Thursday Jul 21, 2011

WebCenter Content: One-Click Content Integration

Oracle WebCenter Content is open, enabling many different use cases. We saw this in yesterday’s post on the AIA, where the AIA is using Oracle WebCenter Content to organize content, enable updates, and automate digital asset management, but then serves the content to a custom, and award-winning front-end.  

This openness enables Oracle WebCenter Content to integrate with custom applications. At Eaton, a patent database tracks patents the status of patents, but then refers to WebCenter Content to view filings, correspondence, and images related to each patent record. This kind of integration can be achieved in many ways depending upon the organizations requirements. Content can be simply associated via a series of URLs. Content can be packaged around a particular patent as a folio, which is a single object that ties together a group of documents or other objects. A folio can be referred to from the patent application to bring a whole information set together for a patent record. Or the patent application can be exposed through a composite application built in WebCenter Portal, displaying the patent records and the associated documents and images in one screen.

Oracle WebCenter Content helps bring content management authoring, design and presentation capabilities to multiple types of sites, portals and custom Web applications. With 1 click, developers can bring content management directly into new Web applications they build or even existing Web applications. By replacing content in templates with a tag, organizations can enable content management, without having to rewrite the application or port it over to a new technology stack or framework.

This instantly empowers business users to own their content changes on these sites and applications, without bottlenecks.

So in this example, we have the Avitek Medical Records sample application that’s shipped with Oracle WebLogic Server.

This application is an example of how an insurance provider or hospital could provide an online site to their customers to see past doctor visits.

Typically, these organizations would want to offer access to this data from a customer/patient support site. What about the content?

For example a nice welcome message for the users, or perhaps this is a good time to remind patients about eating healthy, exercising, calling the nurse online number, offering a customer support hotline, etc.

With Oracle WebCenter Content, we are able to take the existing template and simply drop in a contribution region that is exposed to the business user when they log in -- so that with a single click they can open up a Web authoring tool – add content, graphics, flash videos, etc. – preview their changes in context of the site or even approve items in workflow.

Their changes are instantly updated on the Web application – without having to redeploy the application or wait for a development cycle.

Many organizations have tens or hundreds of custom JSP applications written on top of WebLogic or WebSphere application servers – Oracle WebCenter Content fits directly into how they do business. Additionally, even if they are getting ready to build the applications in a newer framework, such as ADF, this gives them an approach to empower business users while freeing up development resources to focus more on the application development.

Oracle WebCenter Content is comprehensive, integrated, AND open for integration.


Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.


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