Tuesday Jun 26, 2012

Catch Oracle Today and Tomorrow at Forrester’s Customer Experience Forum 2012 East

Continuing our coverage of the customer experience revolution this week, don’t miss a chance to catch up with Oracle at Forrester’s Customer Experience Forum 2012 East today and tomorrow in New York City. The theme for this year’s Forum is “Outside In: The Power Of Putting Customers At The Center Of Your Business” and will take a look at important questions surrounding how to transform your company in order to take best advantage of the customer experience revolution:

  • Why is customer experience the greatest untapped source of cost savings and increased revenue today?
  • What is the key to understanding and taking control of your customer experience ecosystem?
  • What are the six essential customer experience disciplines?
  • Which companies have adopted best-in-class customer experience practices?
  • How do customer experience strategies drive differentiating activities and processes at top companies?
  • Which organizations appoint a chief customer officer to lead their customer experience efforts?
  • What is the future of customer experience?
  • How can you design an enterprise wide customer experience?
  • How can you measure the results of your customer experience efforts?


As a gold sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forum.  Here are some of the highlights:

Oracle Speaking Session
Tuesday, June 26, 2:10pm – 2:40pm
The Customer And YOU — Today’s Winners Are Defined By Customer Experience
Anthony Lye, Senior Vice President of Customer Relationship Management, Oracle

Come hear Anthony Lye, Senior Vice President of Customer Relationship Management at Oracle, explain how leading companies are investing in customer experience solutions to enrich all interactions between a customer and their company. He will discuss Oracle's vision for transforming your customer engagement, insight, and execution into a connected, personalized, and rewarding experience across all touchpoints and interactions. He will demonstrate how great customer experiences generate real business results by attracting more customers, retaining more customers, and generating more sales while improving operational efficiency.

Solution Showcase
Tuesday, June 26th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
11:45am – 1:15pm - Networking Lunch an Dessert in the Solutions Showcase
2:40pm – 3:25pm - Afternoon Break in the Solutions Showcase
5:30pm – 7:00pm - Networking Reception in the Solutions Showcase

Wednesday, June 27th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
12:20pm -1:20pm - Networking Lunch and Dessert in the Solutions Showcase

We hope to see you there!


Webcast: Learn How Ancestry.com Delivers Exceptional Online Customer Experience with Oracle WebCenter
Date: Thursday, June 28, 2012
Time: 10:00 AM PDT/ 1:00 PM EDT

Ancestry.com is the world’s largest online family history resource, providing an engaging customer experience to more than 1.7 million members. With a wealth of learning resources and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. Register now to learn how Ancestry.com delivers an exception customer experience using Oracle WebCenter Sites.



Thursday Apr 26, 2012

Watch Today's Webcast on Mobility & Win a Signed Copy of Empowered

Don't miss today's webcast, Mobile is the New Face of Engagement, at 10 am PT / 1 pm ET, when Christian Finn (@cfinn) interviews Ted Schadler (@tedschadler), Vice President and Principal Analyst at Forrester, and co-author of the book, Empowered.

If you haven't read the book, we've got a great opportunity for you today! Watch the webcast and tweet your questions to @oraclewebcenter. Questions will be answered on the blog later on and some lucky people who ask great questions will win a signed copy of Ted's book!

Oracle Corporation
Webcast: Is Social Business an Evolution or Revolution?

Mobile is the New Face of Engagement

Mobile devices are no longer just portable phones that fit in your pocket. They can run applications accessing business systems, thus enabling workers access to content and information they need anytime and anywhere. These mobile applications are the flash point for a much more holistic, far-reaching change to new systems of engagement that empower people in their decision-making moments. Imagine that your application is in your customer's or employee's pocket. Now what are you going to do?

Join us for a conversation with Ted Schadler, Vice President and Principal Analyst at Forrester, as he discusses how to:

  • Avoid the unintended consequences of runaway mobile success
  • Create successful infrastructures that can scale
  • Build mobile centers of excellence

Register now for the Webcast, "Mobile is the New Face of Engagement."

Oracle Fusino Middleware Webcenter

Register Now

Register now for Mobile is the New Face of Engagement, the second Webcast in the series.


