Oracle WebCenter/FatWire WebCast Follow-up: Evolution of Web Experience Management

We had an incredible turnout at the webcast yesterday for the Oracle and FatWire Integration Plans. With over 500+ live attendees listening intently while Andy MacMillan (Vice President, Product Management, Oracle WebCenter) and Loren Weinberg, (Senior Vice President, Marketing and Product Management, FatWire) spoke about the strengths and complementary functionality that both companies are bringing together for enhanced web experience management under the Oracle WebCenter Portfolio. FatWire technology completes the web experience management portfolio for Oracle WebCenter, enabling companies to fully optimize their multichannel online customer experience. 

If you missed the webcast entirely as you were living in a hole missing all the promotion we did or had registered but got stuck in a meeting - don't fret - you can still catch it on the replay on-demand. This webcast is now available on-demand 24x7.
Please Register or Sign in here for the webcast and enjoy.

FatWire Technology enhances Oracle WebCenter

What really started the Q&A chat to churn was the vision for the planned evolution into a full customer experience management offering that tied together the full capabilities of Oracle WebCenter with CRM and ATG/Commerce and RTD/Business Intelligence across all channels.

Connecting the Online Customer Experience

I'll post the top Q&A from the webcast in Friday's post after we parse through the hundreds of posted questions, but wanted to highlight some of the top questions below to make sure that readers understood what is happening with the integrations and creation of Oracle WebCenter's Web Experience Management offering.


Q) As a FatWire existing customer, what happens to our upgrade plans? What the status is of CS8 and the existing FatWire roadmap?

A) Yes, this is an important point.  The webcast today was just about the integration plans.  All of the great plans you saw today are in addition to the existing FatWire road-map, including Content Server 8, Community Server 1.5, and more.  The FatWire road-map already in place is a critical part of Oracle’s Web Experience Management strategy and the joint team is focused on delivering on this road-map, in addition to the new integrations we discussed today. Oracle will be adding resources to cover the larger set of projects.   We will have the detailed overall road-map (including existing FatWire road-map plus the integrations you saw today) and will communicate this to FatWire customers in a webcast in early to mid September.

Q) With the addition of FatWire functionality to Oracle WebCenter, will I still need to use Site Studio? Will Oracle WebCenter Sites use Content Server as its back end repository? How will FatWire's interaction with UCM change now that Oracle will own FatWire?

A) FatWire's capabilities will be rolled into the new WebCenter sites offering, designed for Web Marketers who are looking to add more rich and engaging features to their external-facing sites such as content targeting and analytics, user generated content, mobile web and gadgets, and deliver them via an optimized, scalable Web environment.  Site Studio continues to serve those customers who are primarily looking to publish content to web applications and portals, and want to harmonize publishing with other ECM initiatives on a consolidated platform.   So, based upon their needs, existing Site Studio customers have the flexibility to decide if they want to move to the WebCenter sites offering, maintain their Site Studio deployments, or integrate both solutions.There is no rush to make any changes to your existing Site Studio implementation. Oracle is planning to offer integration between FatWire/WebCenter sites and WebCenter content (note UCM and Site Studio have been rebranded to WebCenter) for customers who want to extend enterprise content outside the firewall and publish via web sites built using the WebCenter sites product. And we will continue to invest in capabilities that enable organizations to surface web content from WebCenter content to external applications and portals.

Q) Can the FatWire technology really support an enterprise deployment in Oracle’s scale?
A) Yes, most definitely.  FatWire offers the most scalable Web Experience Management platform on the market, supporting the web presence of the largest enterprises across verticals including financial services, retail, manufacturing, media and publishing, and much more.  The FatWire platform currently supports deployments with over 10 million content assets managed, a billion page views per month, hundreds of concurrent content contributors, and publishes running as rapidly as every minute. One of the world’s largest retailers in fact, runs their web presence on FatWire, as does one of the leading electronics manufacturers, and many, many more.

Q) Are any FatWire Customers currently using both ATG and FatWire solutions together?

A) Yes, in fact one of the world’s largest electronics retailers is using a combination of FatWire and ATG to run their entire e-commerce site. As we just spoke about in the presentation, this is an especially exciting area for us and now as part of Oracle, we see this area as a key differentiator for our combined solutions….

Q) How does this work with your portal?

A)  Oracle is planning to offer integration between FatWire/WebCenter sites gadgets and WebCenter portal's composite applications capabilities, specifically so customers can integrate content from back-end systems and other applications and expose them as gadgets within FatWire/WebCenter sites UIs.

Q: Isn’t Oracle WebCenter Sites and FatWire just WCM? – What’s the difference?

A) Oracle WebCenter sites includes core WCM functionality but goes beyond ordinary WCM. Web Experience Management is a subset of a full customer experience management strategy and is more focused on marketing organizations that are looking to use their web, mobile and social channels as part of their integrated marketing programs utilizing targeted, in-context experiences that involve both persuasive content as well as collaborative interaction with their customers.

Q) How do I maintain my investment in Site Studio but still gain access to the new features in Sites? Is there an upgrade?

A)  We will be offering integration between the WebCenter content (note UCM and Site Studio have been rebranded to WebCenter) and WebCenter sites, and for those customers who want to migrate licenses to WebCenter sites we will be announcing options soon to facilitate this. 

Q) If I bought UCM/WCM, do I get FatWire for free?

A)  No, FatWire represents a new product added to the WebCenter portfolio. Packaging and pricing will be announced soon. Oracle will provide existing customers that are interested in FatWire a path to get to WebCenter sites and will protect your current investment.

Q) We are planning to build our external facing Customer Self-service site using WebCenter Portal and Site Studio. With the new FatWire acquisition, should we be instead building it with FatWire/WebCenter Sites?

A)) More than likely, you'll want to continue to leverage your current WebCenter portal and site studio solution to build your customer self-service site, since WebCenter Portal is well-suited for transactional sites that enable customers to interact with your back-end applications, data and content. However, note that the solutions under WebCenter (portals, sites, content, connect) aren't mutually exclusive and may be combined for utilization of the best functionality to fit your specific requirements. As a part of our integration strategy discussed in the webcast, we will be providing customer with a way to leverage WebCenter portlets and taskflows via a gadget integration. So if there are components of your Customer Self-Service extranet that you want to expose through WebCenter sites in the future, you'll have a way to leverage the existing work that you've completed. Stay tuned for more information as we roll out the WebCenter sites solution.

Q) What is “Gadget Syndication” – can you explain more?  Does the new gadget functionality support the open social standard? Can any Google gadget be used?

A) Gadget syndication is a method of extending the reach of your site to partner or other third party sites. With Gadgets, organizations can create small applications made up of their content that site visitors can customize to their needs and interests, much like the Gadgets you see on iGoogle. Gadgets, for example, can consist of data or analysis provided by the organization that they want to make available to end users. An example of this is a manufacturer that is currently using gadgets to offer a calculator of savings possible using their products. They syndicate this gadget to their retailer’s sites and this drives interests for end customers in the manufacturer’s products. Syndication is simple with FatWire, as the gadget server technology is based on industry standards (Open Social), and thus gadgets can be placed on any third-party site supporting those standards.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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