Friday Sep 16, 2011

Social Collaboration Use Cases

As we wrap up this week on social business, we're happy to have John Brunswick provide his thoughts on social business use cases.

Why would someone ever want internet access from their telephone?  While the concept of essentially ubiquitous mobile internet access seemed foreign only a few years ago, it illustrates an industry shift that today can been seen around the intersection of social activity with business collaboration.

What specifically makes this any different than prior collaborative activities that we have undertaken?  Previous collaborative processes centered around specific entities / projects, while social collaboration has shifted that center to focus on the participants.  Think about some early discussion forum technologies versus Facebook.  They both serve as communication mediums, but one views interactions as post (entity) centric, while the other views interactions directly in the context of a user.  They both afford people the ability to exchange ideas around given topics, but offer a different perspective on how a user interacts with the information.

At first glance Social Collaboration may seem like a thin layer above traditional collaboration tools that is constrained only to inter-organization activities.  LinkedIn, Reddit, Facebook and other platforms provide straightforward examples geared toward the commercial internet space.  How and where can this apply to the enterprise?

Enterprise 2.0 technology has always been focused around reducing support and communication costs through customer self-service, expertise location and project collaboration.  Social Collaboration broadens the reach and increases the context of these interactions to provide capabilities to drive and maintain affinity for brands, extend a workforce, automate knowledge discovery and provide capabilities for enhanced customer and prospect relationship management (CXM).

Social Collaboration use cases are illustrated in the form of crowd-sourcing platforms, automated knowledge discovery within organizations and consumer focused offerings like Nike Plus.  Let's take a look at how social collaboration can provide an on-demand group of domain experts, provide efficient ad-hoc decision support cockpits, retain top talent and capture tacit knowledge with opt-in domain specific communities and perhaps most interestingly - drive brand affinity.

Engaging On Demand Experts
A few months ago I authored a post for AIIM, "Does the Social Web Benefit Any Organization?  Absolutely - If they are Smart" that explored if it was possible for any organization to gain real value from the Social Web.  I proposed that Open Innovation and Crowdsourcing excel in helping businesses, regardless of size or vertical.  Creative thinking powered by social collaboration can have a significant, sometimes even breakthrough impact, in some of what might be considered to be the least social business verticals.

Initially organizations may have been skeptical of these social approaches to providing services to business, but after a wave of initial hype (Wikinomics: How Mass Collaboration Changes Everything & McKinsey's The Next Step in Open Innovation) a few concrete examples of success stand out.

Both 99 Designs and Innocentive act as virtual extensions of an organization, supplying communities of experts skilled at problem solving within specific domains.  99 Designs brings a wealth of creative talent from across the globe to help companies with graphic design work, while Innocentive helps solve some of the world's most complex technical issues - ranging from oil spill cleanup to purification of drinking water in the third world.  In both cases organizations use these platforms to become part of and interact with these communities, especially in the case of Innocentive where organizations like NASA and P&G both use the platform as an extension of their own capabilities.

If businesses have a core focus, they can benefit from refining the delivery of that asset to their respective customers / interactions with business partners delegating non-core functions to experts to allow them to maintain focus on their differentiating core processes (as evidenced by the rapid growth of Contract Research Organizations).  Socially collaborative approaches make the engagement and ongoing communication within these systems readily adoptable.

Ad-Hoc Decision Cockpit
Why did I not just call this section Ad-Hoc Decision Workspaces?  It wouldn't do justice to what enterprise social collaboration can provide to make the most effective use of resource's time and efforts.  Not only are people within the social collaboration framework "social", but our data should be as well.  Most decisioning is supported by information that exists somewhere within our outside of the enterprise that could be in the form of business intelligence reports, unstructured information in the form of office documents or external resources related to the decision in question.  Social collaboration enables interactions to be focused around an element or elements of information, connected with a role or grouping within the enterprise.

What if you organization was selecting new store locations?  It would be ideal to quickly join key decision makers into an online workspace, add key decision information into the workspace in the form of demographics related to your products, financials, contract documents and contact listings for the various potential locations.  From this it would be possible to keep the internal stakeholders abreast of ongoing activities through their activity streams, allowing them to comment on activities directly relevant to their role within the project.  Additionally, formal discussions on various aspects of the new store location could take place within the cockpit.  The cockpits lifecycle could ultimately culminate with a vote within the cockpit regarding the selected location, followed by an export of related materials to help execute the decision.

