The Evolution of Web Experience Management

Following our launch of the new Oracle WebCenter last month (view the webcast), we've been spending some time here looking at each of the "pillars" that make up Oracle WebCenter. Thus far, we've looked at Oracle WebCenter Content, Connect, and Portal. This week, we'll be taking a closer look at the fourth pillar, Oracle WebCenter Sites, our Web Experience Management solution.

Oracle’s Web Experience Management solution enables organizations to optimize the online channel for driving marketing and customer experience management success. It empowers business users to manage the web presence and create a rich and engaging experience online for customers and prospects. The solution offers a leading WCM foundation with built-in content targeting and analytics, social computing, mobile channel enablement, and much more. 

One can't really write about this without acknowledging that some of the functionality strength of this pillar comes from Oracle's recent acquisition of FatWire Software, whose specialty and dominance in Web Experience Management now combining with Oracle's Fusion Middleware introduces a market-changing solution set that ties front end experience with back-office systems and proven enterprise applications infrastructure. Oracle’s new solution and vision for web experience management fits in as a seamless part of Oracle’s comprehensive strategy for managing the customer experience.

This week, on Wednesday, August 10th - we'll be hosting a webcast to announce the Oracle & FatWire integration plans. We'll hope you'll register and join us using the registration link in the invitation below.


Webcast. Oracle and FatWire Integration Plans: The Evolution of Web Experience Management.

Increase Customer Loyalty. Drive Revenue.

Join us for a live Webcast to hear how the combination of Oracle and FatWire will provide the industry’s most complete and integrated Web experience management solution for marketers.

FatWire technology completes the solution portfolio for Oracle WebCenter sites, enabling companies to fully optimize their multichannel online customer experience through an integrated and scalable platform.

In this Webcast, you’ll learn how this powerful combination can help you:

  • Increase customer engagement across all channels, building loyalty and revenue streams
  • Eliminate concerns about enterprise growth and exponential marketing demands
  • Utilize a comprehensive and dynamic 360-degree view of your customers to understand behavior and proactively engage them

Register today for this live Webcast. By registering, you will also gain access to valuable information about Oracle WebCenter, the user engagement platform that connects people and information to transform your organization into a social business.

Join us for this Webcast and chat live with our experts.

Wed., August 10, 2011
10 a.m. PT / 1 p.m. ET
Presented by:
Andy MacMillan
Andy MacMillan
Vice President,
Product Management,
Oracle
Loren Weinberg
Loren Weinberg
Senior Vice President,
Marketing and Product Management,
FatWire
Hardware and Software Engineered to Work Together

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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