Will Your Brand Survive the Age of Digital Darwinism?
By Christie Flanagan on Nov 27, 2012
It’s the end of business as usual. Trends such as the mobile web, social media, gamification and real-time are forcing businesses to rethink the way they operate. At the same time, people are embracing a new digital culture across ever expanding networks. Together, these trends have given rise to a new breed of connected consumer, one that is ready to shake the very foundation of business today. This is the age of Digital Darwinism – where society and technology evolve faster than your ability to adapt. How well poised is your brand to survive and thrive in this new environment?
Attend this webcast to hear Altimeter Group digital analyst and futurist, Brian Solis, discuss the rise of connected consumerism and learn how brands can survive Digital Darwinism by better understanding customer expectations, disruptive technology, and the new opportunities that arise from them. You will learn:
- How brands are being redefined in the digital consumer landscape and what they can do to create and steer these experiences
- Why consumer influence is growing and how businesses can use this to their advantage
- How to connect with a rising audience through new touchpoints between consumers, brands, and influencers
- Why you need to create a culture of change to earn trust, influence and significance among today’s connected customers