Tuesday Apr 15, 2014

Delivering the Moments of Engagement Across the Enterprise

Register for upcoming Webcast: Delivering Moments of Engagement Across the Enterprise

A Five Step Roadmap for Mobilizing a Digital business

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Principal Product Marketing Director, Oracle WebCenter

Over the past few years, we have been fascinated by the impact of mobility on business. As employees, partners, and customers, we now carry powerful devices in our pockets and handbags. Our smartphones and tablets are always with us, always on, and always collecting information. We are no longer tethered to fixed work places; we can frequently find essential information with just a few taps and swipes. More and more, this content is keyed to our current context. Moreover, we often are immersed in an array of sensors that track our actions, personalize the results, and assist us in innumerable ways. Our business and social worlds are in transition. This is not the enterprise computing environment of the 1990’s or even the last decade.

Yet while tracking trends with the mobile industry, we have encountered a repeated refrain from many technology and business leaders. Sure, mobile apps are neat, they say. But how do you justify the investments required? What are the business benefits of enterprise mobility? When should companies harness the incredible opportunities of the mobile revolution?

To answer these questions, we think that it is important to recognize the steps along the mobile journey. Certainly companies have been investing in their enterprise infrastructure for many years. In fact, enterprise-wide mobility is just the latest stage in the development of digital business initiatives.

What is at stake is not simply introducing nifty mobile apps as access points to existing enterprise applications. The challenge is weaving innovative digital technologies (including mobile) into the fabric (and daily operations) of an organization. Companies become digital businesses by adapting and transforming essential enterprise activities. As they mobilize key business experiences, they drive digital capabilities deeply into their application infrastructure.

Please join us for a conversation this Thursday (04/17/14 @ 10AM PST) about how Oracle customers are making this mobile journey, our five-step roadmap for delivering the moments of engagement across the enterprise.



Tuesday Apr 08, 2014

How Do You Deliver High-Value Moments of Engagement?

Webcast: Delivering Moments of Engagement Across the Enterprise
Oracle Corporation
Webcast: Delivering Moments of Engagement Across the Enterprise

How Do You Deliver High-Value Moments of Engagement?

The web and mobile have become primary channels for engaging with customers today. To compete effectively, companies need to deliver multiple digital experiences that are contextually relevant to customers and valuable for the business—across various channels and on a global scale. But doing so is a great challenge without the right strategies and architectures in place.

As the kickoff of the new Digital Business Thought Leadership Series, noted industry analyst Geoffrey Bock investigated what some of Oracle’s customers are already doing, and how they are rapidly mobilizing the capabilities of their enterprise ecosystems.

Join us for a conversation about building your digital roadmap for the engaging enterprise. In this webcast you’ll have an opportunity to learn:

  • How leading organizations are extending and mobilizing digital experiences for their customers, partners, and employees
  • The key best practices for powering the high-value moments of engagement that deliver business value
  • Business opportunities and challenges that exist for enterprise wide mobility to fuel multichannel experiences

Register now to attend the webcast.

Register Now

Attend the webcast.

Thurs, April 17, 2014
10 a.m. PT / 1 p.m. ET





Presented by:

Geoffrey Bock

Geoffrey Bock

Principal, Bock & Company


Michael Snow

Michael Snow

Senior Product Marketing Director, Oracle WebCenter




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Friday Feb 14, 2014

Olympic Mobility - who could imagine it any other way?

Olympic Rings?

As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games.  The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?

While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans. 


It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives.  What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...


The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere"  - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."

I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it. :-) 



Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!

Russian police — Get lucky cover (Daft Punk)

Credit: U.S. Army IMCOM; http://www.flickr.com/photos/imcom/



Monday Feb 10, 2014

Future-Proof Mobile SEO with WebCenter Sites

Evernote Export
Guest Blog post by: 

In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”.  This update can be attributed to the explosion of smartphone usage over the last five years.