Opt-In Knowledge Sharing Communities
Anyone who has taken a basic organizational behavior class is probably familiar with Maslow’s infamous Hierarchy of Needs.  If not, his hierarchy's base starts with items needed for survival and ends at the peak with self-actualization.  As organization's drive to innovate and deliver better products and services, an outlet for creativity and passion is critical to success in a variety of objective ways.  Daniel H. Pink's book Drive: The Surprising Truth About What Motivates Us illustrates a series of excellent examples around this proposing that employees perform optimally when they find intrinsic meaning in their work.

The paradigm of LinkedIn's groups provides a foundation for a way in which to harness and leverage passion and domain expertise to benefit members of the business community.  Similarly, within our organizations social collaboration tools can provide people with an opportunity to contribute and gain recognition for their work that helps the greater good through problem solving and knowledge sharing.  As social collaboration technologies evolve in the enterprise, capabilities like "opt-in" communities lay the foundation for people to selectively choose to follow and participate in areas of interest.  Ultimately this model can lead to bonds being formed across geographies, new business possibilities and optimizations emerging from the communities and a reduction in the amount of time needed to solve a problems.

Drive Brand Affinity
This next use case falls well into the category of thought leadership.  It is not possible for every organization to follow the specific pattern outlined in this example, but it highlights the far-reaching possibilities that a connected socially collaborative system provides.

If you are a runner you may already be familiar with Nike Plus.  To call Nike Plus a "product" is shortsighted.  It is an experience comprised of a device, software, community and extended community - all enabled through social collaboration concepts.  The experience has ended up winning a very wide range of awards throughout the advertising and user interaction industry.

So - what does this have to do with social collaboration?  Nike has hit the mark for the "me context" + community creation that fosters increased business.

Nike Plus allows runners to coordinate their runs with music, obtain feedback throughout their run and view results within a customer extranet.  Within the extranet Nike offers feedback to runners, allows them to engage in challenges, offers training advice and as you may expect, allows for the purchase of merchandise and music.  Then things get very interesting...

Nike Plus has integration within Facebook and Twitter allowing a runner to update their status indicating they are embarking on a run.  The update is triggered when the run starts.  As the run progresses, the runner's social connections can "cheer" the runner on by liking or commenting on the status update.  Any likes or comments to the status update actually trigger the runner's audio device to play a sound that indicates connections are supporting them during the run.


So - not only has Nike created a very valuable extranet, but they went well beyond the traditional bounds of customer service.  By engaging a runner's connections within their social networking communities and allowing them to provide feedback to the runner directly in context of the activity - in context of connections that are meaningful to the runner, they have created an experience tied to the Nike brand that is extremely positive in every regard that the runner and their connections share.

It would be interesting to see what data Nike has around up-sell and cross-selling within this experience.  It would also be interesting to see how Nike goes about using the information to boost customer satisfaction with their experience and ultimately the Nike brand.

Could something like this be helpful to your brand?

Above and Beyond
The examples above are meant to be thought provoking.  Everyone's business has different key processes that may benefit innovative thinking that social collaboration can support and accelerate.  Based on the trends above it is likely that the future of collaborative interaction will continue to move toward a user focused context where the boundaries of business continue to expand to include new participants outside of an organization, including extensive bi-directional interaction with customers and prospects that takes place within their existing contexts.

Thursday Sep 15, 2011

Social Media Changes and Challenges for SEO

  As we continue to discuss social business trends and the impact it has, one area we haven't addressed is SEO. Today's guest post comes from Billy Cripe – Principal BloomThinker, BloomThink & Gary Sirek - Founder and Creative Director Squirrelworx.

The growth and acceptance of social media and enterprise 2.0 technology has shifted customer expectations for company interaction. Inside the walls of the business these shifts are bringing together two groups who have often remained separate.  SEO strategists traditionally focused on gaining company awareness are now coming together with Social Media experts to better understand the impact of social media on SEO.  Both realms stand to benefit.  SEO teams gain awareness amplification when the social teams are most effective.  And the social media teams enjoy boosted engagement and conversation participation when highly effective SEO teams bring new audiences into the social media engagement spaces. 

