Friday Jun 22, 2012

Oracle @ E20 Conference Boston - Building Social Business

Oracle WebCenter is The Engagement Platform Powering Exceptional Experiences
for Employees, Partners and Customers

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and  networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge  competitive advantage in the form of increased innovation, productivity and agility.

The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business. You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.

Oracle was a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this past week in Boston.

For those of you that weren't able to make it - we've made the Oracle Social Network Presentation session available here and have posted the slides below.

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

Friday Nov 18, 2011

Oracle WebCenter at the Enterprise 2.0 Conference

We had a great week at the E20 Conference, presenting in four sessions – Andy MacMillan gave a session titled Today’s Successful Enterprises are Social Enterprises and was on a panel that Tony Byrne moderated; Christian Finn spoke on a panel on Unified Communications Unified Communications + Social Computing = Best of Both Worlds?, Mark Bennett spoke on a panel on The Evolution of Talent Management.

The key areas of focus this year were sentiment analysis, adoption and community building, the benefits of failure, and social’s role in process applications. Sentiment analysis. This was focused not on external audiences but more on employee sentiment. Tim Young showed his internal "NikoNiko" project, where employees use smilies to report their current mood. The result was a dashboard that showed the company mood by department. Since the goal is to improve productivity, people can see which departments are running into issues and try and address them. A company might otherwise wait until the end of the quarter financials to find out that there was a problem and product didn’t ship. This is a way to identify issues immediately. Tim is great – he had the crowd laughing as soon as he hit the stage, with his proposed hastag for his session: by making it 138 characters long, people couldn’t say much behind his back. And as I tweeted during his session, I loved his comment that complexity diffuses energy - it sounds like something Sun Tzu would say.

Another example of employee sentiment analysis was CubeVibe. Founder and CEO Aaron Aycock, in his 3 minute pitch or die session talked about how engaged employees perform better. It was too bad he got gonged, he was just picking up speed, but CubeVibe did win the vote – congratulations to them.

Internal adoption, community building, and involvement. On this topic I spoke to Terri Griffith, and she said there is some good work going on at University of Indiana regarding this, and hinted that she might be blogging about it in the near future. This area holds lots of interest for me. Amongst our customers, - CPAC stands out as an organization that has successfully built a community. So, I wonder - what are the building blocks? A strong leader? A common or unifying purpose? A certain level of engagement? I imagine someone has created an equation that says “for a community to grow at 30% per month, there must be an engagement level x to the square root of y, where x equals current community size, and y equals the expected growth rate, and the result is how many engagements the average user must contribute to maintain that growth.” Does anyone have a framework like that?

The net result of everyone’s experience is that there is nothing to do but start early and fail often. Kevin Jones made this the focus of his keynote. He talked about the types of failure and what they mean. And he showed his famous kids at work video:

Kevin’s blog also has this post: Social Business Failure #8: Workflow Integration. This is something that we’ve been working on at Oracle. Since so much of business is based in enterprise applications such as ERP and CRM (and since Oracle offers e-Business Suite, Siebel, PeopleSoft, and JD Edwards, as well as Fusion Applications), it makes sense that the social capabilities of Oracle WebCenter is built right into these applications.

There are two types of social collaboration – ad-hoc, and exception handling. When you are in a business process and encounter an exception, you immediately look for 1) the document that tells you how to handle it, or 2) the person who can tell you how to handle it. With WebCenter built into these processes, people either search their content management system, or engage in expertise location and conversation. The great thing is, THEY DON’T HAVE TO LEAVE THE APPLICATION TO DO IT. Oracle has built the social capabilities right into the applications and business processes. I don’t think enough folks were able to see that at the event, but I expect that over the next six months folks will become very aware of it.

WebCenter also provides the ability to have ad-hoc collaboration, search, and expertise location that folks need when they are innovating or collaborating. We demonstrated Oracle Social Network. It’s built on our Oracle WebCenter product to provide social collaboration inside and outside of your company. When we showed it to people, there were a number of areas that they commented on that were different from the other products being shown at the conference:

  • Screenshots from within the product
  • Many authors working on documents simultaneously
  • Flagging people for follow up
  • Direct ability to call out to people
  • Ability to see presence not just if someone is online, but which conversation they are actively in

Great stuff, the conference was full of smart people that that we enjoy spending time with. We’ll keep up in the meantime, but we look forward to seeing you in Boston.