One of the major questions surrounding this update was Google’s preference on mobile web content delivery.  Web content can be delivered to mobile devices in three ways:

Separate Mobile Site

Future Proof Your Mobile Sites This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”.  The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)

Dynamic Serving

Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)  

Responsive Web Design

The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files.  These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device.  By using this method, users are free from redirects and possible user-agent detection errors will be avoided.

Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com

6% of Fortune 100 companies comply with Google’s Mobile Requirements

Fortune 100 Mobile and Responsive Site Breakdown Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:

  • 66% of companies are at risk of their site ranking being downgraded
  • 11% of companies target smartphone users with responsive web design
  • 56% of companies served mobile-formatted content to smartphone searches


As Google looks towards the future of mobile search, so should the rest of us.

What Are My Options?

Mobile Authoring As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.

Choosing the Right Web Experience Management Tool  

When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term.  Listed below are questions that can assist in determining the right web experience management solution.

  • Does the solution provide multi-channel functionality?
    • Oracle WebCenter Sites’ mobile functionality empowers companies to effortlessly extend their desktop web experience to mobile devices.  Companies can effectively reduce costs by reusing existing web content, wire frames and navigation to eliminate the time and effort associated with the creation and management of mobile sites.
  • Is the software capable of rendering localized content to users?
    • Oracle WebCenter Sites excels at delivering localized content to users by rendering content in their native language through implicit and explicit information gathered by the system.
  • Does the software allow for the integration of social media?
    • Oracle WebCenter Sites allows users to log-in using social authentication enabling them to share, comment, rate, review and moderate content.
  • Will the company offer long-term support?
    • Oracle has been around for more than 35 years, employs 125,000 people and is valued at just over $80B. Oracle offers 24/7 support, employs 18,000 support staff which are located in 145 countries offering 24/7 support. 
  • Is the solution one that the manufacturer will continue to invest in?
    • Oracle employs over 35,000 product development engineers and invests an estimated $5B per year in research and development to advance Oracle products. (Source)

Choosing the Right Implementation Partner

Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner  See press release here

We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.

If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon. 

Other WebCenter Sites Blogs:

WebCenter Sites Gets Personal – With Customers

WebCenter Sites Reporting for Duty & Ready for Localization

Are You Struggling To Create Engaging On-line Customer Experiences?



Wednesday Aug 28, 2013

How the New Release of Oracle WebCenter Sites Keeps Marketers in Step with Digital Experience Trends

Today's guest post was contributed by Joshua Duhl, Senior Principal Product Manager for Oracle WebCenter Sites.

Over the past few years, Digital Experience has tended to be a fast moving market. Driven by changing online consumer behavior, and fueled by key trends which include the demand for engaging mobile experiences that maximize efficiencies, simplification of multi-channel content management that support the reemergence of the brand site, and the personalization of individual digital experiences, it presents a challenge to marketers attempting to keep pace.

Web Experience Management or WEM, the product category focused on the creation and management of digital experiences, is rapidly changing as well. WEM has grown out of simple web site management or web content management, to include personalization, social engagement, mobile engagement and support for multi-channel marketing experiences. Now more than ever before, marketers are increasingly and actively seeking WEM solutions that enable them to keep pace with the rapid evolution of digital marketing, and the relentless demand for engaging, and cross-channel digital experiences.

Oracle’s WebCenter Sites has long been a market leading WEM solution. With the release of WebCenter Sites 11.1.1.8, Oracle continues to expand the power and impact of WEM solutions, and keeps marketers in step with these key trends. Let’s take a look at how WebCenter Sites addresses them.

The ability to manage and deliver engaging mobile experiences is currently the most pressing need we hear from our customers. Mobile site management is now seen as an integral part of managing their overall online experience, yet it comes with a distinct set of requirements that may need to be met separately, depending upon specific objectives.