But this also has profound shifts for the ways both groups have traditionally operated.  Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. Social media is old-style communication newly applied to online spaces. It is conversation. The term Social SEO demonstrates the complementary nature of traditional SEO and social media. When you have a solid Social SEO strategy, you will see uplift in awareness, in conversation and in social engagement. The common thread is to get conversations moving about your company, your product, your service.  That is a powerful tool that yields results. A positive conversation can deliver many conversions.

To ensure the right conversations are taking place, businesses can use a set of key questions to determine their social SEO readiness and then apply proven principles for executing the best fit SEO strategy. Here are four questions you can use to check your social awareness pulse:

  1. Are You On Message?
    The question for your Marketing and Communications departments is how are they enabling everyone in the organization to be on-message? This is not a command and control task.   The pro-active delivery of business critical content to employees and partners is an important process.  Are your systems passive?  Do you enable employee and partner engagement on and about those topics?  Do your systems facilitate those ad hoc conversations?
  2. Are You Synchronized?
    The question for your intranet team is how are they ensuring that everyone across the organization is synchronized?  This means that sales, support, consulting and R&D/Manufacturing teams all know that new campaigns are kicking off.  Those campaigns, or special deals or new product launches are likely to drive demand and raise questions.  Everyone doesn’t need the details but they should be ready to answer questions, address concerns and point customers in the right direction.  You can bet the SEO team has thought long and hard about the keywords, buzz-spots and behavioral triggers that will likely trigger a response to that campaign.  Do others know how to spot those keywords when they come up in conversation?  The worst thing for a sales rep is to be caught unaware by a customer talking about that new 20% off deal they just got through a Klout promotion, email campaign or PPC coupon.  Kudos to the marketing and SEO teams for landing that prospect but it leaves the rep flat-footed.  That makes the company look bad.
  3. Are You Converting Your Existing Social Media Leads?
    One of the worst things you can do is pretend that social media matters for your business then ignore sales and marketing leads coming in from social sources.  So the question for your sales team is how are they incorporating leads from non-traditional sources into their workflow?  Do you even know when you get a lead from a social source?  Do you know what to do with it? How to qualify it?  How to route it to the most qualified rep to take it from there?  When the SEO team is effective one result is greater participation in the social engagement spaces the social media team manages.  But if you are not converting friends, fans and followers into customers and evangelists, you are on a very friendly path to fail-town.
  4. How do individual contributors answer social requests?
    Because everyone is potentially on the front lines of customer engagement, how are you equipping individual contributors to deal with the heightened awareness and interaction that successful SEO drives? How are your line workers, back office admins, and other staff connecting the casually interested with the appropriate experts inside your organization who can take that interest to the next level? 

Business has always been social. The difference is that now others can tell if that social environment is inviting or off-putting.  Technology is what now enables engagement in ways and at scales never before possible.

In the whitepaper, Social SEO & Cross Channel Marketing, Billy Cripe of BloomThink and Gary Sirek of Squirrelworx discuss the impact that social media is having on the discipline of SEO.  They discuss the SEO principles that drive awareness and attention that can benefit social media practice.  They outline the key concepts that practitioners and managers from each discipline need to know about the other and they propose a model for bringing these teams together to boost business.

Download the Social SEO & Cross Channel Marketing whitepaper.

Wednesday Sep 14, 2011

Social Business: Spreading Ideas

I stumbled across this video interview that Seth Godin did and thought it tied in nicely with what we've been discussing the past few weeks about social business. Have you read any material from Seth? He's a bestselling author and writes about the post-industrial revolution, the way ideas spread, marketing, leadership and much more. I really like Seth's philosophy of his work. Treat people with respect, customers have more power than ever, great ideas spread. He talks about how when you bring these things together, what you recognize is that leadership is the new marketing. Connecting people, leading people and creating ideas that people want to follow and share is now driving business. If you give people choices they will take them. When you look at it at a high level, these concepts really relate to social business -- connecting people, sharing information and ideas, and empowering users to be more productive and agile. Oh and I also like how he mentions my home state of WI! What are your reactions to the video? I'd love to hear what you think!

