboration sessions at OpenWorld in the following guides.

Focus on: Digital Experience, Content and Business Process Management

Focus on: Content and Collaboration in the Cloud

Wednesday Oct 07, 2015

Oracle OpenWorld, Customer Reception, Latest News, and More

The OpenWorld edition of Oracle WebCenter and Oracle Business Process Management (BPM) newsletter is now out. Take a look to get more information on the exclusive Customer Reception we are hosting in San Francisco on Monday, October 25th; the must-attend sessions for you to hear from Oracle executives, subject matter experts, customers and partners to know the latest strategy, vision and roadmaps for both our on-premises and cloud solutions; the latest news features, product collateral, industry insights, and learn more about upcoming events and activities.

If you are in the area and have not registered for Oracle OpenWorld, you can still attend our Customer Reception so do RSVP today. And don't forget to add your favorite Oracle WebCenter, Oracle BPM and Oracle Cloud Content and Collaboration solutions to your My Schedule that is now live on Oracle OpenWorld website.

Not attending Oracle OpenWorld this year? No worries, this newsletter still has plenty of information for you to know the very latest happening in Oracle WebCenter, BPM and Cloud Collaboration world. Happy reading!

Tuesday Sep 29, 2015

Focus on Digital Experience, Cloud Collaboration, Content and Business Process Management

Each year at OOW, we drive the best and most innovative sessions for our attendees. This year is no different. With over 30 speaking sessions reflecting strategy and perspectives from our executives, technology experts, customers, partners, user groups and industry thought leaders; 10 live product demos; and 7 hands-on-labs devoted to Oracle WebCenter, Oracle Business Process Management (BPM) and our Cloud Content and Collaboration solutions, we are excited to showcase our product innovations, customer successes and vision at OOW 2015.

This Year’s Highlights:

  • Over 30 sessions featuring customers and partners like Lincoln Financial Group, the Sherwin Williams Company, Nextel, South California Gas Company, TekStream Solutions, Capgemini, Booz Allen Hamilton, Mythics and many more
  • A Meet the Experts session on Tuesday, October 27 from 7:00 p.m. – 8:00 p.m. on “Oracle’s Digital Experience Strategy: Oracle WebCenter, Oracle BPM, and Oracle Cloud Services”
  • 7 live product demo stations; 6 hands-on labs sessions, including Cloud labs focusing on Documents Cloud, Process Cloud and offering sneak previews of upcoming cloud services.
  • Innovation Awards ceremony with winners and representation from Digital Experience, BPM, Documents Cloud Service and Process Cloud Service

Must Attend Sessions:

Don’t miss the Strategy and Vision sessions for the overall portfolio and each of the respective solution and cloud technologies. We invite all customers to attend these not-to-be-missed sessions that can help organizations plan their roadmaps. Attendees will also get an opportunity to hear from customer organizations on implementation successes.

Monday, October 26, 2015

Digital Experience and Collaboration Roadmap—Oracle WebCenter, BPM, and Cloud Services [CON9207]
11:00 am - 11:45 am | Moscone West—2024

Oracle Documents Cloud Service—Vision, Strategy, and Roadmap [CON9183]
12:15 pm - 1:00 pm | Moscone West—2024

Oracle Process Cloud Service and the Oracle BPM Suite—Vision, Strategy, and Roadmap [CON9181]
1:30 pm - 2:15 pm | Moscone West—2024

Oracle WebCenter Sites Strategy and Vision [CON9191]
2:45 pm - 3:30 pm | Moscone West—2024

Tuesday, October 27, 2015

Oracle WebCenter Portal Strategy and Vision [CON9187]
11:00 am - 11:45 am | Moscone West—2024

Oracle Sites Cloud Service: Rapid Building of Mobile-First Digital Experiences [CON9199]
4:00 pm - 4:45 pm | Moscone West—2024

Oracle WebCenter Content and Other Oracle WebCenter Solutions: Vision and Strategy [CON9182]
12:15 pm - 1:00 pm | Moscone West—2024

Oracle’s Digital Experience Strategy: Oracle WebCenter, Oracle BPM, and Oracle Cloud Services [MTE10051]
7:15 pm - 8:00 pm | Moscone South—301