WebCenter Sites 11.1.1.8 new mobile site management option offers marketers the ability to manage their mobile sites with the same ease as managing their traditional online experience, while providing flexibility to deliver device-optimized sites as needed. By allowing content reuse, the utilization of the same tools and experience for site authoring and publishing processes across web and mobile, and by leveraging responsive design to reduce site development and speed time to market, marketing can maximize efficiencies for mobile site development, and deliver a consistent cross-device brand experience. In addition WebCenter Sites allows marketers to meet mobile-specific requirements when needed, providing mobile template and site plan customization, device management, and in-context preview and editing of mobile sites. It also enables full mobile content targeting, to drive personalized mobile experiences across any mobile device.

Mobile sites can be edited using drag-and-drop tools and previewed within the same business user interface as the traditional web presence. 

Over the past few years, consumers have turned the tables on brands, dictating how, when and where they want to experience the brand. As more online channels have emerged to meet this demand – from brand sites, to micro and multilingual sites, to email campaigns, through to mobile and social – the more complex content management has become for online marketers. What we’re seeing now is the reassertion of the importance of the brand site; the idea of the corporate .com as a center point of digital experience. The content that drives activity on other online touch points (email offers, social promotions, microsite landing pages) ultimately points back to the brand site, where all of these channels converge.

In response to this trend, WebCenter Sites now enables marketers to search and access content originating from other channels such as YouTube, Brightcove and other cloud-based stores, or from enterprise content management systems, like WebCenter Content – in other words regardless of where it is stored – from within the WebCenter Sites authoring environment, and incorporate it within brand sites to produce a more unified, cross-channel experience.

The Oracle WebCenter Sites visual contributor interface provides web marketers with an easy-to-use site authoring experience, aggregating content that can originate from a wide variety of sources .

The trend to drive personalized digital experiences has finally reached the tipping point, where every organization we engage with has some sort of personalization initiative on their short list of digital experience priorities. In this new release, WebCenter Sites addresses a broad range of personalization capabilities including:

  • Targeting content and experiences to different customer segments
  • Making online search more relevant and intuitive through incorporation of Endeca guided navigation
  • Providing tools that enable site visitors to tailor their own online experience
  • Targeting specific content to mobile sites and devices
  • Integration with a fully automated predictive system
  • Advanced vanity URL management to enable better SEO targeting and campaign landing page management

Of these, the latter two are of greatest interest to our customers. The ability to deliver engaging mobile experiences is in part dependent on delivering personalized, targeted content to specific mobile site visitors. Lastly, our customers are beginning to see the power of connecting WebCenter Sites native targeting engine to a predictive solution. It can offset the labor associated with managing segmenting and targeting through automation, while delivering higher success rates for metrics like click-throughs and conversions, or driving bottom line results like recommending higher margin items. We expect to see the most interest and growth in fully automated predictive system integrations in the coming year.

Lastly, this release also supports the broader trend of social interaction. Building on the prior 11gR1 release, WebCenter sites provides expanded social capabilities for faster and easier development of social pages, and customer login from social sites. These features include:

  • Drag and drop of social components (polls, ratings, rankings, comments) directly into pages, with no coding required
  • Expanded social login support enabling login to WebCenter Sites using credentials from over 30+ social sites
  • Support for Oracle Access Management (OAM) platform for web single sign-on and access management
  • Publishing directly to Google+ from WebCenter Sites

The demands of digital experience continue to deepen and expand. Marketers need WEM solutions, like Oracle WebCenter Sites, that enable them to address the changing needs of their visitors, keep up with the rapid evolution of digital marketing, and meet the relentless demand for engaging, and cross-channel digital experiences.