Monday Sep 12, 2011

Business Gets Social: Oracle at the Gartner Portals, Content & Collaboration Summit

Oracle is proud to be a Platinum sponsor of the Gartner Portals, Content & Collaboration Summit September 21 – 22, 2011 in London. The theme for this year's conference is "Business Gets Social". As we've been discussing on the blog for the past couple weeks, the real-time social Web is now a reality and the technologies driving these developments have unlimited potential. Organizations need to craft a strategy that positions your company for maximum results. The upcoming Gartner Portals, Content & Collaboration Summit will address these developments head-on, examining how these changes can drive business value. Attendees will have the opportunity to meet with Oracle experts in a variety of sessions, including demonstrations during the showcase receptions.

  • Oracle Solution Provider Session - Thursday, September 22 at 10:15am.
  • Oracle Solution Showcase Reception - Stop by Oracle's Ice Bar for the opportunity to try the UK's own Chase Vodka - made in Herefordshire, England and voted world's best vodka in 2010!
  • Oracle Face to Face Meetings

Oracle Provider Session: Multi-Channel Web Experience Management Drives New Efficiencies for JD Williams
Industry leading organizations are already successfully creating capabilities to manage and present content in a consistent way across multiple channels. Hear how JD Williams has implemented a content-based re-platforming of systems to drive new experiences and business improvement with customers, partners and employees to promote consistent communication for Multi-Channel trading.


  • Gareth Samuel, Head of IT Architecture, JD Williams
  • Andy MacMillan, Vice President of Product Management, Oracle

Key Benefits of Attending
Through analyst sessions, problem-solving workshops and peer interaction, you'll gain the insight necessary to:

  • Better use collaborative tools inside your organization
  • Apply Portals, Content Management and Collaboration technologies in mobile environments
  • Harness the business value of social software
  • Clarify the impact of Portals, Content Management and Collaboration disciplines
  • Improve relations with employees and customers
  • Explore and understand where alternative delivery models (e.g. cloud) make the most sense

Will you be attending the Gartner PCC Summit? We'd love to meet with you to discuss your social business use cases!

Friday Sep 02, 2011

5 Ideas: Social Business

As we wrap up the week, it's pretty interesting to think how far "social business" has come. Technologies like Facebook and Twitter have transformed the online landscape for individual and group interactions, but it’s so much more than that. A few years ago, many were skeptical if this social networking phenomenon could be replicated in the business world. Today, it’s becoming critical for businesses to adopt collaborative technologies to innovate and stay ahead of the competition. Organizations are finding out by using social technologies and integrating them with their applications and business processes, they are adding a new dimension of interaction with customers, employees and partners. Connecting the internal efforts of employees and using collaborative technologies to extend the organization’s reach to others allows organizations to transform to social businesses.

As many of you are aware, in June, Oracle bought FatWire, a leading provider of web experience management solutions. The acquisition enables Oracle to provide a complete customer experience management solution that helps organizations drive customer retention and loyalty through improved online engagement — across web, mobile and social channels. In these five ideas, learn more about Oracle's recent acquisition and other social networking solutions that could transform your company.

“Together, Oracle and FatWire plan to deliver the most complete web experience management solution that will enable companies to fully optimize the customer experience with innovative social tools that enable user generated content in a managed environment. The addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty.” —Hasan Rizvi, Senior Vice President at Oracle

“Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an 'Enterprise 2.0' environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes...A fundamental promise of Enterprise 2.0 is that ideas will be generated and shared by everyone across the organization, leading to increased innovation, agility, and competitive advantage.” —Kellsey Ruppel, senior product marketing manager at Oracle

“The goal is not to replicate something just like Facebook or YouTube inside the enterprise. It’s to think about how an application such as Facebook engages people to participate, share, connect and drive value. How do you then make that about doing those same things but focus them on a business process or activity?” —Andy MacMillan, Vice president, product management, Oracle WebCenter

“Oracle WebCenter provides Activity Streams—a channel that enables the capture and distribution of knowledge that was once only possible in an enterprise's infancy. Similar to Facebook's wall, Activity Streams collect and broadcast the activities of a specific individual. Activities are collected from business tools across the enterprise such as discussion forums, document repositories, and applications.” —Oracle WebCenter expert John Brunswick

