Tuesday Aug 07, 2012

Oracle Positioned in Leaders Quadrant in All Three Magic Quadrants Related to Application Infrastructure

Oracle is positioned in the Leaders Quadrant in each of three Gartner Magic Quadrants focused on application infrastructure. “To create and run agile, intelligent business applications while also maximizing IT efficiency, organizations need a flexible, scalable and feature-rich business platform that can support innovation in the enterprise and the cloud,” said Hasan Rizvi, senior vice president, Oracle Fusion Middleware and Java products, Oracle. The Magic Quadrants are:

  • Application Infrastructure for Systematic Application Integration Projects
  • Application Infrastructure for Systematic SOA Infrastructure Projects
  • Application Infrastructure for Systematic SOA Application Projects

Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. A component of Oracle Fusion Middleware, Oracle SOA Suite simplifies integration in the enterprise and the cloud to help speed time to market, increase agility, and lower costs. “Oracle Fusion Middleware provides a comprehensive, open, and integrated offering across social, mobile, and cloud technologies. We believe Oracle’s placement in Gartner’s application infrastructure Magic Quadrants is a testament to that unique position and the continued investment we are making in innovation across our best-of-breed suite of middleware products,” said Rizvi. Check out the press release to learn more.

Friday Mar 16, 2012

Gartner PCC: A Shovel & Some Ah-Ha's

When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing.

The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed.

So what does this mean for you?
Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them. 

What does this mean for IT? 
Use software and technology as an enabler, not as a roadblock.

Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options. 



We had some great conversations throughout the conference and at the Oracle booth.


Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network.


And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world.


The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below.
  • 70% of internal social initiatives eventually fail.
  • By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today.
  • Customer engagement = multi-channel + social & interactive + personal & relevant + optimized.
  • If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!)
  • The Web will become the primary method used for delivering content and applications to mobile devices.
  • By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis. 
  • 86% of customers will pay more for a better customer experience.
  • 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities.
Did you attend the Gartner Summit? What were your ah-ha moments?

Tuesday Mar 13, 2012

Here Today, Gone Tomorrow: Engage Your Customers or Lose Them!

A couple of weeks ago I was urging those of you in chilly climates to head south for fairer skies while taking in the latest thinking on customer engagement at Gartner’s conferences in Orlando this week.  How was I to know that the Gartner Portals, Content and Collaboration Summit and Garner Customer 360 Summit would both coincide with a week of unseasonably warm and spring-like weather across the northeastern United States?

At any rate, those of you who made it down to Florida for Gartner’s event this week, may have had the opportunity to catch Oracle WebCenter’s Vice President of Product Management and Strategy, Loren Weinberg, present on the topic of customer engagement in her session, "Here Today, Gone Tomorrow: Engage Your Customers Or Lose Them."  For those of you who were unable to attend the session yesterday, I’ll highlight some of the salient points.

Engagement

Engaging Customers Isn’t As Simple As It Used to Be
Engaging your customers is a lot more complicated now that everyone is connected through the online channel. The number of mobile device types and the number of people using them have increased exponentially.  Information is now readily accessible to most anyone, at any time, on any device, in increasingly varied digital formats. At the same time, social computing has made the online channel a hub for participation, sharing, interaction and community. As a result, providing an engaging experience across the customer journey is an increasingly complex endeavor.

Today’s Customers Have High Expectations
Today’s customers expect you to know who they are.  They expect you to recall the details they’ve provided to you on your website, on your Facebook page and to your sales people or CSR’s.  They expect every interaction with an organization to be personalized and highly relevant.  They expect anywhere anytime access to information and transactions, and they expect to be able to interact socially in all that they do.

Unmet Customer Expectations Can Have High Consequences
When customer expectations are not met, brands get dumped for their competition. And with only a small percentage of customers feeling that their expectations for a good customer experience are always met, it is easy to see why the relationship between brands and customers often flame out. And today, individual customer service failures have the ability to snowball.  An unsatisfied customer has the ability to easily share their rancor with their entire social network and chip away at your brand’s reputation. 
 
Engagement is the Key to Gaining and Retaining Today’s Customers
Engagement has really become the key to gaining and retaining customers. Today’s empowered customer is in the driver’s seat.  And the only way to attract their attention and keep it, the only way to cultivate and maintain relationships with them, is to engage them in meaningful ways along the customer journey.