Tuesday Aug 27, 2013

Oracle WebCenter and Mobility

Oracle WebCenter and Mobility

August 2013

Guest post provided by: Christina (Gibb) Kolotouros | Director, Product Management, Oracle WebCenter

Smartphones and tablets are proliferating throughout the consumer market. Sales of smartphones are finally overtaking feature phone sales (according to IDC) this year. In addition, tablet shipments continue to grow, increasing 142% year over year as of Q1 2013 (according to IDC). This enables a mobile, always-connected workforce for many companies with B.Y.O.D. (bring-your-own-device) policies. Many of our customers are looking for ways to provide mobile solutions to enable employees to check email, progress issues, respond to alerts, make and communicate decisions, and download and work on documents - all while on the go without having to get to their laptop and log in to the corporate network. Let's take a look at how Oracle WebCenter provides solutions for a mobile workforce.

Oracle WebCenter Sites 11.1.1.8 enables marketers to engage, guide, and convert customers with media rich online experiences for web and mobile. As mobile usage has grown, a rich and engaging mobile experience has become a necessary component of an organization’s digital strategy. The challenge, however, is in creating and managing mobile experiences that are optimized for delivery to the thousands of different devices that exist today and for those to come in the future.

Organizations may choose to enable a uniform browser experience across PC’s, tablets and mobile phones by utilizing the same Web content, templates, site plans, and navigation for traditional and mobile sites. Or, organizations can opt to create experiences that are tailored for specific device types by designing customized templates and site plans for mobile specific pages. WebCenter Sites also supports HTML-5 and responsive design for organizations that choose to design responsive templates that render an automatically optimized experience across device types. Users can quickly create and edit mobile pages using visual drag-and-drop and rich text editing tools in the WebCenter Sites authoring interface. Then, in that same interface, they can preview and interact with that content directly in the context of different mobile devices, even preview different devices side-by-side.

WebCenter Sites’ mobile option enables organizations to easily extend their traditional Web presence to the mobile channel and to deliver highly personalized and relevant multichannel marketing initiatives, while also saving significant time and effort in managing mobile sites. See this datasheet for more information on WebCenter Sites' Mobility Option (new on the price list).

Oracle WebCenter Portal is a web platform for creating and managing role-based intranets, extranets, composite applications, and self-service portals for desktops, tablets, and mobile devices. Like WebCenter Sites, WebCenter Portal 11.1.1.8 introduced new tooling for the application specialists to create and manage mobile experiences. Users can leverage existing portals with mobile device compliant markup for mobile devices, or they can opt to create portals that are tailored for specific device types by creating page variants for specific devices like 10 inch tablets or iPhones. WebCenter Portal provides responsive design components out-of-the-box to be used for both web and mobile. These components will adjust their layout depending on the real estate given by the device. Like WebCenter Sites, WebCenter Portal creators can preview page rendering and interact with their portals directly in the context of different mobile devices within the main interface, including changing landscape or portrait orientation.

Both WebCenter Portal and WebCenter Sites simplify development of mobile applications with support for seeded devices and device groups, creation of new devices and device groups, and creation of device variants.



Portal developers gain HTML5 support with this latest release, as well as support for mobile devices and touch gestures in both iOS and Android. Portal developers can also create custom mobile applications leveraging the ADF Mobile Framework, WebCenter Portal Services exposed via the REST API, and can use developer documentation and samples provided. In addition, any optimized web pages can be embedded into this mobile application and shown in the embedded browser for a consistent user experience.

In addition to mobile-enabling portals, or building custom mobile applications to interact with the portal server, WebCenter Portal also has an iPhone/iPad application for end users to access and interact with their portals.



Oracle WebCenter Content users can share information efficiently on their choice of device and in process-centric business applications. Like WebCenter Portal, WebCenter Content provides end users with mobile applications to access and interact with their content. The application is optimized for both smartphones and tablets, and supports iOS and Android. Users can search, browse, view, favorite, email, and download content, allowing them to take important documents offline.



Oracle WebCenter enables companies with a mobile, always-connected workforce to provide their employees with the ability to access business documents, access and interact with their portals, and to provide their customers with rich mobile experiences.



