Friday Sep 27, 2013

Oracle OpenWorld 2013 – It’s a Wrap

As we come to the end of Oracle OpenWorld 2013, I thought I’d reflect on some of my favorite aspects of this truly dynamic event: 

Oracle WebCenter Customer Appreciation Reception

This year’s Oracle WebCenter Customer Appreciation Reception was one of our best and definitely a highlight of my trip.  The reception moved to a great new venue in 2013, San Francisco’s Old Mint, a National Historic Landmark where the Oracle WebCenter community had the chance to mingle and make new connections. Many thanks to our partners aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream for sponsoring! 

San Francisco's Old Mint Lit Up in Oracle Red

Oracle WebCenter Customer Success Stories

This year’s lineup of customers participating in Oracle WebCenter sessions was truly impressive. Our various WebCenter customer panel and conference sessions gave everyone the chance to hear real world experiences with various WebCenter products whether Content, Portal, or Sites.  Standouts for me (coming from the WebCenter Sites side of the house), were the travel and hospitality brand, Choice Hotels, electrical and network infrastructure solutions provider, Panduit, world renowned football club, Real Madrid, and financial services provider, TIAA-CREF. A special thanks to all our WebCenter customers who put their time and effort into sharing their stories with the broader WebCenter community. 

The Oracle WebCenter Community

And that brings me to my final and favorite aspect of Oracle OpenWorld 2013 – the Oracle WebCenter community itself. Oracle OpenWorld is unmatched in providing you with opportunities to interact and engage with other WebCenter customers and WebCenter experts from among our partner and employee communities. It was great to see everyone and I look forward to seeing you all again next year. 

Thursday Sep 26, 2013

Ain't Nothing Like the Real (Customer) Thing!

Greetings from San Francisco!

One of the best things about Oracle OpenWorld, besides the sailing events that come down to the wire, are the customer stories you get to hear about first hand.  Here on the WebCenter team, we are very proud of our history of customer success and with that in mind, we have had a number of customer panel sessions where attendees learn firsthand about how WebCenter has been of real-world benefit - and how they can reap the same when they return home.  Here is a sample of the great customers that have joined us on stage this year at OpenWorld to share how they use WebCenter.

Starwood Hotels:  This global hospitality organizations uses WebCenter to organize, locate and access records; create and manage documents; collaborate on projects; and facilitate document review and legal requests through workflows related to property management contracts.  The legal department utilizes WebCenter for contract management, compliance, tracking, auditing, and collaboration; with visibility to identify opportunities and risks based on reliable information; and determine access controls.

Panduit:  With Oracle WebCenter Sites, they have improved the volume and quality of sales leads through increased registrations and customer interactions, making it easy for global visitors to find the right information quickly. Panduit has also eliminated the need for multiple technology stacks (.NET, JSP, ASP, Oracle, etc.), further simplifying their infrastructure and support requirements.

TIAA-CREF:  Has consolidated the multiple of WCM platforms into one centralized platform, providing internal and external consumers with an enhanced experience in managing and using online content offerings, while reducing costs and the technical footprint.

Faribault Foods:  Securely manages over 100,000 records (and rapidly growing) related to food production and quality procedures. WebCenter is also used by other departments such as Engineering, Safety, Sales, Planning, Training, and Procurement.

Choice Hotels: Is using Oracle WebCenter Sites to transform their distribution platform and digital marketing capabilities and create a new environment to support international websites.

CBEYOND:  Uses WebCenter to manage accounts payable invoices and expenses via native integration with Oracle e-Business Suite to reduce processing time and costs.

How are you using WebCenter?  Let us know and who knows, maybe next year you can join us on stage at OpenWorld 2014 to share your successes with the world.

For more customer stories and other information about the value of WebCenter solutions, be sure to visit our web pages at www.oracle.com/webcenter.

