Social Business: Spreading Ideas
By Kellsey Ruppel on Sep 14, 2011
I stumbled across this video interview that Seth Godin did and thought it tied in nicely with what we've been discussing the past few weeks about social business. Have you read any material from Seth? He's a bestselling author and writes about the post-industrial revolution, the way ideas spread, marketing, leadership and much more. I really like Seth's philosophy of his work. Treat people with respect, customers have more power than ever, great ideas spread. He talks about how when you bring these things together, what you recognize is that leadership is the new marketing. Connecting people, leading people and creating ideas that people want to follow and share is now driving business. If you give people choices they will take them. When you look at it at a high level, these concepts really relate to social business -- connecting people, sharing information and ideas, and empowering users to be more productive and agile. Oh and I also like how he mentions my home state of WI! What are your reactions to the video? I'd love to hear what you think!