Friday Jun 17, 2011

Innovation and the Role of Social Media

A very interesting post by Andy Mulholland of CAP Gemini this week – “The CIO is trapped between the CEO wanting innovation and the CFO needing compliance” – had many interesting points:

“A successful move in one area won’t be recognized and rapidly implemented in other areas to multiply the benefits, or worse unsuccessful ideas will get repeated adding to the cost and time wasted. That’s where the need to really address the combination of social networking, collaboration, knowledge management and business information is required.”

Without communicating what works and what doesn’t, the innovations of our organization may be lost, and the failures repeated. That makes sense.

If you liked Andy Mulholland’s blog post, you need to hear Howard Beader’s presentation at Enterprise 2.0 Conference on innovation and the role of social media. (Howard will be speaking in the Market Leaders Session at 1 PM on Wednesday June 22nd). Some of the thoughts Howard will share include:

• Innovation is more than just ideas, it’s getting ideas to market, and removing the obstacles that stand in the way
• Innovation is about parallel processing – you can’t remove the obstacles one by one because you will get to market too late
• Innovation can be about product innovation, but it can also be about process innovation

This brings us to Andy’s second issue he raises:

"..the need for integration with, and visibility of, processes to understand exactly how the enterprise functions and delivers on its policies…"

Andy goes on to talk about this from the perspective of compliance and the CFO’s concerns. And it’s true: innovation can come both in product innovation, but also internal process innovation. And process innovation can have as much impact as product innovation.  New supply chain models can disrupt an industry overnight. Many people ignore process innovation as a benefit of social business, because it is perceived as a bottom line rather than top line impact. But it can actually impact your top line by changing your entire business model.

Oracle WebCenter sits at this crossroads between product innovation and process innovation, enabling you to drive go-to-market innovations through internal social media tools, removing obstacles in parallel, and also providing you deep insight into your processes so you can identify bottlenecks and realize whole new ways of doing business. Learn more about how at the Enterprise 2.0 Conference, where Oracle will be in booth #213 showing Oracle WebCenter and Oracle Fusion Applications.

Monday Jun 06, 2011

Enterprise 2.0 Conference: June 20-23

Oracle is a proud to be a Gold sponsor of the Enterprise 2.0 Conference taking place June 20-23 in Boston, MA. You won't want to miss this opportunity to see the latest collaboration tools and technologies and learn from Enterprise 2.0 thought leaders.

Come and learn about Oracle at the Market Leaders Theater Session: "Today's Successful Enterprises are Social Enterprises"
Featuring: Howard Beader, Sr. Director of Product Marketing, Enterprise 2.0, Oracle
Wednesday, June 22, 2011
1:00 p.m. – 1:20 p.m.

We'll also be participating in a panel: "The Vendor Landscape for HR Technology Panel"
Featuring: Mark Bennett, Director, HCM Product Management, Oracle
Wednesday, June 22, 2011
2:30 p.m. – 3:30 p.m.

Be sure to stop by and visit Oracle booth #213, to see live demonstrations of Oracle WebCenter Suite and enter for your chance to win an iPad 2! Register today!

Thursday Apr 07, 2011

Dresser-Rand Benefits from Oracle Content Management Integration with Oracle E-Business Suite

Tom Robinette, Director of Applications Architecture and Engineering IT at Dresser Rand spoke as part of Andy MacMillan's keynote at the info360/AIIM conference. Dresser-Rand has been working with their implementation partner Keste to integrate Oracle Content Management and Oracle E-Business Suite.

Dresser-Rand is a manufacturing company that does specifically engineered solutions. They had a number of needs that were pointing to a content management solution:

  • They had numerous attachments to their ERP records and this was starting to impact Oracle EBS

  • They needed document management with multiple authorcapabilites, and the ability to perform workflow for reviews and approvals

  • 70% of their workforce is over 55 - they needed to capture experience through knowledge management with collaborative capability

  • They needed unstructured content management within the context of an intranet portal


Because their EBS solution is hosted, by moving content into a local content management system they were able to recover over $400,000 in storage costs.
They increased the overall performance of their EBS transactions, and provided a link between their transactional records and their unstructured but related content, as well as adding robust search capability. This implementation had no impact on the end user community. Users were able to intuitively keep using EBS while the content was being rerouted underneath to their new Oracle Content Management system. And they established a new foundational capability - Content Management - which will serve their future growth plans.

Dresser-Rand wants to extend their knowledge capture capabilities to new social media tools. They find that their retiring engineers are more likely to share their knowledge as comments in an interactive flow rather than writing whole documents and articles from scratch. And fortuantely for Dresser-Rand, Oracle WebCenter Suite provides all of those social media capabilities - activity streams, blogs, wikis, expertise location - and then stores the results in Oracle Content Management, so it is categorized and easily searched. Along with the expertise of their implementation partner Keste, Dresser-Rand will be well positioned to grow and flourish.

