WebCenter Customer Spotlight: LocalTapiola Group

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

LocalTapiola Group, formed through the merger of Tapiola Group and Local Insurance, offers insurance, banking, savings, and investment services to businesses and consumers in Finland.

LocalTapiola Group had two customer magazines, published in print format, several online magazines, as well as many different publishing systems and third-party publishing solutions. It wanted to reduce communication and marketing costs, accelerate delivery of important news using the online channel, and adopt an integrated external communications model by using a single, common Web experience management platform. 

LocalTapiola Group implemented Oracle WebCenter Sites to manage their online Web experience.

Since deploying the solution, LocalTapiola has expanded its Web presence and improved its ability to engage customers with timely and compelling online content. By discontinuing printing magazines on paper and using only online communication, LocalTapiola achieved considerable savings and reduced its environmental footprint by saving 90 tons of paper, annually.



Company Overview

LocalTapiola Group, formed through the merger of Tapiola Group and Local Insurance, offers insurance, banking, savings, and investment services to businesses and consumers in Finland.

Business Challenges

LocalTapiola Group had two customer magazines, published in print format, several online magazines, as well as many different publishing systems and third-party publishing solutions. It wanted to reduce communication and marketing costs, accelerate delivery of important news using the online channel, and adopt an integrated external communications model by using a single, common Web experience management platform. 

Their main business objectives were:

  • Improve ability to engage customers online and share digital information about the company’s financial-services offerings, as well as banking news with customers and the public
  • Reduce communications and marketing costs and promote sustainable development by discontinuing two, printed, customer magazines, Oma Talous (Your Own Finance) and Sijoitustalous (Investment Finance)
  • Standardize and consolidate the group’s IT environment and internet service applications to cut management costs and ensure a path forward
  • Save costs with one common and device-independent Web experience management platform that LocalTapiola Group can use for publishing through multiple channels
Solution Deployed

LocalTapiola Group chose Oracle WebCenter Sites to manage their online customer experience. They conducted the implementation in two phases.
The first phase delivered a unified publishing model, including common assets and templates, and the first Web site called Sijoitustalous.fi.


In the second phase, they established a second Web site, Omatalous.fi, using the existing publishing model.

This approach enabled the company to reuse almost 70% of its assets, templates, and components in the second phase of the implementation project―a percentage that may grow in the future.

Business Results

Since deploying the solution, LocalTapiola has expanded its Web presence and improved its ability to engage customers with timely and compelling online content. By discontinuing printing magazines on paper and using only online communication, LocalTapiola achieved considerable savings and reduced its environmental footprint by saving 90 tons of paper, annually.

  • Discontinued printing the company’s customer magazines, eliminating printing and mailing costs associated with them, as well as the use of 90 tons of paper annually, in line with the group’s sustainability goals
  • Used the company’s expanded ability to communicate quickly with the customer base to deliver breaking news and publish information about the merger between Tapiola Group and Local Insurance
  • Improved LocalTapiola Group’s Web presence and will later start using WebCenter capabilities to also engage customers with timely and compelling content via social media channels
  • Saved labor costs by discontinuing production of print-magazine-like content for iPads, replacing this with content that can be utilized across various Web channels

The internet is our preferred method of communicating with the general public and our customers. Oracle WebCenter, which our implementation partner Tieto Finland deployed, allows us to use the internet to dynamically communicate with customers and the public while eliminating significant costs and environmental issues associated with print magazines.

Jyrki Antikainen, Communications Director, LocalTapiola Group


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