Thursday Aug 22, 2013

Oracle WebCenter in Action: New Look & Extended Content Solutions

Challenge
Founded in 1969, New Look is a British fashion retailer with a chain of over 1100 stores operating in 15 countries, with over 30,000 employees worldwide. Realising its growth potential in developing global territories, New Look started to face increasing problems with sharing marketing artwork and other digital assets. These were traditionally transferred via email, ftp, or using physical discs.  It quickly became clear that these methods would no longer be suited to the expanding nature of the company from a security, cost and efficiency point of view.  

Looking for a solution which would make use of their existing WebCenter Content platform but require minimal customisation, New Look approached Extended Content Solutions to use their MediaStore solution.

Solution
MediaStore is an ECS developed Digital Asset Management (DAM) solution specifically branded for New Look as ‘iShare’.  The solution provides a centrally-located repository for digital assets with an intuitive and engaging interface to update, search, download, track and share assets with employees, customers and suppliers. Upload-only access can be granted to allow external photographers to submit material without being able to view other assets.

New Look marketers are able to create collaboration areas call ‘Jobs’ and assign access to internal third party design agencies. Design Agencies are only able to view the Jobs they have access . Each job has a status and can be sent for approval before being passed to print agencies or franchise partners.
Built on top of Oracle WebCenter Content MediaStore makes use of the enterprise features such as workflow and security, allows complete user control and sharing of digital assets within the organisation as well as featuring collaboration areas for controlled access to third party users. 
MediaStore was designed with ease of use in mind and benefits from its many key features:
  • Digital assets are rendered or converted to predefined sizes and formats so users don’t need to edit or crop images. 
  • Assets are easy to find using a simple search, based on title and keywords, or via an advanced search which uses the full metadata. 
  • Maintain copyright by attaching forms to images and tracking downloads. 
  • Bulk handling allows easy upload and approval of multiple assets. 
  • Security allows you to control who can upload and access images. 
  • Collaboration areas allow you to create designs with third parties. 
Outcome
Since the implementation of MediaStore, New Look has experienced significant changes in the way they manage and share their rich media assets. As they have grown and branched into different international territories, MediaStore has enabled an easy artwork sharing platform for third party franchise partners in a secure and adaptable environment.

In terms of business value, MediaStore has helped to reduce costs due to no subscription fees and has provided a new found autonomy between suppliers, partners and employees. New Look now benefit from a centrally hosted repository, which gives them greater visibility and more control over their assets than ever before. 

 “With the business ever expanding into new territories, having one simple system for all of our franchise partners keeps things simple and efficient.  The autonomy it gives our own employees, franchise partners and suppliers and the time it gives me back is a favourite feature”. - Jonathan Edwards – Graphic Designer, New Look

Extended Content Solutions - MediaStore
MediaStore has now achieved Oracle Validated Integration (OVI) with Oracle ATG Web Commerce and Oracle WebCenter Sites. OVI involves a rigorous technical review and test process carried out by Oracle engineers to ensure that the products work together as designed.

The integration allows MediaStore assets and their associated metadata to be transferred to a shared file system such as a Content Delivery Network or published either directly into Oracle ATG or Oracle Sites. 

For more information about MediaStore please visit www.extended-content.com/mediastore

Extended Content Solutions (ECS) is a software solutions and services provider specializing in Enterprise Content Management. Our in-depth industry knowledge and technical expertise enable us to empower clients to make the most of their content. ECS has a proven reputation for delivering excellence. With a dedicated and experienced team committed to innovation and quality, a long-standing partnership with Oracle, and a philosophy of maximizing customer satisfaction we are well placed to meet the needs of our clients. 

Want to learn more about this case study and see MediaStore in action? In the coming weeks, be sure to watch a webcast in our WebCenter in Action Series with New Look and Extended Content Solutions! 

Tuesday Aug 20, 2013

Oracle WebCenter Content: Digital Asset Management

This week, we are going to touch on a topic that doesn't get much hype, but is extremely important in your content management strategy: Digital Asset Management!

Oracle WebCenter Content’s digital asset management capability allows organizations to store, find, view, and use digital assets and rich media quickly and easily. Content, collateral, and individual asset items can be made available instantly in the appropriate formats for use on Web sites, in print materials, or in other programs. Assets can be protected and controlled through rich and configurable access control. Oracle’s digital asset management solution automates routine tasks, such as the process of creating multiple renditions, allowing you to effectively manage and appropriately use your rich media assets. 

Catalog Your Assets for Secure and Instant Access
Global 2000 organizations are constantly seeking better ways to effectively communicate with  and provide value to their employees, business partners, and consumers. Rich media and  digital content are used both as consumer product and as assets in a wide range activities  range of activities including advertising, sales and marketing, manufacturing, and distance  learning. However, providing rich media can creates unique burdens on an organization.  Some rich media solutions require high cost specialized hardware and software. Accessing  large files from a central storage location creates increased network load. Lastly, providing a  method for users to securely access, share, and modify digital content can be cumbersome.

Oracle WebCenter Content helps you address these issues by providing easy access to find  and use your rich assets quickly and easily from anywhere. With Oracle WebCenter Content  you can quickly create renditions of digital content by turning large images, video, or audio files into high-resolution, low-resolution, resized, or thumbnail versions based upon your business needs. 

Manage Rich Media Files Effectively
Oracle WebCenter Content enables automation of routine tasks and effectively manages rich  media files. With secure Web-based access, employees across your organization can quickly and easily access, share, reuse, and modify digital content. Oracle WebCenter Content  provides a rich set of digital asset management features, including 
  • Workflow, version control, security, archiving, subscriptions, content conversion,  collaboration, record disposition, and Web publication assets leveraging core capabilities of Oracle WebCenter Content 
  • Content check-in and accessibility from anywhere with Web-based and Windows Explorer interfaces 
  • Compression of content to decrease bandwidth demands 
  • Automatic categorization of assets for easy searching 
  • Quick identifying of files via automatically created thumbnail renditions  
  • Asset selection and download in one operation 
  • Secure content distribution - easily and quickly 
Provide a Foundation for Key Business Applications 

Oracle WebCenter Content digital asset management capability provides the underlying  foundation for a variety of key business applications, such as the following: 

Image Management Application
With Oracle’s digital asset management solution, you can easily manage popular image formats such as PSD (Photoshop document), JPEG, GIF, BMP, and TIFF files; store unlimited image renditions in one source for quick reuse of any format or size; and automatically format images to the appropriate size, shape, resolution, or aspect ratio. Multiple renditions, including thumbnails, Web versions, and print versions, are automatically created and compressed at the time of check-in for use in HTML pages or marketing collateral—saving thousands of hours of manual labor in resaving files. 

Video Management Application
Oracle’s digital asset management solution allows you to work with common video formats such as MPEG, QuickTime, Windows Media, and MP3 files; pinpoint specific scenes of video using a storyboard; and view them immediately. You can store multiple renditions of video in one source for various bandwidth and size requirements and integrate resulting files with streaming servers. With Oracle’s digital asset management solution, you can easily access storyboards and closed-captioned text, while administrators can configure the system to generate appropriate proxies and metadata.

Be sure to check back later in the week, as we will have some exciting assets and a customer case study you won't want to miss! 

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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