Tuesday Apr 08, 2014

How Do You Deliver High-Value Moments of Engagement?

Webcast: Delivering Moments of Engagement Across the Enterprise
Oracle Corporation
Webcast: Delivering Moments of Engagement Across the Enterprise

How Do You Deliver High-Value Moments of Engagement?

The web and mobile have become primary channels for engaging with customers today. To compete effectively, companies need to deliver multiple digital experiences that are contextually relevant to customers and valuable for the business—across various channels and on a global scale. But doing so is a great challenge without the right strategies and architectures in place.

As the kickoff of the new Digital Business Thought Leadership Series, noted industry analyst Geoffrey Bock investigated what some of Oracle’s customers are already doing, and how they are rapidly mobilizing the capabilities of their enterprise ecosystems.

Join us for a conversation about building your digital roadmap for the engaging enterprise. In this webcast you’ll have an opportunity to learn:

  • How leading organizations are extending and mobilizing digital experiences for their customers, partners, and employees
  • The key best practices for powering the high-value moments of engagement that deliver business value
  • Business opportunities and challenges that exist for enterprise wide mobility to fuel multichannel experiences

Register now to attend the webcast.

Register Now

Attend the webcast.

Thurs, April 17, 2014
10 a.m. PT / 1 p.m. ET





Presented by:

Geoffrey Bock

Geoffrey Bock

Principal, Bock & Company


Michael Snow

Michael Snow

Senior Product Marketing Director, Oracle WebCenter




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Friday Feb 14, 2014

Olympic Mobility - who could imagine it any other way?

Olympic Rings?

As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games.  The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?

While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans. 


It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives.  What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...


The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere"  - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."

I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it. :-) 



Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!

Russian police — Get lucky cover (Daft Punk)

Credit: U.S. Army IMCOM; http://www.flickr.com/photos/imcom/



Tuesday Aug 27, 2013

Oracle WebCenter and Mobility

Oracle WebCenter and Mobility

August 2013

Guest post provided by: Christina (Gibb) Kolotouros | Director, Product Management, Oracle WebCenter

Smartphones and tablets are proliferating throughout the consumer market. Sales of smartphones are finally overtaking feature phone sales (according to IDC) this year. In addition, tablet shipments continue to grow, increasing 142% year over year as of Q1 2013 (according to IDC). This enables a mobile, always-connected workforce for many companies with B.Y.O.D. (bring-your-own-device) policies. Many of our customers are looking for ways to provide mobile solutions to enable employees to check email, progress issues, respond to alerts, make and communicate decisions, and download and work on documents - all while on the go without having to get to their laptop and log in to the corporate network. Let's take a look at how Oracle WebCenter provides solutions for a mobile workforce.

Oracle WebCenter Sites 11.1.1.8 enables marketers to engage, guide, and convert customers with media rich online experiences for web and mobile. As mobile usage has grown, a rich and engaging mobile experience has become a necessary component of an organization’s digital strategy. The challenge, however, is in creating and managing mobile experiences that are optimized for delivery to the thousands of different devices that exist today and for those to come in the future.

Organizations may choose to enable a uniform browser experience across PC’s, tablets and mobile phones by utilizing the same Web content, templates, site plans, and navigation for traditional and mobile sites. Or, organizations can opt to create experiences that are tailored for specific device types by designing customized templates and site plans for mobile specific pages. WebCenter Sites also supports HTML-5 and responsive design for organizations that choose to design responsive templates that render an automatically optimized experience across device types. Users can quickly create and edit mobile pages using visual drag-and-drop and rich text editing tools in the WebCenter Sites authoring interface. Then, in that same interface, they can preview and interact with that content directly in the context of different mobile devices, even preview different devices side-by-side.

WebCenter Sites’ mobile option enables organizations to easily extend their traditional Web presence to the mobile channel and to deliver highly personalized and relevant multichannel marketing initiatives, while also saving significant time and effort in managing mobile sites. See this datasheet for more information on WebCenter Sites' Mobility Option (new on the price list).

Oracle WebCenter Portal is a web platform for creating and managing role-based intranets, extranets, composite applications, and self-service portals for desktops, tablets, and mobile devices. Like WebCenter Sites, WebCenter Portal 11.1.1.8 introduced new tooling for the application specialists to create and manage mobile experiences. Users can leverage existing portals with mobile device compliant markup for mobile devices, or they can opt to create portals that are tailored for specific device types by creating page variants for specific devices like 10 inch tablets or iPhones. WebCenter Portal provides responsive design components out-of-the-box to be used for both web and mobile. These components will adjust their layout depending on the real estate given by the device. Like WebCenter Sites, WebCenter Portal creators can preview page rendering and interact with their portals directly in the context of different mobile devices within the main interface, including changing landscape or portrait orientation.

