By Brian Dirking on Mar 28, 2011
We have uploaded videoof Andy MacMillan's keynote speech at the AIIM/info360 conference in Washington D.C. last week. A big thank you to our customers, The Organization of American States and Dresser-Rand for their participation. I will blog further about them in an upcoming entry.
Andy's presentation opened with one of the Bunny Inc. videos. While it was fun, it also had a point that Andy came back to a couple of times - while we need to move forward with the new world of social computing, we have to understand how it works with our existing systems. A sales VP would never give up on the pipeline information he gets from his CRM system, and would also never give up on picking up the phone and getting feedback on any pipeline item from a sales rep. And in the video, when the overzealous marketing leader gets rid of all the old systems, mayhem ensues.
AIIM has done some forward looking work with their Future History whitepaper. This whitepaper discusses a shift in the industry and how it affects the content management practice area, and defines the shift by categorizing systems of record and systems of engagement. And the upshot is that the objective of a lot of these systems of engagement is to create value from content. And the opportunity is for us to take advantage of this shift by bringing our expertise to these new content creation methods. Andy posits that the language of systems of engagement is content. As a group that knows how to generate value from content, we have a tremendous opportunity ahead of us.
And at the end of the day, it is the relationship between systems of engagement and systems of record that can drive real value to a business.
Here is an overview of the video sections of the keynote - all available at www.youtube.com/oraclee20
AIIM 2011 Keynote1 - Social computing and how it relates to our enterprise systems - Systems of engagement and systems of record
AIIM 2011 Keynote2 - Systems of engagement and how to make them engage with your enterprise systems.
AIIM 2011 Keynote3 - Juan Jose Goldschtein, CIO, The Organization of American States
AIIM 2011 Keynote4 - The opportunity is now for content management practitioners