Oracle WebCenter: Delivering Intuitive Experiences for Enterprise Applications
By Kellsey Ruppel-Oracle on Aug 01, 2011
We recently announced the new Oracle WebCenter, the user engagement platform for social business, connecting people and information. With this announcement the WebCenter brand covers portal, web experience management, content, and social and collaboration technologies into a single product suite that can be easily integrated with enterprise applications. You can see the announcement webcast now on-demand. Last week we talked about the connect pillar of WebCenter, and this week will we focus on the portal pillar.
I had the opportunity to speak with Sachin Agarwal, Director of product management for Oracle WebCenter portal. Here is a recap of our conversation.
Q: What are the portal capabilities within Oracle WebCenter?
A: Oracle WebCenter’s portal capabilities deliver intuitive user experiences for enterprise applications. This complete, open and integrated enterprise portal and composite applications solution enables the development and deployment of internal and external portals and websites, composite applications and mash-ups with integrated social and collaboration services and enterprise content management capabilities. Oracle WebCenter delivers social and collaborative services to help optimize connections between people, information and applications, provides business activity streams so users can navigate, discover and access content in context, and offers dynamic personalization of applications, portals and sites so users have a customized experience. Oracle WebCenter builds on the best user experience capabilities from a significant portfolio of leading portal products and related technologies and provides the foundation for delivering the next-generation user experience for Oracle Fusion Middleware as well as Oracle Fusion Applications.
Figure 1: WebCenter portal provides a single point of access for both internal and external constituents to support collaborative, analytical and social processes critical to your business.
Q: How is Oracle WebCenter different from other portal offerings out there?
A: Oracle WebCenter allows users to easily create dynamic enterprise portals such as intranets and extranets. With Oracle WebCenter you can create out-of-the-box communities, allowing you to create individual, team and organizational work environments to connect people and content. Personalized dashboards let users monitor performance and minimize the page transitions by integrating information and keeping it in the context of the activity, action, or task that they are attempting to complete.
I think the biggest key here is that you are able to access content and applications from the portal in context of whatever business process or activity you are working on. This is a huge benefit for users, as they don’t have to jump from system to system and are able to work more efficiently.
Figure 2: Seamlessly manage and expose content, images and video from across your enterprise directly in the context of WebCenter portal.
Q: Can you build composite applications with Oracle WebCenter?
A: With Oracle WebCenter, you can easily assemble composite applications and mashups with Oracle’s common user experience architecture. This includes best practices and design patterns for developing next generation user experiences and is based on Oracle Application Development Framework (ADF), the common development framework for all Oracle Fusion Middleware user interfaces and Oracle Fusion Applications. In this way, you can easily extend existing applications and Oracle Fusion Applications with reusable, standards-based components.
Figure 3: Easily mashup information from various internal and external sources without writing code.
Q: Is WebCenter Spaces part of Oracle WebCenter portal or Oracle WebCenter connect?
A: WebCenter Spaces is now a feature offered as part of Oracle WebCenter portal, along with Framework and Services. Oracle WebCenter connect provides contextual social and collaboration capabilities.
Q: If someone is an existing Oracle WebCenter Suite customer, what does the rebrand to Oracle WebCenter mean to them for their short-term (3-9 months) deployment plans?
A: With the rebrand, we are making it easier to maximize the value of your investment by making it clearer how all our products fit together into a larger portfolio. This will also lay the grounds for tighter integrations within the products in the larger portfolio, ie much more integrated Content, and Collaboration services along with the capability to leverage a common architecture for search, mobile, application integration and other shared services across the portfolio.
Q: What does the rebrand to Oracle WebCenter mean for customers who are currently on WebLogic Portal, WebCenter Interaction, Oracle Portal or Sun Portal?
A: The rebranded Oracle WebCenter portal along with the larger portfolio provides a more compelling solution for these customers. As we have mentioned in the past, there are new releases of the existing products and Oracle has committed to extended support through 2017. This will give customers plenty of time to consider the most cost effective and productive path forward. We continue to enhance the existing products with new customer enhancements all the time. While they apply these new releases to their existing deployments, they should take advantage of some of the new Oracle WebCenter features directly. Customers can rest assured that their investment in Oracle solutions is safe.
Learn more about Oracle WebCenter portal.