Friday Sep 20, 2013

Best Practices for Multichannel Marketing

This article first appeared in the September issue of the Oracle WebCenter InDepth Newsletter. Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

As organizations look to increase conversion rates for sales of their products and services, a focus on creating a cohesive marketing strategy becomes essential. The wide range of channels, publishing, and personalization capabilities available today presents incredible opportunities—but simply publishing content across a range of channels is only the first step in this journey. Here are some pragmatic, though not comprehensive, considerations for embarking on multichannel marketing efforts.

Establish a common customer view. To deliver meaningful content personalization across one or more channels, the ability to leverage a common customer view is essential. This key technical capability forms a foundation that can be reused across marketing efforts.

Filter and liberate profile data. Between web logs, customer relationship management information, enterprise resource planning data, application usage, in-store activities, direct-mail responses, and other sources, determine what portions of information are truly significant as they pertain to the common customer view. Ensure that marketing has the ability to access and analyze the information without the need for IT staff.

Coordinate systems. Given that the number of channels is only set to expand, it is critical that any integrations across systems leverage flexible technical patterns. Any system or data types to be included should follow a consistent reference model to ensure standardization and scale.

Implement overarching campaign analytics and management. The ability to perform closed-loop analysis is critical to refining customer interaction analysis and marketing segments. Marketing activities should always tie back to a centralized campaign management capability.

Consider content creation effort. Brand and message consistency across web, retail stores, catalogs, direct mail, mobile, and other channels is crucial. Content creation effort is often drastically underestimated, especially when developing authentic, targeted materials within a campaign.

Read more from John Brunswick.

Spotlight Oracle OpenWorld Session - Oracle WebCenter Sites Strategy and Vision [CON9401]

Featuring Real Madrid Club de Futbol

Monday, Sep 23, 12:15 PM - 1:15 PM

Moscone West - 2016

The Web content management market has gone through rapid changes in recent years as objectives have evolved from facilitating content publishing to optimizing the digital customer experience. Our multichannel world—with social media, mobile, and e-mail—has added complexity for digital marketers and has changed the perception of what role corporate brand Websites are supposed to play in this new era. In this session, learn what’s new in Oracle WebCenter Sites 11.1.1.8, what’s coming on the product roadmap, and how the solution is evolving so you can continue to deliver engaging cross-channel experiences that keep your business moving forward. You’ll also hear from Real Madrid about how it used Oracle WebCenter Sites to transform its digital experience.

Thursday Sep 19, 2013

Digital Marketers! Don’t Miss These Sessions at Oracle OpenWorld

Are you a digital marketer attending Oracle OpenWorld?  If so, you'll want to include these sessions in your schedule to learn the latest in mobile marketing, cross-channel marketing and targeting and segmentation:

Developing a Mobile Marketing Strategy: Trade-offs, Challenges, and Best Practices [CON9427]

Wednesday, Sep 25, 10:15 AM - 11:15 AM

Moscone West – 2012

Establishing a mobile Web presence is becoming a critical business imperative. Although this is clear to many organizations, they’re also uncertain about how to do this most effectively, from both a development and a marketing perspective. Challenges include determining which strategy to pursue, development versus maintenance trade-offs, and addressing synchronization challenges with the traditional Website. This presentation provides an overview of alternative mobile strategy approaches, outlines development options, and discusses best practices. It introduces the Oracle WebCenter Sites mobile strategy and provides a customer’s perspective on reducing development and marketing efforts while keeping online and mobile Websites in sync, using responsive design.

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]

Wednesday, Sep 25, 1:15 PM - 2:15 PM

Moscone West – 2014

Effective marketing campaigns deliver a seamless customer experience across touchpoints—from e-mail to the Web and mobile—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there? In this session, you will learn how integrating a marketing automation system such as the Oracle Eloqua product family with Oracle Fusion Middleware technology for Web experience management and discovery-based analytics provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaignwide insight.