Wednesday Apr 06, 2011

Oracle and Fujitsu: Transforming Company Cultures

We will be presenting a session next week at the annual COLLABORATE conference. The session is titled Transform Your Company Culture By Taking Your Processes Paperless. (We're on Wednesday at 4 PM EDT in room 308C).

This session will address how companies save as much as 90% of their costs by taking processes such as accounts payable paperless. And we'll also discuss some of the green benefits companies realize by cutting paper, shipping and storage costs. But we'll also talk about how a number of companies have actually realized cultural changes by moving to paperless processes. We held a roundtable on this topic with our AIIM Golden Gate chapter, and the folks from PG&E had a lot to say about it. Not only had they saved costs on paper, they had made it so they could access information anywhere. In the field, on the road, or even from home. And by enabling their work force to work from home, they were able to reduce traffic congestion and have less environmental impact. But they were also able to reduce their real estate footprint in the expensive San Francisco market. Less office space equalled lower overhead for PG&E, and they also lowered the real estate requirements for storing all that paper.

PG&E has been pretty progressive about culture and lifestyle changes. We were also told that they evaluate employee lifestyle impact as an element of ROI when they evaluate projects. And they were able to recognize a transformation in company culture by taking their processes paperless.

These companies still have paper coming to them from customers, employees and partners. But they scan and capture that information electronically where it enters their organizations, enabling them to make these big changes at their companies. You can learn more about some of the other companies we will profile on the Green ECM site:
In particular, you can hear the Missouri Department of Licensing talk about their improved processes, green benfits, and cultural changes in this webcast.

Monday Mar 28, 2011

AIIM/info360 Keynote Video

We have uploaded videoof Andy MacMillan's keynote speech at the AIIM/info360 conference in Washington D.C. last week. A big thank you to our customers, The Organization of American States and Dresser-Rand for their participation. I will blog further about them in an upcoming entry.

Andy's presentation opened with one of the Bunny Inc. videos. While it was fun, it also had a point that Andy came back to a couple of times - while we need to move forward with the new world of social computing, we have to understand how it works with our existing systems. A sales VP would never give up on the pipeline information he gets from his CRM system, and would also never give up on picking up the phone and getting feedback on any pipeline item from a sales rep. And in the video, when the overzealous marketing leader gets rid of all the old systems, mayhem ensues.

AIIM has done some forward looking work with their Future History whitepaper. This whitepaper discusses a shift in the industry and how it affects the content management practice area, and defines the shift by categorizing systems of record and systems of engagement. And the upshot is that the objective of a lot of these systems of engagement is to create value from content. And the opportunity is for us to take advantage of this shift by bringing our expertise to these new content creation methods. Andy posits that the language of systems of engagement is content. As a group that knows how to generate value from content, we have a tremendous opportunity ahead of us.

And at the end of the day, it is the relationship between systems of engagement and systems of record that can drive real value to a business.

Here is an overview of the video sections of the keynote - all available at

AIIM 2011 Keynote1 - Social computing and how it relates to our enterprise systems - Systems of engagement and systems of record
AIIM 2011 Keynote2 - Systems of engagement and how to make them engage with your enterprise systems.
AIIM 2011 Keynote3 - Juan Jose Goldschtein, CIO, The Organization of American States
AIIM 2011 Keynote4 - The opportunity is now for content management practitioners

Monday Oct 18, 2010

Matching Content Lifecycle to Storage

Documents, images, e-mails and other unstructured data comprise 80% of the information in organizations. Yet, this content is scattered across many different repositories, file systems and storage solutions. In many cases, your organization might not be aware of what information you are managing. Without knowing what you are managing, you cannot ensure you are using the right storage for that content. So how can you cut your costs and improve performance by managing this information effectively?

Some interesting facts about content:

  • Content tends to get created and stored randomly in most organizations

  • It has a tendency to rot - in the short term, it might not get updated, it might not get accessed. In the long term it might get stored on a medium that stops working, in formats that we can't read.

  • As it lives in repositories or file shares, we often don't know what we are managing on these systems.

  • We can't find the content that is useful, and sometimes we find the content that is detrimental.

  • We spend thousands of dollars recreating content that is useful (See Monica Crocker, Corporate Records Manager at Land O' Lakes discuss how as a consultant she was often brought in to create content, only to find it had been created already but no one could find it).

  • Sometimes we find content that is detrimental because it is old and out of date, and we act on it, which can also be costly.

  • We often have no usage statistics on content. And without comprehensive usage information, it's hard to judge the relative value of content that is not usage tracked.