Delivering contextually relevant, interactive and multichannel online experiences is now essential for converting prospects into customers and for engendering long term loyalty.  A one-size-fits-all online customer experience is the way of the past.  Companies today must deliver personalized and contextual experiences to their customers, with information that is specifically tailored to their needs and interests, anytime and anywhere, whether on the desktop at the office, the laptop at home, or on any of the thousands of different mobile device types customers carry when they are on the go. Additionally, companies must foster a social and interactive online experience by enabling customers to contribute, participate and share their experiences.

Optimization is Essential to Successful Customer Experience Initiatives
And finally, optimizing engagement across this increasingly complex environment is critical to effective marketing and customer experience management initiatives. However, successfully using the web to drive these initiatives is more challenging than ever before. In order to succeed in optimizing online engagement, organizations require the help of technologies that can offer a means to manage a multi-channel online presence with ease, including targeting, multiple geographies, social elements and much more, and this must be integrated with their systems for managing customer data.  Then a layer of analytics and optimization must be applied to understand the customers’ journey and what will help them successfully accomplish their goals and be delighted by the service they receive.

While the Gartner Portals, Content & Collaboration Summit draws to a close today, there is still the opportunity hear more about customer experience from Oracle at Gartner Customer 360 over the following days. Be sure to follow the #gartnercrm and #webcenter hashtags to learn more.

Friday Mar 02, 2012

Oracle at The Gartner Customer 360 Summit

The Gartner Customer 360 Summit

If you live in the Northeast, like I do, about this time of year you may be weary of the short, cold days and searching for an excuse to escape to sunny Florida.  If your professional objectives also include understanding, engaging and managing customer experiences, then I may just have the perfect justification for you – The Gartner Customer 360 Summit.  Taking place at the Gaylord Palms in Orlando, Florida, March 14-16, this year’s Summit will focus on driving customer relationship success in a world of empowered customers. Sessions will focus on customer experience management, integrating marketing and sales, data quality and business analytics, and mobile and social strategies. You’ll even get to hear from keynote speaker, Seth Godin, marketing guru and best-selling author of Purple Cow and All Marketers Are Liars.

But before you run off to explore The Magic Kingdom or swim with the dolphins at SeaWorld, be sure to visit with Oracle’s customer experience experts who can’t wait to speak with you about your business growth objectives and the latest strategies and technologies for delivering a stellar customer experience.  As a premier sponsor of the event, there are a number of ways to interact with Oracle at The Gartner Customer 360 Summit.  Here are some of the highlights:

Oracle Solution Showcase
Wednesday, March 14, 12:15pm – 2:15pm
Thursday, March 15, 1:00pm – 3:00pm

Oracle Solution Showcase Reception
Wednesday, March 14, 6:30pm – 8:30pm

Oracle Speaking Sessions
Thursday, March 15, 10:45am – 11:45am
The Customer and YOU – Today’s Winners are Defined by Customer Experience
Anthony Lye, Senior Vice President, Oracle CRM

Thursday, March 15, 4:15pm – 5:15pm
Driving Business Value with Customer Experience – Increasing Acquisition, Retention, and Efficiency
Brian J. Curran, Vice President, Product Marketing and Customer Experience Strategy, RightNow

Oracle | RightNow Hospitality Suite
Thursday, March 15, 5:30pm – 7:30pm

Be sure to follow the #gartnercrm and #webcenter hashtags for updates. We hope to see you in Florida.  And if you can’t make it, don’t worry; warmer weather is just around the corner.

Thursday Feb 23, 2012

Social Business: Oracle at the Gartner Portals, Content & Collaboration Summit

Oracle is proud to be a Platinum sponsor of the Gartner Portals, Content & Collaboration Summit March 12-14 in Orlando, FL. The theme for this year's conference is "Always On: Anytime, Anywhere, Everything, Everyone". As we've been discussing this week about Social Business and the emerging challenges such as the transition to mobile and enterprise-level social networking platforms, this is a great opportunity for greater understanding and how to get started. The 2012 Summit provides you with the tools and insights to maximize PCC potential and meet with Oracle experts in a variety of sessions, including demonstrations during the showcase receptions.

