Friday Jan 13, 2012

Capitalizing on Content

Today's posting is Christian Finn of Oracle discussing Oracle's Moveoff Documentum program.

We’ve gotten a lot of attention and interest lately on for our Moveoff Documentum campaign. If you haven’t heard about it, it is a dramatic offer: up to $1 million trade in on Documentum licenses to switch to Oracle WebCenter, with partners lined up to provide the migration software and services necessary to be successful.

Is it good marketing to make a dramatic and compelling offer? Surely. But some have asked if that’s all it is: pure marketing.

And the answer is, not at all; there is much more to it. Our view is that the campaign highlights a difference in philosophy and perspective between Oracle and EMC. At Oracle, we want to enable customers to capitalize on their content, throughout the content lifecycle and deeply integrated with the use cases for content in today’s social, mobile, and cloud world. It isn’t just about swapping out one repository for another. We are focused on helping customers do more with their content and get more value from it. As such, we are not only investing in WebCenter Content, but also in our Portal product, by the acquisition of Fatwire (now WebCenter Sites) for class-leading web experience management capabilities, and with the forthcoming release of Oracle Social Network, an in-house developed product for social collaboration around the business processes that run the modern enterprise.

This is a very different perspective than EMC seems to take. Although even EMC admits that Documentum’s revenue is falling—down 5% compared with a year ago-- they remain the enterprise content management share leader for now. Unfortunately, they seem more interested in exploiting their share as a collection agency (perhaps to fix the revenue decline) than in innovating and creating more value. As Joe Golemba, our VP for WebCenter Content, remarked here the other day, EMC is busy auditing customers to drive revenue.

Let’s contrast the results of the Documentum acquisition by EMC and the Stellent acquisition by Oracle. Oracle spent the first year after the acquisition integrating Stellent (now WebCenter Content) into the Oracle middleware stack, and with the Oracle applications. The result is WebCenter Content has grown substantially (over 20% last year, the fastest growing ECM system) and now is integrated out-of-the-box with key enterprise applications like E-Business Suite, PeopleSoft, JD Edwards and Siebel. It is also part of the foundation of Fusion Apps (Oracle’s next generation of enterprise applications), as the strategic repository at Oracle. And WebCenter Content plays a critical role in WebCenter, which includes significant investments in Portal, Social, and Web Experience Management.

EMC’s track record for investment and innovation around Documentum has not been strong. Let’s examine at a few common and critical scenarios that relate to content management in the enterprise and see how EMC’s bets around Documentum have paid off.

First, let’s look at document collaboration by teams—not the heavyweight process and repository-driven ECM, just the simple document sharing and revision that knowledge workers do every day as a core part of their jobs. Documentum acquired eRoom for this back in 2003, even before EMC acquired Documentum. If you look at the growth of SharePoint and more recently of firms like Dropbox and Box, you’d have to agree that facilitating team collaboration on content is both a major use case and a good business. And eRoom in its day in the 90s was a decent offering.

Where does eRoom stand today? Well it does seem that EMC offers it, but their front page case study is about their own internal use and how they reduced their costs to operate it by using another of their acquisitions, VMWare. The only customer one that’s front and center dates from March, 2007. That can’t make a buyer very confident that EMC believes in team collaboration.

But wait-- there is CenterStage. EMC announced CenterStage with great fanfare back in 2009, as “the new standard for extended enterprise collaboration” a.k.a. a new collaboration client for Documentum and the “evolution of eRoom.” CenterStage promises a Web 2.0 feature set, such as blogs, wikis, and tagging for user-generated content, as well as collaborative workspaces and so on. Yet far from evolving eRoom, it turns out you actually have to migrate from eRoom to CenterStage, and it doesn’t appear that too many customers have. EMC has only one customer case study cited on the CenterStage page of their website, and the top links in Google not from EMC all date from…you guessed it…2009. Last but not least, EMC is well known in Enterprise 2.0 circles as an enthusiastic adopter not of CenterStage, but of Jive. We’ll see how VMWare’s foray into social collaboration plays out, but EMC today is much more of a repository vendor than a collaboration vendor.

That brings us to the web content management/web experience management frontier. This of course is an absolutely vital use case for any enterprise or public sector organization, as the web has become a (and often the) primary channel for engagement with customers, prospects, and constituents. And here EMC and Oracle agree: Fatwire, now Oracle WebCenter Sites, is the web experience management solution that “offers best-in-class technologies for web content management, content targeting and analytics, content integration, user-generated content, and more…” If you are a Documentum customer and you want to bring your content to the web, even EMC would recommend that you look elsewhere. Documentum simply doesn’t extend to the web experience use case. It’s stuck firmly in the 90s. At Oracle, when you combine Sites with ATG, Endeca and Siebel, organizations have the one stop solution they need to gather and capitalize on customer information and actions to provide the most compelling user experience possible.

