Tuesday Feb 11, 2014

Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees
Oracle Corporation
Oracle AppAdvantage IT Leaders Series - Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees
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How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle


Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella


Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella


Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Monday Jul 29, 2013

What’s Going On in Digital Experience? The Latest in Key Trends

Guest Post by Stephen Schleifer, Senior Principal Product Manager, Strategy, Oracle WebCenter Sites

What’s Going On in Digital Experience? The Latest in Key Trends

As with many consumer-facing markets, digital experience tends to move pretty fast.  Just as organizations begin to get a handle on how, where and when to best engage with their target audiences in the digital world, things begin to shift again as consumers change their online habits.  However, there have been a number of trends that have been more or less constant over the past few years; some have grown steadily over time, others have been slow out of the gate, and then quickly reached a critical mass, but they have always been cornerstones of web experience management.  While the following is far from representative of everything that’s going on in this dynamic market, let’s take a quick look and see what’s going on in a few key areas:

Mobile Gets Practical

webcenter_sites_mobile.jpgMobile is an example of a digital experience trend that went from ‘might do’ to ‘must do’ in the space of a year (hello, iPhone), and has continued to grow in importance ever since.  However, whereas a couple of years ago organizations were still wondering how to best tackle the mobile experience (mobile web, mobile apps, mobile first etc.), we’re now at a place where organizations have a better understanding of each approach, and how to apply them to drive specific business outcomes, whether that be engagement, self-service or commerce.

When it comes to mobile site management, most customers we speak with are now viewing this as an integrated part of managing their overall online experience, while acknowledging that it comes with a distinct set of requirements that may need to be met separately, depending upon specific objectives.  They want to maximize efficiencies by reusing content and integrating site authoring and publishing processes across web and mobile, and by leveraging responsive design to cut down on site development and speed time to market.  However, they also want the flexibility of a web experience management solution that can provide as much support as possible for mobile-specific requirements when needed, from ease of mobile template customization, to device management.

Multi-channel Gets Back the Brand Site

Managing content and experiences across multiple channels has continued to be a tricky problem to solve.  Basically, as more online channels have emerged – from brand sites, to micro and multi-lingual sites, to email campaigns, through to mobile and social– the more complex content management has become for online marketers.  Meanwhile, against this backdrop of channel proliferation, the value and function of the brand site itself began to get called into question (remember the trend of companies dropping their .coms and moving to Facebook?). 

Easy creation and management of multi-channel brand sitesWhat we’re seeing now is the reassertion of the importance of the brand site; the idea of the corporate .com as a center point of digital experience.  The content that drives activity on other online touch points (email offers, social promotions, microsite landing pages) ultimately points back to the brand site, where all of these channels converge, thereby centralizing marketing processes such as lead capture or facilitating deeper brand engagement.

As a part of this effort, web marketers are looking to be able to access the content that is originating from other channels (regardless of where it is stored), from within the web experience management system authoring environment, and incorporate it within brand sites to produce a more unified, cross-channel experience.

Personalization Comes of Age

Personalization comes of AgeThe drive to personalize digital experiences has been an interesting trend to watch; it’s perhaps the one that has experienced the most hype over time, but it has also been the slowest to take hold, as it has taken a number of years for solutions to get up to where the market needs them to be.  Of course, personalization is a broad term, and it can encompass everything from targeting experiences to different customer segments, to making online search more relevant and intuitive through guided navigation, to providing tools that enable site visitors to tailor their own online experience.

One thing that is certain is that has finally reached the tipping point, where every organization we engage with has some sort of personalization initiative on their short list of digital experience priorities.  That said, not all organizations want to jump in with both feet, especially when it comes to areas like content targeting.  Some organizations are still choosing to start with smaller-scale experimentation, using specific pages or promotional sites as targeting test grounds.  Others are taking a more committed approach and are implementing content targeting throughout the web and mobile sites.  Meanwhile, a small, but  growing amount are investing in fully automated, predictive solutions.

This latter area is where we expect to see the most interest and growth in the coming year.  Web marketers are beginning to see the power of connecting the native targeting engines in web experience management systems to predictive solutions that can offset the labor associated with managing segmenting and targeting data through automation, while delivering higher success rates for metrics like click-throughs and conversions.


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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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