  • Content is often stored on the wrong medium - archived content is stored on magnetic media where it is costly every day to store. Magnetic media is also not a stable medium over the long term.

  • Key content cannot be replenished without a lifecycle plan.


Without knowing what we are managing, we can't know the value of any of the content we are storing. Part of this story is knowing usage statistics for content as it is stored and managed, and part of it is setting a lifecycle policy for content when it is created.

One of my favorite parts of Oracle Universal Content Management is Content Tracker. Tracker not only tells me what documents are being visited, it can tell me by who, by which department, and how often. I may find that a document I have written is constantly referred to. I may decide to make it more visible - put it on a page on the intranet. I may decide to add more to it, or I may decide to update it more often. Without it I am shooting in the dark about the content I create and how it is being used.

So we have all this content. The difficulty is in sifting through all the content to find the important stuff. In many cases you can base that upon metadata - the document type, the author - these can be key indicators of important content. But often you have to have other methods. A content use tracking system can be a good way to determine important content - less used content is less important. Some content is important only in the short term. A sales proposal might be important for 30 days. A marketing plan might be important for a year. Then there is some content that is not important on a day to day basis, but is important in the long term. You might not refer to your insurance policy for 40 years, but when you need it, it might be the most important document in the company.

One of my favorite stories about old documents in litigation comes from Simplot. Simplot is one of the largest private companies in the world. They make and sell food products (Sara Lee, McDonald's French fries) as well as fertilizers and pesticides. When the Fresno County water district found traces of a Simplot pesticide in the ground water that appeared to have been introduced in the 1950s, a lawsuit was ensued. Simplot's director of records management, Dave McDermott (former President of ARMA, and an Oracle Records Management customer) pulled all of Simplot's insurance policies. And upon reading them, he found a common clause that stated that "this policy covers this period of time in perpetuity" meaning that any claim against the company for that period of time was still covered. Dave served 52 insurance companies, and in a pre-trial hearing, in front of their attorneys, the judge grilled him on his records management program. The insurance firms challenged the veracity of his documents. At the end of the day, the judge conceded that it was probably the best records management program he had ever seen, and that he saw no reason to stop the suit. The following Monday, 50 of the insurance companies settled, and eventually the other two did as well, resulting in a $23 million payout to Simplot.

One reason I love this story is it depicts records management as a revenue generator. The other reason is because it illustrates how documents can be of no value day to day for decades, and then suddenly hugely important one day. Having a way to ensure you can get to them that day is a key part of our job. And that is where being able to set a lifecycle policy for content is important.

The ability for a content management system to apply its knowledge of the content to storage choices is very powerful. The content management system knows usage statistics, it also knows lifecycle metadata and retention schedules. By applying this knowledge to the storage system it can save valuable resources. If a web page is accessed frequently, it can go on flash storage. An old insurance policy can go on tape, but is still there, searchable, and can be brought back for reference in litigation. No reason to spend the electricity of keeping magnetic hard drives spinning for content that won't be accessed for 40 years.

And because these systems can automate moving content from tape to tape every decade or so, you can avoid the information rot that comes with magnetic storage. So the document will be accessible 40 years later.

To find out more about this topic, check out this week's web seminar Know Where Your Information Lives.

Wednesday Sep 15, 2010

Oracle OpenWorld: Focus On Enterprise 2.0

With Oracle OpenWorld less than a week away, we want to ensure our attendees are aware of all the Enterprise 2.0 related activities and events that are taking place this year. Please be sure to check out our Focus On Guide: Enterprise 2.0, which contains all the information you need for everything Enterprise 2.0 at Oracle OpenWorld!

Interested in other subject matter? You can find other Focus On Documents related to your areas of interest here. See you in San Francisco!

Monday Sep 13, 2010

Oracle OpenWorld: Enterprise 2.0 DEMOgrounds

This year at Oracle OpenWorld, we have 14 demo stations dedicated to Enterprise 2.0 that will be staffed by Oracle experts ready to lead you through interactive product demonstrations. There is no better way to learn how to implement, manage, and innovate with Oracle products than directly from the people who develop them! We invite you to stop by Moscone West to see the latest in portal, content management and collaboration technologies at Oracle. We look forward to seeing you!