“If you really want to have some influence on buying and purchasing decisions, whether it be for technology or anything else, go in armed with a list of certainties. For example, what do you know about your customers? Because they are changing fast. Then, look at the executives you’re going to be talking to, asking for that budget to expand what you’re doing, and the personal pain they are experiencing. Maybe it’s stockholders or maybe it’s Wall Street. Don’t go in asking for technology, go in understanding that pain. Show them how your tools can be applied to help — and how your plan is based on what you know will happen, versus knowing what might happen. You can sell if you know certainty.” —Daniel Burrus, author of Flash Foresight

Wednesday Aug 24, 2011

Oracle WebCenter Quarterly Customer Update

You’ve heard about the rebrand of Oracle WebCenter and the FatWire acquisition, but what does this mean for you as an Oracle customer and partner?

You won’t want to miss the next Oracle WebCenter Quarterly Customer Update. You'll hear from WebCenter product management as they cover the new WebCenter branding of our ECM products, the FatWire acquisition, and what’s being planned for Oracle OpenWorld.

Thursday, September 1, 2011 at 9:00 a.m. PT.

Got a question regarding any of the topics above? We encourage you to submit them in the
comments of this blog post and we'll be sure to address them on the webcast!

Register today!

Friday Jun 24, 2011

Enterprise 2.0 Conference recap

We had a great week in Boston attending the Enterprise 2.0 Conference. We learned a lot from industry thought leaders and had a chance to speak with a lot of different folks about social and collaboration technologies and trends.  Of all the conferences we attend, this one definitely has a different “feel”. It seems like the attendees are younger, they dress hipper, and there is much more livelihood all around. A few of the sessions addressed this, as the "millenials" or Generation Y, have been using Web 2.0 tools, such as Facebook and Twitter for many years now, and as they are entering the workforce they are expecting similar tools to be a part of how they accomplish their job tasks. It's important to note that it's not just Millenials that are expecting these technologies, as workers young and old alike benefit from social and collaboration tools. I’ve highlighted some of the takeaways I had, as well as a reaction from John Brunswick, who helped us in staffing the booth.

  • Giving your employees choices is empowering, but if there is no course of action or plan, it’s useless.
  • There is no such thing as collaboration without a goal.
  • In a few years, social will become a feature in the “platform”, a component of collaboration. Social will become part of the norm – just like email is expected when you start a job at a company, Social will be too.
  • 1 in 3 of your employees are using tools your company doesn't sanction (how scary is this?!)
  • 25,000 pieces of content are created every second.
  • Context is king.
  • Social tools help us navigate and manage the complexities we face with information overload.
  • We need to design products for the way people work.
  • Consumerization of the enterprise - bringing social tools like Facebook to the organization.

From John Brunswick: "The conference had solid attendance, standing as a testament to organizations making a concerted effort to understand what social tools exist to support their businesses.  Many vendors were narrowly focused and people we pleasantly surprised at the breadth of capability provided by Oracle WebCenter.  People seemed to feel that it just made sense that social technology provides the most benefit when presented in the context of key business data."

Did you attend the conference? What were some of your key takeaways?

Wednesday Jun 22, 2011

Experiencing the New Social Enterprise

Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an “Enterprise 2.0” environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Here are some key points and takeaways from some of the keynotes yesterday at the Enterprise 2.0 Conference:

  • Social networks continue to forge complex connections between people, processes, and content, facilitating collaboration and the sharing of information
  • The customer of today lives inside of Facebook, on your web, or has an app for that – and they have a question – and want an answer NOW
  • Empowered employees are able to connect to colleagues, build relationships, develop expertise, self-select projects of interest to them, and expand skill sets well beyond their formal roles
  • A fundamental promise of Enterprise 2.0 is that ideas will be generated and shared by everyone across the organization, leading to increased innovation, agility, and competitive advantage

How well is your organizating delivering on these concepts? Are you able to successfully bring together people, processes and content? Are you providing the social tools your employees want and need? Are you experiencing the new social enterprise?

Monday Jun 20, 2011

Enterprise 2.0 Conference - this week!

We're excited to be at the Enterprise 2.0 Conference in Boston this week! We are looking forward to spending the next few days learning from Enterprise 2.0 thought-leaders and connecting with others who have an interest in social and collaborative technologies. If you are attending the conference, we encourage you to stop by booth #213, as we'd love to speak with you further about your challenges and success when it comes to social business transformation. New to social enterprise? Wondering what it means for your business? Take a look at how Bunny Inc. has transformed to become a social enterprise!