Maximize Conversion Rates and Revenues with Personalized Digital Experiences [CON9429]

Wednesday, Sep 25, 5:00 PM - 6:00 PM

Moscone West – 2016

Want to increase your online conversion rates and deliver more revenue for your business? Attend this session to learn how the combination of Oracle WebCenter Sites and Oracle Real-Time Decisions enables organizations to deliver highly targeted and personalized digital experiences that convert site visitors into loyal customers. Using the power of predictive analytics, this integrated solution provides marketers with powerful capabilities for automatically targeting the right content to the right customer at the right time so they can optimize their investment in digital marketing initiatives.

Wednesday Sep 18, 2013

Multichannel Digital Engagement: Find Out How Your Organization Measures Up

This article first appeared in the September issue of Oracle WebCenter InDepth Newsletter.

Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out?

Christie Flanagan, Oracle’s principal director of Product Marketing for Oracle WebCenter Sites, lays out the key building blocks for delivering exceptional cross-channel digital experiences. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences.

A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships.

To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions.

Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention.

The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site.

To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer.

Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation.

The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites.

Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.

Spotlight Oracle OpenWorld Session - Customer Panel:

Using Oracle WebCenter Sites to Drive Digital Marketing Success [CON9424]

Featuring Choice Hotels, Panduit Corp., and TIAA-CREF

Tuesday, September 24, 12:00 PM - 1:00 PM

Moscone West – 2016

Every year the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving digital world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from digital marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences.

Monday Sep 16, 2013

Fun, Fun, Fun @ Oracle OpenWorld

Everyone knows that Oracle OpenWorld is packed with information-rich conference sessions and in-depth product demonstrations featuring the latest technology.  Another thing Oracle OpenWorld is packed with is fun, fun, fun.  Check out some recommended ways for upping the fun factor during your trip:

Oracle OpenWorld Welcome Reception
Sunday, September 22, 7:00 p.m.–9:00 p.m.
Yerba Buena Gardens & Howard Street Tent

Oracle OpenWorld kicks off in high gear at this year’s supercharged Oracle OpenWorld Welcome Reception at the new Oracle Plaza @ Howard Street and the adjacent Yerba Buena Gardens. This year’s reception presents a one-of-a-kind San Francisco street party. Feast on global street food as local indie bands jam from the Howard Street stage and a DJ rocks Yerba Buena Gardens. You can make your mark on a graffiti wall, get your groove on to silent disco, climb a rock wall, or just hang with the cool crowd in one of our chill-out lounges.

Oracle WebCenter Customer Appreciation Reception

Monday, September 23, 6:00 p.m.—8:00 p.m.
Old Mint, Old Mint Plaza
RSVP by September 20

The Oracle WebCenter Customer Appreciation Reception is a can’t miss private cocktail reception for Oracle WebCenter customers. Sponsored by Oracle WebCenter partners, aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream, this evening will provide plenty of time to interact with other WebCenter customers, partners and employees over hors d’oeuvres and cocktails.

Oracle Appreciation Event
Wednesday, September 25, 7:30 p.m.—12:00 a.m.
Treasure Island, San Francisco

The magic begins on your way across the San Francisco Bay Bridge, where internationally acclaimed artist Leo Villareal has created the world's largest LED light sculpture (take the complimentary shuttle so you can enjoy the spectacular display in safety). Arrive on Treasure Island, which has been transformed to celebrate Oracle customers and partners. Bedazzle yourself with 360-degree views of Bay Area skylines, play a game or two between acts, and most of all, enjoy. And who are those acts?  Only The Black Keys and Maroon 5. Don’t miss it.

Featured OpenWorld Session - Oracle WebCenter Customer Panel [CON9565]
Featuring Enel, Statoil Fuel & Retail, Toyota Motor Sales USA
Wednesday, September 25, 3:30 p.m. - 4:30 p.m.
Moscone West - 2016

In this session, a group of customers from real-world implementations of Oracle WebCenter Portal, Oracle WebCenter Content, and Oracle WebCenter Sites discusses best practices and lessons learned. The panel explores topics such as securing business stakeholders for project sponsorship, planning for successful go-live, measuring and achieving business benefits, and continuing the process to optimize and evolve projects’ impact on business.




