Up Next, John Mancini!
By Michael Snow on May 24, 2012
Social Business and Innovation - Click Here ->>> WATCH TODAY ON_DEMAND! <<<<<
Guest post by Christian Finn, Sr. Director, Product Management, Oracle WebCenter
John Mancini, President of AIIM-- the 65,000 member community of information professionals-- takes center stage today as the next guest speaker in our Social Business Thought Leaders webcast series. I’ve had the privilege to get to know and work with John over the last several years, and he’s one of the most knowledgeable and engaging speakers in the industry.
John is also a terrific organizational leader. AIIM has a long history as a pre-eminent content management association. But as social technologies became prevalent and then pervasive over the last few years, John showed the foresight to embrace the social revolution and evolve AIIM’s mission to bring together what John calls “systems of record” with “systems of engagement.” Today he’ll share his views on this journey with you, but it’s more than just a presentation. John has invested, along with many industry partners, in doing original research on the convergence of ECM and social and its implications.
Over the last two years, John organized two research two task forces. One was led by Geoffrey Moore, the renowned high tech marketing guru and author of Crossing The Chasm. Andrew McAfee, who coined the term and wrote the book, Enterprise 2.0, chaired the other. Moore’s work highlighted the changes to Enterprise IT that the social revolution will engender, and McAfee researched where and how organizations are finding value in using social techniques to foster innovation, scale Q&A across the organization, and connecting sales and marketing for greater efficiency and effectiveness by talking to leading customers who have adopted social.
The output of these task forces are a series of free, brief whitepapers that make excellent reading and I highly recommend them. You can download them on the AIIM website: effectiveness. Moore’s whitepaper is here and McAfee’s whitepapers are available here.
You can also connect with John, his AIIM team, and many great fellow customers at the wonderful conference AIIM has started up, which next year will be in New Orleans with a great lineup of speakers such as Seth Godin and David Pogue. You can sign up for more information about the next AIIM conference here. You can also follow John, a profilic Tweeter, at @johnmancini77 .