Tuesday May 22, 2012

SOCIAL BUSINESS AND INNOVATION

Oracle Social Business Thought Leaders Webcast Series

Are you losing sleep at night staring at the ceiling wondering about:

How content management and Enterprise IT are being changed by social technologies?

How social technologies are being used to drive innovation and transform processes?

What the implications of this transformation are for information professionals?

Of course you are!  

Worry no more! Tune in this week and hear John Mancini present his industry-changing views on these topics and others as our series of Social Business Thought Leaders Webcast Series continues its momentum as thousands have viewed our topical thought-provoking free webcasts.

John Mancini, President, AIIM

SOCIAL BUSINESS AND INNOVATION

John Mancini, President, AIIM

Date: Thursday, May 24, 2012 - 10:00 AM PDT

Moving from Records to Engagement to Insight — AIIM President John Mancini discusses the factors that are driving organizations to think more strategically about the intersection between content, social, and process. Join us for this webcast to hear how content management and Enterprise IT are being changed by social technologies and how those technologies are being used to drive innovation and transform processes.

REGISTER HERE

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John F. Mancini joined AIIM in May 1996. AIIM helps organizations find, control, and optimize their information. AIIM's activities are organized into 3 areas: 1) training; 2) B2B marketing support services; and 3) research. Prior to joining AIIM, Mancini spent 11 years in various positions at the American Electronics Association in Washington, D.C., most recently as Executive Vice President and Chief Operating Officer. He has also served as Executive Director of the Foundation for Public Affairs.

Mancini is a frequent speaker at meetings and conferences throughout the world on various topics including the content management marketplace and E20 technologies. Contact him if you are looking for a keynote for your next meeting. Click on this link -- http://www.slideshare.net/jmancini77/info360-keynote-by-aiim-president-john-mancini -- for an example of a previous keynote on Disruptive Technologies. Some other recent "mini topics" (that can be expanded into broader presentations...) The Facebook Dilemma, The Mobile Exigency, The SharePoint Paradox, The Shutterfly Effect, and The Black Swan.

Mancini holds a bachelor's degree from the College of William and Mary and a master's degree from Princeton University. Mancini blogs under the title Digital Landfill (http://www.digitallandfill.org), tweets as jmancini77, can be found as jmancini77 on LinkedIn and Facebook. and is the creator of the "8 things" series. He is the author quite some time ago of a children's book, Will's Christmas List, which has sold literally tens of copies.

Wednesday Feb 29, 2012

Social Business and Innovation

I promised on Monday a follow up post from John Mancini on his thoughts of the AIIM/Oracle Social Business Seminar series. Please find John's insights below -- we welcome any comments you might have!


John Mancini By John Mancini, President of AIIM

I will admit to breaking one of my cardinal February travel rules when Oracle asked me to speak at the Social Business seminar series - don't travel to anyplace very far north in February.  But whether thanks to global warming or just the serendipity of an unusually warm winter, I can say that the weather for my 4 cities in 2 weeks Oracle tour (Toronto, Washington, Atlanta, and Minneapolis) was uneventful (except for a short flare-up in Minnesota).  While the weather was uneventful, the content was anything but. 

My focus was on three factors that are driving organizations to think more strategically about the intersection between content, social, and process: 1) How are content management and Enterprise IT being changed by social technologies? 2) How are social technologies being used to drive innovation and transform processes? and 3) What are the implications of this transformation for information professionals?  The presentation link is here.

In order to have long-term impact, social technologies must ultimately drive Systems of Engagement (http://www.aiim.org/futurehistory).  They must ultimately be incorporated into the fabric of an organization and link back to the core processes and information repositories that drive the business.

At each event, an Oracle executive shared their perspective on the changing nature of customer, partner, and employee engagement, and the repositioning of Oracle's offerings under the WebCenter umbrella to tap into these engagement opportunities. Ultimately, the impact of social technologies on organizations is not the technologies per se, but how they impact customer, employee, and partner behavior.


On the employee and partner side, the key questions to think about are: How do social technologies improve productivity? Increase retention? Improve customer service? Improve accountability?

Some of the core questions to think about relative to the impact of social technologies on customers are whether and how they drive them to do the following:
  • Purchase your products more quickly
  • Purchase more of your products
  • Recommend your products
  • Share feedback with you
  • Spend more time and attention with you

John Mancini is President of AIIM (http://www.aiim.org) and blogs under the title "Digital Landfill".   He is an active participant on multiple social networks (usually as “jmancini77”), and is the author of a series of "8 things you need to know" e-books.
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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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