Thursday Sep 05, 2013

What WebCenter info will you gain this year at OpenWorld?

Oracle OpenWorld 2013 is all about learning new things and gaining new insights that will help you and your business be more effective and successful. For many organizations, getting a handle on how information such as forms, faxes and other documents is a key focus area because there is a large and fast return on investment potential (and who doesn't want to see that!!).

That is where WebCenter Content and Imaging come in to play. It might be true that forms processing doesn't have that much sizzle, but as we all know, the CIO and CFO care a lot more about saving money and cutting operational costs then the latest sexy toy.  Forms processing is indeed a bit of an "unsung hero" but probably deserves another look by most companies.

Before you show up at OpenWorld this year, check out this blog post by our friends Dwayne Parkinson and Dan Stitely over at Team Informatics on the issue and then stop by and talk to them directly in the Oracle Demogrounds this year. You and your boss might be very glad you did!

http://blog.teaminformatics.com/2013/09/03/forms-the-unsung-hero-of-webcenter-content/

And for a full list of Oracle WebCenter related sessions, labs and event, be sure to visit the Focus On WebCenter page.

Wednesday Sep 04, 2013

OpenWorld 2013: Hands-On is Much More Fun

Now that you've made your flights and booked your hotel room for the upcoming OpenWorld in San Francisco this year, it's time to think about your agenda for the week.  When planning out how to get the most of your attendance, be sure to consider the WebCenter Hands-On Labs this year.  For IT practitioners and developers, we have four(4) hands-on-labs this year. These are great to recommend to those who would like a working feel of our products. All labs will be based on the latest 11.1.1.8.0 release of WebCenter, so this is a terrific way to see the latest product features in action and be trained directly by the WebCenter Product Management team!


Here is the schedule of WebCenter Hands-On Labs for OpenWorld 2013:

HOL10064, Monday, 9/23, 1 hour, Oracle WebCenter Content 11g Release 1: Managing Content with the New Web UI

HOL10066, Tuesday, 9/24, 1 hour Oracle WebCenter Sites 11g Release 1: Mobile Site Management for Business Users

HOL10064, Wednesday, 9/25, 1 hour, Oracle WebCenter Content 11g Release 1: Managing Content with the New Web UI (Repeat of Monday)

HOL10067, Wednesday, 9/25, 2.5 hours, Oracle WebCenter Portal 11g Release 1: Develop a Multichannel Intranet in Two Hours

All of these take place in the Marriott Marquis hotel, just a few minutes walk from the convention center.  There is limited space available so be sure to get there a few minutes early if you can!

We do know that many of you cannot join us in San Francisco this year and if that is the case for you, please be sure to join us for our overview webcast showcasing the new features of WebCenter Content, Sites and Portal.  You may not be able to get your hands on it, but at least you will get your eyes on it.

We will see you at the webcast, at the show or better yet.... both!

CLICK HERE TO REGISTER! 


Tuesday Sep 03, 2013

Oracle OpenWorld 13: Learning from the success of others

September is upon us and that can only mean one thing - OpenWorld is just around the corner!  One of the best things about the show for WebCenter customers is the chance to learn from other customers about what worked, what did not and how to get the most value from your information and the infrastructure that supports it all.

All of us want to help our organizations save money and be more efficient.  Logitech is one company that will be speaking this year about how they did just that using WebCenter Imaging and related technologies. Logitech is a global provider of personal computer accessories. Their Accounts Payable department was manually processing over 90,000 AP invoices, 100,000 employee expense reports, and 12,000 smart claims per year.  With this kind of load, they were understandably having difficulty managing the increased workload of manual data entry and complex validations. Physically entering the data into Oracle® Financials led to a large number of data inaccuracies and exceptions, creating a long cycle for purchase order to payment disbursement.