Friday Jun 10, 2011

Texas A&M Researchers Innovate and Engage with WebCenter

Texas A&M University System (TAMUS) is comprised of 11 Universities, 7 State Agencies and a Health Science Center. TAMUS educates nearly 115,000 students and employs almost 27,000 faculty and staff. This year they have more than $700 million in research activities that they need to manage and have been faced with challenges around collaboration and information sharing. We invite you to view this video to learn how they built Epik-Maestro with Oracle WebCenter, which has allowed researchers at Texas A&M University to spend more time innovating and less time on administration.

And here are additional details if you'd like to learn more about Texas A&M's story.

Business Challenges

Before Epik-Maestro, managing research was a time-consuming process. Most of the approval processes were done manually, which meant the researchers had to be physically present to approve the documents. That process has been streamlined by providing researchers the ability to approve documents and upload the required documents online, which has improved the efficiency several fold since their researchers are travelling most of the time. Universal Content Management (UCM) provides a better way to store documents and other unstructured data and a unified way to search documents. Also with the out-of-the-box integration with WebCenter, it was easy for Texas A&M University System to get the system up and running without the integration hassles.

Why Oracle?

TAMUS is primarily an Oracle shop and they are also using Oracle Portal extensively, so they were able to move portlets built using JSR 168 into the WebCenter Framework without having to rewrite any code or redo the work that had already been done. This was huge for them, as it saved a lot of development time and freed up development resources. Also, TAMUS plans to store research related documents like proposals, contracts and budgets in UCM and WebCenter provides an out-of-the-box integration with UCM, making it seamless to access content stored in UCM through the WebCenter interface. Similarly, wikis, blogs, announcements & discussions are also available out-of-the-box, so they were able to get the system up and running without too many integration hassles.

Solution Overview

TEES, one of the agencies of TAMUS, has a researcher portal named Epik-Maestro which was built using Oracle Portal. The researchers of TEES were using this portal to track their research and the system became very popular. So, the Chancellor and the CEOs of TAMUS approved the development and implementation of an integrated research administration to be used by all of the system members.

TAMUS was looking to build an integrated research information system that would streamline the previously time-consuming process of managing research projects across multiple institutions and empower researchers with a more dynamic and flexible user interface. They were looking for a way to simplify the research administration process to make sure the researchers have all the information they need at their finger tips. Additionally, they needed the solution to deliver a role-based view of system wide research and grants information through customizable researcher portals. Taking all these factors into consideration, Oracle WebCenter Suite seemed like the obvious choice as it provides a complete, open and integrated Enterprise 2.0 platform.

Epik-Maestro is built using Oracle Application Development Framework (ADF) and Oracle WebCenter. TAMUS is actually working on a couple of projects - one externally facing and one internally facing. Within the externally facing site, external audiences can search for experts within Texas A&M University System based on the Advanced Keyword search, which allows users to find relevant experts quickly and easily when needed. Users can also read the latest research news and opportunities from For their internal audiences, they have built a Researcher portal, where researchers can get information on everything related to their accounts and projects - like balances with transactional drill downs fetched from different systems thru web services and Composer components that researchers can use to personalize their home pages based on the components relevant to them. They can also use Enterprise 2.0 services like blogs and wikis within the portal, which helps to improve collaboration and communication. In the Executive portal, executives and Board of Regents can see summaries based on Researcher, Organization, Sponsor and so on and that is built using ADF Data Visualization components.

Friday May 27, 2011

E2.0 Top 20: What will be millenials and other younger workers expecting from the internal technologies deployed at my company when joining?

We're wrapping up our "Top 20 Enterprise 2.0" Questions & Answers series! We hope you enjoyed the topics we discussed around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption.

E2.0 Top 20 #20: What will be millenials and other younger workers expecting from the internal technologies deployed at my company when joining?