And at heart this is why we believe there’s been so much customer interest in our campaign. Customers want to do more than just manage the content they have—they want to capitalize on it, generating and using it in new ways to drive business forward, not just operate a glorified filing system. With our vision and investments in making WebCenter a collaboration, content, and experience management system for the future, customers can be assured they won’t get stuck in the past.

View the Moveoff Documentum webcast on the Moveoff Documentum web page.

Tuesday Oct 18, 2011

Moving Off Documetum to Oracle WebCenter Cuts Your Costs

As we explore our topic further this week – moving from Documentum to Oracle WebCenter – we can an immediate impact on costs. We have made our estimates based on working with customers and assessing their costs and savings. Be sure to join us on our webinar on October 26, Stop Maintaining Documentum and Start Innovating With Oracle WebCenter to see more details. As a follow-up to our webinar we will make these assumptions available in an ROI calculator spreadsheet so you can input your own costs and compare. Here are a couple of examples of our findings.

No per seat costs – Documentum charges $400 per seat for users. Companies pay this per seat cost and then pay maintenance on those licenses every year. This is in addition to the licenses they are paying for the Documentum platform, and the maintenance fees on those licenses as well. Oracle WebCenter offers per-seat licensing as an option, but most of our customers opt for CPU-based licensing. And our customers NEVER have to pay both.

More expensive to maintain – From a labor perspective, customers tell us that Documentum requires more people to maintain it and keep it running. In our webinar we will profile an organization with 800 users. And based upon the assumptions we have made we expect customers to save at least 50% on their administration costs. For a company that spends a million dollars a year to maintain their Documentum system, they can save over $1.5 million over three years in labor costs alone.

3rd party licensing – Many organizations that are using Documentum are also using third party tools to address key use cases. For search, most customers are using the Fast search engine from Microsoft. For collaboration, many customers are being told to look at Cisco Quad to address key use cases. This functionality is included in Oracle WebCenter. Eliminating those third party licenses and maintenance fees can be another source of savings. In our example use case we have a customer who is paying nearly $200K per year for third party licenses and maintenance.

Integrations Out of the Box – With Documentum, integrations to enterprise application need to be created. If you want to integrate Documentum with E-Business Suite for accounts payable, or with PeopleSoft for employee onboarding, you’re going to be paying consultants to create and then to maintain these integrations through upgrades. Oracle WebCenter provides certified, out-of-the-box integrations with E-Business Suite, Siebel, and PeopleSoft. And these integrations continue to work as you upgrade your applications.

We’ll show further examples and more detail in our webinar on October 26th – sign up now and join us to learn how you can cut costs by moving off Documentum!

Monday Oct 17, 2011

Stop Maintaining Documentum and Start Innovating With Oracle WebCenter

This morning we are announcing a special price promotion – Documentum customers can trade-in their Documentum Platform licenses for Oracle WebCenter Content licenses. This program will enable Documentum customers to stop waiting on the Documentum roadmap and start moving forward immediately with Oracle WebCenter, the user engagement platform for social business.

In its day, Documentum was a market leader in the document management space. But customers are increasingly disheartened by the lack of vision and product improvements since the acquisition by EMC. Meanwhile, many of the older products are reaching end-of-life and will no longer be supported. Organizations are finding that they need to make a decision about whether to make the costly commitment to stay with Documentum or move to another platform.

By moving to Oracle WebCenter, you will find that you are able to significantly cut your costs with a platform that is less expensive to maintain. But more than that, WebCenter is uniquely positioned to enable you to move forward, adding value by expanding the ways content can be used in your organization. Oracle WebCenter provides more than the most comprehensive ECM offering in the industry, with out-of-the-box integrations to the top enterprise applications. It also offers social collaboration capabilities, web experience management, and comprehensive enterprise search. You can lower your costs and create move value for your organization with Oracle WebCenter.

We will go into more detail this week in further blog posts, as well as having an Oracle partner, Kapow, provide a guest blog post to talk about how companies can automate much of the migration process to make it extremely affordable, and in the process eliminate content that is no longer needed, lowering storage costs and raising productivity.

For now, be sure to register for our webinar on October 26, Stop Maintaining Documentum and Start Innovating With Oracle WebCenter. I will be joined by Joe Golemba, Vice President of Product Management at Oracle to walk through the cost savings, use cases, and migration processes in great detail, so you can plan to move-off Documentum. For more details see


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