Tuesday May 07, 2013

WebCenter Partners Week: FishBowl Solutions

As we continue our exploration of WebCenter Partners this week, today we will feature FishBowl Solutions, another fine example of a partner that is adding great value for WebCenter customers.

A disclaimer by necessity: a five day period is relatively short - so it is really impossible to feature all of our partners this week. If  you are a partner and feeling left out or a customer that doesn't see your favorite partner featured this week - don't give them grief about it - this is really only a subset of our larger partner community that responded to a quick ping for participation. If you are a partner reading this and have something interesting to add to the conversation for a future feature - please contact me @ michael.snow@oracle.com and we can add you to a future partner-focused week on WebCenter Social channels.


Access Oracle WebCenter Content on your iPhone or Android with FishbowlToGo

Fishbowl Solutions has been working with Oracle WebCenter customers since 2010 to extend WebCenter Content to mobile devices. We started working with mobile sales force enablement and have since extended our offerings to meet expanding customer needs. We are excited to announce the release of our newest mobile app, FishbowlToGo.

FishbowlToGo was developed in response to the growing number of customers looking for a way to easily access WebCenter Content and perform basic content management actions from a smart phone. A lot of the organizations we’ve talked to are fighting off ad-hoc adoption of Dropbox or other consumer document management solutions that provide a mobile delivery channel outside the enterprise infrastructure and without the security of WebCenter. FishbowlToGo provides much of the familiar functionality found on these consumer apps within the WebCenter platform.

FishbowlToGo is publically available for iPhone and Android. Any WebCenter Customer can download the app for free and install it on their phone. The free version lets you search for and view content from the Oracle WebCenter Content repository including documents, images, and multimedia. You can also view your workflow queue and set commonly-used items as favorites to quickly access them again. To get started, simply download the app using the links below or search “FishbowlToGo” from the app store – no component or administrator setup is required.

Fishbowl also offers a premium version of the app, which requires a server-side component and provides more robust content management capabilities. With FishbowlToGo Premium, users can review and approve workflow items as well as check in content from their phones. The premium component enables users to pick from configurable upload types such as notes, photos, invoices, etc., and check in those items without filling out lengthy check-in forms from their phones.

FishbowlToGo helps WebCenter customers increase the value of their Oracle WebCenter system by extending content management capabilities to convenient and familiar mobile channels while retaining benefits like consistent access to the up-to-date versions and a secure content repository.

Besides FishbowlToGo, Fishbowl also offers a tablet-based Mobile Library app. We recently did a webinar on this app; for a video recap check out “Inside the Fishbowl” below from our YouTube channel. The full webinar recording is also available. Fishbowl worked with Banner Engineering to deploy this app to iPads and Android tablets last year. Banner recently presented their solution at Collaborate13. The presentation and whitepaper can be found on the Fishbowl Solutions Collaborate13 page. For additional information on this and other mobile solutions for Oracle WebCenter Content visit the links below or email info@fishbowlsolutions.com.


Additional Information

 


 

 


 

Friday Apr 26, 2013

Why WCM Should Be at the Heart of Your Multichannel Strategy

Today’s guest blog post was written by Stephen Schleifer. Stephen is Senior Principal Product Manager for Oracle’s Web Content Management (WCM) solution, Oracle WebCenter Sites.

It’s no secret that the WCM market has gone through a series of rapid changes over the past five years or so, in part because the business objectives driving the use of these systems evolved (from content publishing to online experience), and in part due to the changing nature and role of corporate websites, or brand sites. We are now living in a multichannel world -- with the rise of social networks, increased use of campaign marketing (including social media, email marketing and promotional microsites), and of course, the fact that more people are accessing the web via mobile devices than ever before. All of this has amounted to added complexity for web marketers to manage their brand and message across all these channels, but it has also changed the perception of what role a brand site, and by way of it, a WCM system, is supposed to play in online marketing.

While most still agree that a brand site is an important place for customers to acquire information about a company’s products and services, others propose that as more traffic and leads are generated through alternate channels that they should become the main focus of online marketing and customer engagement efforts.