For digital natives, there is no going back to a world without texting and twittering and facebooking . So at minimum, if you expect these folks to be your customers, your employees and your citizens, then you need to apply their expectations to the next generation of enterprise IT systems. But of far more immediate importance is how much productivity gains businesses and governments are leaving on the table by not following the next generation’s lead. It’s not just the millenials anymore, all workers now are familiar with Web2.0 technologies and expect the same kind of capabilities for Enterprise Systems such as Business Intelligence, CRM, ERP, HCM, and Extranets.  They expect to be able to share content easily inside and outside of the organization, connect with experts rapidly, discuss business challenges internally and externally, and find the right information quickly.  They don’t expect to use systems which are menu driven without rich media, without search, not mobile, and operating in a silo as many ERP, CRM implementations are today.
AIIM ( survey “Putting Enterprise 2.0 to Work”:

  • Under 40s are twice as likely to be public social network evangelists or enthusiasts than over 40s.
  • There are plenty of evangelists amongst over 40s for internal social networks. They are more likely to be pragmatists than enthusiasts, but are just as willing to participate.

You need a modern user interface and applications which are user friendly, intuitive and efficient. Oracle WebCenter allows us to provide such a layer on top of existing applications and services. Oracle WebCenter is the cornerstone of what Oracle is doing with E2.0: it’s a modern user experience platform for the enterprise and the Web, based on a composite application concept with many integrated social capabilities, so you can build a composite application and add social tools for executing that application. Here are some additional assets where you can learn more.

Thursday May 26, 2011

E2.0 Top 20: What companies should reduce email overload and facilitate the reuse of existing content?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #19: What companies should reduce email overload and facilitate the reuse of existing content?

All companies using a mail solution to share information, for example by sending attachments on a regular basis, are ideal candidates for implementing a collaborative solution.  The collaborative solution will allow all users to be able to access the latest version of the required document, and update it if they have enough rights.  This update can be done right from within the application itself.  This will greatly reduce the amount of mail being sent and stored, and ensure people always have access to the latest version.

Wednesday May 25, 2011

E2.0 Top 20: Are enterprise content management and business process management converging towards a more adaptive and dynamic approach to knowledge work?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #18: Are enterprise content management and business process management converging towards a more adaptive and dynamic approach to knowledge work?

Yes they are – these two types of applications are complementary:

  • Many business processes require storing unstructured content at some point, and an enterprise content management solution is the obvious place to do so
  • Information inside content management solutions often needs to be processed alongside other enterprise data, and our Business Process Management tool provides rich capability to design, simulate and run the processes to be able to do so.

Oracle Enterprise Content Management provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. As Oracle Enterprise Content Management and Oracle BPM both belong to the Oracle Fusion Middleware family - the convergence layer for existing and future Fusion applications and services - they can be easily integrated  simply  assembling services together without writing any additional code. Oracle Application Development Framework enables rapid application development through composition instead of coding, lowering the barriers for an enterprise to make changes. Learn more!

Tuesday May 24, 2011

E2.0 Top 20: Is it safe to let everyone in the company freely share information or do we need to impose some form of control?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #17: Is it safe to let everyone in the company freely share information or do we need to impose some form of control?

Some form of control is absolutely necessary!  Within the boundaries of the enterprise there is a definite need to be able to restrict and control the information people are specifying and accessing, to be able to have high availability and redundancy, and to be able to restore backups whenever necessary.  For this reason it is very important to use enterprise software designed for these scenarios, and the assistance from experienced implementers to ensure necessary governance processes are followed. The challenge now is that organizations must redefine how they deal with security and privacy issues and extend how they think about control and governance in order to deal with social technologies that are much more distributed, informal, and ubiquitous than anything that we have known previously.  Looking to learn more?

Monday May 23, 2011

E2.0 Top 20: How can I make my learning and e-learning initiatives more appealing and engaging?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #16: How can I make my learning and e-learning initiatives more appealing and engaging?

A solution such as WebCenter is ideal for providing the platform for making applications such as e-learning available externally.  WebCenter will provide the necessary performance, security, administration and monitoring infrastructure, and allow business users to create page and determine what should be made available and to what populations of users. We invite you to view the following assets to learn more!


Oracle Cloud Content and Process power the next wave of productivity, mobile efficiency, and workgroup innovation. Only Oracle offers an integrated suite of content, process and sites cloud services that enable business users to easily collaborate anywhere, simplify business automation, and communicate more effectively.


« September 2016