Oracle WebCenter: Multi-Channel Access to Information
By Kellsey Ruppel-Oracle on Apr 04, 2011
We've talked in previous weeks about the key goals of the new release of WebCenter are to provide a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and deliver a Common User Experience Architecture. We've also provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks. This week, we'll focus on the value of having multiple channels to access information securely using Oracle WebCenter.
We recently talked with Mark Brown, Sr. Director of Collaboration Business Strategy at Oracle around this topic. One thing that is indisputable is decisions are based on information and with better information, we make better decisions. Information can take many different forms such as documents, application transactions, comments, forum entries, etc. Sometimes, the necessary information is a level of abstraction away from the documents we use every day. For example, a decision to change pricing may be based on the analysis of data in a spreadsheet produced by a Business Intelligence tool. However the data in that spreadsheet does not include the conversation and comments about what the data's meaning. It is just data. Nor do the results of a round of interviews appear in the initial resume of a job candidate. We must have more than just the raw documents to make good decisions. But what if the right information you need right now is hard to find or locked away? What if, in the time it takes you to find the information, the window of opportunity has closed? Information needs to be available via multiple channels and those channels need to provide not just access to the data, but the rest of the contextual information - comments, tags, and discussions. Oracle WebCenter allows you to cut down the time to make decisions.
With WebCenter, we've enabled "multi-channel" access to information which allows you to securely surface critical data in the context of the business application rather than forcing the users to another site or even a different device and making them switch back and forth. The same information can be stored and accessed through Universal Content Management, WebCenter Spaces, Web Content Management, Siebel Marketing and any other number of business processes which are driven by information. In addition, with a rich tagging, commenting, and ratings model, it is possible to add that 'second layer' of analysis critical to many decisions. By providing multi-channel access, we've really focused on transforming how users work privately & with others and within & across Enterprises.
Be sure to keep checking back this week as we discuss more ways in which Oracle WebCenter enables you to have multi-channel access to information.