I would argue that it’s not an either/or proposition, but instead what’s needed more often than not is a more blended approach, and in fact, your brand site should serve as the centralized point of your online marketing strategy. Why? Because it’s the one place where all these channels tend to converge -- it’s the glue that holds your brand and message together across all these diverse customer touch points. Linking these channels back to your brand site is also important because it’s the place where you control the message, and it’s ultimately where you can engage customers in more dynamic ways, as the experience you create there is entirely of your own making.

WCM systems are the technology set that provides the tools for marketers to manage corporate web sites, and they are unique in their ability to support a wide variety of cross-channel online marketing value propositions; these include:

Extending the reach of / re-purposing content between brand sites and social media: For example, by enabling site visitors to engage in interactions around site content and then extend the reach of that content by sharing it to their walls. Or by repurposing content on your site such as articles, blog posts or promotional offers for publishing on social media pages. Conversely, many organizations are choosing to host promotional or educational video on social video sites such as YouTube, but then integrate those videos within the context of brand site pages as streaming content. All this can be facilitated by a WCM system.

Seamlessly adapting brand site content for delivery though the mobile channel: Mobile has been a difficult channel for marketers to master, but we’re at the point where technologies like HTML-5 and approaches like responsive design where effective mobile web experience has become a reality, as you can now design once for your branding site, and have those templates instantly adapted and optimized for mobile delivery. While this is not the only effective approach to mobile web (depending on your business objectives, you may indeed want to develop mobile templates or mobile-specific sites), most WCM systems are now flexible enough to support multiple approaches.

Integrating websites with email marketing for cross-channel marketing automation: Bringing together WCM and email marketing makes a lot of sense, because the better the two work together, the more consistent, targeted and effective your online campaigns will be. Both systems leverage content such as text and images that will need to be duplicated or adapted across channels for web landing pages, email blasts, etc. -- the more you can centralize the management of that content for more effective cross-channel publishing, the more you can be sure that your branding and message will be consistent and clear to your customer. Both systems also require some level of personalization to ensure that the various customer segments in a campaign are spoken to with a relevant message – and whether it’s being featured in an email or somewhere on your site, that message must remain the same. Integrating the customer segment data that is being captured in your WCM system with that in your marketing campaign system (not to mention CRM) is key to be able to provide a unified profile across these customer-facing touch points, and in turn can help to ensure more effective targeting.

Whatever role you decide is best for your corporate website to play in your online marketing mix, there is no escaping that it continues to be as relevant as ever in today’s multi-channel world. Think of it as a kind of digital hub for online experience, and your WCM system is the backbone for creating and managing engaging, cross-channel experiences. 

Monday Feb 11, 2013

Oracle Forums: Learn How to Transform Your Online Customer Experience

Your customers expect a brand experience that is engaging, consistent, and connected across Web, mobile, and social channels. To deliver on these expectations, you must transform your online customer experience into one that is personalized and relevant, social and interactive, and optimized for multichannel delivery.

Attend one of Oracle's Forums to learn how Oracle’s Web experience management solution can help you develop a connected and engaging online customer experience that drives sales and loyalty. You’ll learn:

  • Why the online channel is an ideal place to begin connecting customer touch points
  • How personalization and targeting improve the effectiveness of online customer experience initiatives
  • How to get social by creating an interactive online customer experience that builds community engagement
  • How to optimize the online customer experience for anytime, anywhere engagement

Upcoming Forums

Oracle Forum Philadelphia - Sponsored by Deloitte and Avio Consulting

Wednesday, February 20, 2013
9:00 a.m. – 2:00 p.m.
Sullivan's Steakhouse, 700 West Dekalb Pike, King of Prussia, PA 19406, USA
Click Here to Register