There are many more sessions highlighting customer successes, partner discussions, persona and/or industry based discussions, Cloud/PaaS lessons, live product demonstrations and Hands-On-Labs (HOL) sessions so do bookmark the following links for a complete listing:

Focus on: Digital Experience, Content and Business Process Management

Focus on: Content and Collaboration in the Cloud

Note that My Schedule is live for Oracle OpenWorld now. Customer and partner attendees can use My Schedule to plan and optimize time during the conferences by building personalized conference schedule beforehand. We recommend adding the sessions mentioned above and the others of interest from the Focus On documents.

WebCenter & BPM Auxiliary Events at OOW:

In addition to regularly scheduled programs of sessions, hands-on labs and demos, we have planned additional events for our customers and partners to actively engage with the Oracle and partner teams, and network with their peers. These auxiliary events include:

· Customer Appreciation Reception – Monday 10/26 – 6:30pm - 8:30pm (Invite and RSVP | OOW Registration NOT Required)

· Innovation Awards Ceremony (CON10374) – Tuesday 10/27– 4:00pm - 5:30pm, YBCA Theater (OOW Registration Required)

· Oracle Appreciation Event at OOW 15 with Elton John, featuring Beck – Wednesday 10/28 – 6:30 pm – 12:00 am (Event Information)

Your Conference on Mobile:

Attendees with Apple iOS or Android devices can access Oracle conference information via the Oracle OpenWorld mobile app (available mid-October). Download the app from the Apple iTunes store or Google Play, and get news and updates, access your schedule and the Oracle OpenWorld Content Catalog, explore interactive maps, find exhibitors and sponsors, and discover social channels.

Social Media Communications:

We will be highlighting our key session on Oracle WebCenter blog periodically. In addition, please use the following hashtags to discuss OOW on your channels and follow along on @OracleWebCenter and @OracleBPM

#OOW15 | #OracleDOCS | #OraclePCS | #OracleSCS | #WebCenter | #OracleBPM | #OraclePaaS

Don’t forget to RSVP for the Customer Appreciation Event and bookmark:

Focus on: Digital Experience, Content and Business Process Management

Focus on: Content and Collaboration in the Cloud

Looking forward to a great #OOW15 together!

Monday Jul 27, 2015

Deadline Approaching: Nominations for Innovation Awards - 2015

Don't delay! The deadline to submit nominations for the most innovative use of technologies such as Oracle WebCenter and Oracle Business Process Management (BPM), Platform as a Service (PaaS) solutions like Oracle Documents Cloud, Oracle Process Cloud, and other Middleware solutions, is fast approaching!

Is your organization using Oracle Fusion Middleware to deliver unique business value? These awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The 2015 awards will be presented during Oracle OpenWorld 2015 (October 26-October 29) in San Francisco at a grand red carpet ceremony.

To share your use of Oracle Fusion Middleware solutions and how they help your organization drive business innovation, please read on to find out more information on the nomination process.

Customers may submit separate nominations forms for multiple categories; The 2015 Fusion Middleware categories are as follows:

Winners are selected by a panel of internal and external judges that score each entry across multiple different scoring categories. The entry with the highest aggregate score wins an award.

  • Nomination deadline: 5:00 p.m. (PT), July 31, 2015.
  • This solution should be in production or in active pilot phase.

Please send any questions regarding 2015 award process to:

  1. Nomination Forms must be completed in their entirety to be considered a valid entry.
  2. Oracle may contact you to collect additional details, if necessary.
  3. If you are a partner or an Oracle representative submitting on behalf of the customer please ensure the customer has approved this prior to final submission.

Friday Sep 27, 2013

Oracle OpenWorld 2013 – It’s a Wrap

As we come to the end of Oracle OpenWorld 2013, I thought I’d reflect on some of my favorite aspects of this truly dynamic event: 

Oracle WebCenter Customer Appreciation Reception

This year’s Oracle WebCenter Customer Appreciation Reception was one of our best and definitely a highlight of my trip.  The reception moved to a great new venue in 2013, San Francisco’s Old Mint, a National Historic Landmark where the Oracle WebCenter community had the chance to mingle and make new connections. Many thanks to our partners aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream for sponsoring! 

