WebCenter Customer Spotlight: Marvel

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

Marvel Entertainment, LLC (Marvel) is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.

The customer wanted to optimize their brand licensing process, so Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process.

Marvel and their brand licensees have  now complete visibility of brand license operations including the history of approval request and related content. 



Company Overview
Marvel Entertainment, LLC (Marvel) a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.

  Sample  characters:

    - Spider-Man
    - Iron Man
    - Captain America
    - X-MEN
    - Thor
    - Avengers
    - And a host of others 

Business Challenges
Marvel wanted to optimize their brand licensing process for their characters and had following business requirements :

  • Facilitating content worldwide
  • Scalable and flexible infrastructure to manage multiple content types and huge file sizes
  • Optimize the licensing process workflow trough automatic notifications, tracking reviews, issuing approvals, etc.
Solution Deployed
Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process.


The internal users can now manage all digital assets related to a character trough proper categorization of all items, workflow based review and approval of branding styles and a powerful search and retrieval service. The licensees of Marvel brands can now online develop and submit  concepts and prototypes which are reviewed and approved using a collaborative process.


Business Result
Marvel and their brand licensees have now complete visibility of brand license operations including the history of approval request and related content.

The character brand related content is now in the right place, at the right time at the user's fingertips with highly improved quality.

Additional Information
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