Oracle Forum Bangkok

Wednesday, February 27, 2013
8:00 a.m. – 12:00 p.m.
Crowne Plaza Hotel, 952 Rama IV Rd., Bangkok, Thailand
Click Here to Register

Oracle Forum New York City - Sponsored by Deloitte

Tuesday, March 5th, 2013
10:00 AM – 2:00 PM
The Muse Hotel, 130 West 46th Street, New York, NY, 10036, USA
Click Here to Register

Oracle Forum Stockholm - Sponsored by LBi

Thursday, March 14th, 2013
8:30 AM – 11:00 AM
Friends Arena, Råsta Strandväg 1, Stockholm, Solna, Sweden
Click Here to Register

Monday Aug 27, 2012

Get Ready for Anytime, Anywhere Engagement

Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution?

Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices.

Get Ready for Anytime, Anywhere Engagement

It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.

Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.

Mobile is the New Face of EngagementTo hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

Thursday Apr 26, 2012

Watch Today's Webcast on Mobility & Win a Signed Copy of Empowered

Don't miss today's webcast, Mobile is the New Face of Engagement, at 10 am PT / 1 pm ET, when Christian Finn (@cfinn) interviews Ted Schadler (@tedschadler), Vice President and Principal Analyst at Forrester, and co-author of the book, Empowered.

If you haven't read the book, we've got a great opportunity for you today! Watch the webcast and tweet your questions to @oraclewebcenter. Questions will be answered on the blog later on and some lucky people who ask great questions will win a signed copy of Ted's book!

Oracle Corporation
Webcast: Is Social Business an Evolution or Revolution?

Mobile is the New Face of Engagement

Mobile devices are no longer just portable phones that fit in your pocket. They can run applications accessing business systems, thus enabling workers access to content and information they need anytime and anywhere. These mobile applications are the flash point for a much more holistic, far-reaching change to new systems of engagement that empower people in their decision-making moments. Imagine that your application is in your customer's or employee's pocket. Now what are you going to do?

Join us for a conversation with Ted Schadler, Vice President and Principal Analyst at Forrester, as he discusses how to:

  • Avoid the unintended consequences of runaway mobile success
  • Create successful infrastructures that can scale
  • Build mobile centers of excellence

Register now for the Webcast, "Mobile is the New Face of Engagement."

Oracle Fusino Middleware Webcenter

Register Now

Register now for Mobile is the New Face of Engagement, the second Webcast in the series.


Thur., April 26, 2012
10 a.m. PT / 1 p.m. ET


Presented by:

Christian Finn
Christian Finn
Senior Director, Product Management
Oracle

Ted Schadler
Ted Schadler
Vice President, Principal Analyst,
Forrester
Hardware and Software Engineered to Work Together
Copyright © 2012, Oracle and/or its affiliates.
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Friday Apr 20, 2012

Real World Mobility Usage

At this point in the week, we should highlight one of Oracle’s great customers that are pushing the limits of what can be done with a mobile app with content driven by Oracle WebCenter. Medtronic is a leader in pushing this technology to the edge in real world field usage and we’ve talked about them often because they have raised the bar for using an iPad as a primary means of conveying information to their clients in healthcare. Not only are they one of our favorite examples, but also featured as one of Apple’s favs with a featured customer profile on them here on the Apple site



For making sense of everything that is happening in our world with the growth of mobile and social – I would be remiss if I didn’t reference one of the best blogs around for insightful information and commentary (and INCREDIBLE Infographics!) There is a very relevant article entitled: “Meet Generation C: The Connected Customer” that is well worth the time spent and destined for bookmark fame.

Meet the Class of 2015! Great Video!

It is this group of up and coming consumers, employees, parents, partners, public officials and technologists that are driving the creation of new tools bringing together mobile and social, work and personal lives, and the means by which we do our daily routines at home and on the job or anywhere in-between. 



Wednesday Apr 18, 2012

A World Gone Mobile!

As the over 67,000 people attending the recent Mobile World Congress in Barcelona, Spain last month will attest and were
there to witness – the Mobile world is BOOMING! 