San Francisco's Old Mint Lit Up in Oracle Red

Oracle WebCenter Customer Success Stories

This year’s lineup of customers participating in Oracle WebCenter sessions was truly impressive. Our various WebCenter customer panel and conference sessions gave everyone the chance to hear real world experiences with various WebCenter products whether Content, Portal, or Sites.  Standouts for me (coming from the WebCenter Sites side of the house), were the travel and hospitality brand, Choice Hotels, electrical and network infrastructure solutions provider, Panduit, world renowned football club, Real Madrid, and financial services provider, TIAA-CREF. A special thanks to all our WebCenter customers who put their time and effort into sharing their stories with the broader WebCenter community. 

The Oracle WebCenter Community

And that brings me to my final and favorite aspect of Oracle OpenWorld 2013 – the Oracle WebCenter community itself. Oracle OpenWorld is unmatched in providing you with opportunities to interact and engage with other WebCenter customers and WebCenter experts from among our partner and employee communities. It was great to see everyone and I look forward to seeing you all again next year. 

Thursday Sep 26, 2013

Ain't Nothing Like the Real (Customer) Thing!

Greetings from San Francisco!

One of the best things about Oracle OpenWorld, besides the sailing events that come down to the wire, are the customer stories you get to hear about first hand.  Here on the WebCenter team, we are very proud of our history of customer success and with that in mind, we have had a number of customer panel sessions where attendees learn firsthand about how WebCenter has been of real-world benefit - and how they can reap the same when they return home.  Here is a sample of the great customers that have joined us on stage this year at OpenWorld to share how they use WebCenter.

Starwood Hotels:  This global hospitality organizations uses WebCenter to organize, locate and access records; create and manage documents; collaborate on projects; and facilitate document review and legal requests through workflows related to property management contracts.  The legal department utilizes WebCenter for contract management, compliance, tracking, auditing, and collaboration; with visibility to identify opportunities and risks based on reliable information; and determine access controls.

Panduit:  With Oracle WebCenter Sites, they have improved the volume and quality of sales leads through increased registrations and customer interactions, making it easy for global visitors to find the right information quickly. Panduit has also eliminated the need for multiple technology stacks (.NET, JSP, ASP, Oracle, etc.), further simplifying their infrastructure and support requirements.

TIAA-CREF:  Has consolidated the multiple of WCM platforms into one centralized platform, providing internal and external consumers with an enhanced experience in managing and using online content offerings, while reducing costs and the technical footprint.

Faribault Foods:  Securely manages over 100,000 records (and rapidly growing) related to food production and quality procedures. WebCenter is also used by other departments such as Engineering, Safety, Sales, Planning, Training, and Procurement.

Choice Hotels: Is using Oracle WebCenter Sites to transform their distribution platform and digital marketing capabilities and create a new environment to support international websites.

CBEYOND:  Uses WebCenter to manage accounts payable invoices and expenses via native integration with Oracle e-Business Suite to reduce processing time and costs.

How are you using WebCenter?  Let us know and who knows, maybe next year you can join us on stage at OpenWorld 2014 to share your successes with the world.

For more customer stories and other information about the value of WebCenter solutions, be sure to visit our web pages at

Friday Sep 20, 2013

Best Practices for Multichannel Marketing

This article first appeared in the September issue of the Oracle WebCenter InDepth Newsletter. Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

As organizations look to increase conversion rates for sales of their products and services, a focus on creating a cohesive marketing strategy becomes essential. The wide range of channels, publishing, and personalization capabilities available today presents incredible opportunities—but simply publishing content across a range of channels is only the first step in this journey. Here are some pragmatic, though not comprehensive, considerations for embarking on multichannel marketing efforts.

Establish a common customer view. To deliver meaningful content personalization across one or more channels, the ability to leverage a common customer view is essential. This key technical capability forms a foundation that can be reused across marketing efforts.

Filter and liberate profile data. Between web logs, customer relationship management information, enterprise resource planning data, application usage, in-store activities, direct-mail responses, and other sources, determine what portions of information are truly significant as they pertain to the common customer view. Ensure that marketing has the ability to access and analyze the information without the need for IT staff.

