Oracle WebCenter is a Leader in the Gartner Magic Quadrant for Web Content Management 2011
By Kellsey Ruppel-Oracle on Jan 27, 2012
- Oracle is positioned a Leader with WebCenter, moving ahead in “Completeness of Vision” relative to OpenText.
- Other Leaders are Autonomy, Adobe (acquired Day Software), SDL, SiteCore and OpenText.
- Both Microsoft and IBM remain Challengers.
- Gartner evaluated 20 vendors in this year’s MQ (17 were evaluated in last year’s MQ)
- The WCM market saw strong growth in 2010 amidst a recession with $1 billion in revenue. Gartner predicts in 2011 the WCM market will reach $1.2 billion with a CAGR of 14% from 2009 to 2014, twice the overall enterprise software market.
- Gartner views WCM as much more than website publishing. WCM has evolved to Online Channel Optimization (OCO), “the discipline of maximizing the impact of engagements with target audiences over a variety of communications media.” Sophisticated enterprises will even try to use OCO in offline realms like retail stores.
- OCO strategies encompass and integrate with a wide array of technologies include mobile, social, real-time decisioning, Web analytics, digital asset management, CRM and e-commerce.
- Cloud is a growing area of interest for WCM deployments, with customers opting for hybrid approaches.
“Oracle's WCM offering has recently been rebranded as a constituent component of its broader Oracle WebCenter, a user engagement platform. WebCenter, in turn, contributes to the broader Oracle Fusion Middleware, which ties together Oracle's information management, portal and business application portfolios, among other products. In August 2011, Oracle acquired FatWire Software, a vendor that was classed as a Leader in the ‘Magic Quadrant for Web Content Management’ in 2010. See ‘FatWire Purchase Adds Web Experience Management to Oracle's Strategy’, summarized here.”
You can read more in the Gartner Report.
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