Oracle Enterprise Content Management Suite 11g


Imaging and Content Management for Applications


Oracle Universal Content Management 11g


Oracle Content Management for Business Process Management


Oracle Universal Records Management 11g


Oracle On Track Communication: Media-Rich Collaboration


Oracle Beehive: Connect and Collaborate Securely and Privately


Building Enterprise Portals Using Oracle WebCenter Portal


Using Oracle WebCenter Portal to Deliver Modern Portals


The Ultimate Experience: Oracle WebCenter Personalization


Evolving from Oracle and Sun Portals to Oracle WebCenter


Building Departmental Portals with Oracle WebCenter Spaces


Oracle WebCenter: Social Networks, Mashups with Mobile Access


Enterprise 2.0 for Applications



Friday Aug 27, 2010

Oracle OpenWorld: Enterprise 2.0 Quick Guide

With over 40 scheduled sessions, 14 live demos and 9 hands-on labs, this year's Oracle OpenWorld conference is expected to provide unprecedented insight into Oracle's content management, portal and collaboration offerings.

This year's conference, which will take place in San Francisco September 19-23, will include a special focus on the recently released Oracle Enterprise Content Management Suite 11g, which delivers extreme performance, scalability and next-generation content management capabilities. Additionally, attendees will see the latest innovations in Oracle WebCenter Suite 11g.

"Oracle OpenWorld San Francisco provides a first-hand opportunity for customers & partners to participate in a dynamic information-sharing environment that connects people, products and trends at the leading edge of business and technology," says Vince Casarez, Vice President of Enterprise 2.0 Product Management. "We are excited for attendees to discover how next-generation content management and portal technologies from Oracle are helping organizations enhance their business processes and increase employee productivity."

Five Don't-Miss Sessions

  1. Oracle's Strategy & Vision for Enterprise Portals
    (Mon, Sept 20 at 11am; Marriott Marquis, Salon 7)
    This session explores the future of modern portals and user experiences, including planned innovations in Oracle WebCenter Suite. The session examines how a modern portal framework makes new breakthroughs possible -- including delivery of all kinds of content within the context of relevant tasks, from desktop applications to mobile devices.
  2. Beyond Oracle Content Management 11g, Where Are We Headed?
    (Mon, Sept 20 at 12.30pm; Marriott Marquis, Salon 7)
    Now that we've arrived at the highly anticipated Oracle Content Management 11g release, what's next? Come to this session to hear where Oracle enterprise content management is headed.
  3. One Click to Add Web Content Management to Your Existing Web Application
    (Tue, Sept 21 at 2pm; Marriott Marquis, Salon 7)
    It is now possible to easily add market-leading Web content management capabilities to your existing Web applications -- without having to rewrite your application in a new framework. This session reveals how the Site Studio feature of Oracle Universal Content Management 11g makes it possible.
  4. True Multichannel Usage: Extending the Reach of Oracle WebCenter Spaces
    (Wed, Sept 22 at 10am; Marriott Marquis, Salon 7)
    Find out how Oracle WebCenter Spaces allows users to access and interact with relevant information from their favorite Desktop tools and mobile devices. They can even use Desktop tools like Word, Excel, PowerPoint or Outlook, working seamlessly with server-side information without having to leave their preferred environment.
  5. Enterprise 2.0 for Applications: Composite Applications and Managed Documents
    (Wed, Sept 22 at 11.30am; Moscone West L3, Room 3018)
    Learn how Oracle enterprise content management products can help optimize document-centric business processes across ERP, HR, finance, and CRM applications. Use Oracle WebCenter to create composite applications that enable single-entry access to multiple, related applications -- including the ability to share related content and collaborate with stakeholders.

Be sure to view the Focus On Guide: Enterprise 2.0 for all Enterprise 2.0 related activities at Oracle OpenWorld 2010.

Wednesday Aug 25, 2010

Oracle OpenWorld: E2.0 Customer Appreciation Event

If you are an Oracle Enterprise 2.0 customer and attending Oracle OpenWorld 2010 in San Francisco this year, you'll want to be sure to make your way to The Palace Hotel on Tuesday, September 21st, from 6:00PM-9:00PM for the Enterprise 2.0 Customer Appreciation Event!

Hosted by Oracle Partners Keste, BIAS, Idhasoft, Fujitsu, Fishbowl and Team Informatics, this event provides an exclusive opportunity to network with your peers and meet and talk with executives from Oracle Product Development, Oracle Product Management and Oracle's premier Enterprise 2.0, Portal & Content Management partners.


If you are a current Content Management, Portal or Enterprise 2.0 customer, please RSVP by September 10th by emailing You will receive a confirmation email of your attendance for this event. We look forward to seeing you there!

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Oracle Cloud Content and Process power the next wave of productivity, mobile efficiency, and workgroup innovation. Only Oracle offers an integrated suite of content, process and sites cloud services that enable business users to easily collaborate anywhere, simplify business automation, and communicate more effectively.


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