Wednesday Jul 20, 2011

Oracle WebCenter: Integrated for Productivity

With the new WebCenter announcement (be sure to view the webinar), many customers have asked what the impact will be for them. The WebCenter products are already integrated, as we see at customers like Balfour Beatty and CPAC.

The business problems customers are trying to solve require many elements. A user interface that can bring together applications, and can be personalized by enabling users to layout their own workspace. Access to documents and the ability to create and update content easily in familiar tools. The ability to participate in business processes, and then to spin up conversations to resolve process decisions. The ability to find experts to consult on those decisions. The ability to store those conversations as a history that is compliant with our organizational policies. The ability to discover similar content when we are searching for answers. This is the way we work today, and it is important that we can move between these tasks as part of an effortless flow of actions.

One of the key ways WebCenter is integrated is through the enterprise content repository it provides. By having a single place to store and find content, people are able to work more efficiently. This takes away the common problem of having silos of information that are not connected, forcing users to go and search through different systems for answers. With one enterprise content repository, information can be easily found. Furthermore, it can be reused in many contexts. For example, a press release that is written in Word can be found and printed out. But with Oracle WebCenter it can also be converted into HTML and published to the website. A service contract can be available in Siebel, connected to a customer record, but it can also be published to a secure space where customers can view their contracts.  A product spec can appear on our internal portal, but it can also be syndicated to a partner and constantly updated. Oracle WebCenter can easily handle all of these use cases.

The ability to move through tasks, to share content, and to be integrated into business processes improves productivity, enabling not only faster decisions, but also ensuring the right decisions. The ability to discover new information and reuse learned information where you work makes Oracle WebCenter the most integrated user engagement platform for business.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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