  • Oracle Solution Provider Session - Tuesday, March 13 at 9:45am.
  • Oracle Solution Showcase Reception - Stop by the Oracle booth to see live demonstrations of WebCenter and enter to win an iPad2!
  • Oracle Face to Face Meetings

Oracle Provider Session: Here today, gone tomorrow – Engage Your Customers or Lose Them!
Keeping customers happy and engaged isn’t as easy as it used to be. Today’s successful organizations need to engage customers across web, mobile and social channels to drive loyalty and growth. Optimizing online engagement requires facing significant new challenges in our increasingly complex, always connected, anytime, anywhere, multi-channel, social world.  Join us to learn more about how you can harness the online channel to deliver a customer experience that will drive your success.

Speaker:

  • Loren Weinberg, Vice President of Product Management and Strategy, Oracle WebCenter

Key Benefits of Attending:

Through analyst sessions, problem-solving workshops and end-user case studies, you'll gain the insight to:

  • Maximize PCC investments and initiatives
  • Migrate to mobile environments
  • Know when to use cloud and SaaS options
  • Update content management best practices
  • Advance the user experience of your portables
  • Get started with social software initiatives
  • Understand how PCC impacts organizational dynamics
  • Use analytics to improve business processes

Will you be attending the Gartner PCC Summit? Be sure to follow the #gartnerpcc and #webcenter hashtags for updates! We'd love to meet with you to discuss your social business use cases! 

Monday Jan 23, 2012

Oracle WebCenter Leads in the Gartner Magic Quadrant for Enterprise Content Management 2011

Did you know that Oracle WebCenter has been named a Leader in numerous analyst reports? We are proud of the growth of WebCenter and our leadership and wanted to spend this week highlighting that as well as internal success with WebCenter. Today, we’ll focus on our leadership in the Gartner Magic Quadrant for Enterprise Content Management 2011.
  • Oracle is positioned a Leader with WebCenter Content with the highest relative score in Completeness of Vision
  • Other Leaders are IBM, Microsoft, OpenText, EMC and Hyland Software
  • Gartner evaluated 21 vendors in this year’s Magic Quadrant (22 were evaluated last year)

Market Trends

  • The Enterprise Content Management (ECM) market continues to grow, spending grew by 5.1% in 2009 and 7.6% in 2010. Gartner expects a CAGR of 11.4% through 2015. Improving productivity is fueling this growth.
  • Asia/Pacific is seeing significant growth, particularly in financial, insurance, and legal markets in Singapore, Australia and China.
  • The future of ECM will come from these key areas:
    • Cloud: public cloud deployments are inexpensive and suited for basic content needs without customization.
    • Mobility: access to content from smart phones and tablets, including process approvals, exceptions handling, photo and bar-code inputs, and case management.
    • Analytics: text, rich media, speech and behavior analytics on all kinds of content like documents, blogs, new sites, conversations, social networks.  
    • Big Content: diversification of content types like audio and video files and increasing size of content repositories.
  • Current usage scenarios:
    • Transactional Content Management: imaging, workflow/BPM, compliance archives, records management and e-forms. Content tends to be static, processes are long-running and high volume. Examples are invoice automation, case management, customer communications management, load processing, electronic patient files.
    • Social Content Management: compound content, collaboration, alerts/calendaring, wikis, blogs, videos, document markup, annotation, version control.  Examples are new drug discovery, new hire recruiting, onboarding and training, project management.
    • Online channel optimization: WCM, DAM, portals, e-forms, Web and content analytics, social software, XML authoring, rich-media, social and collaboration all through multiple channels contextualized for the user. Examples are online retail optimization, Web channel distributed claims processing, constituency self-service government.
    • Content management as infrastructure: content services delivered by infrastructure vendors like Oracle, IBM, Microsoft in their software stacks. Serves as a platform for composite content applications.

Core components of an ECM Suite

  • Document management
  • Web content management
  • Records management
  • Image process applications
  • Social content
  • Workflow/BPM
  • Extended components: digital asset management, document composition, e-forms, search, content, and Web analytics, email and information archiving, email management, application integration.