Coordinate systems. Given that the number of channels is only set to expand, it is critical that any integrations across systems leverage flexible technical patterns. Any system or data types to be included should follow a consistent reference model to ensure standardization and scale.

Implement overarching campaign analytics and management. The ability to perform closed-loop analysis is critical to refining customer interaction analysis and marketing segments. Marketing activities should always tie back to a centralized campaign management capability.

Consider content creation effort. Brand and message consistency across web, retail stores, catalogs, direct mail, mobile, and other channels is crucial. Content creation effort is often drastically underestimated, especially when developing authentic, targeted materials within a campaign.

Read more from John Brunswick.

Spotlight Oracle OpenWorld Session - Oracle WebCenter Sites Strategy and Vision [CON9401]

Featuring Real Madrid Club de Futbol

Monday, Sep 23, 12:15 PM - 1:15 PM

Moscone West - 2016

The Web content management market has gone through rapid changes in recent years as objectives have evolved from facilitating content publishing to optimizing the digital customer experience. Our multichannel world—with social media, mobile, and e-mail—has added complexity for digital marketers and has changed the perception of what role corporate brand Websites are supposed to play in this new era. In this session, learn what’s new in Oracle WebCenter Sites, what’s coming on the product roadmap, and how the solution is evolving so you can continue to deliver engaging cross-channel experiences that keep your business moving forward. You’ll also hear from Real Madrid about how it used Oracle WebCenter Sites to transform its digital experience.

Thursday Sep 19, 2013

Digital Marketers! Don’t Miss These Sessions at Oracle OpenWorld

Are you a digital marketer attending Oracle OpenWorld?  If so, you'll want to include these sessions in your schedule to learn the latest in mobile marketing, cross-channel marketing and targeting and segmentation:

Developing a Mobile Marketing Strategy: Trade-offs, Challenges, and Best Practices [CON9427]

Wednesday, Sep 25, 10:15 AM - 11:15 AM

Moscone West – 2012

Establishing a mobile Web presence is becoming a critical business imperative. Although this is clear to many organizations, they’re also uncertain about how to do this most effectively, from both a development and a marketing perspective. Challenges include determining which strategy to pursue, development versus maintenance trade-offs, and addressing synchronization challenges with the traditional Website. This presentation provides an overview of alternative mobile strategy approaches, outlines development options, and discusses best practices. It introduces the Oracle WebCenter Sites mobile strategy and provides a customer’s perspective on reducing development and marketing efforts while keeping online and mobile Websites in sync, using responsive design.

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]

Wednesday, Sep 25, 1:15 PM - 2:15 PM

Moscone West – 2014

Effective marketing campaigns deliver a seamless customer experience across touchpoints—from e-mail to the Web and mobile—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there? In this session, you will learn how integrating a marketing automation system such as the Oracle Eloqua product family with Oracle Fusion Middleware technology for Web experience management and discovery-based analytics provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaignwide insight.

Maximize Conversion Rates and Revenues with Personalized Digital Experiences [CON9429]

Wednesday, Sep 25, 5:00 PM - 6:00 PM

Moscone West – 2016

Want to increase your online conversion rates and deliver more revenue for your business? Attend this session to learn how the combination of Oracle WebCenter Sites and Oracle Real-Time Decisions enables organizations to deliver highly targeted and personalized digital experiences that convert site visitors into loyal customers. Using the power of predictive analytics, this integrated solution provides marketers with powerful capabilities for automatically targeting the right content to the right customer at the right time so they can optimize their investment in digital marketing initiatives.

Wednesday Sep 18, 2013

Multichannel Digital Engagement: Find Out How Your Organization Measures Up

This article first appeared in the September issue of Oracle WebCenter InDepth Newsletter.

Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out?

Christie Flanagan, Oracle’s principal director of Product Marketing for Oracle WebCenter Sites, lays out the key building blocks for delivering exceptional cross-channel digital experiences. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences.

A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships.

To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions.

Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention.

The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site.

To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer.

Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation.

The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites.

Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.