New devices, applications, services, networks – ALL of which will be changing our lives over the next few years.



The opening keynote video below for the Mobile World Congress entitled  "Mobile Technology - Connecting the World" has a great set of very interesting stats about the persuasive influence and business impact of these new technologies on our economic and social worlds.





If 76%  of IT decision makers indicate mobile trends will have a high to extremely high impact on their organization - don't you think you might want to take a look at how your organization is taking advantage of this mobile trend that isn't going to subside for quite some time according to the mobile pundits. Has your organization gone mobile? Looking for some ideas on how to get started? It is well worth pointing back to John's best practices post from last week.  John Brunswick shared his Best Practices for Going Mobile.

It’s a New and Improved Mocial Sobile World Out There

Mobile & Social – the lines have been blurring for quite a while considering that most people have been accessing their social networks via their mobile devices. Perhaps the world is ready for a new name: “Mocial” or “Sobile” – bringing together the always connected, access-oriented, digital debutante. These terms have been suggested over the years and never really stuck while meanwhile, the  frontiers of broadband, 3G, 4G, and ever faster mobile networks have been expanding and enabled those wanting anywhere, anytime access for work and pleasure with a fast enough pipe to enjoy the experience. How many of us have a box full of old modems of various baud we used to rely upon for a painfully slow connection to a primitive BBS or AOL or other immature internet gateway. My how times have changed - haven't they? We've been spoiled quickly.

Recent comscore data from last year – (August 2011) shows that more than 50% of users access their social networks on a daily basis from their mobile devices. More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis

"In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines."

A recent article in AdAge shouldn't surprise any of us out there with teenagers and observing how many different social channels they use to connect with their peers: Study: Young Consumers Switch Media 27 Times An Hour --- (Brian Steinberg Published: April 09, 2012) This creates an interesting challenge for advertisers trying to get the attention of this digital native population to engage their eyeballs across multiple channels to build loyalty, increase sales and grow their brand advocates around the world.

The use of mobile and social together is also bleeding into other areas of our culture previously considered sacred as the lines between TV, mobile, social and the Internet also start to blur and marketers attempt to figure out the best way to engage consumers across multiple interactive screens that are switching dynamically many times an hour. Sarah Rotman Epps at Forrester added this recent commentary around the melding of not only social and mobile, but TV and mobile as well in The Tablet-TV Connection - (April 11, 2012)


Tuesday Jan 03, 2012

5 Best Practices for Embracing the Social Enterprise

As we jump into 2012, we want to focus this week on best practices. Stay tuned as we talk with industry experts and get their thoughts on the latest social, mobile and Web trends.


5 Best Practices for Embracing the Social Enterprise

It is difficult to dispute that organizations embracing the Social Enterprise help to maximize worker efficiency. With this being said, evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery and management of technical and business efforts.  To make the most efficient journey toward the Social Enterprise consider the following key points.

1.    Define How will you Measure Success - If you were going on vacation and someone asked you where, you would know.  We should not treat the Social Enterprise any differently.  Have clearly defined metrics established to validate project performance and return on investment.
2.    Start with Scope in Mind - The amount of information generated from collaborative activities can be immense.  The value from technologies like Activity Streams is directly correlated to the relevancy of end users.  If users are inundated with materials unrelated to their work, Activity Streams lose their effectiveness.
3.    Don't Confuse Installation with Implementation - Installing Social Enterprise technologies does not mean that your organization's business is capitalizing on evolving to a Social Enterprise.  Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.
4.    Relax - As social capabilities proliferate throughout the enterprise, some people are prompted to ask - "what if someone says x, y or z about our CEO on our intranet?"  Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.
5.    Practice - Do not expect others to readily adapt aspects of the Social Enterprise if you are not benefiting from them yourself.  Practice, learn - and then evangelize.

Read more from John Brunswick.

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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