The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

  • Cloud |
    Monday, August 8, 2016

Modernize Customer Engagement: Collaborative Marketing Asset Development

By: Kellsey Ruppel | Principal Product Marketing Director

Content and feature rich engagement sites can help drive effective interactions with various groups such as customers, partners, and employees, leading to higher satisfaction and loyalty. With Oracle’s collaborative marketing asset development solution, business users with absolutely no website experience can rapidly assemble rich, interactive engagement microsites for marketing and communities. Microsites can be built on the fly with new content and also incorporate existing enterprise content, processes, and social applications all within a single integrated user interface.

Digitally empowered consumers can be your greatest advocates and your most loyal buying population. By engaging these customers—tracking their web activities, intuiting their needs, and recommending next steps in the buying cycle—marketing professionals can control the customer experience, from initial contact to long term loyalty. 

Most companies depend on several channels to interact with their customers, including email, Web, mobile, and social. Customer needs vary from one channel to the next. In addition, their expectations change at each stage of these relationships, from initial awareness through qualification, purchase, repeat purchases, and ongoing service. 

At a time when most interactions take place online, meeting customer needs and exceeding their expectations has become a tremendous technical challenge. Market-leading organizations succeed by establishing a versatile set of information systems for creating customer-facing content and sharing it with prospects via integrated marketing and awareness-building campaigns. They create engaging digital customer experiences that fulfill each customer’s expectations during each interaction and they understand the importance of facilitating and nurturing exceptional experiences. We invite you to read this solution brief to see how collaborative marketing asset development can help you meet customer expectations and effectively engage your customers, partners and employees.

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