With support from Keste, a leading WebCenter business partner, Logitech was able to save many thousands of dollars a year and radically improve business operating efficiency.  How did they do it?  How much did they save?  There is only one way to find out... join us on Monday morning, September 23rd at 10:45 am in the Moscone West 2014 room to hear all the details!

To see the full list of sessions dedicated to WebCenter, check out the online guide at https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=22574.

We hope to see you in San Francisco later this month!

Tuesday Mar 26, 2013

Zooming towards OpenWorld 2013!

It's hard to believe, but preparations are already well underway for Oracle OpenWorld 2013!  So while we prepare to take over downtown San Francisco, it's time for you to think about what you would like to present at the show.  Your stories and lessons learned are invaluable to the other attendees that want to learn as much as possible about all things WebCenter.

With that in mind, we’re excited to announce the opening of the Oracle OpenWorld 2013 Call for Papers! If you have something interesting to present to the world’s largest gathering of Oracle technologists and business leaders, submit your WebCenter presentation proposal today. 

This call for presentation proposals closes on Friday, April 12,  so don’t delay. Submit your nominations today and we look forward to seeing you there in September!

Friday Sep 28, 2012

Oracle OpenWorld Preview: Let's Get Social and Interactive

On this blog, we often write about getting social and interactive.  Usually, we’re talking about how to create a social business or how to make the customer experience more social and interactive.  Today’s topic is about getting social and interactive as well. But this time we’re talking about getting social and interactive the old fashioned way, face-to-face at Oracle OpenWorld with fellow Oracle WebCenter customers, partners and experts and the broader Oracle community.  Here are some great ways to get social at OpenWorld outside of the exhibition halls and meeting rooms:


Oracle OpenWorld Welcome Reception - Sponsored by Fujitsu
Sunday, September 30, 7:00 p.m.–8:30 p.m.
Yerba Buena Gardens & Howard Street Tent

You’ll definitely want to attend the Opening Ceremonies for Oracle OpenWorld 2012 on Sunday, September 30. Centered in Yerba Buena Gardens (YBG) and shimmying out to other venues, the Opening Ceremonies are not to be missed. Join other attendees for great food and drink, energizing music, networking opportunities, and more. While you’re at YBG (home of ORACLE TEAM USA’s America’s Cup Pavilion), be sure to meet the sailors who will be defending the 34th America’s Cup in 2013. Get a good look at the 161-year old Trophy itself—the oldest trophy still being contested in international sport. And at the AC72 boat display, view a model of the largest wingsail ever built.

Oracle WebCenter Customer Appreciation Reception
Tuesday, October 2, 6:30 p.m.—9:30 p.m.
The Palace Hotel, Rallston Ballroom

Those Oracle WebCenter customers who’ve RSVP’d to attend the Oracle WebCenter Customer Appreciation Reception shouldn’t miss this private cocktail reception at one of San Francisco’s finest hotels. Sponsored by Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream, this evening will provide plenty of time to interact with other WebCenter customers, partners and employees over hors d'oeuvres and cocktails.


Oracle Appreciation Event – Sponsored by CSC, Fujitsu and Intel

Wednesday, October 3, 7:30 p.m.—1:00 a.m.
Treasure Island, San Francisco

On Wednesday night October 3, Treasure Island will be engineered to rock as the Oracle Appreciation Event gets revved up and attendees get rolling. As always at the Oracle Appreciation Event, there will be unlimited refreshments, fun and games, the most awesome views of San Francisco from just about anywhere, and top notch entertainment.  Past performers read like a veritable who’s who of the rock and roll elite. Join us—it's our way of saying thanks to you for supporting Oracle and our flagship conference. Complimentary shuttle service to and from Treasure Island will be provided, so all you have to worry about is having a rocking night of your own.


Oracle OpenWorld Music Festival

September 30-October 4, Check schedule for venues and times.

Oracle presents the first annual Oracle OpenWorld Musical Festival, featuring some of today’s breakthrough musicians from around the country and the world including Macy Gray, Joss Stone, Jimmy Cliff and The Hives. It’s five nights of back-to-back performances in the heart of San Francisco. Registered Oracle conference attendees get free admission, so remember your badge when you head to a show. With limited space at some venues, these concerts are first-come, first-served. So mark your calendars and get ready for the music to begin. See you there!

