Oracle and AIIM - Putting Enterprise 2.0 to Work

On Wednesday Doug Miles of AIIM and Andy MacMillan of Oracle presented the results of AIIM research on organizations' use of Enterprise 2.0 technologies. And there were some real surprises.

• 5% were unfamiliar with E2.0 compared to 17% in 2009, and 41% in 2008
• 44% of orgs have no "acceptable use" policy governing E2.0
• 43% of respondents say their #E20 access is cut off during the day at work
• For external E2.0, 13% monitor social media for research or incident alerts. Conversely, 87% don't.

The introduction defines the areas of the research as Internal E20, External E20, Application Integrated E20, and Public E20.

The survey states that the greatest benefit for Internal E2.0 is more knowledge sharing between staff. But some folks look at Enterprise 2.0 and see the transformation it can make to company culture. We've seen it at our customers - when they adopt WebCenter and find it easier to share and collaborate, there is a shift that goes on that makes people more collaborative. And that makes people more productive.

And the next step is that these companies start to see inefficiencies in their processes and start to correct them. As Andy said, this is all about "Migration from improving communications to transforming business processes."

Some companies might witness initially a lot of social discussion. But that lays the ground for people to work together more smoothly. Andy said: "If the problem that everyone is standing around the watercooler, the answer is not to take away the water." People are remote, and in multiple timezones - there really is no watercooler anymore. And it is in these casual settings that people can really work to address some of the more difficult problems. Amongst many other uses, E2.0 systems provide that watercooler experience for virtual teams.

Making a case for Enterprise 2.0 in a particular application misses the big benefit. Because standing up an E2.0 system for a specific app misses the whole point - people want to collaborate across processes and departments. Oracle enterprise applications are integrated with Oracle WebCenter, providing a true Enterprise 2.0 infrastructure. Having an infrastructure that enables participation from any business process or application is the real magnifying force.

Oracle WebCenter Suite 11g enables organizations to develop and deploy internal and external portals and websites, composite applications, mashups, and social and collaboration services all tightly integrated with enterprise applications.

An interesting set of issues was raised. Where is your organization on Enterprise 2.0 adoption? And what questions would you like to ask of other organizations about their experience so far? Leave us a comment below.

Some other steps you can take for further information.

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