The Business Value of Self-Service Portals
By Kellsey Ruppel on Jan 28, 2013
Unlock the Hidden Business Value of Self-Service Portals
For a long time, self-service portals were seen as a cost-cutting tool, but a new generation of technologies is turning them into key productivity tools—and even revenue generators. This week, we want to focus on self-service portals, and the business value your organization can realize with the. Here are some frequently asked questions about the growing business value of self-service portals.
What is the definition of a self-service portal?
A self-service portal is a Website that enables users—whether they are customers, employees, suppliers, or partners—to perform high-value transactions, from simple account updates to paying bills, managing support tickets, and more.
In addition, next-generation technologies are also enabling the delivery of highly personalized content, such as compelling cross-sell/up-sell offers based on customers’ profile, activity, purchase history, etc. As a result, self-service portals are evolving from cost-cutting measures to true profit centers.
Do you have a favorite example of a customer self-service portal?
We have so many great examples of our customers that are using Oracle WebCenter Portal for self-service portals for their customers. Los Angeles Department of Water and Power (LADWP) is a great story about true customer self-service. LADWP is the largest public utility company in the United States with over 1.6 million customers and provides water and power for millions of residential and commercial customers in Southern California. LADWP was looking for an enterprise class portal to surface mission critical applications to increase customer self-service Web transactions. In order to do so, LADWP turned to Oracle WebCenter Portal, and LADWP customers now have a customer self-service portal which includes: account information such as bills, payments and rebate processing, application and content management integration, and multi-channel access, including mobile devices. You can hear from LADWP CIO Matt Lampe in this video, or catch him on this webcast "City of Los Angeles Improves Customer Satisfaction with Self-Service Portal" at 10:00am PST on Thursday!
Finally, next-generation employee self-service portals also integrate social and collaboration technologies that drive increased productivity.
What are the latest trends and technologies that are driving the next generation of self-service portals?
Increasingly, users want to access self-service portals via mobile devices. That makes it vital to be able to reuse existing site builds as much as possible across all platforms. Also, more and more, people want Websites to know who they are and present only content and transactions that are relevant to them, so personalization is essential.