I hope this give you an idea of the many opportunities to socialize and interact with the Oracle community at OpenWorld, and if you’re a music lover like me, you’re in for a special treat as we debut our first annual Oracle OpenWorld Music Festival.  Check out the links below for more information on these events and the many featured performers:

Looking forward to seeing you at OpenWorld!

Thursday Sep 27, 2012

Oracle OpenWorld Preview: Get Your Hands Dirty with Oracle WebCenter

Feel like getting your hands dirty with Oracle WebCenter during Oracle OpenWorld next week?  Roll up your sleeves and sharpen you skills sets by mastering Oracle WebCenter technology in one of our Hand-On Labs.  These labs are self-paced, practical learning sessions where you’re guaranteed to discover new ways to derive maximum benefits from Oracle WebCenter.  Experts will be available in person to answer questions and guide you through each lab.



HOL10208 - Add Social Capabilities to Your Enterprise Applications

Monday, Oct 1, 12:15 PM - 1:15 PM - Marriott Marquis - Salon 1/2

Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions.

HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI
Tuesday, Oct 2, 11:45 AM - 12:45 PM - Marriott Marquis - Salon 1/2

Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.

HOL10207 - Build an Intranet Portal with Oracle WebCenter
Tuesday, Oct 2, 1:15 PM - 2:15 PM - Marriott Marquis - Salon 1/2
Wednesday, Oct 3, 3:30 PM - 4:30 PM - Marriott Marquis - Salon 1/2


In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity.

HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience
Wednesday, Oct 3, 5:00 PM - 6:00 PM - Marriott Marquis - Salon 1/2

Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release.


See Your Favorite WebCenter Products in Action

Visit us in the exhibition hall to see demonstrations of WebCenter products.  Demo pod locations are in Moscone South, Right:

  • Oracle Social Network: S-244
  • Oracle WebCenter Content: S-246, S245
  • Oracle WebCenter Sites: S-247
  • Oracle WebCenter Portal: S-249
More Info:


Wednesday Sep 26, 2012

Oracle OpenWorld Preview: Real World Perspectives from Oracle WebCenter Customers

If you frequent the Oracle WebCenter blog you’ve probably read a lot about the customer experience revolution over the last few months.  An important aspect of the customer experience revolution is the increasing role that peers play in influencing how others perceive a product, brand or solution, simply by sharing their own, real-world experiences.  Think about it, who do you trust more -- marketers and sales people pitching polished messages or peers with similar roles and similar challenges to the ones you face in your business every day?

With this spirit in mind, this polished marketer personally invites you to hear directly from Oracle WebCenter customers about their real-life experiences during our customer panel sessions at Oracle OpenWorld next week.  If you’re currently using WebCenter, thinking about it, or just want to find out more about best practices in social business, next-generation portals, enterprise content management or web experience management, be sure to attend these sessions:

CON8899 - Becoming a Social Business: Stories from the Front Lines of Change
Wednesday, Oct 3, 11:45 AM - 12:45 PM - Moscone West - 3000
Priscilla Hancock - Vice President/CIO, University of Louisville
Kellie Christensen - Director of Information Technology, Banner Engineering

What does it really mean to be a social business? How can you change your organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. This session will take a thought-provoking look at becoming a social business from the inside.

CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion
Wednesday, Oct 3, 5:00 PM - 6:00 PM - Moscone West - 3000
Roberts Wayne - Director, IT, Canadian Partnership Against Cancer
Mike Beattie - VP Application Development, Aramark Uniform Services
John Chen - Utilities Services Manager 6, Los Angeles Department of Water & Power
Jörg Modlmayr - Head of Product Managment, Siemens AG

Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal.

CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana
Thursday, Oct 4, 12:45 PM - 1:45 PM - Moscone West - 3001
Stephen Madsen - Senior Management Consultant, Alberta Agriculture and Rural Development
Himanshu Parikh - Sr. Director, Enterprise Architecture & Middleware, Ross Stores, Inc.

Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we're not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey.


CON8897 - Using Web Experience Management to Drive Online Marketing Success
Thursday, Oct 4, 2:15 PM - 3:15 PM - Moscone West - 3001
Blane Nelson - Chief Architect, Ancestry.com
Mike Remedios - CIO, Arbonne
Caitlin Scanlon - Product Manager, Military.com

Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from customers on how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences.


Your Handy Guide to WebCenter at Oracle OpenWorld

Want a quick and easy guide to all the keynotes, demos, hands-on labs and WebCenter sessions you definitely don't want to miss at Oracle OpenWorld? Download this handy guide, Focus on WebCenter. More helpful links:

* Oracle OpenWorld
* Oracle Customer Experience Summit @ OpenWorld
* Oracle OpenWorld on Facebook
* Oracle OpenWorld on Twitter
* Oracle OpenWorld on LinkedIn
* Oracle OpenWorld Blog


Tuesday Sep 25, 2012

Oracle OpenWorld Preview: Oracle WebCenter Sessions You Won’t Want to Miss

The beginning of Oracle OpenWorld is only a few short days away. This week on the WebCenter blog, we’ll focus in on the sessions you definitely don’t want to miss while you’re in San Francisco next week.  Monday, October 1 will be a day focused on strategy.  Here are the sessions you want to add to your calendar:

CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business

Monday, Oct 1, 10:45 AM - 11:45 AM - Moscone West – 3001

Start things off with Oracle WebCenter’s Christian Finn, Senior Director of Evangelism and Roel Stalman, VP of Product Management to learn more about the Oracle WebCenter strategy, and to understand where Oracle is taking the platform to help companies engage, customers, empower employees, and enable partners. This session will also feature Richard Backx, Business IT Architect/Consultant, for the Dutch telecom, KPN. Richard has played a key role in the roll-out of WebCenter products for KPN’s multibrand portals with a specific focus on creating the best customer journey platform for all the company’s digital channels. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can!

Dig deeper into WebCenter’s strategy for its ECM, portal, web experience management and social collaboration in the following sessions:

CON8270 - Oracle WebCenter Content Strategy and Vision

Monday, Oct 1, 12:15 PM - 1:15 PM - Moscone West – 3001

Oracle WebCenter Content provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free.

CON8269 - Oracle WebCenter Sites Strategy and Vision

Monday, Oct 1, 1:45 PM - 2:45 PM - Moscone West - 3009

Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward.

CON8271 - Oracle WebCenter Portal Strategy and Vision

Monday, Oct 1, 3:15 PM - 4:15 PM - Moscone West - 3001

To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from Oracle WebCenter Portal customers like the Los Angeles Department of Water and Power, extend the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources.

CON8272 - Oracle Social Network Strategy and Vision

Monday, Oct 1, 4:45 PM - 5:45 PM - Moscone West - 3001

One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.


Attention WebCenter Customers: Last Day to RSVP for WebCenter Customer Appreciation Reception

Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite Oracle WebCenter customers to a private cocktail reception at one of San Francisco's finest hotels. Please join us and fellow Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception. Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you! RSVP today.

    Monday Sep 24, 2012

    Oracle OpenWorld Preview: Oracle WebCenter Customer Appreciation Reception

    Attention Oracle WebCenter Customers!  Don't Miss the Oracle WebCenter Customer Appreciation Reception

    Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite you to a private cocktail reception at one of San Francisco's finest hotels. Please join us and other Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception.

    Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you!

    If you are an Oracle WebCenter customer, please RSVP to surveymonkey.com/s/OOW12 by September 26, 2012. You will receive an e-mail notification from oraclewebcentersuite@gmail.com confirming your attendance for this event.

    Sponsored by:

    If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

    About

    Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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