Both WebCenter Portal and WebCenter Sites simplify development of mobile applications with support for seeded devices and device groups, creation of new devices and device groups, and creation of device variants.



Portal developers gain HTML5 support with this latest release, as well as support for mobile devices and touch gestures in both iOS and Android. Portal developers can also create custom mobile applications leveraging the ADF Mobile Framework, WebCenter Portal Services exposed via the REST API, and can use developer documentation and samples provided. In addition, any optimized web pages can be embedded into this mobile application and shown in the embedded browser for a consistent user experience.

In addition to mobile-enabling portals, or building custom mobile applications to interact with the portal server, WebCenter Portal also has an iPhone/iPad application for end users to access and interact with their portals.



Oracle WebCenter Content users can share information efficiently on their choice of device and in process-centric business applications. Like WebCenter Portal, WebCenter Content provides end users with mobile applications to access and interact with their content. The application is optimized for both smartphones and tablets, and supports iOS and Android. Users can search, browse, view, favorite, email, and download content, allowing them to take important documents offline.



Oracle WebCenter enables companies with a mobile, always-connected workforce to provide their employees with the ability to access business documents, access and interact with their portals, and to provide their customers with rich mobile experiences.



Monday Aug 27, 2012

Get Ready for Anytime, Anywhere Engagement

Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution?

Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices.

Get Ready for Anytime, Anywhere Engagement

It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.

Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.

Mobile is the New Face of EngagementTo hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

Thursday Apr 26, 2012

Watch Today's Webcast on Mobility & Win a Signed Copy of Empowered

Don't miss today's webcast, Mobile is the New Face of Engagement, at 10 am PT / 1 pm ET, when Christian Finn (@cfinn) interviews Ted Schadler (@tedschadler), Vice President and Principal Analyst at Forrester, and co-author of the book, Empowered.

If you haven't read the book, we've got a great opportunity for you today! Watch the webcast and tweet your questions to @oraclewebcenter. Questions will be answered on the blog later on and some lucky people who ask great questions will win a signed copy of Ted's book!

Oracle Corporation
Webcast: Is Social Business an Evolution or Revolution?

Mobile is the New Face of Engagement

Mobile devices are no longer just portable phones that fit in your pocket. They can run applications accessing business systems, thus enabling workers access to content and information they need anytime and anywhere. These mobile applications are the flash point for a much more holistic, far-reaching change to new systems of engagement that empower people in their decision-making moments. Imagine that your application is in your customer's or employee's pocket. Now what are you going to do?

Join us for a conversation with Ted Schadler, Vice President and Principal Analyst at Forrester, as he discusses how to:

  • Avoid the unintended consequences of runaway mobile success
  • Create successful infrastructures that can scale
  • Build mobile centers of excellence

Register now for the Webcast, "Mobile is the New Face of Engagement."

Oracle Fusino Middleware Webcenter

Register Now

Register now for Mobile is the New Face of Engagement, the second Webcast in the series.


Thur., April 26, 2012
10 a.m. PT / 1 p.m. ET


Presented by:

Christian Finn
Christian Finn
Senior Director, Product Management
Oracle

Ted Schadler
Ted Schadler
Vice President, Principal Analyst,
Forrester
Hardware and Software Engineered to Work Together
Copyright © 2012, Oracle and/or its affiliates.
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Wednesday Apr 18, 2012

A World Gone Mobile!

As the over 67,000 people attending the recent Mobile World Congress in Barcelona, Spain last month will attest and were
there to witness – the Mobile world is BOOMING! 

New devices, applications, services, networks – ALL of which will be changing our lives over the next few years.



The opening keynote video below for the Mobile World Congress entitled  "Mobile Technology - Connecting the World" has a great set of very interesting stats about the persuasive influence and business impact of these new technologies on our economic and social worlds.





If 76%  of IT decision makers indicate mobile trends will have a high to extremely high impact on their organization - don't you think you might want to take a look at how your organization is taking advantage of this mobile trend that isn't going to subside for quite some time according to the mobile pundits. Has your organization gone mobile? Looking for some ideas on how to get started? It is well worth pointing back to John's best practices post from last week.  John Brunswick shared his Best Practices for Going Mobile.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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