Thur., April 26, 2012
10 a.m. PT / 1 p.m. ET


Presented by:

Christian Finn
Christian Finn
Senior Director, Product Management
Oracle

Ted Schadler
Ted Schadler
Vice President, Principal Analyst,
Forrester
Hardware and Software Engineered to Work Together
Copyright © 2012, Oracle and/or its affiliates.
All rights reserved.
Contact Us | Legal Notices | Privacy

SEV100066659

Tuesday Apr 24, 2012

Mobility: The New Face of Engagement


By Christian Finn 

This week I have the privilege to host a webcast in our Social Business Thought Leaders series with Forrester Research Inc. Vice President and Principal Analyst Ted Schadler. Always an animated and incisive thinker, Ted will be sharing his thesis that mobile technology fundamentally changes everything we know about customer interaction. Ted postulates that we are transitioning from the Web era to the Mobile era, where mobile devices and apps are not simply companions to the Web but a central place of activity and innovation, with far reaching implications for customer strategies and application development. For example, Ted advocates that organizations develop mobile apps first and then build the corresponding web applications, which is a reversal of the way most organizations build apps and deliver content today.

There is a lot to draw on for discussion in the webcast because in addition to his current mobility research, Ted has long been an analyst of the content and collaboration markets and he is the co-author (with Josh Bernoff) of Empowered, which explores how employees are using social, mobile, and cloud technology to better serve customers. Empowered is sort of the enterprise sequel to Groundswell, which examined the phenomenon of social media use among consumers and how to formulate an effective social media strategy for organizations.

As always, we’ll answer the questions we receive during the webcast here on the WebCenter blog. We will also be giving away some signed copies of Empowered to some lucky people who tweet questions during the webcast to @OracleWebCenter, so be sure to tweet to have a chance to win this great read. Of course, in addition to watching our webcast, we encourage you to keep up with Ted’s advice, thinking, and research on Twitter by following @TedSchadler.

So please join us Thursday at 10 am PT  for a lively and stimulating discussion of how mobility is changing business and what you can do to take advantage of new Mobile Era, and stay tuned for more great discussions with industry though leaders to come! Register for this webcast now!

Tuesday Mar 27, 2012

Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

Forrester Research

The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.  

The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer:

Forrester Research


•    How can you assess consumer uptake of new innovations?
•    How do you build deep customer knowledge to drive competitive advantage?
•    How do you drive deep, personalized customer engagement?
•    What is more valuable — eyeballs or engagement?
•    How do business customers engage in new media types?
•    How can you tie social data to corporate data?
•    Who should lead the movement to customer obsession?
•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?
•    What role does technology play in customizing and synchronizing marketing efforts across channels?

As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:

Oracle Speaking Session
Thursday, April 19, 9:15am – 9:55am
Maximize Customer Engagement and Retention with Integrated Marketing & Loyalty
Melissa Boxer, Vice President, Oracle CRM Marketing & Loyalty

Customers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.

Solution Showcase
Wednesday, April 18
10:20am – 11:50am
12:30pm – 1:30pm
2:55pm – 3:40pm

Thursday, April 19
9:55am – 10:40am
12:00pm – 1:00pm

Solution Showcase & Networking Reception
Wednesday, April 18
5:10pm – 6:20pm

Be sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

Wednesday Jan 04, 2012

Oracle WebCenter Named a Leader in Enterprise Content Management by Independent Research Firm

Oracle has been named a Leader in the November 2011 report, “The Forrester Wave™: Enterprise Content Management, Q4 2011.” Based on Forrester’s assessment, Oracle WebCenter received high marks due to its broad set of capabilities for managing foundational, business, transactional and persuasive content types. According to the report, “Oracle ranks as Leader in all content technology segments due to its broad set of capabilities.”

The report continued, “Oracle WebCenter, which includes Oracle’s new portal platform, weaves ECM into the fabric of the portal application. By integrating ECM into the Oracle WebCenter portfolio, Oracle’s ECM functionality provides the foundation for many content-centric business solutions, such as contract management or team collaboration. The Oracle WebCenter portfolio is made available to all of the core Oracle products, thus providing ECM functionality to other Oracle products, such as Siebel or PeopleSoft. Oracle’s ability to surface ECM functionality in Oracle WebCenter provides organizations with the ability to implement an enterprise portal with extensive ECM capabilities.”

“Many organizations are faced with a difficult balancing act as they try to address increasingly complex content management issues while meeting the demands from information workers for simple and easy to use content management tools,” said Andy MacMillan, vice president, Product Management, Oracle. “We believe that Forrester Research’s recognition of Oracle as a Leader highlights our commitment to delivering a complete and unified portfolio of tools that help our customers address these challenges by seamlessly connecting people and information.”

For more information, read the Oracle press release.

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
2
4
5
6
7
10
11
12
13
14
17
19
20
22
24
25
26
27
28
29
30
   
       
Today