Oracle Summary
“Oracle brings together content management with portal, Web, and collaboration in its new Oracle WebCenter strategy and platform. Oracle WebCenter Content subsumes Oracle Enterprise Content Management Suite 11g, which continues to expand its ECM market footprint. Oracle made a significant move in expanding its Web management capabilities with the acquisition of FatWire in June 2011. This provides Oracle with features and functionality that focuses more on the marketing buyer rather than the IT buyer. Oracle WebCenter Content enables customers to leverage the Oracle product stack, which can reduce the overall cost of deployment. Oracle's sales presence and broad technology stack make it a strong contender in the ECM market.”

You can read more in the full report or press release.


The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Monday Oct 31, 2011

Oracle WebCenter A Leader in Gartner ECM Magic Quadrant

Oracle has been named a leader in the latest Gartner ECM Magic Quadrant. You can read the Oracle press release here.

According to Gartner, “Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area.”

By delivering unified content management capabilities that ensure seamless access to the right information in the appropriate business context, Oracle WebCenter helps organizations implement a strategic content infrastructure for managing documents, records, images, Web and rich media files while delivering contextual integration from desktop to enterprise applications.

“By enabling content to be delivered to business users in the correct format and context, enterprise content management tools have the potential to increase customer loyalty and improve business performance,” said Andy MacMillan, vice president, Product Management, Oracle. “We believe that Oracle’s position as a Leader in this report is further recognition for the product strategy and roadmap Oracle has delivered for a comprehensive user engagement platform. Oracle WebCenter ensures business users have seamless access to the right information by delivering contextual integration with business applications.”

Thursday Jan 06, 2011

Major Analyst Report Chooses Oracle As An ECM Leader

Oracle announced that Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Enterprise Content Management" in a press release issued this morning.

Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. According to Gartner, "Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area. We place more emphasis this year on demonstrated enterprise deployments; integration with other business applications and content repositories; incorporation of Web 2.0 and XML capabilities; and vertical-process and horizontal-solution focus. Leaders should drive market transformation."

"To extend content governance and best practices across the enterprise, organizations need an enterprise content management solution that delivers a broad set of functionality and is tightly integrated with business processes," said Andy MacMillan, vice president, Product Management, Oracle. "We believe that Oracle's position as a Leader in this report is recognition of the industry-leading performance, integration and scalability delivered in Oracle Enterprise Content Management Suite 11g."

With Oracle Enterprise Content Management Suite 11g, Oracle offers a comprehensive, integrated and high-performance content management solution that helps organizations increase efficiency, reduce costs and improve content security.

In the report, Oracle is grouped among the top three vendors for execution, and is the furthest to the right, placing Oracle as the most visionary vendor. This vision stems from Oracle's integration of content management right into key business processes, delivering content in context as people need it. Using a PeopleSoft Accounts Payable user as an example, as an employee processes an invoice, Oracle ECM Suite brings that invoice up on the screen so the processor can verify the content right in the process, improving speed and accuracy. Oracle integrates content into business processes such as Human Resources, Travel and Expense, and others, in the major enterprise applications such as PeopleSoft, JD Edwards, Siebel, and E-Business Suite. As part of Oracle's Enterprise Application Documents strategy, you can see an example of these integrations in this webinar: Managing Customer Documents and Marketing Assets in Siebel.

You can also get a white paper of the ROI Embry Riddle achieved using Oracle Content Management integrated with enterprise applications. Embry Riddle moved from a point solution for content management on accounts payable to an infrastructure investment - they are now using Oracle Content Management for accounts payable with Oracle E-Business Suite, and for student on-boarding with PeopleSoft e-Campus. They continue to expand their use of Oracle Content Management to address further use cases from a core infrastructure.

Oracle also shows its vision in the ability to deliver content optimized for online channels. Marketers can use Oracle ECM Suite to deliver digital assets and offers as part of an integrated campaign that understands website visitors and ensures that they are given the most pertinent information and offers.

Oracle also provides full lifecycle management through its built-in records management. Companies are able to manage the lifecycle of content (both records and non-records) through built-in retention management. And with the integration of Oracle ECM Suite and Sun Storage Archive Manager, content can be routed to the appropriate storage media based upon content type, usage data or other business rules. This ensures that the most accessed content is instantly available, and archived content is stored on a more appropriate medium like tape. You can learn more in this webinar - Oracle Content Management and Sun Tiered Storage.

If you are interested in reading more about why Oracle was chosen as a Leader, view the Gartner Magic Quadrant for Enterprise Content Management.

 

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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