Spotlight Oracle OpenWorld Session - Customer Panel:

Using Oracle WebCenter Sites to Drive Digital Marketing Success [CON9424]

Featuring Choice Hotels, Panduit Corp., and TIAA-CREF

Tuesday, September 24, 12:00 PM - 1:00 PM

Moscone West – 2016

Every year the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving digital world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from digital marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences.

Monday Sep 16, 2013

Fun, Fun, Fun @ Oracle OpenWorld

Everyone knows that Oracle OpenWorld is packed with information-rich conference sessions and in-depth product demonstrations featuring the latest technology.  Another thing Oracle OpenWorld is packed with is fun, fun, fun.  Check out some recommended ways for upping the fun factor during your trip:

Oracle OpenWorld Welcome Reception
Sunday, September 22, 7:00 p.m.–9:00 p.m.
Yerba Buena Gardens & Howard Street Tent

Oracle OpenWorld kicks off in high gear at this year’s supercharged Oracle OpenWorld Welcome Reception at the new Oracle Plaza @ Howard Street and the adjacent Yerba Buena Gardens. This year’s reception presents a one-of-a-kind San Francisco street party. Feast on global street food as local indie bands jam from the Howard Street stage and a DJ rocks Yerba Buena Gardens. You can make your mark on a graffiti wall, get your groove on to silent disco, climb a rock wall, or just hang with the cool crowd in one of our chill-out lounges.

Oracle WebCenter Customer Appreciation Reception

Monday, September 23, 6:00 p.m.—8:00 p.m.
Old Mint, Old Mint Plaza
RSVP by September 20

The Oracle WebCenter Customer Appreciation Reception is a can’t miss private cocktail reception for Oracle WebCenter customers. Sponsored by Oracle WebCenter partners, aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream, this evening will provide plenty of time to interact with other WebCenter customers, partners and employees over hors d’oeuvres and cocktails.

Oracle Appreciation Event
Wednesday, September 25, 7:30 p.m.—12:00 a.m.
Treasure Island, San Francisco

The magic begins on your way across the San Francisco Bay Bridge, where internationally acclaimed artist Leo Villareal has created the world's largest LED light sculpture (take the complimentary shuttle so you can enjoy the spectacular display in safety). Arrive on Treasure Island, which has been transformed to celebrate Oracle customers and partners. Bedazzle yourself with 360-degree views of Bay Area skylines, play a game or two between acts, and most of all, enjoy. And who are those acts?  Only The Black Keys and Maroon 5. Don’t miss it.

Featured OpenWorld Session - Oracle WebCenter Customer Panel [CON9565]
Featuring Enel, Statoil Fuel & Retail, Toyota Motor Sales USA
Wednesday, September 25, 3:30 p.m. - 4:30 p.m.
Moscone West - 2016

In this session, a group of customers from real-world implementations of Oracle WebCenter Portal, Oracle WebCenter Content, and Oracle WebCenter Sites discusses best practices and lessons learned. The panel explores topics such as securing business stakeholders for project sponsorship, planning for successful go-live, measuring and achieving business benefits, and continuing the process to optimize and evolve projects’ impact on business.

Thursday Sep 05, 2013

What WebCenter info will you gain this year at OpenWorld?

Oracle OpenWorld 2013 is all about learning new things and gaining new insights that will help you and your business be more effective and successful. For many organizations, getting a handle on how information such as forms, faxes and other documents is a key focus area because there is a large and fast return on investment potential (and who doesn't want to see that!!).

That is where WebCenter Content and Imaging come in to play. It might be true that forms processing doesn't have that much sizzle, but as we all know, the CIO and CFO care a lot more about saving money and cutting operational costs then the latest sexy toy.  Forms processing is indeed a bit of an "unsung hero" but probably deserves another look by most companies.

Before you show up at OpenWorld this year, check out this blog post by our friends Dwayne Parkinson and Dan Stitely over at Team Informatics on the issue and then stop by and talk to them directly in the Oracle Demogrounds this year. You and your boss might be very glad you did!

And for a full list of Oracle WebCenter related sessions, labs and event, be sure to visit the Focus On WebCenter page.


Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.


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